How To Generate Tons of Quick Sales With Facebook Ads

0:00hi guys is Ben Heath from Leaguer and in this video I'm going to show you how to generate tons of quick sales with Facebook Ads now the technique come back to scribe isn't something that I see a lot of Facebook advertisers using all that often I don't really know why it's a fantastic thing to have in your arsenal to have in your back pocket for when you need to generate a lot of revenue very very quickly or perhaps if you just wanted you know generate a lot of sales because increasing revenue and making more profit is fun it's what we're all in business for so I think

0:26that a lot of Facebook advertisers should use this from time to time and before I get into that just wanna quickly mentioned that at the end of this video I'm going to tell you about a free facebook advertising resource that I think you're gonna find very very interesting so make sure you stick around to the end of the video for that now how do you go about generating a ton of quick sales with Facebook Ads basically there's two components to getting a lot of people to take action right now okay and that's an incentive and urgency you need to incentivize people to take action people don't want

0:58to take action they're going about their lives your prospects maybe perhaps your previous customers that you want to reactivate are doing things that are important to them if you want to get them to do something that's important to you you need to make it important to them as well so you need to incentivize the action you also need to make it urgent so if you incentivize action with a great offer but they can access that today tomorrow in a month's time six months time a lot of people will just put it off again human nature we're all cracking on with things that we want to be busy with we you know this is not on

1:31our agenda and no Facebook ad is is on someone's agenda before before they see it so how do you go about doing that how do you incentivize action how do you generate that urgency the best way is very very simple it's not new it's been done for forever when it comes to marketing and and that's a flash sale now you can tie a flash sale into a specific event so Black Friday is the classic one right Black Friday Cyber Monday everyone runs these flash sales and maybe you take advantage that already people do flash sales around Valentine's Day around Easter around all sorts of holidays and but you don't just

2:05have to limit yourself to national holidays and things like that you can just run a flash sale for the sake of it I mean you could even come up with some thing that's specific to your industry I've seen tons of business do this where perhaps they sell I don't know soap and they say oh it's national soap day on Thursday there is no national soap day then just made it up nothing to stop them making it up and then there when I flash sale alongside there so you can't with all sorts of reasons to run a flash sale or you can literally just say we're running a flash sale but flash

2:35sales are underappreciated and very much valued you can't do it all the time you cannot run a flash sale all the time and your customers will sort of become skeptical of it you've probably seen this sort of thing I'm talking about where you know a sofa company might advertise on TV and there they're running their biggest ever sale every week of the year it seems a bit fishy but every now and then every six weeks two months maybe every three months running a flash sale is a great technique and doing so with Facebook ads work so well because you get it in front of tons of people very very fast and

3:05they will take actually if your product or service is something that you know they're interested in and but they get 30% off or 50% off or even 75% off and or they get a free thing or you know they get I know some sort of special access something that's limited in time but it's only available for three days or it's only available for five days the combination of the incentive of the discount or the free add-on and the urgency it's only available for five days or we've only got a hundred once the hundred have sold out they're gone some sort of urgency there can really help you generate a lot of customers

3:40generate a lot of revenue and that can really help improve your results so what I'm going to do is I mean example Facebook ad account right now and I'm going to demonstrate a bit of an example campaign of how we go about setting something like this so you just want to click on the green plus create button I'm going to sum usually this thing came but don't know why I want a new campaign so I'm going to call this example flash sale campaign auction yeah obviously special a category if you need it a campaign objective I want to change from traffic to conversions most likely I

4:15mean this depends how your campaign is set up exactly what it is you're looking to do but most people when they're running a flash sale at want people to inquire and become a lead or they want to generate sales so conversions it's going to be the option you wanna use time you might want to use lead generation or perhaps messages if you want people to send your Facebook page a message if you're a service provider and that's how you'd rather sort of nurture your leaves that's absolutely fine but most people are going to want to select conversions I'd recommend turning on campaign budget authorization I've got videos about that

4:43I'll leave the explanation as to why for those set a daily budget that you're happy with one thing I would say with a flash sale budget is don't be too conservative you're only going to run this thing for let's say three days most of time most of flash sales I run a three days sometimes they're five days but let's say the three days you don't want to sort of spend I don't know twenty dollars a day you spend $60 and it didn't really do that much spend a bit more you can't just run the flash sale again three days later and it's not really authentic and your your customers

5:13catch on to it so spend whatever a reasonable amount is for your budget I mean let's say your regular Facebook advertising you spend a thousand dollars a month and you want to run a three day a flash sale perhaps half of your regular monthly budget for those three days is appropriate so you'd spend $500 on the three day flash so you know where that is for you compete depend some companies to be a lot more some will be less accepted cetera okay I'm going to call this just example ad set and then we've got example ad down here right and when I save that to draft okay so that's

5:46the campaign level taken care of very very straightforward and we're gonna go about sorting out our flash out you can leave everything else already discussed so now we're at the ad set though right so this is an example out account by the way you're gonna see all sorts of errors just ignore those I'm gonna focus on the elements of this that are important and different to the regular campaigns that you would create now one of the things that we need to talk about is who you target with a flash sale in general flash sales work much better to warm audiences so what I mean by warm

6:18audiences I mean people that have bought from you previously that's a fantastic audience to run a flash sale to people on your email list whether they've bought or not again a really good audience people have had previous exposure to you and your brand people have visited your website those are the three warm audiences that are my first go twos when it comes to running a flash because particularly if someone is Leslie someone's bought from you previously if they know that your product or service is high quality and they can get it right now for X amount of discount but they've just been waiting putting it off having bought

6:48they're gonna go a hat brilliant I've been thinking about getting one of those right I'll grab it right now worth whilst is a discount and that means they're not gonna buy it from one of your competitors they're not gonna put it off for a year and maybe never get to it they're gonna buy from you in that three day window okay so that is an my first port of call is going to be people that have a very very warm it's gonna be website visitors email list previous customers again if someone visited your website I don't know a month ago who didn't buy paps they were interested but

7:13I don't know is a bit too expensive or they weren't quite ready yet flash sale is gonna get them to take action because they know they can only get 25% off you know for the next three days right and if you don't have those who don't have much website visitors many people on your email list many people who have bought from you previously then we go to the next rung down the next one down is warm audiences that are on Facebook and Instagram so that would be people who have watched a video of yours on Facebook or Instagram that'll be people who have liked your page and engaged with your profile stuff

7:45like that interacted with your business on Facebook or Instagram those audiences are usually much larger particularly if you've already been running ad campaigns those audiences are usually much larger than your customer list email list where so visitors are always but usually and and that's a great next option to go to if you don't have that first tier if you literally just getting started and and you don't have that first tier you don't have the second tier of on Facebook and Instagram warm audiences then you can run this Dakota audiences it is not as effective I'll be completely honest with you guys if you want to run a flash sale

8:19to completely cold audiences you aren't gonna generate more purchases during those three days or more leads than you normally were just running to running regular campaigns to cold audiences but you can do it cold audiences this is more effective when running too cold audiences if you are a local business and perhaps you can advertise in a community and it's not something I wouldn't do if you don't have those two chunks of warm audiences I would still run a flash sale but just be aware that this is a strategy that will work much much better when you have warm audiences just like most Facebook advertising but I

8:50it's accentuated with flashed out campaigns being able to advertise them to people that have already interacted with your business because you just got to think about the psychology of something most purchasing decisions people do a bit of research into they think about it they might might ask a friend ask a spouse if they've already interacted with your business before there's a reasonable chance they've been through some of those steps they've been through the thinking about it working out they really need it then when your special offer comes up they can just take action they haven't got to go through those steps okay so have you that make sense so I've got all

9:23sorts of videos on how to create custom audiences of email lists website visitors previous customers people who have watched videos of yours on Facebook who engage with your Instagram profile so I'll include a link in the video description below that shows you how to create those custom audiences so if you don't know the technicalities of that that's not what I'm going to get into here go ahead and check out those custom audience and videos should exactly how to sort out all the targeting options in in here but that's my big takeaway with flash sales is where possible focus on warm audiences if you've got a bit of a

9:56mixture so you have some website visitors you have some and people an email list but not many then create an ad set that has got all your warm audiences in it website visitors things like that but also then create a cold audience ad set and if you use campaign budget optimization then Facebook will divert budget accordingly they'll probably start in day one of your flash sale with your warm audiences and then switch to more cold audiences once you've burned those people out okay but the where possible as warm audiences is the focus right let's now go to the ad level there are other settings at the

10:31ad set level i've got other videos to talk all about that this was really focusing on who you want to target when it comes to flash sale campaigns and generating a ton of quick sales with facebook ads which is the idea of this video right so when it comes to the ad what do you want to include in the ad itself I think you want to not beat around the bush here be very very straightforward the offer should be strong enough to sell itself so all you want to do is make other people can see what the offer is at an absolute glance so for example up

11:05in our primary text we might have something like biggest sale ever with you know some fire emojis or something alongside it okay by the way if you want to know how to put emojis into a Facebook ad in text in a Facebook ad just go to our scored L emoji pedia emoji pedia org or calm one of those you're going to find it and you can just copy and paste them straight in easy way to do it so you might sound like biggest sale ever with some fire emojis and then you'd have you know get our dot dot up to 60% off for the next three days only

11:52and it might be as simple as that in the primary text let me bring up the preview oh it's not doing it because we haven't got a linkedlist okay you can just have a look on this left hand side so the text that we primary text will be include might be as simple as that something really really really straightforward okay the headline might also be reiterating the offer so we might have up to 60% off three day flash sale and again you can see how this would really work to warm audiences because when they see you pop up on their newsfeed they're gonna recognize the brand the name of

12:37your business your little icon so this is really going to resonate with them if you're advertising to cold audiences with your Flash sell you might need to provide a bit more information about your products and services but we're assuming you're gonna primarily focus on warm audiences here and in which case you don't need to do that you just want to really really emphasize the deal the offer as a post talking about my product has you know higher durability or and you can pack it down to a source you know 17 grams lighter than my competitor you know don't focus so much on the features with this then

13:10in your image obviously you just want to include you know I'm gonna put a little I'm just gonna my URL in here just so it brings us a preview go make it won't make any sense but with the image you just want to put in something that's very representative of whatever the flash sale is so if it's a service perhaps put an image up of you doing the service and if it's a product obviously an image of the product you could even use a carousel with a range of products I wouldn't use video with a flash sale do you want people when they're scrolling through the Facebook

13:41News Feed or Instagram feed to immediately understand what is going on what the offer is how they can take advantage of it okay so keep it very very simple with that one of things I love to do whether it's a product based business or a service business is I said have an image of the product or the service sort of in action being used and then perhaps overlay some text over the image that re-emphasizes the sale so you could have a little text sort of at the top saying up to 60% off our or just maybe even 60% off three days only something along those lines or 60% off

14:16ends midnight Thursday the you know 8th of May or where it happens to be okay and that tends to perform really really well so you can you can do that fairly easily get graphic designers do it or do it yourself in a tool like canva.com fantastic free graphic design tool to add text overlay and things like that to images so we're gonna keep this ad super super simple in the description you may want to add it in the description it's cut off there as you can see but you might have something like click here to take advantage of our flash sale before it ends so you can see all we're really

14:54focusing on in these ads in the copy and even the imagery of this ad is here's the incentive here's the urgency remember when it's flash sales those are two things here's the incentive here's the urgency and that's what you come back to again and again and again and we focus on and keep these ads very simple yeah I wouldn't really recommend video ads particularly long video ads because it just takes too long for someone to understand what's going on with the flash sale approach with the generating tons of quick sales with Facebook Ads approach so that's what you do on the campaign level I would usually recommend that you include

15:27dude let's say two to four different ads in a flash sale campaign because particularly if you're advertising this to warm audiences you don't be able to get bored and fatigued and fatigued to set in after just a couple of days I love the idea of having let's say for ads and someone in my audience when I run a three-day flash sale seeing all four of my ads on Monday all four of my ads on Tuesday all four of my ads on Wednesday and they're far less likely to become bored with that than if they see the one ad twelve times but I do want lots of impressions I want lots of

16:02reminders and lots of encouraging people to take action so I do want them to see my hands a lot but I just don't want and you know the one ad to just become boring and they ignore it for different ads is we gonna help and that could be as simple as the text being the same would just change your image just change a different product or a different you know if you own yourself with one product perhaps it's you know that products in different setting just looks different the service again fairly straightforward to work out how to go about changing and image fact that then and this is a component that people

16:33leave out and I don't have an example for you but it's something I want to quickly mention and that's if you're sending people to your website have a specific page it could be just you know a product page or a page about your service but stick a banner on that page could be hopefully right at the top of somewhere that emphasizes the urgency of the deal so you could have a fan a right at the top of your page saying biggest sale ever 60% off for three days only and maybe a timer there are loads depending on how your website set up there's loads of tools it's WordPress

17:06prog but WordPress plugins and you can add things on Shopify stores very very easily that does all this stuff just have a little search around for those sorts of things but I think that really helps emphasize when they come through to your website that it's not just the ad campaign just sort of you know maybe pulling the wool over your eyes a little bit but the website then backs up that all I really need to act now this really is a great deal and I really need to go get it now and that's really gonna help your conversion rates okay and and then and yeah and that's basically the

17:34process have fun with this guys don't worry if it doesn't work this time you can run it again in two months time and see how it performs then working out with the budget levels for your size warm audiences and things does take a bit of time and that is gonna be unique to you but the power of this is enormous so I can run a flash sale to my warm waters that are pretty substantial at this point you know I've got twenty plus thousand people on an email list thirty plus thousand people in a Facebook group and I can generate tens of thousands of pounds tens of

18:01thousands of dollars worth of sales whether it be for my courses or our services or whatever by running just a three-day flash sale and it's something that we do regularly and it's very very effective as something I'd strongly recommend you add into your Facebook advertising repertoire and really nicely complements your regular Facebook ad campaigns that you're running and look if you need to generate a ton of quick sales because you want to improve your numbers this month or perhaps your business is in trouble and you really need to go out hat go ahead and generate a lot of revenue very quickly and I hope that situation you're not in that

18:31situation but that could be the case for you this is a technique that can really help you with that and something I'd I'd recommend testing okay at the beginning of this video I mentioned that I was going to talk about a free facebook advertising resource and that's what I'm do right now so I've created a webinar it's called three killer Facebook advertising strategies to double or more your revenue and in this webinar I demonstrate three different strategies three sales funnels basically that we use as a Facebook Ads agency all the time they are very much proven tried and tested we've generated more than a million dollars with each one of these

19:05sales funnels for our clients then absolutely they work and what I do is I show you exactly how to implement these sales funnels yourself and I want to explain which one do you want to use depending on your type of business so I say look if you are an e-commerce business go ahead and use this sales funnel if you're a lead based company use this sounds fun if you're a digital company use this sales funnel and if business can use more than one but you understand the sort of thing I'm talking about and that's really really important because there's no one-size-fits-all to Facebook advertising guys there's no I'm

19:35gonna use the same process to sell a thirty thousand dollar service as I do to sell a $40 product that's ridiculous okay what's required to make a sale and each one of those cases is very very different and I explain all that in the webinar it's completely free to watch there will be a link in the video description below go ahead and click on that give it a watch might be the most important Facebook advertising and you ever watch and as a bold claim but I really do feel that way I think it'd be well worth your time okay if you enjoyed this video please give it a like

20:02give it a thumbs up please comment below to let me know also comment if you've got any questions you want things clarifying I'm always happy to to answer comments please subscribe to my youtube channel click the little Bell notification when you do so that you receive notifications when you when I publish a new Facebook advertising related video which I do multiple times per week and yeah best of luck with your Facebook ad campaigns guys hopefully I see a lot more flash sale campaigns out there doing doing good work and generating lots of sales and I will toward you soon thanks guys bye