Inspired by, not copied from
An idea generation looks at what made the reference video work (its angle and its structure) and asks what that pattern looks like in your niche. You're not getting the same video reworded; you're getting the transferable part of why it won, applied to your audience.
That's why projects matter here. The generator writes for the project you select, using its niche, audience, and tone. Ideas for a fitness coach and a bookkeeping firm come out nothing alike, even from the same reference video.
Generate ideas
- Open a video and select the Ideas tab.
- Pick the project the ideas are for.
- Generate. You get four ideas per run.
Like an idea? Save it. Saved ideas collect under Ideas in the sidebar and become the starting point for scripts.
Getting better ideas
- Feed the generator outliers, not random videos. A 2x-their-normal video carries a proven pattern; an average video carries an average one.
- Keep project descriptions honest and specific. "Busy parents who want 20-minute dinners" produces sharper ideas than "food lovers."
- Run it on a few different reference videos and save only the best of each batch. Four ideas per run means you can afford to be picky.
What it costs
One generation (four ideas) per credit: Starter includes 100 generations a month, which is 400 ideas; Pro includes 200, which is 800. Saving and revisiting ideas is free.
FAQ
Do I need a transcription first?
No, but it helps. When a transcript exists, the generator reads what the video actually says instead of working from less.
Can I generate ideas without a reference video?
The workspace is built around reference videos on purpose: ideas anchored to something that already worked beat ideas from a blank page. Import anything relevant from your niche and start there.