Zero Sales from Facebook Ads?! Here's the Problem...

0:00Hi guys, it's Ben Heath from Lead Guru. And in this video, I'm going to talk about what you should do if you've generated zero sales from Facebook ads. If you've run Facebook ads for, you know, a little bit of time, you're relatively new to this, and you've tested a bunch of things, and just nothing's working. Perhaps it's zero sales, perhaps it's a couple of sales, but just you're just not getting any results. What's most likely the problem

0:22there, and what should you do about it? That's what I'm going to be talking about in this video. Now, before I get into that, I just want to very quickly ask you to smash that like button. Please click that thumbs up button, that'd be much appreciated, and help me out. And of course, subscribe to my YouTube channel if you are new and

0:36haven't done so already. So, a lot of Facebook advertisers go through this, you know, usually when they're relatively new to Facebook advertising, but not always, where they're advertising something, and it's just not working. They're testing a whole bunch of different stuff, and they're getting, as I said, either zero sales or just a couple of sales, nothing that's

0:55sustainable, no results to speak of. What's most likely the problem there? Well, assuming that you haven't made massive errors. So, I'm going to assume for the purposes of this video that perhaps you've been through one of my tutorials on how to set up a campaign or someone else's, and you've got the basics of your campaign set up properly. Not glaring errors like you're advertising to 3,000 people, which is way too small an audience size. Provided you haven't made massive errors that you can you can find out how to avoid those by watching any sort of tutorial online of how to set up a campaign, and you're still not generating any

1:26sales, it's most likely your product, your service, what what you're offering, and the price point you're offering it at. There's most likely not demand for your product or service or offer at the price point you're offering it at. Now, yes, when people see this scenario and they see zero sales, they think, "Oh, okay, I haven't got my campaign set up properly." So, that's when they start to educate themselves, which is great, you know, educating yourselves via places like YouTube and through courses and stuff is absolutely what you want to be doing. But then they start changing things, right? They start I'm at the ad set level right here and they start

2:01coming in they go, "Oh, should I be using dynamic creative? Should I be uh changing my targeting options? Should I change my placement options?" You know, and they think that it's the settings within a Facebook ad account is what's going to make the difference between sort of zero sales and a campaign working really

2:14well. That's unlikely to be the case. Yes, if you're relatively new to Facebook advertising, there are almost certainly things that could be improved within your ad account. Even if you're an experienced advertiser, there's probably things that an agency like mine could look at and be like, "Well, we're going to improve this and that and all that sort of stuff." And that might get you 20, 30, 40, 50% improvements in

2:33results. But obviously, if you're looking at zero sales or just way off where you need to be, getting a 40% improvement in results is not going to do it. You need to change things massively in order to see great results. And that nearly always comes down to whatever's being offered. A great offer will make up for a poorly set up

2:55campaign. It doesn't matter how good your campaign is set up. You could have the perfect ad campaign, beautiful ad creative, perfect targeting, all the settings dialed in. With a bad offer or something that's way overpriced or there's no demand for it, it's not going to work. The offer will make up for a bad campaign. A bad offer cannot be made up for with a great campaign. There's something that I really want to stress here. Now, of course, you want to optimize your campaign as much as possible cuz we all want the best results possible. But if you're getting zero sales, and that's why it's sort of

3:26the the scenario we're in here is really important. Getting zero sales or very, very few, it's probably your your your product and your price point. And when I say to people that to people, a lot of people go, "Well, I know my product sells. I know my service sells. You know, lots of people other people

3:41offering it." And that's why it's important to include the price point here. You might know there's tremendous demand for your product, but if there are other people on Facebook advertising that same product for 20% less, 30% less. And I'm talking about the same product here. You haven't got like a differentiated brand or high quality, but the same product. Like it's typical with drop shippers and things like that. For 20% less, and they're advertising to the same people, which let's be honest, a lot of the time your competition is going to be advertising to the same people on on

4:12Facebook. Um that's the way all these advertising platforms work. You're not going to generate many sales. You know, if I see a product pop up and it's, you know, $30 and I see uh and I've been seeing ads over the last month for the same product for 25 or $20, you know, it's not going to work. So, what can you do about it? There are lots of different ways you can improve

4:35your offer. It might be that you need to sell a different product or service. Could be as simple as that. Often it's you need to package it differently. What's your offer? Buy one get one free, limited time discount, we'll throw in an extra something um to make it more appealing. Um sometimes it, you know, that that's on

4:55the sort of incentive side of things. Sometimes it's differentiating on quality. Our product has X, Y, and Z difference to the competition. That's why you want to go with ours cuz it's better. There there needs to be something tangible. And Facebook advertisers often forget this. They think it's all about the data and the settings and the the tweaks and adjustments. And it and it is. That's an important part, but it's also about your

5:15advertising real stuff to real people. And real people are going to make rational logical decisions over whether your product is better than theirs. It's not like if your Facebook advertising is good enough you can sell anything to anyone. Not true at all. It needs to be a good offer. And if you're generating zero sales, that's where you need to start. That's what you need to focus on. I know it can be frustrating. I know that's probably not what you want to hear. It's often much quicker and easier just to change a setting within a Facebook ad campaign and and and hope that that improves your results. But if you're generating zero

5:47sales, it's almost certainly not going to do it. Now, if you're 20% off where you need to be, then yeah, there's probably demand for your product and that's fine and and you can focus on the in ad account adjustments that you can make to help improve things. Um But, but just be aware and I try and do this with all my content and try and give you guys the truth and the information that you need to to get the best results possible because I think it's just a waste of everyone's time, right? If I if I just tell you, "Oh, change the setting and and you're

6:15guaranteed to see success." That's not true. You need the truth cuz you need to be able to do things. Now, before you go and tear up your product or service offering, go this isn't working, need something else, make sure you spend a good amount of money and give it a good amount of time to really test it first. So, if you're going, "Oh, I generated zero sales. I've been advertising for 2 days." and you're thinking that this advice applies to you now, it does not. Do not kill a campaign after 2 days and say this product

6:40doesn't work. Please give it more time. Give it a couple of weeks. If you're still generating zero sales after a couple of weeks, then this advice applies and you probably want to change your product or service or whatever it is that you're offering, okay? You have to give it a good amount of time. Same with the spend, right? If you're looking to acquire $10,000 customers, don't spend $300, not generate any sales, and go

7:00this doesn't work. Right? You're probably willing to pay $1,000, $1,500, maybe even $2,000 to acquire a $10,000 customer. So, go and spend that before you make that come to that decision, you know? For e-commerce businesses, that that number's often going to be a lot lower cuz if you're trying to sell a $40 product, you know, and you haven't generated any sales once you spend five or six hundred dollars, well, you've got a pretty good idea that again, something's really wrong with that campaign and it needs to be needs

7:23to be adjusted, okay? Where I think a lot of Facebook advertisers don't focus anywhere near enough on is in what they're offering. Our favorite sort of client to to to start working with as a Facebook ads agency, and we see this happen more often than you think, is a client that's managed to get to a high level of ad spend before they start working with us because they have a fantastic offer. The sort of offer that

7:46you're hearing and you go, "Oh, wow. Yeah, that's great. I can see why people are going for that." And you know, these offers can be in all sorts of different areas. It could be the fact that they offer 0% finance on a product that's not particularly there, you know, that's not often offered. All sorts of things that differentiate themselves from the competition. Perhaps it's, "We'll install X within 2 days and the average time is 4 weeks." You know, there's there's there's ways to give yourself a competitive advantage. But when we get to a client when we onboard a client like that that's spent got to a really

8:13high level of ad spend with a great offer, but they don't have a great Facebook ad campaign, that's the best scenario to be in cuz we can come in and we can improve their Facebook ad campaign, see an immediate improvement in results, and it's it's fantastic. But but what I'm saying is we do see that scenario, right? Where their campaigns aren't set up that great, but their offer has just allowed them to get to this great scale. We never see it the other way around. And I know I'm sort of repeating myself here, but I really want to drive this home. We never see it the

8:36other way around where we onboard someone, they've got to a high level of ad spend, they've got a really sophisticated, high-quality Facebook ad campaign and a poor offer. They just never get there. There's lots of Facebook advertisers trying to create really complex, sophisticated Facebook ad campaigns, and that's great, but they're stuck at a small level, and it's not really working, and it it'd be because of what they're offering. So, that is my advice today is to if you are seeing zero sales, hardly any results,

9:00you need to change something big time. And that big time thing that you change is usually your offer. As I said, it could just be a repackaging of what you already offer. Doesn't have to be a completely new product and go to the manufacturers, all that sort of stuff. Doesn't have to be that, but it does, if you are generating zero sales, have to change. Okay, hopefully that's been useful. A couple of things before you go. The first is our Facebook advertising services. So, my company, Lead Gurus, is a Facebook and Instagram ads agency, specialist Facebook and Instagram ads agency. And we create, optimize, and manage campaigns for our

9:35clients. And we can almost certainly help you get better results for your Facebook and Instagram ad campaigns than what you're already getting if you're managing them yourselves or perhaps you're even working with an agency that's just not really producing great results. And if you're interested to find out more about our services, you can book a call with one of my team members by going to the video description below and clicking on a link that takes you through to a page on our website where

9:54you can book a free strategy session. Now, I should mention that we do have a 3K per month minimum budget requirement. So, if you don't meet that, unfortunately, you won't be able to to get a free call with us. But if you do meet that criteria, you want to find out more about our services, go ahead and book one. We'll we can discuss all the details and see if we'd be a good fit for each other. Other free thing I want to mention is my Facebook Ads Mastermind group. It's a free Facebook group and it

10:15has 75 more than 75,000 members now. Fantastic online community full of Facebook advertisers just like you want to get better results, asking questions, getting them answered. I do free live trainings in the group. If that sounds like something you want to be part of, and why wouldn't you be, go ahead and join. We'd love to have you. Completely free and link is in the video

10:34description. Hopefully, this has been useful. If it has, comment below to let me know. Um subscribe to my channel if you are new and haven't done so already and click that thumbs up button, that like button. That is always much appreciated. Okay, thanks a lot, guys. Best luck with everything and I'll talk to you soon.

10:49Bye for now.