How to sell to AI Agents

0:00My revenue just exploded once I started selling to agents. Andrew, you've got to see this. Post is huge with open claw. Presented by Zapier, the AI automation company. Neville, I see the revenue was low and then it took off. Before you tell me why it took off, just walk me through where the original idea was. So, we started as a social media scheduling

0:23tool. Like everybody else. There's so many people doing it in the business and I always see so many new people on X and I'm like, "Haha, it's going to be very hard for you." Because it's a very flooded market. There's like so many people that do it. Um and I understood like I have to find like my own blue ocean inside like of this red ocean 20-years-old market. So many people

0:46inside. So, started really as a social media scheduling tool in open source. So, that was already my blue ocean. So, every time I posted about open source for Post is the first social media scheduling tool that actually like fully open source. Got tons of views. So, that that was really nice. So, you can see here on my metric like it started like I started here in September basically. $350 growing a little bit. It started to grow and so on. And then you see it like plateaued here a few months. I didn't

1:19know what to do. this as a tool for posting on platforms like X and LinkedIn that human beings can go and use. But because it was open source, anyone can see the code and use it if they don't want to work directly with you and pay you. I also started to write some hypes. Like what kind of

1:36hypes? Every time some hype coming on, I was like, "I'm the first one to put it." Might be a hype, might be not. People are going to use it. This is like a very easy way to attract people in. So, the first one was the MCP hype. So, everybody talks about MCP. Um it was really cool. You can connect it to your chat GPT or you can connect it to your Claude and so on. And you can just like talk to it and schedule post

2:02for you. I mean, it's so easy to build it. So, I already like introduced the MCP back then. I see. You know what? And I I remember getting excited about MCP. The idea was that I would go into Zapier and I would connect it to a bunch of apps that I like, Google Calendar, posting, etc. Then I get one code and I give it to chat GPT. I give it to Claude. I give it to other tools. And suddenly all those tools have access to all the tools that I connected into

2:26100% Many people were excited back then. So, you see that we're all getting excited about it. You add it. People get excited about using Post it and the numbers start to increase. Yeah, we see a little bit of increase. Still, this is like when I started to understand this. Um and then I started to also use automation platforms because I understood that a lot of people like to automate their social their

2:54scheduling. Um because they can they can just like create many cool stuff. Like maybe they generate a video with V 03, put subtitles on it, and then like schedule it into Zapier and it. And that was um why I really wanted to go into this area. Mostly because I knew it will decrease my churn. Because when people need to post manually, if they get discouraged, if they don't post, they'll cancel the subscription. But when people are posting with automation, that's a whole different story. Some people, you know, they run their automation and every 15

3:31minutes they push a post to post it. Like they really spam the system even. The insight that I've gotten from you is that when you allow users to connect their automations into your software, they're going to use it more often because automations naturally are consistent where human beings are undependable that way. And then we got here, you can see we got into 17K MRR. I think it's you you don't see it in the graph. We even

3:58stretch it a little bit, 20K and so on. And then boom, open claw came out. I can't say I was the first one to use open claw, but I understood there is something big here. Might be a hype, a trend, but I think but I understood really fast that it's not because it's not about open claw itself. It's about the way that people are going to behave in the future. So, today you accept open claw, you have also Claude um co-work, right? And you have uh Perplexity computer and so on. Like we see there's like a shift. People are going to move to these like chat apps

4:36and they're going to just going to write what they want and they're going to get it. And it's going to use all their tools together basically to do it. So, I understood that and I said, "Okay, what can I do?" So, what can I do to be like on top of that? So, of course it's like to create my own page on the website for open

4:56claw. But I think that's I thought like that's not enough. Let's create a whole CLI for it. So, basically, if we are looking here, I have a full CLI on how you can use Post. You install it globally. And you have the CLI and you could create different posts. Um and you will also have a skill on Claude hub that you can install it after that. Um and the goal here is basically to reduce a lot the amount of tokens

5:29that you send to your open claw LLM. So, instead of writing like a full API request with all this JSON and so on, you have like a very short command and then open claw can also iterate if there is a problem or it needs to get different stuff and so on. And it really blew up. Somebody I've never met in my life wrote an article about his

5:53open claw Larry. And it just like said how he got like a lot of TikTok views. He did something He is very good in storytelling. So, he created his open claw and he called it Larry. And I think that's like the main thing why the article was also like super popular because it's not Larry,

6:09it's not a computer, it's not open claw. It's a person. Yes. His name is Larry. And they also co-wrote this article. So, [laughter] it's like with Larry. I saw that. Some experience that you feel when you read the article, which is really really cool. As a summary for people who hadn't read it, essentially what he did was he got Larry, his open claw agent to post on TikTok on a regular basis these these images with text on them. And he needed a tool to post onto TikTok. He couldn't make a direct connection between open

6:41claw Larry and TikTok. So, he used Post. And you're saying this and this post by the way took off and other people then discovered it. But you're saying the reason he used you versus other tools is what? What is it that the CLI enabled? Why did why do people like him pick you? He just used it. He might as well maybe use some other tool. I don't know. But

7:01Post just worked for him. Um and then he wrote this article. And the nice thing about this article is not like how to use Post this because this article will not like Post this is is a small thing inside the article. The main core value of the article is like how to get a lot of views on TikTok. And it's what's

7:19exactly what he did. He just used Post. We know that in TikTok in TikTok right now, if you post a slideshow, there is a higher chance the algorithm will like you and will give you a lot of views. He already saw that. And this is what is the article all about. And then he just created something really cool to

7:34generate all the slides and everything. And he needed to just a way quickly without doing a lot of stuff to just schedule it to TikTok. So, he just hooked up Post really fast and he could like schedule everything in the end. I want to understand what it is about about Post it that allows you to court agents and

7:52be more useful to them. So, I can't say that I did it. Like Claude did it for me. Basically. Right. Um So, we because I'm using the command line, I can describe a lot better how to use the command line because you know, API requests like so long. But command line can say, "Use this command line." And if it

8:12doesn't work, "Use this command line." If it doesn't work, "Use this command line." You can like iterate with this. And we created like a very cool skill in open claw. It's also on the Post this agent, which is this one. Um and we really have like, you know, this is like the read me. But let's open

8:29the skill. So, it's really like a description of all the things that you can do with the skill really fast. Like you want to describe you want to see all your integration, right? Post this integration list. You want to upload a picture? Do Post this upload. Like there is like really short things to do different stuff basically. Um and then in the end it's telling you like for example, important missing release ID handling. If analytics was written missing true instead of um getting the analytic like in order to get the analytics array, you need to write this kind of command and then reconnect your post. And you see it's

9:08like simple simple lines. You don't like need API long API request or Let me just make sure that I'm zooming out and understanding this clearly. What you're saying is agents really need good documentation. You didn't write it yourself. You didn't leave it to them to figure it out for themselves. You used Claude to say, "You know my software, document what other agents are going to need to know in order to use it." And then you packaged it up as a skill. Am I understanding

9:37that right? Yes, but it's not only that. So, I could create two types of skills. I could just like say to Claude, "Listen, you see there my docs? Just create a skill around it." And actually docs are already kind of a skill because docs are MD file already apparently. So, but I wanted to do something better because if you actually like let's let's

9:59take for example the actual docs. And in the actual docs, let's say I'm going here to the public API. Mhm. In order to create a post, you need to send a post request to this URL. Here are like tons of different thing you can send and so on. That's a lot of content. So, I could definitely like just like

10:22take it like that. But we simplified it a lot. I just told Claude because let's face the truth, who is writing code these days? I just told Claude take all my public API and create and turn it into a CLI. Um so this is the first thing he did and then I pushed it to npmjs. So, if you've been like if you see in the top of the skill here, you first need to install the Postis command line before you even before you even start to to write like

10:53to do whatever is inside the skill. Okay. And then because now everything is so short because imagine this, Postis integration list give you all the list of integrations that you have. If you don't do this, if you do it with the API you need to do list integrations. So, you need like all this API long API request and I need to give you all the parameters that you need to pass and then you need to to send it in your request. So, everything becomes like so much shorter

11:21when you turn it into a CLI. Yeah. And then it's like you can you have a so short skill file compared to like a very long one with so many API requests inside. A lot less context rot, a lot less tokens when you use it. Easy to iterate. Like it's so easy for Claude to just like write again this command, get the list of providers and so on than to write again all this long API request with a curl in

11:46order to to get the information. Basically. Okay. So, I this is I think the future, the future how much it's weird, the futures of all this open Claude and agents stuff is the CLI. People that are going to build startups with a CLI are going to win big. Actually, my friend and I working now on a new startup. Uh he's working on it. I'm the marketing guy, but I'm telling him what

12:11to do. It's called Agent Media. Mhm. It's if you know like like a UGC content creator. So, you can like create UGC content like this woman talking and so on. But the nice thing about this is this it's a CLI tool, same as Postis. You install the CLI tool, you even do a login from the CLI and then you generate video Agent Media generate video minus P and so on. Like you pass the picture and so on. Again, no API. Because we understand this is like where it's going with all this like

12:41agents and so on. Um yeah. All right, let me ask you a a dumb question here. CLI means going to like something like terminal and typing in what you're looking for and getting it out. How does that enable agents to interact with your software versus an API? Why is that more effective? Basically, the CLI

13:03is a proxy to API. So, when you write when the actual agent write Postis integration list in the background it's sending an API request to httpapi.postis.com/integrations/list filters and so on. It's just a proxy. It just makes you to write a lot less content when you do a different stuff. When when the agent trying to talk to you. don't have to [clears throat] send all the first information to get to the next bit to add the next

13:37bit of it. Yeah, and and I think it's becoming even bigger when let's say for example you want to schedule a post for Postis. Okay, like you want a very long post so a lot of social media and so on. So, let's say I'm coming here and you have like create post. This can be a very long JSON that you need to send if you want to schedule your post. Let's let's here an example um not general maybe let's say

14:09okay, Instagram. So, you start to send the integration ID the content, array of images, there can be a lot of images, settings that you want to send post the serial, the collaboration so on. With the CLI, all this become like a bit like a few words. Because you don't need all this like the date become minus D. And the post array is just like minus P and you put like question like question marks and and and you put the content inside and then another one and another one. Like quotation, sorry, not question. Like quotation with the content, another quotation, put the content. It save like a lot of this

14:54things that you need to pass. And I think when the agent does that and it doesn't need to like build a whole JSON, it actually has it sends better content. Because it doesn't have this context rot. It doesn't need to reproduce the entire JSON with all this like little parentheses and quotation marks and so on. So, it becomes like much more efficient. And it works much much much

15:21better. So, I think everybody will going to move into the CLI in the end. Every startup. And and By the way, why why I go into the CLI actually? Where even thought about it? It was like a genius that thought about this. I really like this project. That's I think it's amazing from Vercel. It's called Agent Browser. It's basically running a headless browser for you that

15:48you can go to different pages and so on. And the way they did it is the same thing with a CLI. So, you do Agent Browser open and go here. Agent Browser click and so on. Instead instead you just like running you a playwright in the background and do different stuff for you. And I understood, okay, they

16:03know what they are doing. Maybe I should also copy that. I see. If this is the way that they're going to enable agents and others to connect to web pages that are really complicated sets of back and forth information, I think I could do the same thing. Do I have that right? Exactly. Because you know this is like really saving so much context when you just use it instead of writing the

16:24command for playwright every time. How hard was it to do all this? Is it really as easy as just telling Claude get it done for me? Take this API and turn it into CLI? Yeah. [laughter] Honestly, I think like Claude is really really good. Like all the old and new ones. I mean I'm I just like the only problem I have with Claude sometimes is that I forget to pass the dangerously skip my commands because I you know, I just like tell it to do something. I go I go back it didn't do anything. You're stuck on

16:56this. Like I need to approve permission. That's the only thing that [laughter] 100%. Um we've reached now 45 $1,000 a month. I assume next week I'll get to 50k a month. Mhm. I think it's a very life-changing money, especially when you're not like a funded company. You just take all your money like most of the money for yourself. You can spend it on whatever you want, marketing and so on, but you you take most of the money. So, All right. Have a thanks so much for doing

17:27this.