How Often Should You Post in Your Facebook Group?

0:00hi guys has been heath from lead guru and in this video I'm going to talk about how often you should post in your Facebook group now I've created lots of videos around how to grow a Facebook group I've uncovered in develop some strategies that work really really well and I include a link in the video description to a video on how to grow a Facebook group you can see here that in front of us we've got my Facebook Ads mastermind group and there are currently just under thirty four thousand members in it and Facebook groups are fantastic assets to build a lot of people that want to generate clients and customers

0:32online and they want to use Facebook as a marketing tool they'll build a Facebook group and I would recommend you do but they start building a group and then they think okay how do I actually manage this group how do i nurture it how do i turn the people in my Facebook group into people to have a relationship with that eventually want to become painting customers and clients of mine so obviously posting in your group and being active is very very important so as a minimum I would recommend that you post in your Facebook group two to three times per week as an absolute minimum okay I'm going to get into what you

1:03should be posting in a second but I think terms of volume two to three times per week is really important if you can go beyond that and get up between somewhere around one post a day I think that ideal that's absolutely fantastic now some people will go far beyond that and I'll be posting three or four times a day that may be too much depending on your industry but that's probably not a problem but I think minimum two to three times a week I deal about once a day so if I take a look at my Facebook Ads mastermind group what am i posting in there well the first thing I'm doing as

1:33I'm posting all the content I'm producing into my group because I know that the content I'm producing is things that my group members are very interested in so I'm releasing about five Facebook advertising related videos every week at the moment they all get shared in my group I publish one new blog post and every week that gets shared in my group and every Wednesday I'm currently doing a live training specifically to the group which is obviously more sort of group specific content but it's all going in there so roughly one once a day I'm putting a piece of content into my group now I appreciate that I'm in a somewhat not

2:09unique but a privileged scenario in that I have our team around me that helps me edit my videos and put them together I have people to help me create blog posts and things like that so I'm able to produce a lot more content than most people particularly most people who are just getting started you may not be able to produce a piece of content every single day and that's absolutely fine I definitely didn't do that when I first started this group but I would say whatever content you are producing you know let's say you're creating your videos for YouTube channel or using them as Facebook Ads or your

2:36writing blog posts whatever it is you're creating content wise share down in your group that's the sort of easy low-hanging fruit the other thing I think people should be posting in their group and particularly at the beginning this is something I did a lot of is posted a design to generate engagement so let's say you know I have a group on Facebook advertising I could ask people what do you prefer to use campaign budget optimization or to not use campaign budget authorization and that's gonna spark a debate and get lots of people leaving comments and questions and talking about the pros and cons that's fantastic you want a group with

3:13lots of engagement that's what starts to build the relationship between you and group members and is very very important so I think at the beginning in particular if you're not producing any content or much content getting the group and every now and then ideally let's say once a day pop something in there that's gonna get a lot of people talking a lot of engagement and things like that it doesn't just have to be you providing value and sharing content and things along those lines that is a great way to talk about various things within your industry that you know is going to be important and helpful to your group

3:45members okay so that's one thing sort of the engagement post as it were in your group the other thing is I would share news and any sort of big events that take place in your industry so things again that you know your group members are going to be interested in so this is for eSATA you're already aware of you're already probably reading articles about changes in your industry I mean in my industry digital marketing changes are made all the time and sort of big things will come up and then hit all the news channels and will read them and will check out and you know whether that's

4:14pertinent to us whether that's a big change and if it is something that we think is significant and going to affect our Facebook group members we were sharing in our group so again another quick quick and easy thing to do anything that's really big and you're interested big news and some industries have a lot more news and the others get that shared in your group another thing I like to do is celebrate milestones so as you're growing your group and you reach a certain milestone let's say a thousand members or ten thousand members put a post up to say look at what we've done guys isn't this fantastic I really

4:44appreciate all your involvement etc etc another fantastic and easy thing to bring your group Aniki Chris that's what a nice feel-good factor in it feels it gets your group members feeling like they're on a journey with you as opposed to you being the business and then being the potential customers is something that's really sort of they're being involved in each other now that's not something it's going to come up very often I mean I think we did it for a thousand members we did it you know it thirty four thousand now we did it for five thousand 10,000 20,000 30,000 to think of in the sort of mass times we've

5:11used but every now and then pop those in there really helps another thing I like to do and I did this a lot more at the beginning when this was more manageable was to do just straight-up Q&A videos now these can be lives which I do a lot of now you in fact I scroll down you could see this was a previous life that I recorded and there's just pinned to the top of the group right now because this recorded the day before I'm according this video to you guys right now so there was a live training on how to grow a Facebook group actually ironically that's the title and then I

5:39did a Q&A at the end of it okay so live Q&A s are there questions the people in your industry in your group are going to have that you have the expertise to be able to answer and don't just think this applies to like marketing or b2b or anything at every industry has you know there's so many things that I'm interested in as a sort of person and was completely separate from for anything business-related like I'm quite into fishing okay so if I was part of a fishing group on Facebook and there was a real expert who was gonna do a live Q&A I would love that because I'd love

6:11to ask them about great fishing spots and all this other stuff okay so this could apply to tons of tons of industries a Q&A posts are a great way to get engagement and again if that's something you're able to commit to you once a week something like that that's gonna help you get to that ideal that I feel is one post every day and help mix up the post obviously because if you've got some pieces of content some Q&A posts some engagement posts every now and then you're talking about a milestone and it mixes it up nicely and you're able to really help people out that way

6:41the other thing I'll quickly mention is that your Facebook group shouldn't just be a place where you just post at least not at the beginning and it's also somewhere where you should engage with other people's posts now I try to do this with my Facebook Ads mastermind group but with you know thirty two thousand nine hundred and fifty two members that gets more and more difficult all the time as you can imagine so I get to it when I can when I have time but at the beginning I was in it all the time answering questions and engaging with other people's posts that makes it feel like it's a back and forth

7:11relationship not just you just sort of bombarding them with content and and information and stuff like that but also giving back and then finally how often should you send in a group now this is something that you really have to answer yourself personally I run let's say a three-day flash sale for my courses maybe once every three months and every now and then I'll talk about our Facebook advertising services in my group maybe once every month not often at all some people are selling three or four times a week that really will depend on your industry and what it is that you are looking to achieve I want

7:48to grow a really big group fantastic community and therefore what I'm posting is far more likely to be content oriented than them selling at this stage that may well change at some point when I want this to generate more revenue but what I'd recommend is when you're thinking about okay how often can I post something that's sales related product sales related start fairly and frequently and slowly ratchet it up and just see how your group responds people will let you know if they're annoyed by you over selling your products and services so just ratchet up carefully so just quickly recap we've got a minimum I think if your own group you want to be

8:22posting in there two or three times a week once a day is probably ideal some people go beyond that and that's fine in certain industries but I think once a day is perfect and I've given you a whole list of different types of things you can be posting from news articles to engagement posts to pieces of content to Q&A s to your own products or services lots of different varieties you want to mix it up to keep it fresh and you grow your group into a fantastic community that is very very valuable and of course if you're interested in Facebook marketing Facebook advertising why not join my facebook ads mastermind

8:53group as I said I post in there all the time live trainings and Q&A every Wednesday specifically with me there's thirty four thousand members and this group is full of people wanting to get better results for Facebook advertising and this hundreds of comments being posted and answered every single day so if that sounds like something you want to be part of there will be a link to my facebook ads mastermind group in the video description below go ahead and click on that and join you'll be accepted and we would absolutely love to see you in there and I'd love to have you okay this bit has been useful guys please

9:21give it a thumbs up please subscribe to my youtube channel don't forget to click the little Bell notification when you do subscribe so that you receive notifications when I publish a new Facebook advertising related video which I do multiple times per week any comments get them in the questions are we happy to answer them best of luck with everything and I'll touch you guys soon thanks