HOW TO ADVERTISE AN INTERIOR DESIGN BUSINESS WITH FACEBOOK ADS

0:00hi guys has been Heath from lead guru and in this video I'm going to show you how to advertise an interior design business on Facebook how can interior design companies interior designers go about generating new clients from Facebook Ads absolutely can be done we've done it where the number of interior designers cup we've worked with for years very very successfully so I'm gonna show you that exact process and if I've received a few messages recently from people that follow me about wanting me to create videos around industry specific Facebook advertising strategies because the strategies that you use on Facebook to advertise an e-commerce business it's very different to how you should

0:35advertise an interior design business if you use the strategy the wrong one it's just not going to work and so I'm going to create some more of these videos there's sort of industry specific thought I'd start with an interior design business because that's one we've done a lot of work in so I'm in one of our interior design clients accounts what I thought I'd do is create an example campaign basically recreate some of the stuff that we've used in the past thought that would be most useful so obviously you want to go into Facebook Ads manager that's where I am that was that previous screen you want to go

1:04ahead and click that green plus create button and create new campaign so let's go ahead and call this example interior design campaign buying type auction absolutely fine now the campaign objective very very important you can use something like conversions and send people to your website if you're going to do that you need to have the Facebook picks installed check out the video description for a link to a video that shows you exactly how to install the Facebook pixel and but if you're getting started let's say you haven't done much advertising on Facebook or what you've done hasn't work previously I would keep it simple if you're an interior designer

1:39and go with lead generation campaign body budget optimization you can leave on obviously set a daily budget whatever you're comfortable with then you want to scroll down to the ad set level I'm just gonna call that example ad set go ahead and call that example ad I'm just going to quickly save that to draft then I'm gonna go through those three steps if you need to Facebook advertising Facebook ad campaigns are broken down into three steps you've got your campaign level which is we're basically all you have is campaign budget amuse a ssin you're buying type which all I can do is reach and frequencies available on this account

2:20that's interesting and all I can do is not usually most ad accounts is still just auction and then obviously objective i've got lead generation so campaign level is doubt with nothing more you need to do here let's go to the ad set level which you can either do click from here or clicking on here obviously set your facebook page that's what this interior design business is called design by their bro and then let's scroll down don't worry about dynamic creative don't worry about catalog there's a lot of things i'm gonna tell you don't need to worry about which it's probably be good news because facebook at that pace could be pretty

2:51daunting otherwise you know if you're watching this video you're probably an interior designer you want to crack on with and being an interior designer and not becoming a facebook advertising expert custom audiences don't worry about either right now the vast majority of interior design businesses operate on a local basis usually we're really quite a local basis because obviously you're managing projects you want everything to be close you've got local suppliers etc etc so what i would recommend that you do is pop in whatever town you work in and keep the location pretty small around your area so I'm based in cirencester which is a quite a small

3:26city in the UK at 25 miles it moved is probably too big let's go down to let's say 15 miles that includes lost you know you might you've obviously got a map here you can see this you might want to have a play around with the settings just make sure you just get your town if there's another big one close by like Gloucester so I want to avoid then then you might do something like that ok so first thing to do is enter in your location times parameter then take a look at potential reach so you can see here I've got two hundred ninety thousand people okay just keep

3:59that in mind as we do the next stuff so the next thing I'd recommend is obviously your age and gender-based targeting stuff so I would say having worked closely with your designs before anyone under 35 is unlikely to hire an interior design company yes you could have some people that are younger but for the most part people just don't have the finances are those younger ages to be able to afford that so I would go with thirty-five plus I don't think there's any reason to put higher-end on it and you could just leave that open whilst men and women hire interior designers the people are going to be most responsive that we

4:35found with Facebook advertising is gonna be women they're gonna be the one that people that are most likely to see an ad take an action etcetera etcetera so now you can see I've got you know 35 plus female in my local area my reach is already down to 90 mm I'm not gonna make any other targeting criteria add them in here I'm not gonna add in any demographics interest behaviors because the audience is already under a hundred thousand I'm not gonna mess around with that now if you were for example based in the center of London or New York or you know Singapore big cities and you

5:07know you're looking at this number and it's much larger let's say you know five hundred thousand seven hundred fifty thousand something like that okay in that case you might want to add in some interest acting options the most obvious one would just be people that are interested in interior design and you can see that that's going to cut me down from 90 mm all the way down to 38,000 so if you've got let's say three hundred thousand people in your audience adding something like that in it'll be absolutely fine there are other options in here you can play around with but it's basically gonna be open or interior

5:35design for the vast majority people watching this business don't overthink it this is perfectly fine set up connections don't worry about it leave automatic placements on we're using the lead generation campaign objective Facebook will work out which and placement within Facebook is most likely to get you the best results so don't need to tell it what to do optimization delivery all that you can leave as standard so all we've done at the ad set level which can look very scary there are tons tons of options is we've popped in our location targeting our age and our gender information maybe a bit of detail targeting like people

6:12that are interested in Theresa very very very straightforward okay and now we go to the ad level example and make sure using the right page the right Instagram account because we've used automatic placements this ad is going to show up or Instagram feed Facebook feed every way what you want your ads to show up when you advertising my Facebook and Instagram and to reach the most people within your local audience okay you can advertise using carousels all sorts of different advanced Facebook advertising formats but when you're creating Facebook ads for an interior designer for interior design business start simple start with a single image ad and interior design is

6:53obviously an industry that lends itself very very well to images it's what your whole business is about is what the thing looks like so what you want to do is go ahead and select an image from your portfolio one that you like the look of this one's put one in automatically which is this sort of lounge image here I could just leave this image as it is to make it straightforward I could also use change image and take a look at some of the other images that we've got in this ad account they're gonna take a little bit of time to load because I'm recording this video but here we go we could use

7:25some of these images we could also click up here on stock images and I can go ahead if you don't have much of a portfolio yet let's say you're just getting started you could go ahead and pop in interior design which I'm sure I did yeah it's just taking a bit of time too too low Facebook Ads manager is quite a task on a computer particular when you're recording the video and sorry about the delay but if you go ahead and so Facebook teamed up with shutterstock and you can use shutterstock images in your facebook ads for free absolutely fantastic so you can pop in something

7:57like interior design and you're see boom there's gonna be tons of different options you've obviously got some like awesome looking houses in here you could go ahead and just select an option so let's say for example I don't have a portfolio I can go ahead and select that instead of using one of the their portfolio images like that and fantastic there we go obviously the watermark shot stock watermark is gonna be gone that might not be your style absolutely fine pick whatever image that you want you're the expert I'm not I'm just telling you about the Facebook advertising process so first thing we've got the image next

8:29we've got the primary text which goes above the image here what I think you should start with is what I call the call-out method so I know from working with interior designers that most people hire an interior designer when they either decided to redecorate and maybe do a refurbishment to their property or they decided to move house so let's go with something like moving how redecorating something along those lines as an opening to the copy what that's gonna do is if you are moving how so you are redecorating and you're scrolling through your Facebook newsfeed that's gonna grab your attention that's exactly what I wanted to do then we're gonna go

9:12with something like emphasizing the benefit of the service so we'll design a I told you contact one speaking we'll design a beautiful interior for your home we've got a beautiful interior for home and manage the project for you something along those lines you might want to change the wording of that you might want to make it a little bit more in line with you know your style and that's what the stuff but you can see the soiling we'll talk about got two great benefits in there we'll design a beautiful interior for home and manage the project for you great people don't want to manage the project themselves

9:54that's a lot of work a lot of hassle and yet they want a beautiful interior in their home something along those lines now the headline this is the real crux of it if you're an interior designer you probably already offer free consultations and that's what we can advertise on Facebook the whole point of this Facebook ad is to advertise free consultations so let's go with something like free interior design consultations how about that and that's gonna pop up right there so that's gonna let anyone who's scrolling through the Facebook newsfeed know oh I can get a free interior design consultation fantastic if you try and advertise your services

10:32in interior designer and try and charge your design fee or your project manager for wherever it is that you structure it it's just too big and ask they haven't met you they haven't spoken to you haven't sat down with you it's too big a risk for them but anyone can sign up to a free consultation what have they got to lose 30 minutes 45 minutes something like that very very easy to do that and whenever you're advertising to cold audiences on Facebook and you're offering something you want to offer something that's very easy for people to say yes to then obviously once they're further down the

11:00process once you've met with them once you've developed some rapport you've sent them a proposal there could be more likely to work with you okay description those underneath completely optional but you could do something like click here to sign up for your free interior design consultation there we go I wrote that without any spelling errors clicking it sign up for free interior design consultation that's not going to show up on the mobile news feed as a placement option as you can see beneath here but on the desktop news feed it will these by the way all the different placement options so you can have a look at what

11:34it looks like within Facebook within you want to see so what will this ad look like in Instagram when it loads it will look like this so far we have a quite finished it yet but so far okay display link you just want to put in the name of your website they're fairly straightforward what that applies to let's go back to Facebook let's get the mobile newsfeed is this here what it says FB dot me that would just say the name of your website there so this company is called designed by Deborah if you're based in around Berkshire and need interior design services make sure you check them out they do fantastic

12:15work berkshire by the way guys in case you're watching this somewhere us okay so you pop that in there and that comes across there right now the call to action and sign up is perfect really for free interior design consultations out of these options you just want to go with the one that best describes the action that you want people to take sign is perfectly fine you could do book now but i'm gonna have a good sign up now because we've used a lead generation campaign and if you're not familiar with lead generation campaigns otherwise known as lead ads i'll include a link in the video description below to another

12:50video that's ball about facebook lead ads if i'd actually got the number one ranking video on facebook lead ads on youtubers fantastic videos should check that out for more information and but i lost my train of thought oh yeah okay so with the facebook lead generation campaign instead of taking people through to your website instead they stay on facebook and they say can submit their information on facebook makes it very very easy for people to do so and that way they can submit their information they can go about their business for that leaving facebook and you can obviously call them and book in this free interior

13:21design consultation so in order to do that we haven't got a link to send people to our website and create instead we need to create a lead form which is what we're gonna do so if you select create a neat lead form here I'm just gonna create a new form okay so let's give this a quick name let's go with example terior design lead form name is something that you'll recognize later on it doesn't say it sounds obvious when you first get started but when you've got an account where you've got dozens of forms you you know you want something that you can could understand form type

13:57go with more volume to start with intro turn that off no need for it it is optional anyway as I said I like to keep things as simple as possible so sign up by providing your info below let's make that a little bit better let's go for a sign up for a free interior design consultation by providing your info below just telling people exactly what to do or maybe a code just help you exactly what to do you wanted to give their email address their full name and so they can sign up for your consultation you can follow up with them so Facebook's default our email and full

14:32name which is what we want but we also very very importantly want the phone number if you just ask for an email address and you follow up via email it's very easy people to ignore you yes they were interested in a free consultation but you email them tomorrow are they're busy I can't be bothered to get that booked in they don't bother following up if you include a phone number and call them you're far more likely to get them actually booked in for a free consultation and obviously the free consultation is the gateway to that person becoming client so make sure you ask their phone number you don't need to

15:00ask for anything else if you really want to you could go ahead and ask for things like postcode or zip code if you're in the US somebody's not coming up zip code if you're in the u.s. city to try and find out where they're located there's all sorts of other user information or even your own custom questions you could ask things like are you interested in residential interior design commercial interior design but when you're running Facebook ads for an interior designer and you know I don't think extra information is necessary at this stage you can get all that when you call these people or when you meet with them during

15:31the free consultation you don't need to collect it during the Facebook ad and to be honest any extra information you ask here is likely to reduce your response rate which is something that you don't want so I would say email full name phone number call them as quickly as possible I'll get to that in a minute call them as quickly as possible after they submit their details catch them whilst they're fresh if they don't respond to you via the phone leave a message try again the next day you still don't get a response send them an email you're not gonna contact anyone that's not realistic don't worry about that the key

16:00is to generate enough leads so that you can still make this work nicely for you and it's very profitable for your business okay privacy policy you need to include a link to your website's privacy policy you're collecting data from Facebook obviously the privacy issues recently they're very hot on that and you need a thank you screen so here you've got thanks you all set your info it's been sent to designed by Deborah Taplow to the visit view website just pop in a link to your website they're actually fine you could change this to you has been sent to design by Deborah they'll be in touch shortly to arrange

16:42your free consultation consultation but something like that doesn't really matter it's pretty straightforward pop your link in there and then you want to click finish Facebook is not gonna let me do that because I haven't popped in a privacy policy or a website link but that's what you want to do then you want to run that Facebook ad campaign terms of starting budget just go with something that you're comfortable with a quote another video about setting budgets so you're trying to look calculate how much you need to spend go ahead and check out the video description there will be a link to that and and see how it performs I would

17:14expect this sort of campaign depending on the quality of your image and things like that to generate leads for less than ten dollars each which given your average customer value as an interior designer we've worked interior designers some have average customer values of thirty thousand pounds some I vouch across are values of a hundred thousand pounds and there's basically no way that this campaign can't be profitable for you if you're generating leads for ten twenty dollars each it absolutely will be profitable for you what you might find is that not everyone is the right type of prospect so you don't have to meet with them all

17:46if you call them during to set up the free consultation it turns out they're just wanting to do one spare room and they haven't got a lot of money to spend and you don't want to work with them that's absolutely fine you don't have to meet with them you could say oh I'm sorry our minimum you know project value is a hundred thousand dollars or something along those lines and but the ones that you do want to meet with fantastic go ahead and meet with them it might take a little bit of time to get your first client but in terms of whether this will work and whether this

18:09will be profitable it is absolutely guaranteed that you would you would have to generate about a thousand leads for your facebook advertising cost to exceed what you're going to make back from the customer and if you can't convert one in a thousand leads and you've got far more issues with your interior design business than just Facebook advertising you know so for example one of the companies we work with I know their numbers quite well they meet with around about three out of ten leads I believe and they're they're quite high-end I think they're average their minimum project value is about a hundred thousand pounds so that's one

18:41hundred and thirty thousand dollars something like that they meet with around one in three and ten and then they convert one in three so they convert one in ten prospects leads that they fill out so if you think that their lead cost is roughly let's say ten dollars each costing around about $100 generate a new customer that's then gonna be worth you know hundred thousand pounds plus something along those lines and I might be off slightly with those numbers but even if they are they're still very very profitable so hopefully we're really excited about this you're very happy to get start with you Facebook advertising if you you know

19:11been through this video and it still looks all a bit confusing you want to advertise to people on your website Facebook pixel all that sort of confusing stuff and you'd like us to do it as a business go ahead and get in touch there will be a link in the video description below to our a services page you can obviously contact us booking a call with me and we can talk about the details if you found this video useful please give it a thumbs up and don't forget to subscribe to my channel for more Facebook advertising related content got any questions pop them in the comments below and I will talk to

19:39you soon thanks a lot guys