6 startup ideas from the Tech Warren Buffett (make $120k/mo)

0:00the goal for any entrepreneur starting out is to make 100 to 200k a year after that everything is upside and gravy but that gives you the Launchpad with which to launch the good businesses the old way of creating startups was you know technical founder and maybe maybe a designer maybe a business guy now I think today you kind of need idea Galler guy and a funnel guy or gal whenever you see that that's like a l it's like a lottery ticket I almost don't want to air this episode I want to just I want to edit that out and I'm gonna build this in Canada right

0:37now [Music] start Andrew Wilkinson on the startup ideas pod and I'm doing this new thing Andrew where when I start the Pod I ask you know if you listen to the entire pod what are you going to get out of this pod man I hope there's someone like driving their car and they pull over and get excited about an idea or something I I love um like I like listening to the my first million episodes where people are brainstorming and like Steph Smith or someone will go on and she just drops some cool idea that's hits me uh so hopefully one of these ideas hits somebody and I've been doing this show

1:21I've done like 100 plus episodes and I will say the document you sent over with startup ideas is by far the most thorough document I have gotten back really I'm I'm shocked and appalled to hear that because I did it in like three or four minutes and and that's that's why I wanted to have you back on on the Pod um and let's get right into it yeah man awesome um so H how do you want to go about doing this we can go start to bottom top to bottom sure okay so um I've been deep diving on this because I have a big yard and I spend a lot of

2:00money on landscaping and I don't really know what they do and so I started digging in and I realized that I was spending like thousands of dollars a month on lawn care because I've got like I've got a big backyard and a big front yard you've been to my house it's it's quite um large but not necessarily complicated or anything and so I think just because it's big I'm like a sucker like the the the Landscaping guy comes to your house and if you have a big house and you have a gate he's like you know what I'm GNA give this guy the rich guy charge and so uh I realized that I

2:36can basically buy a robot lawn mower so for people that aren't familiar it's basically like a Roomba except it mows your lawn and so you just put this thing outside and you geofence your lawn and you kind of tell it what to do and every day or a couple days it'll go and mow and so um because you only mow your lawn like once a week or so um you can actually have one and it can do multiple yards and all that kind of stuff and so I just thought that was really interesting because the return on investment for this versus something like solar is crazy if you get solar

3:12panels you're looking at like a 10 to 20 year payback depending on where in the world you live and a robot mower can pay itself off in like six to 12 months pretty much which is pretty crazy um and if you think about it a Roomba kind of sucks because a house is a highly variable environment so I've had roombas for 20 years every couple years I get excited I go and buy one and over and over again I have the same experience and the experience is my kids drop toys or there's cables or it gets stuck underneath something and it just doesn't work that well whereas a yard there's

3:48really nothing in your yard and so you can basically let these things go wild um 247 so I think robot vacuums as a uh opportunity category is really interesting um and I think that uh if I was to do anything I would probably build a robot vacuum uh lawnmower review website so I would do the best deep dive wire cutter style reviews of the robot lawnmowers focus on SEO and then do affiliate or something like that um other opportunities I think that um you could certainly buy a dealership or something like that that could be interesting the idea that I actually had was to start a

4:27lawnmowing company or buy a lawnmowing company that has a ton of customers and instead of having laborers go do the work you just pre-program everyone's yard and you literally just show up on Monday for example you drop the little drone and it goes and cuts their yard and then you pick it up at the end of the day and you just do that for a whole bunch of different people and so if you think about it a landscaping business it's a hard crappy business because um you know the margins are okay you kind of have a 15 to 30% margin but it's a lot of Blue Collar work and highly

5:01seasonal and if you think about it with this you could have like 10 robot mowers and just every day you go to 10 different houses and drop them off and pick them up at the end of the day and you make all the money basically pure profit other than the cost of maintenance on the mower so um kind of a random fun one it is random it got me thinking this is sort of a tangent but it got me thinking I'm not sure if this is a trend but uh in my house in Canada there's seven houses there and the the snow there's a lot of snow

5:34there there's a ton of snow uh obviously and the guy who was clearing the snow just was raising his prices raising his prices raising his prices to to the point there you know people got upset so one of the guys on my street was like I've got a pickup truck I'm just going to go buy one of those plows and I'm going to knock on the seven houses and we'll just this will be uh I'll do it and and we'll just it I'll do it just for the street so I think that there's so okay so for your robot idea I'm wondering like the you know the quickest way to start it

6:13maybe it's you do something like that where you're like I'm doing robot um mowing just for the Eight houses on my street shh don't tell anyone but I've got 30 plus startup ideas that could make you millions and I'm giving them away for for free these aren't just random guesses they're validated Concepts from entrepreneurs who built $100 million plus businesses I've compiled them into one simple database compiled from hundreds of conversations I've had on my podcast but the main thing is most of these ideas don't need a single investor some cost nothing to start I'm pretty much handing you a cheat sheet the idea bank is your

7:02startup shortcut just click below to get access your next cash flowing business is waiting for you totally I think you could probably do it as a neighborhood um I think if you have money what I would do is I'd go and buy a small landscaping company that has like 20 or 30 customers and I would just start very gently experimenting so it's like you know you take one house you see does the owner notice does the owner do the math does the owner go and buy their own robot mower because these mowers are5 to $7,000 and so not that many people are going to go and buy it um now they might

7:41try and get a discount I think it depends on the person but there's a certain class of person it that just goes if the mowing is good I don't give a I just want to pay an amount and I want it to just get handled um so yeah I think it's kind of interesting it doesn't worry you at all that it's like such a physical business so like when I when I hear this business I'm like wow on one hand this is really interesting like this could be a money printer but on the other hand software is so much like I understand it so much more so how do you think about that well

8:15I think it's a Launchpad business I I think um the the digital version of it where you do lawnmower reviews or whatever I think is relatively scalable it's probably like a business you can make like 300K to a million dollars a year but the physical stuff is much more for the scrappy person who doesn't know where to start and is willing to spend 5K or something on a startup business that can make them 100 to 200k a year I always think the goal for any entrepreneur starting out is to make 100 to 200k a year after that everything is upside and gravy but that gives you the

8:52Launchpad with which to launch the good businesses so you need the the mediocre business first um usually and I think you know if someone can start an affiliate website for this that's better than having a physical mowing company but the physical mowing company is so easy to get going with in my opinion so I don't know I think it's like those kind of businesses appeal to me because they're simple and they're not going anywhere and there's no like SEO rug pull that can really happen but um but I hear you it's not highly scalable and then just curious like do you you know affiliate businesses like how do you

9:30think about them do you like them um curious in tiny do you own a couple well I remember I was talking to one um one guy who's got a huge newsletter and he said with one mention of athletic greens I can make $50,000 and I was like oh my God that's kind of crazy and I think affiliate has a bad reputation because um you know affiliate marketing is kind of like hey I'll go out and I'll make some cheesy ad and you'll click it because you want penis pills or something like that and then I'll get a commission that's like affiliate marketing OG version when I

10:13think about affiliate marketing I just think of it as capturing the money The Advertiser would otherwise make so let's say that I have a you know let's say I have a newsletter with 100,000 subscribers and I'm charging $5,000 for an ad we know the ad Advertiser is making $20,000 off that ad or $110,000 off that that ad if they're smarter and I think it's just capturing more of that than what you get paid upfront and you're taking a little more risk so that's the way I think about affiliate I don't think that um affiliate if you're if you have a newsletter it all comes down to like how much of a moe do you

10:49have around your audience so like if you're on Twitter You Know You're vulnerable to the algorithm but it's free to post um you know but if you have a newsletter it's direct to the consumer and you basically can keep pounding that as you know as long as you want so I think if you're dependent on it and it's SEO vulnerable or algorithm vulnerable then yeah it's a bad business but if you have this audience you've built for free like you or me it's kind of like I I see no downside as long as you're not doing something that's horrible like I've put um I recommend stuff on my my newsletter

11:24and like if it's an Amazon link I'm like yeah why not you know I want to get paid for that sure totally yeah I mean PE you would put the link there anyways it's it's so why not I actually probably know the person you're talking about with the athletic green do yeah um and that person makes 40 to $60,000 a month on athletic green commissions it's crazy so athletic greens and I I I I feel bad even saying the word athletic greens because we are not getting paid for this um but athletic greens uh I believe was doing 30% of affiliate um lifetime commissions so that means if

12:07you become on a subscription I don't know what it cost but let's say $100 a month and you you know you're going to get paid $30 a month until that customer turns it's crazy and and if you think about it it's um I don't even know that athletic greens is a great product or anything like that but I think that it's too big to fail in that there's too many people making too much money from it that they all want it to keep going you know like sahill or or huberman or any of these people that do this that talk about ag1 they want it to persist right

12:39because they're going to make so much money from it and I don't think it's like bad for you by any means but I think odds are it's like their margin on it is probably like 90% And so they have a lot of money to play with for affiliate and they can differentiate by getting these huge influential people to talk about it as a result it's actually a really interesting strategy if you think about it because the greens products have been around forever like that's not a new idea it's just someone came out and was like let's apply this business model to that yeah 100% so that's the Creator affiliate piece and

13:11then there's the directory affiliate piece so I've been incre I've been increasingly obsessed with creating directories like curated directories and then just plugging an affiliate deals um and the reason why is in a world where there's so much information out there people now want curation that's one and then number two um with programmatic SEO IE you know looking at what people are searching for and creating landing pages at scale um there's a huge opportunity right now um to to basically create a bunch of directories so my I'm curious what you think but you know if I was just starting out right now one of the things I would do is say is create

13:58one directory a month in different topics where this lawnmowing idea could be one topic did you see um what Sam par did with accounting firms Sam's Sam's list yes I don't know how it's worked out for him but I thought that was really smart um I do wonder about the longevity of that like I don't use Google anymore like for everything I go on perplexity or chat GPT now and so if you build an affiliate directory they're just going to scrape that and then it'll inform the results and you'll never get your links in or credit or anything like that so I don't really know if it's a good long-term

14:35strategy I mean how do you think about something like that is that like I guess You' just link the directory on your socials or something like that and if you have a proprietary link then it's fine yeah well I'm not of the belief that SEO is going to die like the you know I think SEO is going to evolve if I was building this what I would do is is I think there's a moment in time right now where there's just Arbitrage with respect to SEO and AI tool so I'd go I'd build it as much as possible and then I would try to convert 8% 6% 10% of these people to to email

15:14basically um that way worst case scenario you're not like reliant on you know if the world switches to perplexity the whole world then you're not reliant on um you know the the search traffic although I do think that eventually um these perplexities are going to give credit to where they're getting information from yeah I mean I wouldn't be too concerned about it especially because it is that Launchpad kind of business right it's like you really need this to work for a couple years it's going to cost you zero and you can make hundreds of thousands or millions of dollars and that's fine um I'm curious when you start these directories who is

15:53doing your follow through execution because my problem is always like I have the idea and I have the social funnel like I I have similar audience to you and stuff but I think you're doing a far better job of figuring out how to actually monetize it and track the funnel and stuff who's doing that for you are you doing that yourself or do you have a team I have a a business partner his name is Jordan and Jordan is your quintessential funnel guy so you know you wake up in the morning and you're excited about ideas he wakes up in the morning and he's excited about

16:28how do I how do I squeeze this funnel and I think that uh the the old way of creating startups was you know technical founder and maybe maybe a designer maybe a business guy now I think today you kind of need idea Galler guy and a funnel guy or gal totally so I basically come up with an idea give it to Jordan um you know now I'm using I don't know if you've used v0 but I use versel v0 which is basically a tool to use AI to wireframe out the ideas so I wireframe out the ideas um and he he really takes those ideas and then he dispatches it to a

17:18group of people I will say ideas die unless they unless they you need an owner basically for an idea um and so that's something I've learned is unless I have like one GM or one person on this idea the idea loses steam despite the funnel uh funnel Guy totally um let's move uh let's move to the to the next idea okay so um Apple watch just released this thing where it will diagnose you with sleep apnea for people that don't know sleep apnea is a disorder where while you're sleeping you're basically kind of are snoring and your throat gets a little closed and you basically have this you stop breathing

18:08briefly and so it's like sometimes your you know if your partner's in bed with you they might hear you like gasping or stopping breathing or whatever but a lot of people just don't know they have it in fact 80 to 90% of people who have sleep apnea are undiagnosed um now a lot of people wear Apple watches and it'll just automatically one day pop up a little alert and say dude you have sleep apnea and people are going to be like what the hell is sleep apnea and what do I do and so I think there's a big opportunity for this um I think that there's going to be

18:39a lot of beneficiaries specifically sleep apnea clinics so there's these very rigorous processes you have to go through in order to get what's called a CPAP machine a CPAP machine is this thing that you wear over your mouth or over your nose and it pushes air down your throat basically to keep your away clear and in order to get one uh you have to go through this process of like getting formally diagnosed and talking to your doctor and getting a prescription and stuff and so these guys have a strangle hold on um on the hardware so you have a distributorship for like ResMed or one of these guys uh

19:16they charge like $2,000 for the machine so I I think one opportunity is simply just going out and buying a whole bunch of sleep sleep apnea clinics and just betting on the macro you just say look I think more and more people will get diagnosed and we're going to sell a lot more Hardware um another way to do this would be to invest in the companies uh to do something similar we talked about a site where you review these uh different Hardwares and stuff the other thing that's interesting is a lot of people don't want to wear these CPAP machines I mean for good reason you look

19:47like Bane from Batman uh you have this huge ridiculous thing on your face and you know imagine like you're going home with a girl you just met and you have to put on your CPAP machine like no one wants to do that and so so I think there's going to be more and more people popping up with alternative treatments so there's these like oral devices that you can get these appliances and I think that if somebody did a really good job of D toc on that I'm sure there's already providers out there already but I think things like that will do very well the other idea I had is potentially

20:18to spin up an app that uses Apple's data from your Apple watch to monitor your sleep apnea uh in more depth or something or coach you through it um and then the other idea I had was maybe doing a financing business that relates to buying the hardware I'm sure that these places all offer financing but maybe there's some kind of like you know you advertise you know to people that you know have sleep apnea as the financer of choice or whatever for these devices um yeah I like this one a lot I'm I'm wondering you know okay why do I like it a lot is new technology comes out Apple

20:57watch le apnea detect feature and most people look at it and they're like cool but not enough people look at it and be like okay what does this change and what business ideas can I can I come up with yeah I think that uh the same could be said for blood glucose another bet would be to say you know in the next five years Apple will probably have a blood glucose sensor and that people will start monitoring things like that in their health more and more and more and these are going to be big super cycle Trends um so I think yeah literally like one tiny tweak to the Apple watch is

21:33enough for you know millions or hundreds of millions of people to suddenly start thinking about a new health Trend that they weren't previously aware of I mean I've been wearing a continuous glucose monitor from Dexcom for probably seven years so I'm aware of blood sugar and it's quite shocking when you start monitoring your blood sugar all these Foods you think are healthy that actually aren't and I think that's a huge potential Trend harder to profit on than the sleep apnea one but um yeah there's lots of stuff like that quick ad break let me tell you about a business I invested in it's called boring marketing.com so a few years ago I met

22:10this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI that could help you outrank your competition so for my my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested in it they're so confident in their approach that they

22:46offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com so I don't know if you've been using lo as like a ideas partner but I have recently and while you were talking I just wanted to prompt it I'll share my screen show you what I what I prompted it why do you use clo instead of and instead of chat GPT because I'm French Canadian and is you know sure yeah no uh it's it's honestly 30% better like every answer you're get is 30% better um so the thing the thing is chat GPT was better and then clo recently caught up

23:39now chat GPT is getting better but right now as we're recording this Cloe is where you want to be H so I asked it and for people who don't who don't who are not watching on YouTube I just said what are the illnesses like sleep apneia that are undiagnosed 80 to 90% of cases are undiagnosed and then it gives me a list hypertension type 2 diabetes celiac disease but when I was going through this I realized that you know the Apple watch is not going to you know be helpful for depression or might not be helpful for depression so I said you could identify I asked clo you could identifi sleep

24:17apnea with an Apple Watch what are other undiagnosed illnesses like this and then that's when it starts listing it off apib which is arterial fib fation many smart watches including the Apple watch can detect irregular heart rhythms that indicate apib and then these you know very interesting and I think millions of people have that hypertension uh diabetes Stress and Anxiety like how cool is this well I think it's crazy like I just went through um ADHD diagnosis and it's not rocket science yeah right it's all stuff that could have been done with AI like they basically um they put you through like a a memory test and some cognitive

24:57testing they sit with you for an hour and they you know basically just go go through a checklist and ask you a bunch of questions they go through like a process of like you know you tick boxes based on like symptoms and all that kind of stuff and I think there's something really crappy about the fact that in order to get diagnosed with a disorder with which really impacts a lot of people it could be anxiety depression ADHD you name it you have to spend thousands of dollars or have insurance or whatever I think my diagnosis was like $2,000 and I I recently saw a friend of

25:34mine is creating a startup to do this to basically diagnose you go through like a you just say like something is wrong with me like I don't know what what it is but like something's wrong with me and just do a mental health assessment and it uses AI to basically say like hey here's an entire picture of your mental health and here's all the ways that you could potentially tackle it and I think that's really freaking cool um and I think ADHD in general actually is a huge opportunity area I think more and more people are recognizing it and it is widely undiagnosed they estimate between

26:0610 and 20% of people have it so I think that's another interesting one too I think you're right I think you're right let's keep rolling let's go to idea number three so my next one this one is very uh very half-baked but I think that computer vision was something that was kind of like you know always 5 to 10 years away like I would see some cool startup come out in Silicon Valley and they would say oh you know you can install these sensors in your building or in your Supermarket or whatever and it'll do all this crazy stuff um but it was always this thing where it was like

26:42you got to spend hundreds of thousands of dollars it's not accessible to normal people um and a lot of people don't know this but we own like four or five restaurants we own a deli and a bunch of other stuff and in that Deli there's a few things I would really love to understand so one like basically what I want to do is like put a webcam like a simple webcam or even just take an old iPhone and just like put it up in a corner with a power cable or something like that and I would love to see like a heat map of like okay where are people

27:14going where are they buying where are they lingering what are they skipping and then I also love the idea of anonymized facial recognition so the idea of saying this many people coming through the door are repeat customers the repeat customers all come at 8: a.m. the new customers come on this day at this time and I think that it would be really really interesting and then the other thing that would be cool is to see where do people get confused or mixed up where you know they walk back and forth in certain places um and I just to me I feel like the technology is finally here

27:46to do this and I think it could be done very very cheaply and I'm sure someone has done this in an Enterprise situation I I guarantee this exists what I want is for the you know the small business owner to be able to access this to install an app on your iPhone and just Mount your iPhone somewhere did you see that demo of that guy and he he had those Rayband sunglasses with the hidden camera and he was walking around New York and when he walked up to people it would use facial recognition and tell them who they were and what they did and do you see that no I didn't see that oh

28:19dude it's the craziest thing so he's in a subway station and he's wearing these glasses and he would walk up to people and he'd go oh my God are you Greg Eisenberg you're from the startup ideas podcast and the people would be like oh like thank you yes I am and they'd be friendly because they think they know this guy but they don't it's just whispered in his ear what who this person is and what they do and all this stuff and so he's literally going up to people and like random people and at the subway terminal there's always interesting people someone's like a great philanthropist and then another

28:50guy is working on like some important political thing and he starts conversations with all of them and so it's this kind of vaguely terrifying Tech demo but at the same time I was like how cool is this that you could basically meet all these Fascinating People Like do you ever go to like a nice hotel and you look around and you're like all these people can afford to spend like23 th000 a night for a room I bet there's tons of interesting business people here but I'll never know who they are that's really really cool yeah I I could see a world where you walk into your favorite store and it

29:24knows that you like listening to Drake and it's like cue the Drake song Craig walking in totally um that's really cool I uh when I was uh I was head of product strategy at wework and not many people know this but wew work at one of the best AI ml teams in in technology and one of the most interesting use cases that we had I don't think we end ended up uh really productizing it but it was this idea that using uh every wwor has cameras and how can you identify if there's smoke how can you you know smoke that can turn into a fire how can you

30:07identify if someone has a gun that walks in how can you identify if someone has a knife and to me that was like forget like uh the co-working business like that piece of technology was the most interesting piece of technology that we work ever had that's so cool I've actually read recently about something like this but it was in like a they were replacing the security guards in like you know sketchy high schools with this kind of technology and stuff I mean th this stuff is like so pen Opticon where I struggle with it because on one hand I think it's so cool and on the other hand

30:43it's like absolute power corrupts absolutely and like whose hands is this stuff in like I guess my question would be like how would you feel if you walked into my Deli and you found out I'm using like facial tracking technology even if it's anonymized like I just think this is one of these things that our generation might be uncomfortable with but our kids probably won't think twice about but it is kind of creepy when you think about it it is creepy I feel like on digital products we all kind of know it's happening but in the physical world it it takes it to the next level I think

31:18there I think there will be some backlash I mean how cool would it be if like you walk into my Deli and the like guy behind the counter gets a little notification and it's like oh Greg loves salami whatever and he's like Greg so great to see you I've got you know do you want salami again right like think of how good you would feel but it would be maybe a bit creepy if it was done poorly someone in the comment section is gonna be like bro when I walk into my Deli my guy gives me some salami when I walk and I don't need some AI to help me

31:48do it yeah totally uh okay another one um I'm huge on this so when Chris and I were running the business day today like when we were running our agency we were absolute Maniacs about negotiation so anything that we bought from office furniture to vendor contracts to software to even the coffee beans that we bought in bulk for the staff we negotiated everything we would go get multiple quotes we'd pit them against each other we would negotiate on payment terms all sorts stuff and we saved an insane amount of money doing that and I realized before that I would just kind of be like well the price is the price

32:33and then Chris was a big Haggler and got me to read a bunch of books I realized no the price is not the price most people um if you ask them will give you a big huge discount and so um what I found over time though was as our company got bigger I had to delegate negotiation and no one wants to do negotiation an employee does not care to do negotiation first of all it's really awkward it's really really uncomfortable two it slows everything down you know if you just want to choose the desk you want to buy and just buy it and to get the deal takes like three weeks

33:08sometimes so it's time and uh and then incentive why do they care right it's like why is it worth it for them to spend all this time and money to save a couple thousand dollars to you that's a couple thousand of profit to them what does that mean it's like maybe another couple dollars on their bonus or something something like that and so I have been it's kind of been driving me crazy and I've tried to train people over and over again I've been like hey read like this negotiation book or use like you know use this GPT bot or whatever but nobody ever does it and so

33:44we actually started a company called Tech Source about six months ago and we started another one even three or four years ago which we sold to ramp actually um which is so why we like recreated this business basically but what it does is it negotiates software on your behalf so Amazon S3 any enterprise software HubSpot ripling you know you name it anything that you use they will basically evaluate what what you're using how many seats you have and then they'll go negotiate and do the procurement on your half and the savings are insane like we've saved people like 60 70% across some of their largest um

34:22vendors so I'm obsessed with this idea but for everything so if I want to buy a house I want to literally be like hey that's the house I want you call the guy and you save me as much for every you're gonna I'm going to give you 20% of everything you save under a certain amount if the asking price is a million bucks and you get it for 800k I'll give you 25% of the savings and I think that is a very interesting business idea it really works best obviously with big purchases houses cars that kind of stuff but doing an acquisition of a a car or a

34:59host it's not a lot of work you could probably do the actual negotiation in a few hours and so I think this is a great business for somebody who a loves to negotiate and then B would want to train up a Salesforce to do this and that could be as simple as going to the Philippines or Latin America and just getting these people to read a couple books and Hyper incentivizing them and aligning them and giving them an llm so like as they're going through it they just like type the email respon resp in and they like rewrite the email accordingly or something um but yeah I

35:32love this idea and I want to be a customer of whoever does it yeah I think this is also one of those ideas that um make sense right now because so many companies are trying to reduce costs right now so you're swimming you know swimming Downstream here you're not swimming Upstream so and and I agree with you there's so many different verticals that you can take this in so yeah I like it yeah I think especially people um they don't think enough about these big purchases you know they'll say like well you know the asking price on that house was X and you know it had

36:10previously sold for y and I think that just there's no price Discovery right at the end of the day anyone who sold a house like I've sold houses where the listing price is like a hope and a dream and then there's been other times where it's completely firm and I'm not willing to go under but if someone asked the right question of me they would pretty quickly learn how much flexibility I have on pricing and stuff um so yeah I think that's a that's a really cool one um the other one that I have I've got let's see I've got two more so the next one um I looked into this recently

36:43because I'm getting older and as you get older your sperm quality gets worse and they actually show that um older fathers have uglier children so the older you get the uglier and less symmetrical your kids faces will be not for sure there's lots of good-looking people uh who have good-look kids even when they're old um but so you know your risk of complications and autism and all sorts of other stuff go up and so I think this is something that a lot of people should be doing and very few people I know are and I think the reason that people don't do sperm freezing is a

37:16you know no one really talks about it um two it's not something that's marketed to you you know I've never seen an ad for sperm freezing and then three it's an awkward process I don't want to go to some weird weird clinic and go and have to like uh jerk off in a weird room with like I like I don't know it just seems very awkward and I think that if someone made it easy where I could impulse purchase it so let's say that I go I see an ad for it or some Instagram influencer talks about it I click a link and they literally just ship you a

37:48package with dry ice and you do it at home and then ship it back like I think that could be really successful um this is a hard business to execute on because you need licensing and you need a facility and all sorts of other stuff but I think whoever does it could do really really well just checking the uh Google Trends data on on sperm freezing and you can just see that it's you know it's going up like there's more and more interest in sperm freezing and you're right I've never I've never once seen an ad for any of this um so I think there's an

38:24opportunity to build like a real brand here oh it looks like there is there are a couple companies doing this though it's interesting Legacy is one and then there's like but when I Google when I Google sperm freezing the number one Google search result is joh no ad which is like that's crazy you love to see it that is how is there no ad you love to see it that that alone I'm like that's crazy that there's no one advertising on literally same with me in my area literally I Googled sperm freezing and there's no ad that's like a huge opportunity whenever you see that that's

39:00like a it's like a lottery ticket I almost don't want to air this episode and I want to I want to edit that out and I'm gonna build this in Canada right now that's crazy I wonder I'm gonna ask uh chat gbt because I'm not French Canadian what um what uh what would be required to start a sperm testing facility or sorry sperm Banking and while you're doing that I got a couple names for sperm freezing we can do like ice cold sperm.com there's a lot of really great name possibilities for that let's see okay so SP banks are regulated in Canada they're regulated they have to be

39:42screened strict procedures me look up startup costs but also just doing lead gen even you know just buy the keywords sell the leads yeah totally totally well it's like there's that company it's I think it's called Legacy it looks like there's one Legacy at home maybe we just go buy that company before this goes live yeah like this looks great but yeah it does not okay oh interesting analysis so it looks like they have okay so they have a home sperm testing they have home sperm Improvement and they have home sperm freezing give legacy.com let's see if they've raised money so they raised money in July actually so

40:40pretty recently interesting and they raised it from like Silicon Valley people or yeah I'm going to follow this guy on um AE and message him when do you know when you see an idea out there like you have an idea and then you you start you do some Googling and you're like oh man there's someone doing it when do you know to continue or to stop well I think what I like is to say um okay that guy's doing it in in the states why don't I just copy this exact thing in Canada right because like and and ultimately for me it comes down to two things one

41:21how hard is the idea to execute and how costly would I need to raise money for it or is this thing I could just bootstrap myself and how long to get validation but separately from that it's ultimately who's the CEO going to be because that's the big problem I always have is like I can have the world's best idea but I'm not going to be able to run it I've got tiny I've got all these other things going on so I need someone who can just take the Baton and run with it and then I can just like help promote it strategize all that kind of stuff um

41:50so that that's the that's the key thing uh okay it's looking like estimated startup costs of oh not too bad like well okay so it's like probably 20 or $30,000 a month to have all this stuff it's like a bit of a bit of a pain in the ass to start but it it's definitely interesting I wonder if you could go in lease space from an existing sperm bank and just say like hey like give us like a shelf to start and then we'll exactly yeah H interesting that actually I feel that's the move this is a good idea I actually think this is really interesting if anyone's listening

42:29to this and wants to start this business uh they should email me and Greg because we will fund you yes we will um okay um I think we got one last idea yeah so um basically uh I have you have you ever done like EO or YPO Forum I've never done it so I had a friend invite me to EO when I was 20 and I was just starting my company and I walk into the room and it's all these 40 to 50y old dudes who have like blue collar businesses or they're like investment managers or like you know they guys that wear suits like business

43:13people and I was immediately allergic to that because I was like you know a 20-year-old in a hoodie who's in TCT and none of these people were in TCH and my immediate thought was like well what can I learn from these guys like this is like so pointless and I kind of say as much to my friend and he says no no no dude trust me you should join this just make sure you do this thing called forum and I had no idea what that was but it turned out that EO Forum or YPO forum is a format where once a month you and five or six other entrepreneurs go into a

43:46conference room and you share everything that's going on in your life so personal family and business and so on day one of my first forum I walk in the room it's a guy who runs a mapping company someone who runs a popsicle company another guy ran a a puzzle company a woodworking shop and I forget there's a couple others and I'm just like man like this is like I'm not going to learn anything this doesn't make any sense fast forward 10 years later and there's some of my best friends actually 15 years later this was like 15 almost 20 years ago actually and one of them is the

44:25executive of my will so these are actually my most trusted confidants and what happened was over the course of time you know we all started out kind of nervous and we wouldn't share we just talk about our businesses we'd be cautious but over time like happens like people get divorced people deal with co-founder issues people can't make payroll they deal with like a psycho uh employee all this stuff happens and you become this like bonded Band of Brothers and I found that has a it's been like so helpful for me just for like making amazing friends but then B also like in business everything tastes like chicken

45:06and like talking about your problems is really rewarding as a group um and so I had this experience of like deeply forged friendships occur when you have this ritual where you do this monthly thing in a rhythm and you share and you're deep and personal and there's shared trust because one of the key things in forum is nothing leaves the room it's totally confidential and so I've been thinking a lot about that and I think it's kind of a gift to be in business and get to do that because we have this shared language if you and I met and we didn't have our businesses we it would be

45:42harder for us to get along I'm sure we'd find all sorts of stuff to talk about but when you're in business you just have this shared language and you can Bond and so I actually I had a friend who was struggling with alcoholism and I went to an AA meeting like maybe two years ago and I was like oh my God this is like Forum in an AA meeting you stand up there's a whole ritual you stand up everything's confidential you share these crazy stories of what's going on in your life or you tell stories or whatever and there's this feeling of like connectedness and like friendship

46:15and bonding and it's like it's like church or something like that and so I think that there's an opportunity to create more of these sorts of groups and I think sometimes they need to be around interests and sometimes they just need to be about friendship or group therapy because ultimately you're kind of doing group therapy and so um you know Sam par did like Hampton for entrepreneurs which is very similar to this I think it would be interesting to try and find other subgroups where you can convince five or six people to get together in a format and share and so the kind of grownup way

46:49people do this is like dinner parties and book groups I think something deeper than that would be interesting so it's like right now I've got this I've got my business forums I've got four different business forums that I do I do one a week but then I've also been meeting with this group of guys to talk about doing like a secular church and what I mean by that is not like starting a cult but just like having a weekly event that we do with a group of people and their families and trying to build that sense of community and so I don't know what is here I know there's something here but I

47:24I I think it's a very unformed idea but I think in this world where everything is going more and more online and churches exist less and less I think people are looking for this sense of community and there's a really great opportunity to do that not only to make money but also just to make great friends and do something positive this this gets me thinking of My Buddy started his name is Antonio nevs he started something in Los Angeles called man mornings and he used to get together with a group of guys that um they used to just like drink basically um and he he realized that the you know the best

48:03conversations and the most bonding happens with you know in the mornings around coffee and this is a guy who like I'm pretty sure he was like a moderator for Ted um and he's like a professional moderator professional speaker and um he doesn't try away that it's for men you know it's like men need to share their feelings and men need to and I really appreciate that I'm not saying you know yes it is like a boy club but you know that could happen for females it could happen for other people my point is I think that one of the reasons why it's your point one of the reasons why it's so

48:43successful and Tony is is doing so well with it is because yeah these people are looking for something more they want to share and they're becoming best friends in this like it's just a coffee or going for a walk it's beautiful totally I think it's um probably the most rewarding thing that I've done is building these Forum groups and seeing how inner connected I've created I've created all these webs of friends who they're all people I knew for the most part individually but now they're all friends and like it's crazy like I have groups where when everyone met they were all really nervous and now we all go on

49:19annual trips every year and like we're just super super connected like the really circle of trust and to have 20 or 30 people people that are deep trust is like a really unique thing in this day and age I feel like um there's definitely like an epidemic of loneliness where most people can't name you know two or three good friends that they have let alone 20 so yeah it's it's really powerful I don't know that it's a huge money maker I think like Sam and what he's doing with Hampton is because it's like high net worth CEOs um but I think you could probably find other

49:51niches where it would be profitable but mostly this is a how do you make your life awesome like I think about the concept I said this to Nick Gray I was like you know you most people think they want to be a billionaire what they actually want is to be a friend billionaire why do you want to be a billionaire because you've watched honorage you know you're like oh if I have a billion dollars or I'm famous then you know I'll be like Vinnie Chase driving around with my Entourage of Bros and it'll be good times and parties and girls and all this stuff and in reality

50:21that's not what happens people get rich and they get like sad and isolated and people treat them different ly and stuff and so they really want to be a friend billionaire and I think like Nick is doing interesting work in that area of how do you ensure that your life is vibrant you're constantly meeting new people you have deep friendships uh you're a magnet for interesting people like I think that is actually far more interesting than making money I couldn't agree more and the the funny part is though is that like Tony who started man mors who did it out of the goodness of his heart I wouldn't be surprised if

50:54that turns into like a really big business uh you know just because there's he's so passionate about it and people want it so badly not only not only that but the business it's not about like if you think about it you are building this network like people pay2 200 or $300,000 a year to go to Harvard or something like that and the reason they do that is not because the education in Harvard is so much better it is maybe a little bit better but mostly it's that you're going to school with all these super influential wealthy people that in the future will benefit you because they're

51:32going to hire you for a job or give you opportunities or something I think increasing your opportunity surface area by having a really interesting broad group of friends where you have high trust is amazing because that Tony guy maybe he makes no money on that business or this isn't even a business just something he does for fun but certainly if he ever starts a business in the future maybe one of his investors or earliest employees or co-founder comes from that group I just think bad things have never happened to me when I put myself out there well I mean you get trolls on Twitter and stuff but like

52:05generally bad things don't happen when you put yourself out there and you build a great group of friends and high trust and that kind of stuff it's a beautiful place to end Andrew tot Namaste thanks for coming on Namaste where could uh where could people get to know you better I will I will say I just read your book never enough and I loved it than so thank you I mean the best way to get to know me probably is to read my book uh it's kind of a memoir about building my business so if you want to understand me and how I tick and how I

52:39got to where I am that is the best way uh you can check it out at never enough.com and I also do a newsletter and a podcast where I really just kind of like talk to people I'm interested in and share products and stuff random stuff I'm interested in um and then if you have a business bus you want to sell uh you should go to tiny.com and you should email me and I'd love to buy your business if it's really good that's my primary thing that's what I I do for a living especially if it's a sperm freezing business yes yes sperm free highly profitable sperm freezing or

53:13sleep apnea business you know who to call all right thanks man I'll catch you later thanks dude byebye [Music] it's baby