Why Your Facebook Ads Aren't Working...

0:00if your facebook ad results have dropped off recently and they look something like this then that's something we need to talk about facebook advertising has changed a ton over the past 12 months and that has hurt a lot of facebook advertisers but it doesn't have to be that way in this video i'm going to explain why and how you can get your facebook and instagram campaigns delivering great results again so it all started with apple's release of ios 14 and actually the changes that facebook made in anticipation of that release and then when they actually came in and themselves and that's been a really big deal facebook warned us in

0:31advance it was going to be a big deal um articles like this show that we knew it was going to happen it came in it was a big deal and we actually didn't see all the changes that ios 14 the impact that it had immediately it's taken a while for those changes to come through things like look-alike audiences weren't effective immediate affected immediately but we know by now that they have been affected significantly by the the ios 14 changes and a lot of facebook advertisers have suffered because of the rs-14 changes and the main reason why is they're still running campaigns that worked great in 2020 that sort of

1:02campaign structure that strategy and that just doesn't work anymore you have to keep up with the time so if you're still running that old style of campaign wouldn't be surprised to see results that were as bad as the graph i just showed or maybe even worse but if you aren't able to adapt with the times to adjust your facebook ad approach to suit the new facebook advertising landscape you absolutely can see fantastic results we'll talk more about what that looks like in a minute but we know this because we're doing this for our clients and we can see that in their ad i can't see the results i mean take a

1:32look at this for example we're generating leads here for an incredibly low amount for this client you can see the dates these are campaigns been fun run fairly recently and there's another one for an e-commerce business we're reducing roast numbers that are really quite fantastic so again and you can see the dates this is a campaign that's been run fairly recently so the results are certainly still possible it's a case of adjusting and adapting to the new landscape and making using strategies and techniques and campaign structures that work now not stuff that used to work really well in 2020 that you know two years on is just not going to cut it

2:06now before i show you what these new and super effective strategies are there's something i need to quickly cover first and i understand that a lot of you are getting very frustrated with all these changes you find out something that works and then it goes and changes things don't work you have to adapt it's really annoying it's very frustrating but it's kind of tough love time because i've seen an enormous amount of complaining and moaning about this you've just got to get on with it move forward roll with the punches and do what you can there's nothing you or me can do about these changes it's

2:35inevitable it may be one of the things that attracted you into advertising online or setting up an e-commerce company is the fast pace of change the reason why things are really exciting this industry didn't even exist a decade ago not in its current form at least so change is inevitable change is inevitable if you're advertising online no matter where you're advertising online don't make the mistake of thinking the grass is screened on the side you jump over to tick-tock ads which i've seen a number of people do even though just about everyone that i've seen do that is generating it is seeing higher cpms are generating worse

3:05results you think that tick-tock ads aren't going to change if you jump from facebook ads tick-tock ads because you're annoyed at facebook ad changes trust me big changes are coming to tick-tock or wherever it happens to be that you're going to be advertising on it's just something that you're going to have to get over to move forward with and i would really encourage you to stop seeing change as this big scary thing is seeing as an opportunity and here's why change is actually a fantastic opportunity facebook has once again become an educated person's game i don't mean educated in terms of university or anything like that i mean keeping up to

3:37date taking the time to study up on facebook ads find out what the changes are what's working well watching videos reading articles all that sort of stuff and for a while facebook ads got quite easy you know just about anyone could open a facebook ad account make sure the facebook pixel was installed on their website um put together some nice ads run a conversions campaign and boom they got decent results that wasn't the case five years ago and it's basically become not the case again now that super simplistic setup is not working as well as it used to you need more complexity you need more um

4:10specificity in your ad campaigns you need more relationship building i'm going to talk more about that in a minute and that means that a lot of the lazy competition a lot of people that don't take the time to educate themselves around this stuff they're going to leave that's a huge opportunity for those of us that stay and can work it out whenever there's a big change the people that can work out how to make their campaigns work and deliver great results under the new conditions they win big and they actually win bigger than they would have if the change hadn't been made because the change as i

4:38said will hurt your competition will scare other people away that aren't willing to invest the time and effort to getting this right so it actually represents a great opportunity and just by the way by making sure that you're subscribed to my channel by watching my videos you're going to be ahead of 95 percent of your competition at least who aren't taking the time to do that stuff and by the way if you haven't already i'd strongly recommend you watch all my videos from this year i think that's gonna be well worth your time make sure update with all the changes that are going on right now and of course if you

5:04don't want to keep up with everything yourself and take that time we can do it for you we create manage and optimize facebook ad campaigns for our clients you want to find out more there's a link in the video description below so i mentioned that you now need to use more complex facebook advertising sales funnels if you want to see great results and my favorite facebook advertising sales funnel is demonstrated in detail in this video here it's a new way of advertising on facebook using a sales funnel structure that you probably haven't seen before but it could be an absolute game changer for you and your

5:30facebook ads go ahead and check it out