Stop Setting Revenue Goals (Do This Instead)

0:00I know my goals for the year, but I lack the long-term goals. Like So, I like to use money I take home per year because I think most people have such shitty mindset beliefs around what their worth is that they run 10 million a year business and they pay themselves 150. Right. And you you first, that book is awesome. I mean Yeah, I I I focus my life and my goals

0:26on income to Dan per year. Not just business revenue, not just profit. How much does Dan collect? Cuz again, I'm working off of the value of my time. Yeah, then what? Yes, but most people don't have that. Use that as your North Star. How much do you want an hour of work to be worth? Then you reverse engineer everything

0:51else. Right. Cuz if you want your hour to be worth $500,000, that means you have to have a business entity that can produce that, which means there's a whole lot of people. Like to do 500,000 an hour, if I have a billion in revenue, how many employees do you think that is? Yeah. Um

1:17It's 100,000 plus people, man. Well So So, do you understand like now that I because I know that, I make decisions completely different. Like I I build infrastructure for like a campus. I build I hire C-level people. I have structure like See, it was right. Yeah, you have to have the North Star. Now, I will tell you this. The good news is you don't need to know

1:42how. You just need to know what. So, you have a you got a high-level 5 million five people. I think your strategy's flawed. I think if you talk to any AI, it'll correct you quickly. And then you ask it, "Well, if I'm doing 5 million revenue in this industry, what's the average? Give me the numbers. Can you do better than average? For sure. But let's at least have a North

2:03Star for average. Average. Got it. Yes. And then understand that you're not supposed to know how to do it all today, but that creates the North Star for you to work towards acquiring the skills to stack to be the kind of person that can easily run a 5 million a year CPA firm. And that's you just got to go acquire

2:26those skills. Right. Skill number one is be great. down on yearly goals, right? It's It's It's I go 10 3 1 90 days. 90 days, right? Yeah, so I have I have a 54-year business plan cuz that's I'm I'm planning cuz I'm 46. So I I built a plan. I did it last year, so I built a plan that was 55 years to 100. So I have

2:49a 100-year business plan. And then I break it down into 25 years. And but at each level it's less detailed on the strategy, just more specific on the experiences and the artifacts of what would have been accomplished if I hit my goals. Does that make sense? I get it. Yeah, I get it. Yeah, like if I have 10,000 employees,

3:07then I probably have a campus. If I have 100,000 employees, then I probably have one of the largest nonprofits in Canada supporting at-risk youth. Like you can start to correlate some of these things. But then you go right down to the quarter, the next 90 days, what do I got to get done? Right. What's the most important stuff? Yes. And then as you have more people on your team, you help them do the same thing and everybody's aligned to the vision cuz you made it visual. And then their 90-day projects align with yours, and over time everybody just keeps beating to the same drum. That's all I

3:40do. Real quick, you've made it to the end. Let me tell you what I know about you. You're not somebody that's looking to do shelf help. You're not somebody that's just doom scrolling on social media. You're here cuz you want to build, build a real business, and you're sick and tired of not getting the real

3:54insights to grow inside your business. So, I want to help you avoid all the pain trying to figure this out the hard way like I did it. That's why I put together everything I've ever learned into the Scale Workbook. It's the internal document that I use with every founder I work with that turns a chaotic

4:08business into a money-making machine. And teaching you all of this without burning more hours. It's totally free. The link is in the description or you can just scan the QR code on the screen cuz I'm here to help you build your empire.