Don't Miss This MASSIVE Facebook Ads Opportunity!

0:00here's a question you've probably never been asked before are your Facebook ads ready for Q5 yes I really did say Q5 as in the fifth quarter of 2024 well for some businesses this is the absolute best time of year to advertise let me explain what I'm talking about so Q5 as in the Fifth Quarter is a term that some expert marketers use to refer to the period of time that starts roughly around about the 20th 21st of December and runs until the 31st December those last 10 days or so um of the year now obviously technically that part of the year is part of Q4 but from a marketing

0:35standpoint it needs to be treated very differently so Advertiser competition is reduced and therefore the cost of advertising um is reduced as well but what's happening sort of on the other side of this what what are buyers doing what are consumers doing around this time so buyer activity does reduce because for the most part people have bought their Christmas presents so you know that that um huge part of demand really dries up all of a sudden yes I know some people have done it and they're likely more likely to go in store and some Facebook instagr advertisers trying to reach those people on the platform to get people in store

1:06but the majority of budget is spent to generate online transactions and that's why it stops around that time period because shipping time cut off to guarantee before before Christmas has happened right so bioactivity changes there's a lot less buying for others more buying for themselves it does not reduce proportionately to the reduced reduction in Advertiser competition so we see a greater reduction in the cost of advertising and then we do in like the proportional reduction in BIO activity and and I actually want to break Q5 down into two parts and explain this a little bit further so we've got that first part of Q5 which is sort of

1:4221st of December till Christmas Day where like I said Advertiser competition's reduced costs have reduced and potentially an opportunity for advertisers and then we've got that second part which sort of after Christmas day till till New Year's Eve the 26th to the to the 31st roughly now that second half for a lot of advertisers the opportunity there is to treat that almost like Black Friday consumers have been trained to expect great deals expect great discounts during that time period because in the past a lot of companies have had extra stock that they had bought in for Christmas and now they're willing to let it go um cheap that they didn't manage

2:22to sell so they offer large discount so people somewhat expect it like they do with Black Friday and that um causes increased competition I know this varies to some extent where you are in the world but like here in the UK boxing day which is the day after Christmas Day the 26th of December it's like a very well-known thing that people go mad for shopping and buying things and they're trying to get all sorts of deals and discounts and and things like that so I see a lot of Facebook advertisers they run their ad campaigns they turn them off or scale right down about the 20th

2:4921st of December and they think okay how did we do this period and then they miss out on this next section they miss out on the first and particularly that second part of Q5 between Christmas and New Year where there's a lot of buyo activity and they could reposition how they advertise and change the messaging slightly and generate a ton of relatively inexpensive um leads and sales one thing to mention around buyer and consumer activity is that between you know those 10 days of Q5 people take time off work in the northern hemisphere at least the weather's not normally very good middle of winter so they're inside

3:25they spend a lot of time on their phones and we can see this in the data so during that time period um Instagram usage will go up Facebook usage will go up so there's more eyeballs more Impressions to be had so you've got less Advertiser activity less competition you've got more user activity really drives down cpms and like I said is a fantastic opportunity for some advertisers to really take advantage of this time period but you do need to change things slightly I'm going to run through that in a second we'll get back to the video in a second before we do I just want to quickly let you know about

3:57my mentorship program now with my mentorship program me and my team Mentor people daily to help them get the best possible Facebook ad results we've actually had some amazing results recently from some of our mentees we'll pop them up on screen right now in fact 82% of people that join my mentorship program see a notable Improvement in their Facebook ads return on ad spend within just 30 days of joining and that's a stat that I'm really proud of there is a link in the video description below you can click on that com through to a page on our website and book in a free no obligation call with one of my

4:26team members to find out more about it and see if it would be a really good fit for you hopefully we get a chance to work together okay so how do you take advantage of Q5 as an Advertiser because there are things you need to do differently with your Facebook and Instagram ads to get the best possible results during this um time period so like I already said think about particularly the post Christmas part of it the second part of it as almost like a Black Friday sale so heavy discounts um bundled offers consumers are looking for deals so you need to provide them with that if you want to generate a load

4:57of new customers during this time period you also want to make sure that it's very clear in the ads themselves in the copy in the imagery in the videos overlay stuff overlay your creative with uh text that sort of confirms that this is a a Christmas clearance sale that they're getting an extra special deal because this is the extra stock that we bought in to try and sell before Christmas etc etc even if that's not necessarily the case and your stock levels are more consistent throughout the year or whatever that's all absolutely fine but just tie it into why they're getting such a good discount because if consumers understand why

5:29they're getting such a good discount they're far less skeptical of it they they're far more likely to believe that it's genuine um and they're more likely therefore to take action they're like okay yeah that makes sense why I'm now getting 60% off or 30% off this thing because you know this is a Christmas clearance sale right they they had extra stock that they wanted to uh to get to get rid of you absolutely want to make sure that the ads and your creative in particular is seasonally relevant like don't ignore that time of year it's not usual it's different you want if you just run your your regular ads they're

6:00not going to perform as well as if you've got like I said language saying this is a Christmas clearance sale or or you know um trying to tie it into the beginning of the new year like I know in that second half in particular a lot of businesses do really well who are you know Fitness related health related because people are sort of starting to gear up now okay Christmas is done yeah there's New Year's but you know I'm starting to think about my goals my New Year's resolutions and and doing all these things that I want to do in the new year so those businesses can get a

6:26jump early and start advertising um in Q5 particularly for those those second half that second half of Q5 after Christmas um before New Year you also want to change up the messaging so instead of thinking about your selling products that people are going to buy for other people as gifts you want to change the messaging so that it's gifts for them so a lot of uh businesses in the right up to Christmas if their products are bought as gifts or even Services as well they will put that in their ad copy and actually quite like that CU it's giving a specific use case people are more likely to be oh yeah I

6:58could buy that for and such like oh I've been thinking about that for you know my wife or my husband or my kids or whatever great okay I'm going to buy one of those um you want to change that messaging and I think in that time period is where a gift for yourself is quite a nice nice phrasing like you've done all this buying for other people you've thought about them loads um now there's you know this special offer it's just for you um why not treat yourself you've been treating everyone else youve taking care of other people why not treat yourself it's good language to to

7:27tap into okay very importantly you also include urgency in your messaging so if you're going to be running Black Friday style offers one of the really important things about a Black Friday style offer is that it has an end date and that gets people to take action now so if you are running special deals you can say this is available until New Year's Eve until you know for the rest of the year and be very very clear in that that wants to be in your ad copy that wants to be in your ad creative because if people see it see something they think oh that's great o

7:55I've only got two days I've only got 5 days to go ahead and jump on this they far more likely um to go ahead and take action so it's one of the things advertisers don't use anywhere near enough is urgency which is a time limit in scarcity we've only got so many of these left if that's relevant absolutely include that in your ads as well these are two separate points but really important to get in there it's one of the it's one of the easiest lwh hanging fruit things available within Facebook ads is I know if you can only take on four new clients this month say it in

8:23your ads if you can only if you've only got 15 left of whatever it is you sell say it in your people are far more luy to take action because they don't want to miss out the fear of missing out is very real and absolutely can be part of your um marketing strategy and before you go you have to watch this video in it I condense my 11 years of Facebook ads experience and share the most important lessons that I've learned spending more than a $ hundred million on Facebook ads go ahead and check it out