Facebook Ads + ??? = BEST Results!

0:00hi guys it's ben heath from lead guru and in this video i'm going to talk about the other digital marketing channel that you should be using alongside your facebook advertising campaigns in order to get the best results possible now before i get into that just want to very quickly ask you to smash that like button click that thumbs up on this video that'd be much appreciated and help me out and of course subscribe to my youtube channel if you are new and haven't done so already now what i've got right in front of me some of you may recognize this um but it's a mailchimp dashboard and

0:29the title of this video was facebook ads plus blank equals the best results and that's email marketing the blank is email marketing i think that email marketing complements facebook advertising very very well and i would strongly encourage you to not only engage in email marketing but also make sure you dedicate some time some effort and some resources to doing it well you know just ticking that box isn't good enough i know a lot of people might have a monthly newsletter for example that's not the sort of thing i'm talking about here that's not really going to uh to move the needle now to sort of quickly demonstrate

1:02the value of email marketing um i've got my dashboard here and then i'm going to quickly talk about i'm going to show you some of the the elements and some of the things you need to do to get the most out of email marketing when combined with facebook advertising so you can see here this is within my mailchimp account i said some of you will recognize this you can see that right now i have 28 557 people on an email list which is not a massive list by uh by you know a lot of digital marketers um standard but a reasonable size list bigger than the vast majority of people

1:32that are getting started at least with with email marketing or facebook advertising or any anything along those lines i do actually have slightly more people than this on my on my total email list for my own business and i have other platforms like clavio that have other stuff on there but this is my biggest one this is my biggest list here is is in mailchimp and i wanted to show you that sort of number of people that i've got in there and i'm going to scroll down and show you this section here this campaign engagement right so my email marketing doesn't have the best engagement the best word um

2:03open rates and things like that in the world but it's still tremendously tremendously valuable for my business you can see that over the past the time frame there is over the past 30 days i've sent well had delivered 217 000 emails so that's how many people um 16 almost 17 000 people have opened and we've generated just under 1600 clicks so immediately you can start to put that in terms of what that's saving me from a cost standpoint you know if i was to run facebook ad campaigns to generate the same level of engagement there's a monetary cost so today with that you know if you're running

2:36conversion campaigns you might be seeing 1.50 two dollar cost per click or you can immediately see that that would be worth you know three thousand dollars a month that i'm obviously not paying in terms of a mailchimp subscription to be able to send these emails um to these people it's um you know it's significantly less than that so there's an immediate advantage there in terms of the cost saving that you can get from having a channel where you can reach your prospects reach your customers without having to pay an advertising platform to to put ads in front of those people again and again and again but the

3:04the benefit of email marketing along with facebook advertising is much more than simply i can reach people without having to pay again even that is significant it's also the relationship difference you can start to build with these people now the people on my email list are people that have opted in for something you know they've said yes i'm interested in your content i want to be part of your list and they've taken that action that's a really big action to take reaching that person and getting that person to click on a link is much more significant to my business than putting an ad in front of someone

3:33again on facebook because i said they've signed up for my webinar for my facebook ad template something along those lines they've shown they're very much interested they're showing they've liked my stuff and that's why so being a click from someone on me on my list is worth a lot more than a click from someone in a cold audience even a warm audience to be honest um through a facebook ad campaign now i'm not saying do email marketing instead of facebook advertising i want to make that very very clear they work really nicely in conjunction with each other you run a facebook ad campaign and when i say facebook i mean instagram as well

4:03so you're running a campaign on facebook or instagram that's going to generate the initial um interaction that you have with your prospects so depending on the strategy you're using it could look a number of different ways um it could be if you're running a director off a campaign so you're directly selling a product or a service it could be that someone then comes to your website let's say they buy a product okay they purchase a product from you well depending on you know what they tick and privacy notices and gdpr and all that stuff they may will end up on your email list the facebook ad campaign is what got

4:34someone to become a customer in the first place but extracting the maximum value from that person is going to come after that initial transaction if you're an e-commerce business for example and email marketing is such a huge part of being able to get the maximum value and maximizing the value that a customer has to your business is enormous the difference between let's say someone coming to your uh website buying something from you once for let's say forty dollars let's say your average order value is forty dollars if by using retargeting campaigns on facebook i'm not just going to use email marketing to do all the follow-up process i'm actually

5:09going to be retargeting those people as well so you know we're not abandoning the facebook advertising once we've had that initial transaction with them we're going to keep doing that but in addition we're also going to be sending emails to these people if instead of just that initial 40 transaction you can get them to buy on average twice again over the next 12 months you know some businesses are going to be lend themselves much more to repeat purchase than others i appreciate that some business is going to have wider product ranges so you can sell lots of different things to them but if you can take that 40 customer to

5:39be actually worth 120 because you've got two more purchase at an average order value of 40 that is going to change the finances and the numbers on your ability to run facebook ad campaigns and acquire customers at scale enormously if your customer's only worth 40 dollars to you perhaps you can only afford to pay 20 to acquire a customer which is doable but being able to acquire 10 000 customers a month with that sort of cost in place might be quite difficult but if instead you know your customers are worth 120 to you and you can afford to pay 60 or even 40 to acquire on your

6:15customer well you could almost certainly do that a massive scale you could spend an enormous amount on a facebook instagram campaign provided the campaign set up well and acquire customers and have that be very very profitable for you so increasing average customer value is absolutely key for e-commerce businesses direct to offer businesses and things like that and email marketing is such an important part of that and what i really like to do with those sorts of businesses is tie up your facebook campaigns with your email marketing okay so if you're running a uh let's say a black friday sale make sure you are retargeting the people

6:49that are on your email list on facebook and instagram and emailing them about the special offers the discounts the black friday stuff um that's coming up and what your prospect or your customer if they've already bought from you previously will they get a sense that you're everywhere you know that you start to create this sort of omnipresence approach where people can see you whenever they go on all various different platforms of their device okay and that's a way i really like to use it for direct to offer if you're using let's say a lead magnet or a webinar strategy whereby instead of getting someone to buy initially

7:19perhaps you're offering a service or a product that's a bit more expensive you don't think you can get people to buy straight away perhaps you're going with approach whereby you're getting them to opt in for a lead magnet or a webinar first and then you're going to be retargeting those people on facebook and to get them to purchase you should also be heavily engaging in email marketing right there as well that's when you want to be sending um you know putting them through an autoresponder sequence is when you want to be emailing them consistently with the same things that you may do with a facebook ad campaign on the retargeting side of

7:50things to help convince them to buy customer testimonials um demonstrations that you can deliver the results that you know your prospects are interested in all the things that we talk about in the videos that helps get your prospects from not ready to buy to ready to buy demonstrating your expertise all those sorts of things you can do through email marketing alongside your your facebook ad campaigns and then of course if you're running an omnipresence content um strategy which is another thing i often talk about particularly for high-end service providers and things like that once let's say someone's inquired into your business they've signed up for a

8:23lead magnet they've taken an affirmative action that gets them onto your email list and that's when you'd be retargeting them with the various pieces of content in your omnipresence content campaign absolutely want to be emailing them then you absolutely want to be emailing them i've got various things like if you sign up for my facebook ad template or my webinar you will get a five seven ten day email sequence that's designed to do a whole bunch of things it's designed to demonstrate my expertise it's designed to show you what great results we've been able to achieve for other businesses it's designed to offer you discounts get

8:53you to purchase our courses or inquire into our services all those sorts of actions you can get people to take and i think people don't engage a lot of facebook advertisers don't engage in email marketing for a couple of reasons one is effort it takes time um you know it it's not a huge cost they want the silver bullet the facebook ad campaign that just makes their business super successful um so they're sort of shying away from the steps they need to take to help guarantee their success to put all the the pieces of the puzzle in place to have a machine that can generate customers

9:24for you very profitably so a lot of it is the time aspect and the thing that's kind of tied into the time aspect is that people don't really see the results from it early on now i see incredible results from my list but as you can see on this on this list alone i've got 28 and a half thousand people if you've got 200 people on an email list are you going to see tremendous results of it probably not yet doesn't mean it shouldn't be done and it doesn't mean that you shouldn't practice and start developing the habits now so that when you do have two thousand

9:53five thousand ten thousand people on the list it is a significant part of your business you don't wanna all of a sudden get to that point and go right now i'll engage in email marketing you haven't developed the skills you haven't built that relationship with the people that are already on your list you start emailing them they'll be like uh who's this guy emailing me you know what's going on here and start now and yes you may not see fantastic results in the short run but in a year's time in two years time when you're building this list either by generating customers by um you know advertising a lead magnet of

10:22some sort this could be absolutely significant and you know i'm in a situation now where i can send out an email let's say we're running a sale on one of our courses for example i can send emails out about that to my email list and we could generate 20 000 pounds which is 25 000 from one email to our audience it really is that that sort of thing is possible for my sort of size audience and my level of engagement and i know email marketers that do way more than that orders of magnitude larger you can stick a zero on that easily um particularly those that operate in

10:55industries that you know facebook advertising which is my sort of wheelhouse is is really quite niche there's so many people interested in that but in other industries people i know operating health and fitness niches and things like that they can they have much larger listing get much people more people on an email list and they can send out uh emails and and it be their main source of revenue be absolutely significant they can you know spend an hour writing an email and i said generate a quarter of a million dollars by doing that that's absolutely possible happens all the time so i want you to get in the mindset of yes i'm running

11:27facebook and instagram campaigns but i'm also developing my relationship with my prospects and my customers i'm convincing them to purchase um or inquiring to our services through email marketing as well no matter what sort of facebook advertising strategy you use you should be using email marketing as well and it may not be significant now but i can assure you if you generate and get enough people on this list and you do it well it will be it'll be very significant and i think one of the big things i always come back to especially when i do consulting with businesses who aren't engaging much in email marketing as i

11:56said what is the downside here yes it takes some time and effort but the costs are minuscule absolutely tiny for me to be able to send you know an email to 220 or 220 000 emails in a month um you know i my meltdown descriptions probably 200 pounds a month maybe something like that maybe maybe a bit less 150 pound a month that's it that's that's the cost plus my time that's the cost so what is the downside in me in me um engaging in this i know that the potential upsides are massive so something i would strongly strongly encourage you to do and i think it goes really

12:33nicely with facebook instagram advertising i think a lot of people ask me like what else should i do should i when that you know they know they're running facebook ad campaigns and like should i be doing any uh should i be doing youtube ads should i be doing linkedin ads should i be doing seo and all this sort of stuff and i like businesses in general that focus with their digital marketing channels so i think you should not be trying to advertise on five different platforms at the same time particularly for your small business if you've got you know a particular specialist to work on each one of those platforms for you

12:59then absolutely go for it but if you're trying to work this out yourself don't stretch yourself that thing become an expert in one but everyone should be engaging in email marketing okay if you're running a facebook ad campaigns email marketing is a no-brainer and the two together deliver the best services what all the best marketers are doing they put a significant amount of effort into email and it becomes more significant over time as i said okay so hopefully i've really sort of drilled that home and you've got got the message on that one that uh that this is a really important component and really helps improve the profitability of your

13:29facebook ad campaigns and improve the profitability of your business before you go a couple of three things quickly you want to mention the first is a free webinar i've created called three killer facebook ad strategies to double or more your revenue now in this video right now i just talked about a couple of different options like director offer lead magnet webinar on your presence content well in that webinar that i've just talked about the the um three killer facebook application strategies to double or more your revenue webinar i break those sales funnels down i show you exactly how we implement them for our clients exactly how they work

13:58exactly how you can deliver fantastic results so really strongly recommend you check out this webinar completely free link is in the video description and you can go through that and work out which strategy you should be using for your business which is absolutely key other thing i want to mention is our services so my company lead guru is a facebook advertising agency and we create manage and optimize facebook ad campaigns for our clients it's where a lot of the content that i produce comes from is from experimenting and learning things from the client campaigns that we're that we're running and if you have a budget of at least three thousand

14:28dollars per month or more and you'd like to potentially hand over your facebook advertising to a company like mine i'd love to speak with you so you can click on the link in the description below that will take you through to a page and website where you can book in a free stretch session let you know there's usually around about a two-week wait time depending on when you're watching this i'm in the process of of hiring a salesperson to bring that wait time down so if you're watching this um in the future maybe there won't be a wait time at all because you've got to speak to someone straight away it may

14:54not be me but be part of my part of my team but during these calls it's just very relaxed we can find out a bit more information about your business and we can let you know about our services like we can work out for a good fit and then we can look to um to proceed if that's something that you would be um interested in you know if you're struggling to get the results that you want or you really want to scale and you just can't quite get above a certain point that's almost certainly something we can help you we've got tremendous amounts of experience advertising all sorts of businesses in

15:22all sorts of industries spelling spending millions and millions of dollars on facebook ads all around the world and so yeah we can most likely help you out it'll be great to chat with you okay if you found this video useful please give it a like give it a thumbs up please remember to subscribe to my youtube channel and hit the little bell notification when you do so that you are notified when i publish a new facebook advertising related video which i do multiple times per week and uh yeah i will talk to you soon guys thanks a lot bye for now bye