My Facebook Ads STRATEGY for BLACK FRIDAY

0:00hi guys it's been Heath from lead urine in this video I want to talk about Black Friday and Facebook advertising and how you should what Black Friday strategy you should use to make the most with your Facebook Ads during that time period basically during Black Friday the cost of Facebook advertising increases significantly so roughly two weeks out you might see a little bit of a cost increase so you might see twenty percent or so cost increase maybe the week are that goes up to about fifty percent and then around Black Friday itself you might see as much as a doubling in cost for Facebook and Instagram ties in and that's simply

0:33because there's a lot more advertiser activity on the platform and the more advertisers are bidding to advertise to people on Facebook and Instagram the it operates on an auction system so the more that pushes the price up for everyone so when it comes to you know which Facebook advertising strategies should I use for Black Friday and I split things up into two camps either you want to take advantage of it or you want to try and avoid it so whilst the cost of Facebook advertising might be higher during Black Friday so is buyer activity people expect to see lots of deals and discount a lot of people use

1:08it as a time to get all their Christmas shopping done because they can buy things at a discounted rate and benefit from that so if your business if it makes sense for you to be able to offer Black Friday deals Black Friday discounts special sales 50% off sixty percent off thirty percent off depending on your business so a lot of e-commerce companies would fall into that category and a lot of local businesses restaurants hair salons would fall into that category anything online anything digital would also fall into that category you can use a Black Friday discount Black Friday deal that's a great way to activate a lot of new

1:44customers and reactivate a lot of old customers that haven't bought from you in a while okay so those businesses I think you want to make the most of it put everything make everything very Black Friday II so you want your ad imagery to have Black Friday on it you want your coffee to Black Friday on it headline etc you want to make absolutely sure that your prospects know that this is a Black Friday deal that you're offering it's a limited time only it will go away after Black Friday if they want to take advantage of it they need to jump on it and go ahead and buy

2:13as soon as possible if your business is not set up that way at all let's say you're a service rider and the service that you provide is something that takes months and months it's not a quick service that you could discount it's very comprehensive okay maybe you can't come up with a Black Friday deal which just doesn't really make sense in that case I would look to avoid it altogether or at least scale back your campaigns during that time period because you don't want to be paying twice as much per lead for let's say the ten days around Black Friday and that's a waste of money you can easily pause your

2:47campaigns for that time come back after it or scale your campaigns back down as often the bet approach use a bid cap to make sure that your cost and increase too much I'll include a link in the video description to a video that I created all about how to create bid caps and how they work on lesser stuff and that's a good option if you want to keep your campaigns running keep generating leads let's say but you don't want to be paying twice as much for them you can use a bit caps it to mitigate that and but just be aware that it might be better to have a little bit less volume

3:14during this time period in order to not pay the higher costs obviously that's going to depend on your business but that's usually what I'd recommend and what I say too to most of our clients so those are the sort of two approaches it's a very exciting time for some businesses for others a time to you know catch up on a few other things whilst you you scale your your campaigns back down for a ghost a tonic which you mention is my Facebook Ads mastermind group free Facebook group is got over 10,000 members fantastic community we'd love to have you we're in there there'll be a link in the video description and go

3:44ahead and join ask your facebook advertising related questions there'll be experts including myself happy to to answer and weigh in on those I said fantastic community full of people wanting to get better results and Facebook advertising so strongly recommend you get involved of course you've got Black Friday questions you can put them in there right now as well and if you enjoy this video please like it please comment below to let me know always appreciate it when you guys do that obviously if you've got any questions pop them in the comments and obviously don't forget to subscribe to my channel for more Facebook advertising related content thanks a lot guys bye