I Got So Many Exact Match Anchor Text Backlinks From Podcasts

0:00I've been looking at Google images for my name Edward STM I talked about last week about how I don't see my face enough on Google Images when you search Edward sterm so I made this photos page on my website edward.com photos which will increase the amount of photos that you see of me on Google Images as these images take time to rank but in the meantime something that I notice is that Google Images is pulling images of people from all around different sources Google Images like seeing images from many different sources so that could be Facebook that could be SoundCloud I see I have a Soundcloud account I used to record my

0:41articles on edward.com and I recorded them put them on the SoundCloud and then embedded them onto my site now you can actually do that with r tool reverb. chat we literally rank I think number one for embed audio and blog and so you can do that with our tool Reverb record. reverb. chat if you want to try it you can record your articles and then embed your recording at the top of your article of the article itself and you can record it and then people can listen but I found my image from SoundCloud I found my image from Facebook I have a few images on Wikipedia those are there

1:16images of me from all over the place and then images of other Edward stms but the number one thing that I noticed was how many images there are of me from different podcasts that I went on if you've been listening to the show for a while or if you've watched a lot of my videos you know that I'm always recommending this tool AI podcast Match.com and I used it to go on 30 podcasts in 3 months this was at the end of 2022 and the beginning of 2023 I was going on podcasts all the time and I went on 30 podcasts in 3 months using AI

1:47podcast match.com AI podcast match.com it's a URL that I bought that redirects to my affiliate URL on the tool which has a different name but I don't can't give the full tool plus the affiliate code cuz it's just too much to put into Google so I bought AI podcast match.com if you want to check it out you can use that the thing is I went on all these podcasts and I'm seeing images on Google images from all of these different podcast appearances that I have because what happens is you go on a podcast and a lot of these podcasts have their own websites and then they put images of you

2:21on their website and Google Images pulls that or they put you in a thumbnail of for YouTube because the podcast appears on YouTube Google Images pulls that thumbnail as well Edward Sturm is in the title of the podcast episode so Google Images will pull that as well and I was looking at that and I was thinking huh it's cool that by going on all these podcasts I've propagated more images of me on Google Images but something else that I was looking at that I noticed was and this is why I started doing these podcasts but I think I took it for granted just how great it was what was

2:58happening so I started doing these podcast because I wanted to get backlinks we one of my companies I wanted to get backlinks and I have this unique idea that podcasts are under saturated for getting backlinks you know everyone's doing helper reporter out this was actually before Chachi PT and Chachi PT ruined helper reporter out everyone was doing helper reporter out and lots of people were cold pitching journalists or even cold pitching podcasts and I said I bet there are podcast matching platforms that use algorithms to match similar guests who want to go on podcasts with similar hosts who want to have unique guests on and I was right and I I did some

3:36research and I found AI podcast match.com I used that and another tool matchmaker. FM but AIP podcast match.com got me on 90% of my podcasts and I used that and I found that it was really easy I went all these podcasts and I did that because I wanted to get backlinks but one of the cool things about it is you put a profile and then you say what you want your links to be because a lot of people they go on these podcast to promotee different things and I certainly was doing that I was going on podcast to promote one of my companies and so they say what do you want us to

4:06link to the crazy thing is not only can you give the links that you want but you can also give the anchor text and I'm not sure that I was giving the anchor text in a field but if I remember correctly what I was doing was I was prompting people to use certain anchor text to describe the pages that I wanted them to link to if you don't know what anchor text is Anchor text is what appears over over a hyperlink so if you link to Facebook if you link to facebook.com and you don't use the raw URL you might call it Facebook and that Facebook then is Anchor text or you

4:41might say click here here is then anchor text you might have a page that's called growth hacking newsletter I have a page that's called growth hacking newsletter and a few websites linked to my growth hacking newsletter I think they're directories that I submitted my newsletter to they rank to growth hacking newsletter with growth hacking newsletter and that is the anchor text I rank number one for growth hacking newsletter because I'm diligent about the anchor text that I use and it occurred to me that God I so I stopped doing podcasts because mainly because I was so enthralled with my videos and how much reach I was getting on my daily

5:16videos on Tik Tok and Instagram reals and they're great and I'm still enthralled I'm still excited about this and then I have this daily podcast I do this every day this is 406 days in a row this episode 406 of my daily digital marketing podast so I have this podcast too but the thing about going on lots of other people's podcasts even if they don't get that many views you get backlinks and those backlinks matter because I'm seeing them go to Pages for this company and those pages are now ranking so those backlinks matter those backlinks make a difference then you can have images and these images appear all

5:48around the internet Google likes to pull images from lots of different sources so then you have images as well but something else that's happening now is it's a well-known thing that generative AI wants repeat repeated mentions generative AI chat GPT Gemini they want repeated mentions they want to hear a use case or a brand or a person mentioned in different places one place is great if even if it's on a site and it's just repetitive mentions on a site that's good but then if you can get more mentions in other places that's even better they want to have mentions that are repeated in different places and

6:23that's another thing that podcasts give you but the thing is it's just so darn easy to go on podcasts and now that actually I have like a little bit of clout because I've been making videos for so long and I've been doing this podcast for so long I get invited to go on podcast all the time and I say no to all of them just because 30 minutes of my time literally that's crazy to say in 30 minutes I've gotten so proficient at making videos and now I have like a growing audience an audience who trusts me 30 minutes of my time I can make a

6:58video and it will get min minimum 15,000 to 30,000 views that's on the low end and that's great and so I I had that thought and I stopped going on podcasts but the thing is you go on podcasts and you get lots of different brand mentions podcasts don't even take very long using these podcast matching platforms it's very easy you fill out a profile and then you put a lot of detail into the profile that really helps the algorithms and then you get matched to different hosts it is really easy and then you can match with host yourself it's like Tinder it's like Tinder for podcast

7:30guests and podcast hosts so you get backlinks you get brand mentions sometimes podcasts have unique audiences sometimes podcasts on these platforms have unique audiences and your images appear in places and oh the other thing is podcast hosts know lots of different people and it's very easy to climb up the Chain by going on lots of different podcasts you could go on a small podcast and get into a bigger podcast and a bigger podcast and a bigger podcast so I stopped going on podcast because I'm like well with 30 minutes of my time I can get this much reach but there's so many other advantages to going on

8:06podcast that I had just I originally gone on podcasts for those advantages but then I forgot about those advantages and when compact keywords is the product that I've been working on for the last several months I've been working on it like crazy I'm insanely proud of it I'm seriously I I think it's one of the best things that I've done I I such a I I think it will change digital marketing it might not sell a ton at first I'm not going to ude myself that it's going to sell a ridiculous amount at the beginning because that's just not how people work these days the way that

8:36people work is they need to hear something repeatedly from different sources that's another thing they you need to hear something repeatedly from different sources because they're so deluged with advertising and information it's like if you hear it once great if you hear it twice okay I'm considering it but you hear it three times all right I'll do it and I also think it's just going to be I think it's a very good product and it will have good word of mouth I'm very excited about it I'm going to sh it a ton and I hope you don't mind but I believe in it that much that for me it's worth it when this

9:05product comes out I'm going to go back onto going on podcasts I'm going to get a lot of links to this product I'm going to do a lot of SEO around this product as well there's going to be so many brand mentions of this product and then I'll be able to take me going on different podcasts talking about this use that on social media not in the way that like cutting up a podcast and then making it into an Instagram re or a Tik Tok that works only sometimes it's just way better you're way better off to make a native video for Tik Tok or Instagram

9:33reals rather than trying to cut up a podcast appearance because it's if you make it for the platform it's just a lot more likely to be successful but if you try to cut up a podcast appearance it it's like I used to edit articles for my site that were written by other people because I wanted to have other people write for my site and a lot of them were poorly written this was a long time ago but a lot of these articles were poorly written and I would spend so much time editing these articles just because I wanted to have different guests on my site but actually I probably would have

10:05been better off just writing my own articles because I was such a better writer than these people and then pumping the Articles myself and I didn't realize that at the time but what I will do with podcast appearances is I will put them on my Instagram story and my Tik Tok story and just mention it on LinkedIn oh I went on this podcast and talk about compact keywords oh here's here's another podcast where I talk about compact keywords and then it's just more brand mentions and there's something else that I can do and I can get links to it and I can use it to rank

10:33for different things because there are all these keywords that I want to go after around digital marketing that are just wide open I'm ranking number one right now for NYC NYC website migration SEO services and people actually search this and I rank number one for it and there are so many bottom of funnel digital marketing keywords just like this there are ones around newsletters like I said I rank number one for growth hacking newsletter I'm going to do that for lots of different variations of that I'm going to do SEO for different variations of SEO products there's so many keywords and I'll be able to hit

11:06those more effectively while getting all these links from different podcasts and it's crazy because you can control the anchor text on podcasts not 100% you can control it but you can prompt people to use different anchor text and it's not in like a against the terms of service type of way where you're paying these people to use a specific anchor text it's like hey this is how you describe the page or this is one of the ways that you can describe the page in the same way when I submitted my newsletter to lots of different newsletter directories I was calling it a growth hacking newsletter and also a digital marketing

11:39newsletter because I recognize that that's a keyword that'll want to go after in the future please don't take that keyword please don't go after it because I go after that keyword it's a way more competitive keyword than growth hacking newsletter though so I haven't gone after it just yet but there's so much SEO like this that I will be able to do and you know even if these keywords these bottom of funnel keywords even if some of them are more competitive than others I can do podcast marketing and then get links to these Pages it's so cool I'm so hyped about it I'm this is one of the things that I'm

12:08going to do I'm going to go on so many podcasts I'm going go back on podcasts there are so many different things that I want to do once this product comes out but I'm spending so much time making it and this is one of them and that's what I wanted to share with you because I'm seeing these images of me from different podcast apperences that I went on and I went on so many podcasts and then I'm seeing these links go to pages that are ranking and and I know that part of the reason some of the more competitive pages are ranking is because I got links

12:34to these pages and I did that through podcast and I think it's so cool and anyone can do this and it's cheap and it's fast and it's great it's fun I love going on podcast actually the last thing I'm going to end with I wouldn't have this podcast myself I wouldn't have my Instagram or my Tik Tok if it wasn't for me going on so many podcasts using the tool that I mentioned and a link to that will be in the description for this podcast but what happened was I went on all of these podcasts and everyone was like you should have your own podcast because you're charismatic you're such a

13:07great you've been a great guest I loved having you on you should have your own podcast I realized that it's really hard to grow a podcast if you don't have an existing audience I could have started a podcast and grown it through SEO I could have done that I actually didn't even think about that at the time but I didn't start a podcast because you know what I I didn't do do it because I was going on podcast to promotee my other company I wasn't going on podcast to start my own podcast and so I didn't start my own podcast because it takes work to grow a podcast but what happened

13:41was it did cause me to try Tik Tok I tried Tik Tok it was a combination of going on podcasts and then I met this guy at Soho House in Rome and he had all these friends who are Tik tokers and he was like yeah dude they'll spend a couple minutes making a Tik Tok and that Tik Tok will get a few thousand or tens of thousands of views or more it's really easy I'm like really it's really easy I thought making these things were hard like you have to put in the transcriptions and stuff and he's like no Tik Tok does that for you all the

14:09stuff is done for you I'm like really cuz I was used to editing in Final Cut an Adobe Premiere Pro and I'm like wait all of this is just done for it so I tried the Tik Tok app and he helped me through it and I'm like oh my gosh this is so easy that it's fun because now there's very little barrier for me expressing my ideas and so I just started doing t talk because I found it to be so fun and that's how the brand that I have now started people telling me that you should be on these things you're a charismatic person and I think

14:40like you would enjoy making videos and I'm like oh my gosh that I did and so that's how this all came to be but thinking about what I can do going back on podcast getting me excited and that's what I wanted to share with you on this episode of the show this is episode 46 46 of my daily digital marketing podcast hope you enjoy this if you do if you find it valuable feel free to share with a friend I would honestly I would love that means so much leave a comment leave a review subscribe all that fun stuff Hey Hey listen listen I want to

15:14say something to you I want to thank you I want to thank you so much for watching today well thank you so much for listening and I will talk to you again tomorrow bye now