How To Work Out If Facebook Ads Will Work For Your Business

0:00hi guys it's been Heath from elite guru and in this video I'm going to show you how you can work out whether or not Facebook ads will work for your business now this is a really important question to answer and you can actually work out whether they're gonna work for your business usually ahead of time before you start running ads or before you invest a lot of time and money into running Facebook ads another obvious important question to answer because if you're going to be dedicating a lot of financial resources dedicating a lot of time to Facebook advertising you want to know that there's a really good chance

0:28that you're going to get a payout and from that at some point and likewise if Facebook advertising just isn't really suited to the types of products and services you're looking to sell you want to know that up front so you can focus your attention elsewhere on other marketing platforms and things like that now before we get into it a couple one thing on quickly mention is at the end of this video I'm going to be talking about a couple of free facebook advertising resources I think you're gonna find really really useful so make sure you stick around and for those and I will say that before we get into

0:57working out you know before I get into the steps of how you can tell whether or not Facebook ads will work for you there are very very few businesses that I think won't be able to make Facebook advertising work for them won't be able to make Facebook advertising succeed when they find the right targeting options the right creative options etc you know as a Facebook Ads agency we've run campaigns for tons of different business types from local businesses to e-commerce to service providers to app based businesses you know you name it we've run campaigns for it and and there's very few businesses that aren't well suited to Facebook advertising so

1:28there's a very good chance it will work for you but you can go on and have a further level of certainty than that which I think really helps you as a business owner psychologically how's your emotion is you're going through it because it might take some time and it might take some some sort of lost money some wasted money to work out exactly how to get facebook advertising to work for you what sort of offers do you need to use what what imagery what videos what copy what and what hooks you know you might have to spend some money and go through some iterations that don't

1:57work in order to work out what does work and if you know if you're really confident that yes this will work for me in my business at some point and it becomes a lot lot easier sort of mentally you do the right things you don't sort of throw up an ad and after seven days to Claire Facebook advertising doesn't I'm done with this you go okay I just have it I know it can work for me I just haven't quite figured out yet you're gonna approach the platform differently and you're much more likely to succeed okay so enough of an intro let's get into it so about six months ago Facebook

2:26released a free tool called the Facebook Ads library okay now this free tool is absolutely fantastic because what it allows you to do is allows you to go into it and you can search for business names or Facebook the names of businesses Facebook pages you can take a look you can select the option from the drop-down list and you can take a look at the ads that that company is running on Facebook and you can also see how long those ads have been live for and the locations in which they're running them so obviously if your companies might be running different ads in the UK versus the US

2:57for example now what I would recommend you do to work out whether or not Facebook ads can work for your business it's do some competitive research so you probably are aware of people other businesses that sell a very similar product or service to the one you sell okay probably already aware of them I would pick let's say five to ten successful businesses once you know we're doing well delivering great results selling a very similar product or service going to the Facebook ad library and search for their Facebook pages and take a look the first thing we'll take a look at with these businesses that you know we're doing

3:30reasonably well is are they advertising on Facebook that's the first tick in the box if they're not he doesn't mean the Facebook advertising won't work for you but it means that you have a lesson a lower level of certainty but it will work for you if you find that your competitors are advertising on Facebook and they've got you know not one or two ads going but let's say 20 different ads live it's a very very good indication that it is that it's working for them and obviously what's working for them now as a person to look at are they running Facebook Ads what occasions they running in they're running in the

4:05same location so I'm going to be advertising in etc how long have your competitors been running those ads for so if facebook will tell you when an ad first went live and if it's still running so that's a good guideline you can see that ads have been live you know they've got ads they're running for three months six months the longer the better so if you can see that one of your competitors that you know is a successful company it's been running ads for the same ad for more than six months there's a very very very good chance that that ad is producing great results for them

4:44producing profitable leads and sales depending on whatever it is that you're after there are very few business owners that are gonna keep running advertising keep paying to put their ads in front of someone if they're not working for that length of time if you look at ads that have only been live for a week or two weeks then yes you might fall into the trap of or that this worked for them but actually it doesn't because they're just experimenting they were testing at that stage but if a now it's been live for a longer length of time very very good chance that that's working for them so

5:12let's say they've got your competitors got ads running which is fantastic let's say that those ads that are running and some of them have been going for a long time you're like aha this competitor of mine is seeing great results with Facebook advertising we're leasing profitable results of Facebook advertising there's a very good chance it'll work for me as well so that's the next stage you look at then what the Facebook ad library also allows you to do is basically take a look at your exact are your competitors exactly process so instead of you having to test tons of different options and spend you know weeks months and working it out

5:43yourself investing in in in facebook advertising experiments and testing process and all that sort of stuff you can take a look at your competitors exact at and now remember prioritize the ones that have been running for quite a long time so take a look at your competitors exact ad Facebook will show you all those details they will also allow you to click on that ad and go through to their learn go through to their landing page or sales page or wherever it is that they're sending people which is absolutely fantastic cuz you can click on that ad you can go through their sales page and you can see okay they are you know this

6:16is the copy they've got this is the offer that they're using this is the pricing discount that they're using this is or you know maybe it's a multi-step sales funnel you can go through that so okay they start with you know a lead magnet opt-in and then they have a thank you page after that that is upselling them to a small product and then they have an upsell after that that is getting trying to get people to buy a really expensive product whatever their sales funnel is you can their model from that now in the Facebook ad library you can't see things like targeting and all

6:44that sort stuff unfortunately be great if you could but you can't but that alone just being able to see their process see what offers what copy what style of imagery what what what ad formats they're using is tremendously valuable can save you thousands of dollars and a lot of time so I strongly recommend you do that and of course as I've said if you go in there and you can see that your competitors are advertising on Facebook that they are it looks like they're getting great results because they've been doing it for a while and it gives you a lot more confidence so you can model from there

7:16process replicate their system and see fantastic results for your own business as well one thing I will mention a word of caution about this process is make sure that that competitor doesn't have an advantage over you that you can't replicate so the classic example of this this is a celebrity endorsement so some businesses will be you know either part owned by someone who's very well-known in the industry for example or they've got some sort of deal with them and they're using them all over their ads you know they're using an industry celebrity on their video ads on their image ads and that might be why their

7:52Facebook ads are working really well that may you know you shouldn't take those ads and go a hat this will work for us as well because they have a competitive artist it's not something that you can replicate unless of course you can do a deal with that person or someone similar but for most businesses that's not possible so just be aware of that do they have a competitive advantage over you that might mean that their ads work for yours don't are they able to offer a much lower price for a very similar product hopefully not otherwise your business is probably in trouble across the board but

8:20that sort of thing is something to be to be aware of okay so at the beginning of video I mentioned there's a couple of free things I'm going to going to tell you about I think you'd be very interested in if you are looking for better results from your Facebook advertising so the first is my Facebook Ads mastermind group this is my free facebook advertising group anyone can join it's got just over 18,000 members it's a fantastic community full of Facebook advertisers people looking to get better results from their face Gavit izing and as hundreds of people post questions leave comments and to do with facebook advertising if you've got

8:55questions I'm sure you have about what I do here what I do with this how do I grow how do i scale accept etc join the group pop them in there people like myself other agency owners be more than athletes who to help you out really really good community there will be a link to that in the video description I said for you to join and the second free thing is my five-part Facebook ad template so you can download for free it's got a number of high performing facebook ads that we've created for our clients and we sort of broken each ad down into its component parts we've

9:23explained you know we use this headline we use this copy we use this image it works because of X Y and Zed so again alongside using the Facebook ad library if you're looking for better results of Facebook advertising are strongly recommend you go ahead and and download that completely free again there'll be a link in the video description and that should help you get better results through Facebook ads and then finally just for a go I want to mention our Facebook advertising services so my company lead gurus the Facebook advertising agency we man it create manage and optimize Facebook ad campaigns for our clients and if you're

9:54spending more than three thousand dollars a month then that's all sort of cutoff point then I'd love to talk to you so again there'll be another link in the video description lots of links in the in the video description go ahead and click on that that'll take you to a page and website where you can book a free call with me providing meet the criteria I'd love to have a conversation very informal no obligation just to get an idea of what it is that we can do to help and like a quite a bit a bit more about your business and say you know all we think we this would work well this

10:23would work well etcetera etcetera so hopefully I talked to on the phone that would be great otherwise best of luck with your Facebook advertising or if you enjoyed this video please give it a like really appreciated comment below to let me know I was lovely when people do that and of course subscribe to my channel okay thanks a lot guys