5 Facebook Advertising Myths That Are Killing Your Campaigns

0:00hi guys it's been Heath from lead guru and in this video I'm gonna give you 5 Facebook advertising myths that are likely killing your facebook ad campaigns if your enacting the advice based on these incorrectly held beliefs about Facebook advertising that's definitely going to negatively impact what you're trying to do with Facebook ads and obviously the results that you get now before I get to those 5 Facebook advertising myths and on acquit you mentioned at the end of this video I'm going to talking about a couple of free facebook advertising resources I think you can be really really interested in if you want to get better results from

0:30facebook ad so I strongly recommend you stick around to the end of the video to hear about those now with that said let's let's get into those 5 Facebook advertising myths so the Facebook advertising myth number one is that you cannot run a conversions campaign with a brand new Facebook ad account people seem to think that you need to season the pics all you need to run a traffic campaign or an engagement campaign to give your Facebook pixel on your Facebook ad account some data with which to work and then you can run a conversions campaign that's not true nearly everyone saying that hasn't actually tested it I've tested a number

1:02of different times we run conversion campaigns for our client add a brand new Facebook ad account all the time and they can perform very well in fact they're almost certainly going to perform better than if you start by running traffic campaigns a gauging campaigns etc now with a brand new Facebook ad account you do need to be aware that yes your results aren't likely to be fantastic when you first get started Facebook doesn't have a lot of data to work with but they wouldn't have that much data to work with anyway if you've wasted a bit of money on a traffic or an engagement campaign first Facebook's still going to

1:30go through that learning have to go through that learning process so why not get Facebook to go through that learning process in a way that you want them to continue doing ie optimizing for perk for conversions whether that's purchases leads whatever it is you're proposing for your business so Facebook advertising myth number one is the you cannot run of conversions campaign straightaway with a brand new out account and that is not true you can run a commercial campaign we do it all the time and we see great results okay that's myth number one Facebook advertising myth number two is that the more specific your target audience is

2:01the better now that used to be the case you know let's say four years ago that was the case you wanted to be hyper specific with who targeted on Facebook narrow your audience down to the twenty or thirty people so not twenty or thirty people twenty or thirty thousand people that might be most most interested in what you have to offer but the advertising platform Facebook's advertising platform has really matured it's much more sophisticated and now it we tend to find that you see much better results if you have large target audiences Facebook doesn't need as much direction from the advertiser in terms of who's most likely

2:36to buy who's most likely to become elite you can give it a much larger audience and allow Facebook to work a lot of that out to some extent that's what I'm talking about when I say that the ad platform has matured Facebook can now work out a lot of that for you and because Facebook can work out who your hyper responsive prospects are you want to give them a larger target audience because that gives them more scope with which to work more scope with which to find people that are highly likely to take your desired action so Facebook advertising myth number two is that you have to be very specific with your

3:06target audiences on Facebook and the more specific the better and that's not the case larger audiences you know look-alike audiences nationwide they contain a couple million people in the US for example perform very very well you don't have to be hyper specific in fact we see better results with the opposite often and a lot of campaigns now we are starting to use open targeting no targeting options and we are seeing good results with that setter okay so that's number two Facebook advertising myth number three is that it's all about the target audience so this is linked to myth number two but is slightly different it's not all about getting

3:39really specific some people seem to think that the key to Facebook advertising is just to find the right pocket of people find that group of people that are really into whatever it is that you have to to offer the truth is there's no magic audience there's no magic pocket of people that you just haven't been able to reach it but as soon as you find those all you're sort of Facebook advertising issues will instantly disappear that's not true what people really doing when they're trying to find the right audience or what they should be doing is trying to create their own audience they're trying to date they might say for example that you

4:15know we know we have something that people like we just can't find this group of people well perhaps the group of people are there but they're not just not ready to buy from you yet so instead of trying to find that twenty or thirty thousand people that you think would really be into your stuff you probably need to make them okay because if they're cold if they haven't interacted with your business before then those people just simply may not exist you might have to warm them up with content with other stuff except to accept it beforehand and another thing I say about that in terms of if you get

4:44obsessed with target audiences and focusing on just reaching the absolute right group of people you haven't found them yet in your mind your ad creative is usually a larger determinant of success than target audience of course targeting is very important I talked about targeting a lot I've read a lot of videos about them because if you get that wrong then yes your campaigns won't perform very well but a 1% look-alike audience based off previous leads previous customers is almost certainly going to do well for you in which case your ad creative becomes a lot more important put more time and effort into that that's the part that people see van

5:17inter trying to you know sort of hunt down this magic audience that you think is out then it's probably not okay Facebook advertising myth number three was was just that was that it's all about targeting there's this magic audience you need to find that's not true Facebook advertising myth number four is that Facebook advertising doesn't really work for service providers it's much more geared up for e-commerce businesses and those are the only businesses that can really have success on the platform it's absolutely not true I mean there are a lot of ecommerce businesses that do see a lot of success with Facebook advertising and that's fantastic we work with a lot of

5:49business like that but I would argue that service providers and lead generation type businesses can actually see more success with Facebook advertising then than e-commerce businesses and what I'd be my more success I mean a higher return on adspend because service providers a lot of local businesses their average customer values are so high that you might only need a handful of clients to generate a 30 X 40 X return on adspend whereas with an e-commerce company if you're generating let's say a 6x return on adspend you're usually doing very very well okay so our most successful clients in terms of the highest return on adspend numbers that we see nearly always come

6:31from service providers or those businesses with much higher average customer values okay so that's Facebook advertising myth number four is that Facebook advertising Instagrammer tossing is only suitable for e-commerce businesses and that's just simply not true there's lots of other types of businesses service providers new generation companies et cetera et cetera that can have a lot of success with that model of business and with that way of working Facebook advertising myth number five is that your products and services will sell provided you have the right Facebook ad campaign set up once you've got your targeting set up once you've got really engaging ad creative in there

7:07your products we run services will sell that's not necessarily true when you're advertising on Facebook you're still advertising to real people they're gonna make rational decisions about whatever it is you have to offer if what you're offering is not as good as what the competition is offering it's unlikely you're gonna generate sales I mean of course you're gonna generate handful of sales but I'm talking about its scale and being able to do so profitably you need to offer something that's different that's unique that has a competitive advantage over your competitors products or services they whether it be on price customer service whatever it is delivery speed there has to be some reason for

7:45them to buy it I've spoken to quite a lot of Facebook advertisers are saying I just can't sell this product unless it's an e-commerce business the first thing I will often do when someone tells me that is I will go ahead and jump over to Amazon I will search for their exact product and I'll say okay this is a big issue your product can be bought for twenty percent less than your advertising it for on Amazon and Amazon with Amazon Prime will deliver it next day maybe even same-day depending on where you are and and that's a huge issue that's gonna affect your Facebook advertising results because that what

8:17you're trying to sell in that case is it doesn't really make sense for your customers to buy and that's a big big issue it's not something that people think about they often just think about it's the Facebook ad campaign I just need to get the Facebook ad campaign right I need to get the targeting where I need to get the ad creative right and of course you do need to get those aspects right and most businesses that are set up well if you do get those aspects right you will see success but it's not a guarantee because of what I just said there are external factors you

8:41were advertising to real people whatever you're offering needs to make sense for them okay not just for you as an advertiser but for them so Facebook advertising myth number five is that your products and services are guaranteed if your ad campaign is set up the right way setting your ad campaign the right way is important but it's not a guarantee okay now I've been through those five Facebook advertising myths I mentioned the beginning of video those going to quickly talk about a couple of free facebook advertising resources I think you're gonna find very interesting and very valuable if you're looking for better results for Facebook Ads so the

9:15first is my Facebook Ads mastermind group this is the Facebook group that I own it's got just over 18,000 members in it right now a fantastic community full of other Facebook advertisers Facebook ads agency owners real experts and everyone is sort of posting questions getting them answered by other people amazing community really really helpful I post content in now I'm happy to answer questions from time to time when people have caught them and so if you've got sort of when you're running a Facebook ad campaigns you're thinking what do I do with this or how do i improve results here I just don't know what I'm doing go

9:45ahead and join the group there'll be a link in the video description below completely free to join just request access I'll approve that and we'll be glad to see you in there the other Facebook advertising resource that I want to mention is my five-part Facebook ad template this something you can download right now for free this template includes some of the best performing and ads that we've created for our clients in a number of different industries which would have broken each ad down into its component parts and we've explained what we've included and and sort of why it works so if you want to model from those that should really

10:18help improve your Facebook ad performance so go ahead and grab that again there'll be a link in the video description and then finally I want to quickly talk about our Facebook advertising services so my company lead gurus and Facebook Ads agency we run we create manage and optimize Facebook ad campaigns for our clients and you know if you're looking for better results from facebook advertising let's say for managing yourself or even you're working with an agency that you don't think is doing a great job then I'd love to have a conversation with you so we only work with companies that are spending or looking to spend at least $3,000 per

10:46month on Facebook ads if you meet that criteria there will be a link in the video description you can go ahead and book a call with me we can sort of discuss the various options I could explain our services I can find out a bit more about your business see what we I feel we could do for you guys no obligation of course just a chilled conversation but it would be good to to have so hopefully I would talk to on the phone either way best of luck with your Facebook advertising if you enjoyed this video please please do me a favor and subscribe to my

11:13channel click the little bell notification when you do to make sure you're notified whenever I release a new facebook advertising related video give it a thumbs up comment below to let me know you enjoyed it you found it useful and if you've got any questions again put them in the comments I will I'll get to them thanks guys bye