Why SEO Keyword Estimates Should Be Higher

0:00I'm going to teach search engine optimization while walking through Poland this is one of the emails from my weekly marketing newsletter I'm going to read it this email is called more traffic than you think if you don't know what a keyword is it's anything you put into a search engine to find something some examples are Nike yellow Lobster wire Nike yellow Lobster is so expensive buy Nike yellow Lobster anything this applies for anybody who makes content on any social media platform because every social media platform is its own search engine the traffic estimates that keyword volume tools give are heavily misleading if you make a page ranked

0:30number one on Google for one keyword it will rank numbers 1 through five for many more so if you've ever looked at keyword tools to try to figure out how much traffic you could get from doing a bit of SEO it's more than you think you actually have to multiply the estimate by a lot to get the actual estimate it's a positive SEO considerations bring more traffic Than People realize here's examples from two of my websites for keyword volume estimates I use maz's keyword Explorer which also has a free tier for actual results I'm taking click rates is provided by Google search console which measures traffic directly

0:59from Google search so if you look at this page this is my best games to play if you're a YouTube gamer page the primary target keyword for this page is best games for YouTube the estimated monthly search clicks for this keyword are 11 through 50 so this page ranks number one on Google for the Target keyword but does it only get 11 through 50 clicks per month no it gets more traffic than you think the actual monthly clicks from Google search to this page is 2,352 that's a lot more than 11 through 50 the clicks for 3 months is 8,3 45 the oneyear clicks is 33,6 12 now remember

1:33I'm getting this data directly from Google Google gives a tool Google search console where they tell you everything about their index related to your site you can even use it to submit your website to Google's index I'll give one more example this is our voice recording for students page the primary target keyword for this page is voice recording for students the estimated monthly search clicks for this keyword are 11 to 50 now does this page only get 11 through 50 clicks per month I think you already know the answer per month this page gets 356 clicks for 3 months 670 in a year 3,146 if you're wondering why example

2:08one has so much more volume than example 2 is because example one is top of funnel and example two is bottom of funnel people searching for things like best games for YouTube are exploring people searching for things like voice recording for students know exactly what they want and they are looking for a brand to give it to them so they can use it or purchase it bottom of funnel keywords in general have lower search volume but resting and more conversions by percentage and require fewer words and images on a page to Target these keywords are easier to go after and also make you more money example two is also

2:40seasonal as teachers search this mostly during the school year either way it's still more than the estimated volume for a single Target keyword you don't just have to do SEO with your own website social media has taken tons of market share from Google and other search engines like Bing here's some other top places you should think about keywords to maximize the traffic you get Tik Tok Reddit YouTube Instagram Twitter X as I previously said any social network of a large enough size becomes a meaningful search engine put your keywords in the titles and descriptions for the media on each of these platforms and get extra traffic the newsletter I'm putting out

3:12today is also about search engine optimization and it is a banger you can get it at Edwards link.com hi from Poland thank you for watching