The Most Valuable Facebook Custom Audience!

0:00hi guys it's been Heath from lead guru and in this video I'm going to show you how to create the most valuable custom audience now custom audiences for those you don't know refer to groups of people that have already interacted with your business so custom audiences can include website visitors people on your email list people who have watched a video of yours on Facebook all that sort of stuff now different custom audiences have differing value levels because and obviously some people are more engaged than others and therefore more likely to buy your products and services when you advertise to them so I'm going to demonstrate I'm actually a bit sneaky

0:37here and demonstrate to custom audiences and the reason women demonstrate - is because the most valuable custom audience will depend on your particular setup the first one is the most valuable as is the title of this video but not everyone's gonna actually have this as an option so here I am inside an example Facebook ad account I'm at the I'm in the audiences tab so if you all come into as managing you think on how to get here just pick on these three little lines and then you'll see audiences from the top there okay I'm just gonna reload this and I want to do is I'm going to

1:10show you how to create this custom audience actually before I do I wanna quickly mention that at the end of this video got a couple of free Facebook advertising related stuff for you I think you gonna find very interesting so make sure you stick around for that so ignore all of this stuff this is an example ad account there's all sorts of things in here what is the most valuable custom audience the most valuable custom audiences for businesses where this applies are custom audiences that include previous customers if you offer a product or service that people can buy again you know repeat purchases are an option which they offer probably most

1:45businesses or you have a product or service range whereby perhaps someone has bought one of your options and could be sold one of your other options which again a lot of businesses will take that box then the people that have already bought from you previously are without question the best custom audience for you to target and the most profitable audience when it comes to retargeting when it comes to way to earnest when it comes to any sort of Facebook ad campaign now this does assume one very important thing that that's that they had a good experience the first time if you were selling a poor product or a service and

2:20your customers don't have a good experience well okay these people are not going to be very good to advertise to you because they're not going to want to buy again but assuming that that's not the case which I know it won't be for the vast majority of people businesses you deliver a high quality product or service the people that have bought from you four are more likely to buy again because they know the quality they know what you can do they have a previous interaction with you they know that you're trustworthy etc etc so how did you go about advertising to people that have already bought from you before

2:48how do you create that custom audience so you want to be in this audiences tab you want to select create audience select custom audience and there's a few different ways you want it you can do this I would go ahead and select customer list you may have lifetime value so if in your customer list you have a column whereby you assigned like a sales number a revenue figure alongside each customer fantastic then you can go ahead and upload that for most people that's not the case that's what this is about so you want to go ahead and select know most people just have a customer list

3:21with sort of people's details on it okay so you want to go ahead and click upload file grab that pop that in there you can also copy and paste in data by the way so you just click on that little option there and copy paste and data if you've got it from a different source - CSV file example customer list would do just fine I'm gonna click Next and then you just want to match up the identifies that we've got so you can say for example of that email and you could say that that's name this this isn't gonna work properly because this is just an

3:52example customer list is my actual real data run here then I can go ahead and click upload and create boom it says it's being processed it won't be processed it can't be because I said you know there's not real data it's just the example data so I won't actually able to run a ad campaign to this custom audience but when you upload your real customer list then you will be able to do that which is which is fantastic and I said that is the most valuable customer the most valuable custom audience is people on your customer list previous customers and whether you have to take time to export that from your CRM

4:26software or whatever it is that you use it's well worth it because it's actually something I find that Facebook advertisers ignore quite a lot is that previous customers do you think why they always want more customers more customers and you're like okay yeah great everyone wants new customers but why don't we see if we can sell three times as much stuff to existing customers what would that do for your business how much would that increase your sales in your revenue oh and by the way it's probably a lot cheaper to get an existing customer to buy twice as much from you than it is to get someone

4:58brand new to buy from you in the first place okay so that's something to really keep in mind now instead I'm going to give two highly valuable - most valuable Facebook Ads custom audiences and the reason is because not everyone has a customer list if you're just getting started you don't have a customer list in that case and this only really applies to e-commerce businesses but it's worth dating add two carts is a fantastic custom audience to target and a highly highly valuable custom audience so to target people that have added to cart but not purchased do you want to come in and select create custom audience with

5:35the blue button then select website as I've done there and then this assumes you've got the fascia pixel installed on your website your shopping cart platform whatever which is obviously going to be essential to be able to track and then target people who have added to cart if you don't have that set up then check out the link in the video description there'll be one - a Facebook pixel related video shows you've got to help to set that up all that sort of stuff instead of all website visitors here you want to select Add to Cart now you can see that it's an example ad account

6:04I only have pageviews so that's why I'm going to use to demonstrate this in my opinion you want to make the timeframe as a large possible even if someone added to cart three months ago doesn't mean they're not gonna buy from you now still a very very valuable custom audience target of course Facebook knows who and it - can't yesterday versus who added to car three months ago and they're gonna start advertising to the people that added to cart yesterday first because they're likely to produce the better results Facebook's smart enough to work that out which is why I like they're really like so I would call

6:32this add to cart 180 crate audience boom now if you wanted you could exclude people from this and if you've got purchase again we haven't there's an example at accounts with a perfect setup if you had purchase you could select that as purchase and exclude people who purchased so you could be specifically creating a custom audience from people that had added to cart within the last 180 days but not actually gone through and registered a purchase within the last 180 days again a very very valuable custom audience such as a little extra that you could do if you wanted to very very valuable custom audience to target

7:11and something I'd recommend you target anyway even if you do have a previous customer list there's no reason why you can't target more than one custom audience but this was all about the most valuable custom audience and create I'm just gonna click quickly I'm gonna quickly click create that that's difficult to say and so yeah so if you have a previous customer list and you are offering products or services where people can either buy from you again the same thing or they can buy other stuff that you offer which applies to the vast majority of businesses very few business is a true one size fits all product or

7:44service if you don't have that as an option try retargeting those add to carts create a custom audience for those people again very very valuable you might see that your cost per purchase advertising to these people is let's say 20 30 % of what it is advertising to : audiences which is massive okay hope you that's useful before you go something I'll quickly mention is a free webinar I've created called three killer Facebook advertisement strategies to double or more your revenue which strongly recommend you check this webinar out about our long 17 minutes long it details 3 Facebook advertising sales funnels in a lot of detail all

8:19these sales funnels perform really really well we've generated more than a million dollars with every single one so go ahead and check those out link will be in the description completely for you to watch I just only recommend you do that really help your Facebook advertising performance and then the thing is my Facebook Ads mastermind group so my facebook acts mastermind group is a free group and free Facebook group that there's over 31,000 members right now a fantastic community full of Facebook advertisers people answering questions asking questions helping each other out and I do live trainings in it three live trainings all the time strongly recommend you go ahead and join

8:54again link in the video description we'd love to have you in there and of course our face becoming sizing services so if you are spending more than three thousand dollars per month or one spend more than three thousand dollars per month then we can create manage optimize your Facebook ad campaigns for you and really help you get better results then then you're currently getting them probably what you thought was possible we've been able to do that with with tons of our clients so if you meet that criteria and you'd like to find out more about our services book a free call with me the link is in the video description

9:22to a free strategy session page where you can book a strategy session you can pop it right my calendar at a time that suits you we can have a quick informal chat workout you know how we might be able to help whether we think it's a good fit and go from there okay thanks a lot guys don't forget subscribe to my channel like this video comment below to let me know you enjoyed it or if you've got any questions I will get to them and I what you see thanks bye