How to Win on Meta Ads in 2026 (The Game Has Changed)

0:00Kung gusto mong manalo sa Meta ads this year and beyond, may tatlong bagay ka na kailangan mong maintindihan. And honestly, bilang isang media buyer na nagra-run ng ads for more than 10 years, kailangan mong mag-adjust. Because Meta Ads today is very different from Meta Ads 5 years or 10 years ago. Hindi na ito 'yung dating kailangan tama lahat ng interest na ilalagay mo at sobrang detailed ng targeting. Hindi 'yung dating 1% look alike ba 'yung ita-target natin. Ano yung exact audience na ita-target ko. Those things still have in place on Metaads. Available pa rin siya at importante yun. Pero hindi na dito umiikot 'yung buong sistema ng Meta

0:42ads because meta is becoming more and more AI driven. The better questions na lagi mong itatanong kapag magra-run ka ng ads is paano ko bibigyan si meta okay yung Facebook ng better guide or context. And today yun yung pag-uusapan natin. Yung tatlong bagay na kailangan mong tandaan kung gusto mo talagang maging competitive sa meta this year and be. So kung ready ka na, my name is Coach Jay. naka-base ako dito sa Cavite and I-help 'yung mga business owners on meta advertisings. Pag-usapan natin yung number one. Number one is the creative

1:17is becoming a new way of targeting. Okay? So creative, pag-usapan natin ano ba yung creative? And this is a probably one of the biggest change na kailangan mong maintindihan kung gumagamit ka ng meta. Dati kasi sobrang focus natin sa targeting. Kahit ako no, talagang very detailed ako pagdating sa targeting. Sino yung dapat ita-target, sino yung mga interest and so on. Ano yung mga

1:41exact behavior lang, um age, location. Okay, importante yan. Ano yyung look alight and so much more. And lahat iyon is very important kung magra-run ka ng ads. Pero ito yung nangyayari habang gumagaling yung AI ni Meta, mas gumagaling din nag-match si Meta na mga right person to the right ad. So, meta advertising system right now is processing a massive amount of creative and behavior signals para malaman niya kung sino ba talaga yung dapat na pakitaan ng ad. So ibig sabihin bilang isang media buyer, seryoso ka hindi lang pagdating sa targeting no? Hindi ko

2:23sinasabing wala na yung targeting. Targeting is not dead. Importante pa rin siya. Pero itong maganda kapag natutunan mo yung next na ishe-share ko sao pagdating dito yung tinatawag na creative strategy. Yun pag-usapan natin. Let's say for example, no, nagbebenta ka ng um real estate, no, sabihin natin high ticket property sa Facebook, no? And syempre high ticket yan tapos nag-post ka ng picture and simple post and so on, details about sa property and wala na. Ang right approach is message targeting. Okay? Kailangan 'yung ad mo is directly calling out kung sino ba

3:06'yung mga target market mo. Ayan. Syempre high-end property 'yun. So hindi naman natin market 'yung mga sabihin nating hindi kayang bilhin yung high high-end property na yon. So ibig ibig sabihin kailangan i-reveal mo. Pwede mong sabihin sa video kung video ang ilalagay mo this property is worth 100 million. Tingin mo mag-i-inquire pa ba

3:28yung mga walang pambili na 100 million? No, pwede baka aksidente pero most likely maa-attract mo yung mga taong may kakayahan na na bilhin yung ganung ganung kamahal na property. So another example kung meron ka namang um clinic okay sabihin natin aesthetic clinic. Kung ang ino-offer mo is pangmasa, okay, pangmasa, maganda na i-offer mo talaga 'yung 'yung price is ire-reveal mo na sobrang sulit para sa kanila. Pero kung ang positioning mo naman sa aesthetic clinic mo is mahal, okay, sabihin natin nasa mid, ang positioning mo is ilagay mo rin 'yung price and 'yung messaging mo at ipakita mo 'yung mga taong ah naka-avail na ng services mo. Okay. So

4:15ibig sabihin sa creative pa lang maipo-position mo na kung mahal ba. Okay? Sakto lang or mura yung product mo pagdating yun sa price no? And also meron ding pagdating sa perception ng tao. Pagdating kasi sa ad unang tingin pa lang nila, pag nakita yung ad mo, alam na nila na kaya nilang i-afford yung ad yung yung services or yung product na yon. Ibig sabihin huwag kang ano, huwag kang matakot na ilagay mo 'yung price mo, ilagay mo yung yung pinaka-offer mo doun sa ads mo. And okay lang 'yun. Okay? Kasi maraming nag-aad nag nagi-inquire sa'yo pero sila naman yung mga taong hindi kayang bilhin yung product mo or i-abil yung services mo

4:58after mong ibigay. So puro how much 'yung nangyayari, puro inquire 'yung nangyayari. Okay. So importante sa creative na na ina-attract mo yung mga right people ng ads mo. And also pagdating sa creative strategy, meron ding tinatawag na angle. Okay? Ibig sabihin ito yung different concept. So gagawa ka ng different concept dun sa creative mo para malaman mo kung ano yung magco-convert doun na best. Siguro

5:23example na lang natin sa sa metaads no. So example um like me um offering a uh consultation pagdating sa meta ads. Kung gagawa ako ng ads on meta on different angle or concept ang una kong gagamitin na na call out or headline is how to create metaads.concvert. Ibig sabihin maaattract ko yung mga taong gustong matuto no na mag-run ng ads na magco-convert. Okay? Yun yung

5:50unang ano yun yung unang angle. Pangalawa naman is magfo-focus ako sa budget angle. So number two is sasabihin ko do is stop wasting your ad budget testing random strategies. Oh ano kaya 'yun no? And number three na angle na gagawin ko. Here's how I structure my ad campaign when I'm managing large ad budget. Same offer pero different message, different reason to pay attention. And that's the game on Facebook ads. The better approach is one offer, multiple angles. Then bawat angle merong multiple hooks. Multiple hooks

6:32yung call out po na tinatawag no? Pamiliar ka naman diyan. Multiple creatives, mapa-picture or video. Multiple formats, sizes, placement ng ad, video, different video. You can use din UGC, no? I highly suggest yung mga UGC type of ad. Um, founder content ads. Importante yan yung mga social proof like testimonial, demonstration kung services yan or kahit product naman, storytelling, educational content and so on. Before and after yung comparison, um objection handling. Iun po yyung mga type of angle na pwede mong gamitin sa ads napakarami. So here's the thing. Hindi mo kailangang hulaan kung alin yung magiging winner on Facebook ads. You need a system that continuously discover winners. That's a very

7:24different mindset. So instead na lagi mong tatanungin, "Ano ba talaga yung best targeting on Facebook ads?" Dami kasing nagcha-chat sa akin, ayun, mga humingi ng tips. "Ano ba yung best targeting?" Yes, I provide. Pero lagi kong nire-remind sila na ang pinaka best pa rin yung strongest message mo that will make the person stop, pay attention and take action doun sa product or services mo. That's the creative strategy and that's becoming more and

7:53more important sa panahon natin ngayon. Okay. Number two, better signals bit more manual targeting. Signals. Ibig sabihin, paano kumukuha ng decision si Meta? Okay? Yun yon signal. Meta AI is getting smarter every single day. So AI is only good as the signal is good. Okay? Let's say you're running lead generation campaign and nakapag-generate ka ng 1,000 leads. Eh masaya ka. Imagine

8:27meron kang 1,000 leads no? Ang saya non. And ngayon nakita mo ang mura ng leads. Ang baba ng leads. Cost per leads. Ang baba no? Satisfy na satisfy ka. Pero when you check your sales out of 1,000 leads generated, sabihin natin tatlo lang doon yung naging customers mo. Here's the questions. Paano mo tinuturuan si meta? Are you teaching meta? Find the people who are most likely to become a customers or simply teaching meta to find people to provide yung contact information nila because those people are different. Okay. Iba yung magbibigay lang ng lead at iba yung mga taong ready to buy ng product or services. Kaya importante po no. Yes,

9:15importante pa rin na mine-measure natin yung CPM ng ads natin. Um click through rate to identify kung ano yung winning creatives, hook and so on. Cost per acquisition and so much more. Cost per click, cost per lead. But don't stop there. Huwag ka lang mag-stick doun sa tinatawag na na mga metrics on meta ads. You also need to understand yung quality ng leads. Okay? Meron bang bumibili dun sa ads mo? Meron bang revenue na co-convert yung ads mo? Kaya importante yun. And pag may na-convert na revenue, yung mga same people ba na iyon? Yung mga tao ba na iyon sila ba yyung mga dati mo ng customers? Nagiging loyal ba

9:56iyung mga customers mo? And ultimately the profitability ng campaign mo. Iun yyung pinakaimportante. And let's be honest, chip doesn't mean always mean a good kasi yyung Php20 na cost per lead, no? Is not necessary better than Php100 lead that become a customer. kahit 5x or 10x na mahal iyung lead mo pero kung bibili naman ng product or offer mo it's okay. So your goal as business owners running metaads is no longer simply get more conversions, get more leads, get more inquiries. Your goal is help the system understand what a valuable conversions looks like. That's the difference. And ganun po kaimportante na dapat maintindihan natin ng mabuti yung

10:49meta ads. Okay? Yung ads na ginagawa mo. Maintindihan mo kapag nag-run ka ng creative. Alam mo 'yung creative ano ba 'yung bakit siya importante kapag napunta siya dun sa sa landing page mo kung may website ka, paano siya nagiging lead, 'di ba? Paano siya nagco-convert? Ah bakit sila nagde-decide na bumili? And magkano yung revenue na nakukuha mo, ilang customers yung nage-generate ng ad mo, everything. Because kapag disconnected yung data ng metaads mo, mahihirapan din yung system. and even ikaw na maintindihan kung ano talaga yung valuable outcome ng business mo. So remember, don't just give meta more data. Give meta a better quality

11:34signals. Ganun po kaimportante yun. Kailangan mong i-optimize 'yung whole customer journey. So dito sa customer journey, optimization ng uh customer journey na po. And maraming nag-iisip na mga business owners running ads is run ads. That's it. Okay na 'yun. They think na kapag maganda yung CTR, kapag okay naman yung cost per message, okay naman

12:00yung campaign performing, okay na lahat. Magiging maganda na lahat. Pero wait, what happens after they click your ad? Because Methoda doesn't control your entire business. Hindi naman niya binigay, hindi naman ah responsibility na ni meta ads yun. Meta yung ad delivery. Okay? Kung sino yung makakakita. But ikaw ang may control doun sa offer kung ano yung binebenta mo, offer, services mo, yung mga product mo. Ikaw yung may control doun sa landing page mo, sa sales process mo, sa website mo, sa checkout mo, sa customer service, sa followup,

12:38upsell, 'di ba? Um, and so much more. Retention strategy. Ikaw yung merong control ng lahat yon. So, imaginin mo ito no. Imagine nag-spend ka ng 100,000 sa Meta ads. Nakakuha ka ng traffic. Ba maraming nakakita, maraming impression, maraming nag-inquire, pwedeng papunta sa messenger or marami kang nakuha ng leads. Okay? Nakuha na leads pero pangit yung landing page mo. Mabagal din yung ah follow-up mo. O, sabihin natin hindi maayos yung landing page mo, mabagal yung follow-up system mo. Hindi malinaw yung offer. Complicated paano sila makakabili. Walang proper sales process then you blame meta. Meta is not

13:23working. Facebook ads doesn't work. Hindi po. Maybe kailangan mong ibalikan yung process mo. Baka kasi yung yung kaya hindi bumebenta dahil may problema sa sales process. And this is why I want you to start thinking like a growth operators. Don't just look at ads manager na nakatuto ka lang do. Tinitingnan mo anoung nangyari. Look the

13:47entire customer journey ng business mo. And isa sa mga lagi mong itatanong, magkano kaya yung magagastos ko to acquire a customers? How many leads to become a customers? From leads to customers. What's my um store or shop landing page conversion rate? Okay. What's my lead to sale conversion? Magkano 'yung AOV ko average order value? Magkano ba 'yung revenue ko sa bawat lead na nagje-generate? And magkano ba talaga yung profit na natitira after ng campaign? Dahil ito iyung katotohanan, a great ad cannot permanently fix a bad offer. Let me give you a simple example. Okay, let's say you have a 2,000 visitors don sa website, okay? And your landing page ay

14:36merong conversion rate na 10%. So, meaning 2,000 10% that's 200 leads. Okay? Then yung 15% of those leads become a customers. So, total of 30 customers po yung naging customers mo. You don't increase your traffic. Instead, you improve the landing page conversion rate from 10% to 15%. Okay, same traffic but you have a 300 leads right now compared sa 200 leads. That's an additional 100 leads without spending money on paid ads. Or maybe improve your sales conversion. Instead of 15% you get 20% conversion. Again, same traffic, same impression, same reach. but

15:22completely a different business results. So sometimes the answer is not increasing the ad budget and yung madalas the answer is fix the sales process. Okay? That's why media buyers need to understand more than just an ads manager. You need to understand the creative. Ulitin ko. So balikan natin. You need to understand the creative, the offer, and the sales process. To summarize all of this ang mga napag-usapan natin is stop trying to control everything. Let the AI of Metaads do the work sa ads po. Because the future of Metaads is not about manually controlling every single variable ng metaads. Is about creating the environment for the algorithm to

16:06perform. So meaning kailangan mo lang siyang i-peang data. P the better creatives, P the better signals, P the better data and provide a better offer and services. Then let the AI do the work para sao. I hope marami kang natutunan dito sa ating short video. Paano ka makakasabay? Paano ka mananalo this year and beyond? [musika] And

16:32marami pang pwedeng mangyari sa Metaads. There's a lot of changes coming soon. Pero nakikita ko and nakikita ng marami ng mga naga-a-advertise na um [musika] AI is here. Okay? But don't rely 100% on AI para manalo ka sa metaads. Use AI to make it productive dun sa ginagawa mo. Use AI to optimize yung mga hindi mo kayang ma-optimize. Okay? But still, you are the operator. You are the decision maker ng business mo. Kailangan tinitingnan mo pa rin. Chine-check mo pa rin yung mga creatives bago mo yun i-launch. Tinitingnan mo pa rin, ino-observe mo pa rin kung 'yung creative ba na ipinublish ko na 'to, makakapag-add ba siya ng value dun sa

17:16mga taong makakakita. is still hindi ba maaapektuhan yung personal brand kung brand personal brand iyung campaign mo or hindi ba maapektuhan yung yung brand ng company mo or yung brand ng business mo? So ganun kaimportante po. Allr so maraming maraming salamat for watching this video. I hope natapos mo 'to. Kung natapos mo yung video na 'to, i-type mo isa baba yung pinaka-best takeaway mo dito sa ating video. And babasahin ko 'yon. And kung meron kang questions, feel free to comment down below kung meron kang clarifications um questions. So i-try ko yung best ko na replyan kita sa comment section. Once again, this is Coach J. Make today a

17:56better than yesterday. Mag-ingat ka palagi at magkita-kita tayo on the next