This is the full transcript of How I Got My First 5 Clients With $0 (The Hormozi Method), published on YouTube by Jordan Rafealov. Every paragraph carries the moment it was spoken, so you can click any line to jump straight to that point in the video, search the whole thing for a word, or copy it out.
0:00If you want to sign your first five clients online and you have no skills and no money, this is how you do it according to Alex Hormoszi. Now, I followed the same thing that Horoszi teaches in $100 million leads and I went from 0 to $10,000 a month in 94 days following everything that he talks about in this book. There are only 99 days left in this year. And so you still have time to acquire your first five clients and get to $10,000 a month. So Homozi suggests that there are only four ways that we can reach our clients. Warm outreach, cold outreach, content, and paid ads. Now, I have done all of these
0:41things, and warm outreach is by far the easiest, the most free, and the quickest way for a brand new person to get started. So don't over complicate it. Don't start running ads. Don't start pumping out content. Do warm outreach. This is going to be how ex how you do it exactly according to Horoszi. So this is for you if you've never made a dollar online. You're stuck in a job and you want your first dollar as quickly as possible or you're a freelancer with zero clients. I'm going to give you the exact scripts that you need to follow and a daily action plan over the next 30
1:16to 100 days so that you can acquire your first five clients and hopefully get to $10,000 per month just like I did in 94 days. So, like I said, I did uh LinkedIn voice notes to my warm network asking them to come onto my podcast. I never asked them to buy anything. Um, and I managed to get my first handful of clients and scale to $10,000 a month in 94 days. And so I had no audience. I had no case studies. I had no website. I had nothing. I had a LinkedIn account. And I had my phone and my voice. And listen,
1:49this is not something that I have done. And I'm a special snowflake. I just literally copied what Homozi talks about in his book. And I taught Mia and Ryan and Nicholas and D'Angelo how to do the exact same thing. They are all part of the AI system society here. And so you don't need to be anything special. These guys work a 9-to-five job. Some of them
2:11don't speak English as a first language. Nicholas is 19 years old and he's tried a bunch of other stuff and he made zero dollars. And as soon as he came into the AI system society and got some help and implemented some of the things that I talk about and Horoszi talks about, all of a sudden he starts making lots of money. So, it's the same way that actually Hormoszi got his first six clients. So, if you've read the book, you'll know that he looked at Harvard and Harvard was going to cost him two years and $300,000. And he thought if he could just make $10,000 a month, that
2:42would be his degree. Like, learning business over these next two years, instead of it costing him 300 grand, he could figure out how to do it and that would be his degree. And so he put together an offer, 12 weeks of nutrition and training, all done for them, and they would pay $500 to a charity instead of paying him. So it was like it was done for free, but they still had skin in the game. And the way that he reached out was he would ask people, "Do you know anybody that would be interested in something like this?" And so six people said yes. And they gave him before and
3:15afters. And then he asked, "Do you know anybody else that might be interested?" And then referrals came in. after 12 weeks, he's like, "Do you mind paying me?" And all of a sudden, he was at $4,000 a month. And so, the biggest mistake that I see people make, and I'm being uh, you know, facitious here, but really this is a big big mistake that everybody makes. They obsess over the offer, the website, the
3:40logo, the brand before they get started. And so what are you trying to optimize before you've got a single client that knows that you exist? I would recommend you don't need a logo. You don't need a website. You don't need a brand. You don't need a business card. You don't need any of that kind of stuff. You just need to start reaching out to people getting and collecting money. At a very minimum, you need a way you need you need a business entity, an LLC, and you need a bank account that you can give them. Worst case, you can
4:13get it paid into your personal account. All right, don't over complicate it. Hormosi said he had he sent 300 DMs before his website even existed. What are you doing? And so you might think, uh, but Jordan, I don't want to sell to my warm network. I don't want to sell to my friends. That's [clears throat]
4:30weird. Okay, cool. Fair enough. And so Ho's tactic is a little bit different and it actually completely removes that. And so the whole method rests on this sentence. Do you know anybody who might be interested in? So you're asking for a referral and then in the process they go, well damn, I might be interested in that. That sounds pretty compelling,
4:51right? So you're not pitching them. You're asking them for a favor. So nobody feels sold to. And your friends stay friends. You're not pitching a pyramid scheme. You're not trying to sell them some kind of, you know, ridiculous serum or anything like that. You're just asking them, hey, do you know anybody that might be interested in this? And they go, well, I might be interested in that, actually. Tell me more. Okay. So, before you're going to be able to reach out to anybody, you need a list. And you think to yourself, Jordan, I don't know anybody. I don't have a list. I don't have an audience. I
5:24don't have a LinkedIn account. I don't have Well, what you do have is you've got I guarantee you've got an Instagram account. You've got a Facebook account. And you got you got a cell phone. And so if you pick up your phone and you go through your contacts, I guarantee that you've got more than 100 people. If you go through your Facebook friends, I
5:39guarantee you got more than 100 people. If you go through your Instagram followers, I guarantee that you got more than 100 people. Unless you're some crazy incel that lives under a rock that is in the middle of Mars with your fingers in your ears, you probably have some kind of warm network where people know you and they like you and there's some kind of trust built in. And so every email account that you've had, every social media, I you probably have a thousand people. Okay, it sounds you you thinking to yourself, this sounds scary and that's not true and I'm thinking about my brother-in-law and my
6:11and my the guy who babysit me when I was younger. Like, but there are thousands of people that you know that that know that you exist. They know your face and they know your name and they trust you somewhat. Okay? So, write all of their names down on a Google sheet. You can worry about how to organize it all later, but just dump everything down like phone contacts, Facebook friends, Instagram friends, all of that kind of stuff. And the way that we do this and we don't sound like some kind of weird spammer is that we're just like be a normal human being. I can't tell you the
6:45amount of messages I have gotten that were just a gigantic block of text that were copied and paste from some script and they changed my name. It's so unbelievably impersonal. like you are going to go from zero to your first clients and you're going to go from zero dollars of revenue to potentially thousands of dollars of revenue and you cannot send three or four messages. You can't like take a big block of text and break it up into little bite-sized chunks. So you might say, "Hey Sam, saw you moved to New York. How is it down there?" So this is like let's just say let's say that you haven't spoken to Sam
7:20in a long time. You're Facebook friends. You used to go to school together or something like that. Hey Sam, saw you move to New Like you look at his Facebook profile. Hey Sam, saw you new move moved to New York. How is it down there? Oh, congrats on the baby by the way. How are you two holding up? Awesome. Saw that you played that gig on Saturday. How'd it go? Okay, you just need to get a reply. Don't sell them something in the first message. And then you do that 100 times every day for a 100 days. So if you have a thousand people, you reach
7:51out to a hundred of these people a day, every day. And I can like I would be shocked. I would be shocked if you didn't have at least one client. Probably more like five clients over the next 100 days. And there's your $10,000 a month. Now, look, it sounds really simple and the limiting beliefs in your mind are going to stop you from actually executing this stuff. Let me let me come here full screen for a second because I can't tell you how long it took me to get the results that I wanted because of the thing between my ears. And so these limiting beliefs that you have that are
8:27stopping you from achieving the goals that you want. All of these people that you're worried about what they're going to think about you, your friends from high school that have not thought about you in a decade or the people down the road or the girl at the coffee shop or whatever, they don't give a flying f about you. Trust me. And so if you are on your way to achieving your dreams and these people are going to bring you down, they're a bunch of losers. Screw
8:53them. Cut them out of your life anyway. You are not reaching out to sell them something they don't want. You are just reaching out to ask them if they know anybody that might be interested in this amazing thing that you want to give away for free. You want to give it away for free, right? For your first five clients, you want to give it away for free so that
9:13you can create case studies. Let's say I design websites. You say, "Hey, John, uh, you know, you go through the the, you know, I saw you in New York, LA. How's the baby? How's Sarah?" Cool. Listen, um I'm just putting together this new business and uh I'm trying to find business owners that need a new website. I will build it for you for free and I will give you six months of uh maintenance and I'll update
9:37everything custom and I use AI to do it. I usually am able to put it together in about 5 days. Do you know anybody that might be interested in something like that? And John goes, Jordan, I I'm running a website right now and it's terrible. If you can do it for free, man, I would love that. If you go around and you hand out $1,000 to each person in the street, would you be hesitant to
9:58give them a call or send them a message? Of course not. So that's the way that you reframe it. You are giving them an immense amount of value. And you're not even asking them if they want the thing. You're asking if they know anybody that wants the thing. All right? So just I know that that's going to stop a lot of you guys from getting started. So just
10:17don't fall into that trap. Now, 100 messages, 100 DMs, 100 emails, 100 outreaches a day for 100 days is the rule of 100. I made a video about this yesterday and it's the thing that I'm running inside the AI system society now. I'm uh inside the free school group as well. I've got here, Alex Hozi's rule of 100 made me $16,000 a month. And I even put together a dayby-day plan for all of you guys there. So, like you have
10:48you have no excuse. All right. 100 actions a day for 100 days will change your life. I've done it three times. Every single time it's made me a disgusting amount of money. And so, what do you say when they reply? Okay. Horoszi breaks it down a ca. So, when they reply, acknowledge, say back what they said so that they know that you listened. Compliment it. So, tie it to a trait, hardworking, super mom, whatever, and then ask one question that leads one step closer towards your offer. [snorts] So, uh, let's say you're you're selling
11:27weight loss and you, how are the kids? Oh, you know, they're holding it down and they got two kids in the full-time job. Oh my god, super mom. Wow, how do you ever get time for yourself? Well, maybe I don't. Oh, well, interesting that you say that. uh you know, and then you introduce the the offer and you you say, "Do you know anybody that might be
11:45interested?" You don't sell it to them. Remember, that's like that's the the the the domino. That's the unique mechanism that's going to get you into action. Trust me, cuz we all don't want to be spammers, right? So, here are some examples of how it might sound in the real world. So, they say, "We moved to New York in June." Oh, wow. Big move. Have you always been the brave one? You know, you're attaching an identity, a positive identity. You settled in, found a gym yet. I just uh
12:16uh or the the baby is 3 months now. Congrats. That's a hard bit. Uh you must be running on no sleep. Do you get any time for yourself? And you move into the offer. They say, "I just started my own thing." You say, "Wow, man. I'm proud of you. That takes guts. How are you getting customers so far?" Right? So, repeat what they said. Tie it to a trait. Brave, hard work, hardworking, gutsy, etc. and then ask them a question
12:38that moves them closer to the sale. So, Hormosi gives you this script inside of this delicious blue book and you can either send them this or you can break it up and make it like a normal human being. You can say, "I help busy moms get into the best shape of their life within 90 days without cutting carbs. I guarantee you'll drop at least 10 kg. Does anyone that you like come to mind for something like this?" And they'll say, "No, but I'll reach out if they do." And you go, "Okay, cool. How about anybody that you hate? Do they come to mind? And then they'll laugh, right? Ideally, you get
13:31them on a phone call and you say, "Hey, listen, Sarah. Do you know anybody that's struggling to uh lose weight and they want to get into the best shape of their life within the next 90 days? I'm taking on 5K studies for free because that's all I can handle right now. I just want testimonials." So, I'll help them drop 10 kgs without cutting out carbs. And uh it works. I even guarantee it or I keep working them with with them until it does. Do do you know anybody like that that might be a fit and then they say they say no and then you come in with the uh do you know
14:04anybody that you hate in case they don't know anyone that you like that they like and if they say yes then you put them in a then you ask them to put them in a group chat with that person so that you can communicate with them and if they say yes I would like it then obviously you're already speaking to the prospect and you take them to the next step. This is the reason why the script works. And so don't deviate from the script. Just copy paste the script. Hormosi made it as simple as possible and he sold millions and millions of copies of this book and people have made it work for
14:33them. You are not special. Don't try and deviate from it. All right? [clears throat] So you say you say that you're doing five for free because that's all you can handle. So it gives a real reason and real scarcity. And scarcity is the only thing that gives anything value in this world. And so if you have any sort of proof in the past, this is a great time to drop it. So you try and give two names. So somebody like them who got the result or a first timer where it might be an objection in their mind and it still worked for them. And then you give them some kind of
15:04guarantee. So the risk is gone, the outcome, they achieve the outcome or you work with them for you continue to work for with them until they get the outcome. Now, it's free either way, but and so this is really, really key. Is there anybody that you like that comes to mind when I say this? So, it's zero pressure and it's a favor. It's not a pitch. And when they say no, you ask them anybody that you hate and it sort
15:27of breaks up the awkwardness. So, it's really the easiest offer in the world because it's free for the first five in exchange for for promises that they can use it, give me feedback, and leave a killer review if it deserves one. So assuming that you actually follow through and you do the work and you actually get them the result which is assumed in this offer because it's like hey I'm going to give you all this value for free as long as you give me a review and a testimonial and I'm going to come in and give you such fantastic service that you're going to give me a
16:02fantastic review in return and it's going to be worth it. I'm going to leverage that to get the next paying client and they understand it. The value exchange is very easy to understand, right? So, I only take five. So, you get all my attention for free if you promise these three things like I mentioned. So, you get reps and you stop being scared to ask. And people always forgive a beginner. And when it's free, people don't expect that much. The only problem that you might face is that people won't take it seriously and they won't show up and they maybe won't do the work and
16:35they maybe won't then get the results. which is why Hormosi suggested that uh he get his clients to donate $500 to a charity just so that there was some skin in the game. And so they they will convert into paying customers from those five people at least two will convert into paying customers and then they will send you paying customers and then their testimonials will bring you paying customers. So, don't be like Warren Buffett here saying that you have zero experience, you have zero skills, you have zero case studies, and you're going to go out into the market and charge
17:13$25,000. Like, how ridiculous is that? You're 19 years old, you want to go out into the market and charge 10 grand a month for AI implementation services. What if you just called up uh Tom, Dick, and Harry who work with your father and you said, "Hey, I've got this AI SDR. if I can install it into your business or do you know anybody that might benefit from from this being plugged into their business, it will achieve dream outcome
17:41in specific time frame. I guarantee it. Do you know anybody that comes to mind that might benefit from this? Now, free still has a cost. It's important to mention to mention this because there is a hidden cost. There are um you know they have to come and meet with you. They have to do homework. They have to record things. They have to give feedback. And so none of them cost money. But free is also sometimes expensive. So don't be surprised if people say no, right? You need to come with the frame that they are going to say yes, but don't be surprised if they say no. So you will learn all of the
18:19free hidden costs that people don't want to take and you will be able to remove them from your paid thing later. Now, how do you get introduced to the person? So, let's say you go to Sarah and she says, "Yeah, my my friend Anne is a perfect fit for this. Uh, let me speak to an and see if she's interested." Don't let that happen. Say, take control of the conversation. Say, "Listen, Sarah, awesome. Why don't we do this? Can you put me and Ann in a group chat on WhatsApp or on Facebook or whatever or Instagram or or whatever and then just introduce me real quick?" And
18:52then I will I will say to her, I'll give her all the details and see if it's a fit. If they say to you, "Listen, let me speak to Ann and see if it makes sense first." Like, don't try try not to let that stop you because it's never going to happen. Try and get the person to put you in a group chat right there and then. If you're with them, grab their phone and start a group chat. I know it sounds like a little bit hardcore. And then even better would be if you can take Sarah's phone and you can take a selfie of you and Sarah so that an sees
19:25the two of you together. and be like, "Oh, okay. I trust this person." Um, if it can't be in person, then some kind of three-way DM is the best. Don't cold message the friend yourself. Um, Homozi says that people buy when their light is on, so you never know which day it is. So, you got to go back to the top of the list and start again. So, once you've reached the bottom of your list, you got to go back and just start over again. Maybe you message maybe you messaged Cindy in March and uh she felt really fantastic in her dress. But then maybe in June she didn't feel like it
19:59and now she's looking for some kind of weight loss thing and you're a weight loss coach. But when you messaged her in March, she was busy. She wasn't ignoring you, but she didn't reply. Right? And so if if you've gone through the the entire list, you haven't that's not it. You have you haven't closed five clients. Go back to the beginning and start again with a slightly different angle. like [clears throat and cough] put your ego aside and just take more shots. You can
20:22also follow up without being a weirdo. So this is something that I have used to enormous effect. Horoszi talks about the Kevin Hart gif where he just sends this and nothing else. Or I have actually gotten a lot of success sending this duck um meme where uh I I say something like, "Hey, just making sure this didn't fall between the cracks." and people love it. It's actually the thing that got me my first reply that got me my first client was sending that duck that duck gift. And then how do you start charging? Well, when referrals uh when referrals start come in or or you're at capacity, it
21:04should look like this. So free for the first five, then 80% off, then 60% off, then 40% off, then 20% off, and then full price. Once referrals start coming in, that's how you know that you are good enough to start charging actual real life money for things. Also, you can get pretty creative with the way that people pay. If they don't want to pay everything up front, if they pay everything up front, they get a guarantee. If they pay in installments, there's no guarantee. So, that's something you can use to get creative
21:30and still deliver the same service. And so, stay in touch with the people who you reached out to who maybe are not ready right now. Keep them warm. Stay be friendly with them, right? Don't be weird about it. And here is the math to expect. So don't be surprised if 80% will not reply at all. And one to two% of the people that you reach will actually purchase. And so there's typically 20 to 40 customers in a 2,000 person list. So if you have a,000 people on your Facebook and your phone, you have 10 customers there. And so if you have 500 people on your phone and
22:06Facebook, etc., you have your first five customers. And so it's you're not going to send 20 messages like the Pikachu thing here and you get and get five clients. You're just not going to. So just understand that this is the math and you're just going to have to do the volume. All right? Nobody knows you from Adam. And even if you have all this case and all this proof, I have to email
22:284,000 people to get a client. It doesn't stop. It it just gets bigger. So this is the easiest it's ever going to be. So do this for a 100 days and you will have your first dollar online almost guaranteed. I would be shocked if you didn't have at least five clients and you were well on your way if not already at $10,000 a month. You're really really so freaking close. All right, but do not stop. So I am I'm running this challenge inside the uh AI system society right now where I will keep you accountable for the next 100 days. I'm doing the 100 day challenge myself. I've got to get
23:10off on a call and actually have a group weekly call with the team to to to to keep them accountable, set their goals and make sure that they are winning. I give you all of my systems, my office systems, my marketing systems, my sales system, my delivery systems, all AI systems that I use, everything that took me from 0 to6,000 plus dollars a month and just all the slash commands that you need in thousands, hundreds and hundreds of different skills and templates. And so you can just plug and play all of this and I even guarantee it. So if you join the AI system society, I'll link
23:43that below. If you join the AI system society and you don't have your first client in 100 days, I'll just give you your money back because it's so ridiculous that you wouldn't. All right? And so, right now, we're running a ridiculous special where it's usually $69 a month, but you can get it for $247 a year. So, again, I'll leave that link below if you're lucky enough to see this before October. I jump on the opportunity. All right? It's like less than $2 a day or something to have me over your shoulder coaching you through a hundred days of action and giving you all my systems that cost me tens of
24:18thousands of dollars in credits to build. You're getting it for 247 a year. All right, so thank you guys for watching. Make sure you subscribe, click all the buttons, check out the AI system society below, and I'll see you in the next one. face.
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