Generate Higher Quality Leads From Facebook Ads With This Strategy

0:00hi guys it's been Heath from lead guru and in this video I'm going to show you how to generate higher quality leads with Facebook ads now one of the things that a lot of a facebook advertisers will run into as an issue one of things I've struggled with is lead quality you may find that you're able to generate decent volume of leads and you may find that you always generate decent volume of leads for quite a low cost but what you might be doing is trying to get in touch with those leads and finding that your contact rates quite low or perhaps you are going on to you know to get in

0:30touch with them but you're not able to convert those leads into fully fledged customers and clients that's what this video is gonna be all about it's gonna be tackling that one quick thing on quickly mentioned as I'd recommend you stay until the end because a couple of free things I'm gonna mention I think you're gonna find very very interesting okay with that said so the first thing I'll say is that if you're generating leads on Facebook through the lead generation objective what's commonly referred to as a facebook lead ad and you're finding that the lead quality isn't very high that might be something that you want to address right at the

0:59beginning there's an easy fix lead ads are fantastic for generating good lead volume and that you know they Bo means a worthless a very very valuable we've run them for our clients all the time but what you often find with lead ads is that quality isn't as good as it would be if you sent people directly to your website and got them to inquire about your services and become a lead there okay leads tend to be a little bit higher quality and that's because we're the facebook me dad it's very easy for people to just click on an ad to you know to sign up for your service

1:30Facebook pre fills the information in their lead in the lead form they click Submit they go about their day and then kind of forget about what you're doing or is when someone comes to your website and obviously they might check out a bit more about your services they might look at your about page etc etc and they're gonna be a bit more involved and invested in whatever it is you have to offer so the first thing I'd recommend you do is test a conversions campaign you can still run the exact same offers the exact same you know ads even just obviously using the different campaign objective and

2:00that's what I recommend you do so I'll include a link in the video description below show exactly how to set up a conversions campaign I'll also include a link in the video description below showing you exactly how to create a leader campaign if you haven't already done so and that's something that you would like to do okay that's the first part second part is if you're directly generating leads for your websites you're already saving with your website and that's your method of lead generation you may want to instead of directly offering your services add in an extra layer to your campaign to your Facebook advertising service one

2:33although I think it's gonna make quite a big difference and that's basically to use a lead magnet first approach so instead of as I said directly advertising your services instead you would advertise a lead magnet this lead magnet would be something of value that you give to your prospects in exchange you give it to them a free putting exchange for their contact information to be able to basically follow up with them on an ongoing basis so for example I offer my five-part Facebook ad template which is got a bunch of different Facebook ads we should have broken each ad down into its component parts explain what we've included in

3:03each and why why those ads went on to perform so well and if people are interested in getting better results from Facebook advertising they can go ahead and download that document and use it to sort of model from the ads it helps them get better results from Facebook advertising so that's a lead magnet that we use so instead of directly advertising our Facebook Ads agency services we might advertise our lead magnet and then off the back of that we're then going to retarget the people that opted in for our lead magnet with a direct offer campaign that's actually talking about our services and that extra layer that lead magnet first

3:37approach and does a couple of things number one it helps warm up the prospect so they're going to see something of value that demonstrates your expertise shows you know what you're talking about and just helps them out helps them achieve whatever it is they're looking to achieve and that will help differentiate you from everyone else that is just directly advertising their services and that's what you'll leave quality is gonna be a bit higher because when you go to contact those people and they remember the lead magnet I found it useful that's going to help with your conversion rate etc etc but there's a few other things you'll want

4:06to do a long sigh just having the lead magnet campaign and then retargeting the people that opt-in to your lead magnet so the first is that when people opt-in for your lead magnet I wouldn't recommend that you give it to them straight away and what I mean by that is you know the enter their name email address and click the submit button I wouldn't have them going straight to that lead magnet itself instead I would send them to a page that the top says your lead magnet is being delivered to you shortly it'll be sent to you via email acceptor etc in the meantime why don't you read the page

4:40below to find out more of our services and then on that thank-you page that's where you can pitch your services and look to generate leads that way so you've obviously got the retargeting campaign on Facebook you've also got the Thank You pages people have taken - after they opt-in for the lead magnet then on top of that I would also make sure that in your email follow-up is obviously going to be emailing the lead magnet to them in your email follow-up you would include information about your services and look to get people to click through to a page and inquire about your services through email so you basically

5:10this 3 well there's a fourth layer but those 3 steps and then the fourth one I'll quickly talk about and that's in the lead magnet itself you want to make sure that you've got some information again about your services so this would be right at the end of the lead magnet people are consuming it we've got this on our 5-part facebook ad template right at the end you say stuff about by the way you know if you'd like to use our services for X Y Zed we have companies or we help people do this this and this why don't you go ahead and and you know

5:38sign up for a lead here book a free consultation free phone call whatever it is that you use to generate leads and what we found is that with that approach the people that come through are much higher quality so if you are struggling for time you don't be talking to people on the phone or meeting with people that are less likely to convert and if you found that your contact rate is really low I'd recommend the going and testing that it does take some time to set up obviously you got a create a lead magnet you've then got to create the landing pages set up the email autoresponder

6:11because then good if you need to retargeting campaign so briefly touch on that so everyone that has opted in for your lead magnet wants to be served a more direct to offer paying about your services so whatever you're using right now to directly generate leads to a services that's what you would effectively use in the retargeting campaign but that would only be targeted at people that that have opted in for your lead magnet now you don't have to do it this way I said this video is all about generating higher quality leads if you're having quality issues and you want to improve lead quality this is a good strategy you can

6:44use a director of strategy very effectively with with Facebook Ads when we do all the time so you can directly generate leads but it's just if you're having those real quality issues and you want to improve that this would recommend a couple things you need to know I said one things already mentioned is the time it takes to set this up and number two is that you're going to end up paying usually quite a bit more perhaps double maybe even slightly more per lead using this approach than if you use a direct offer approach and that's because you're basically really snaring you're really decreasing the size of the

7:16audience that they're actually going to see your offer about your services because that's only going to go to people that go ahead and opt in to your lead magnet and that almost inevitably increases lead cost we always see that on a Facebook when audiences get really small even if they're warm audiences the lead cost goes up but that might be a trade-off that you're willing to take in order to see the higher lead quality okay so that's why that's the trade-off and that's why when we were running campaigns for clients we will often test both approaches and we're welcome to start with the simplest set up because

7:48we can get that up and running quicker and if it works fantastic that usually deliver the better results but if we do run into lead quality issues there is something that we will look to do okay so at the beginning video I mentioned a couple of three things I think it'd be interested in through a free facebook advertising resources so I'm quickly going to talk about those now so the first is my Facebook Ads mastermind group so this is my free Facebook group anyone can join there's currently got over 16,000 members fantastic and community of Facebook advertisers there's hundreds and hundreds of questions being asked every day experts

8:21happy to answer them and help you out provide you with information to help you get better results on Facebook advertising so it's strongly recommend you join that just click on a link in the video description below that'll take you through to to the group you can ask to join and I'll approve that request and we dare we'd love to have you the second free thing is my five-part face book a template that I've already talked about in this video I would strongly recommend you download that not only to see how this process works go ahead and download that template you can see for example at the end me talking

8:47about our services but it'll also be a useful resource for you to use you know you can use that in your facebook advertising and model from the ads as I mentioned and should help you get some some better results and then finally just before we go I want to quickly talk about our Facebook advertising services so we as a facebook advertising agency what we do is we create manage and optimize Facebook ad campaigns for our clients so I released a lot of content like this to show you how to you know do it yourself how to get great results with Facebook yourself but a lot of

9:23people would obviously like to put their campaigns in the hands of experts and really get the best results possible and that's what we help people do so if you're spending more than three thousand dollars a month or looking to spend more than three thousand dollars a month that's a cut off point we would love to work with you so again there will be another link in the video description below if you go ahead and click on that you'll be taken to a page on my website where you can book a free phone call with me now provided you meet the criteria be very very happy to speak

9:51with you obviously there's no obligation anything like that we can just sort of discuss what it is that we do as service providers I can find out more information about your business and about how we might be able to help you how we might be a good fit and we can sort of take it from there okay if you enjoyed this video please give it a thumbs up please comment below to let me know I always really appreciate it when people do that and don't forget to subscribe to my channel I released Facebook advertising related content quite regularly and yeah you'll find out more tips and things to help you get

10:21better results thanks a lot guys