Work Out Facebook Ad AUDIENCE SIZE (with new set up)

0:00hi guys it's ben heath from lead guru and in this video i'm going to show you how to work out your facebook ads audience size with the new setup after facebook have defaulted to turning on detail targeting expansion which can make it very very difficult for you to work out how big your audiences are which obviously impacts whether you want to target them or not the results you're likely to get all that stuff before i get into trying to very quickly ask you to smash that like button and of course subscribe to my channel if you're new and haven't done so already so let me just explain what i'm talking about on

0:28the issue here some of you would have seen this some of you probably won't have if you've created a conversions campaign which is the campaign objective i use most of the time and you come into the ad set level and you come down to the targeting section which is exactly what i've got in front of us right now and you can see that over here on this side we've got estimated reaches 5.9 million to 56.4 million based in the uk okay basically the number of facebook and instagram users that are active in this country now of course if i want to go and add in detailed targeting options let's say for

1:00example i was to advertise in my industry um in the digital marketing space looking to reach small business owners i could go with something like business page admins and of course you may well have your own options and um well you will have your own options for interest targetings and things like that depending on the products or services that you sell now here's the problem i've added in business page admins and look the estimated audience size well the lower end has changed slightly for some reason but basically it hasn't changed at all and the reason why is because facebook have got detailed targeting expansion turned on and you cannot turn it off

1:34when using conversion campaigns and what that means is that i'm telling facebook look these are my targeting criteria this is who i would like to target at at the detailed targeting level this behavior in this case facebook's saying yes we've got that we're going to target those people but we're also going to potentially target absolutely everyone else if we think is going to get you better results now that's not very helpful in working out audience size because i need to know how big this audience is i don't want to advertise to this audience if it's tiny i might not want to advertise this audience if it's massive audience size

2:07is a really important factor in determining which targeting options you are and aren't going to target and i've got videos on audience size so include a link in the description below so a lot of people are putting in their audiences and in their interest behavioral targeting options down here and they're going i haven't got any estimated audiences what do i do here's what you do so i'm gonna close this down and that's a i've got a conversions campaign created that's what new campaign is um and what i'm gonna do now is create a new campaign i'm going to use a different objective i'm going to go ahead and use reach

2:40and let's pop a name let's pop create in there and then this new campaign i'm going to come to the ad set level and i'm just going to quickly rename this so for clarity so this is the reach the ad set in the reach campaign then i'm going to scroll down to this same section okay um we can see the re the estimated audience size is again slightly smaller at both ends of the range don't really know why none of these detailed targeting credits are different but there we go it doesn't really matter and i'm going to go ahead and add in business page admins okay add that in

3:13and now we can see that my estimated audience size is 666 000 to 701 thousand the reason why we can now see it when we're using the reach objective is because reach objective does not have detailed targeting expansion turned on in fact you can't actually use detail types expansion with reach and that gives us this really valuable bit of information here which is estimated audience size now the way the detailed tax expansion works with your conversion campaigns is that facebook will only go beyond this let's say roughly 700 000 people if they think you're going to get better results so it's still very very important to add in

3:48detailed targeting criteria like interest behaviors and things like that and it's very important that the estimated audience size for this detailed targeting criteria is in a good range and i said there's a video beneath i'll show you it's sort of 250 000 minimum up to a certain level you still want to make sure you're in that range and this is how you work it out now of course you don't need to run the reach campaign and depending on what you're looking to do with your facebook ad campaigns you may do you may not but you can just have a sidereach campaign created this is just in draft mode to

4:16let you know what your estimated audience size is so that you can then come back into your conversions campaign and you can run this targeting and know that the estimated audience size is appropriate great we're roughly around 700 000 in the uk that's fantastic let's go ahead and advertise and you can obviously do that with lots of different ad sets you can do that with all the different detailed targeting options like interests and behaviors and things along those lines okay um well worth doing and if you've been wondering how on earth do i work out how big my audiences are with the new setup that's how you do it okay before you go couple

4:52things i want to quickly mention the first is our facebook advertising services so my company lead guru is a specialist facebook and instagram advertising agency we create manage and optimize facebook and instagram campaigns for our clients if you want better results on the platform we could almost certainly help you achieve that so the next step if you're interested is to book a call free call with one of my team members just click on the link in the video description below they'll be able to tell you all about our service um how we work you can tell us about your business we can let you know if we

5:19feel like we'll be able to get you great results um we do have a 3k per month minimum budget so please only book a call if you have that sort of budget or about to have that sort of budget but um but yeah hopefully we get a chance to uh to work together another thing i want to mention is a free webinar i've created called three killer facebook ad strategies to double or more your revenue and if you're looking to do this yourself or perhaps you don't have that sort of budget um this would be a perfect thing to go through this webinar right um it will

5:46show you the sales funnels that we use with our clients most often it will show you how they work step by step will show you which one you want to use depending on the products or services you sell which is really really important so again completely free links in the description as i said if you want to learn facebook ads yourself or um you know you don't have that sort of budget to work with a company like mine yet strongly recommend you go through the webinar either way best of luck to your facebook ad campaigns guys if this has been useful comment below to let me

6:12know hit that thumbs up button and of course subscribe to my channel for more facebook ads related content thanks bye for now