How To Become A $100 Million Marketer

0:00to become a 100 million dollar marketer you have to become what I call a level five marketer and in this video I'm going to explain what a level 5 marketer is I'm also going to walk you through levels one two three four and five and explain what each one means how you can move from each level to the next hopefully that'll help you get there much much faster and mean that you don't get stuck at say level three like I did for years okay so let's start with level zero markets level zero marketers have no interest in marketing no idea how to Market don't do any marketing that's

0:29level zero level one is one step on from that it's someone who has watched a couple of YouTube videos read a couple of Articles feel like they know how to reach out to people organically on LinkedIn or or run a basic Instagram ad campaign but they know just enough to be dangerous I'm in danger they get things up and running but they almost certainly waste their time and money if they're investing it in say an ad campaign for example you're actually better off being a level zero marketer than you are a level one marketer if you ever hear someone say I tested Facebook ads or I

0:57tested setting up a YouTube channel and it didn't work that's almost certainly a level one marketer they know a little bit of information just enough to get a campaign set up but not enough to actually deliver results now a level two marketer is something quite different this is someone that has taken the time to develop some expertise they have been through a course like my Facebook ads inside this course if they're interested in Facebook advertising they've put in the time and effort to work out what they need to do in order to deliver results in whatever sort of marketing channel they're looking to do that in

1:27now these are people that are able to run a Facebook ad campaign profitably that are able to build a Blog using SEO techniques that work and bring in traffic and things like that so they know what they're doing level two marketers but they're still doing everything themselves now most level 2 marketers are working for someone else whether that's part of a company part of an agency those that do and a good at it can easily hit six figures for those that work for themselves and are willing to work every second of every day they can just about scrape seven figures as a level two marketer but having to work

1:58that much I can tell you is not fun level three marketers is where we start to get other people involved so it's where you're able to hire people and delegate the tasks that you know how to do for example you could hire a copywriter to help you write ad copy or improve the copy on your sales Pages you could hire a graphic designer to put together ad images or other creative assets for you now level three marketers can get a lot more done and take on a lot more than level two marketers because you're leveraging those other people's time but you are still constrained by the time it

2:27takes to hire people to train them up and you're constrained by your own knowledge base you're hiring as a level three marketer people that predominantly don't have expertise that you don't have and therefore you're going to have to train them and how you like things done and things like that now level three marketers can certainly hit seven figures the really good ones can reach multiple seven figures which is what I was able to do as a level three marketer but there are still obviously levels to go most people never make it to level three by the way most people that have their own business or their freelance or

2:55something know they need to be to marketing their services their product they just make it to level one a small percentage of those that make it to level one make it to level two and they do much better for it a very small percentage of the ones that make it to level two go on to make it to level three but I can so strongly recommend making its level three having extra people involved can massively increase your output can massively increase your earning potential and it means you don't have to work yourself to death as well which is a massive positive level 4 marketers are similar to level three

3:22marketers but there's one big difference level 4 marketers hire people that know how to do things that they themselves do not know how to do so let me give an example I don't really know anything about LinkedIn advertising so instead of trying to work it out myself hire someone train them up quite a long lengthy process I can instead hire the best person agency etc for LinkedIn advertising specifically and I could say to them look I want a hundred thousand followers on this platform go ahead and make it happen now as you can imagine level 4 marketers are able to make so much more progress much faster than

3:54level three marketers because you're missing out all that training time which is enormous you're also missing out the time it takes for you to develop the expertise in the first place so that you can then train your people you're just hiring an expert you don't need to know how it happens in the specifics you're just hiring and going that's my vision that's what I want this is what I'm pointing at go ahead and make it a reality and because of that competent level four marketers end up with eight figure businesses easily level 5 marketers go a step further and they just pointed a vision and say to the

4:21people they already have working for them in their team go ahead and make that happen so instead of it being specific like the LinkedIn advertising example you might be able to say to your team I want to increase sales by 20 this quarter or I want our conversion rate from lead to eventual client to increase by eight percent this quarter now to say something like that and make it happen as a true level 5 marketer you need to have level four and level 3 marketers working for you if you're saying I want sales to increase 20 this quarter you need someone to work out how exactly

4:51that's going to be done for them then to hire the people that are going to make it happen if for example I'm saying I want 20 more sales this quarter and my level 4 marketer that's working for me has worked out that LinkedIn is a fantastic opportunity we should be advertising that platform let's find an agency to make that work and then can go and do that get that all set up and implemented a quality level 4 marketer that is the only way you can be a level five marketer so you might have noticed going through these five levels this all really about time it's about massively

5:20shrinking the time it takes for things to get done and for things to get done successfully my motto is simple efficiency efficiency efficiency because the vast majority of success in business isn't coming up with something new and clever and shiny that's what a lot of us like to focus on but it's not most of the success comes from just doing the things you know you should be doing but you just don't have the time and capacity to get to them for example how many marketers entrepreneurs small business owners whatever know they should have a sophisticated email follow-up sequence and that would help increase their conversion rates or

5:53increase the number of sales they generate but they just haven't got to it yet or no they should be readjusting the landing pages on their website because they don't convert as well as they like to they know they should be doing it but they don't have the capacity and the resources to make it happen now as I said most people never get past level one of those that do only a very small percentage get to level two of those that get to level two only a small percentage get to level three and so on and so on and that's why the rewards for reaching those higher levels financially

6:20can be absolutely enormous it's also very easy to get stuck I was stuck as a level 3 marketer for many years I was able to build a seven-figure advertising agency and then a multi-seven figure advertising agency as a level three marketer but I was constrained in how fast I could grow how many clients we could take on how much money we could make by needing to be part of the process to make sure that everyone in the team was doing what they're supposed to be doing was doing it to the high enough standard was being trained to do things how we like them done I'm now

6:49really focusing on becoming a level four marketer and hiring people that I'm not necessarily going to train but I can just say look increase the conversion rate on this sales page because I know it can be doing better go ahead and do it that shift is difficult but it's necessary if I want to go up to eight figures and then Beyond in the next few years now the big question that you might be thinking is can you skip levels and honestly the answer is no and here's why to become a level five marketer you need to hire level 4 and and level three marketers we've been through the process

7:20of what a level five marketer is so hopefully you understand why level 4 marketers are firstly very expensive if someone's going to work for you the opportunity cost on that person's time and their skill set is Big so they cost a lot of money most people can't afford that unless they've gone through the stages and acquired resources as they've gone along level four marketers are also not going to want to work for anyone who is not a level 5 marketer even if for example you had a bunch of money for whatever reason if they don't see where their business is going they don't see that there's massive upside the best

7:51people the people that make it to level three and level four marketers they're going to want to work for someone else you really need to put in the time and demonstrate that you have the expertise you have the credibility and that you're going somewhere are you peacocking in order to attract the right people even now as someone who's becoming a level four marketer I can tell you that it costs a lot lot more to hire someone that's a true expert in their field and say I don't know how to get this outcome you please go ahead ahead and do it let me know what you need from me as opposed

8:21to hiring someone out of school or out of college and and training them up they command much much higher salaries or fees depending on how you're taking them on and again you need to build up those resources as you go along in order to be able to hire these people you're not going to be able to do that the vast majority of people as a level zero or level one marketer so you can't skip levels that's just not really possible but you can move through them very very quickly much faster than the seven years it has taken me to now start to become a level 4 marketer in my business I've had

8:48my own business in one form another for 11 years you can do it in a much shorter time frame than that for example let's assume you're watching this you're a level zero marketer okay you spend the next hour watching a couple of my YouTube videos on how to set up a Facebook ad campaign if Facebook and Instagram ads is what you're into and there you go you're a level one marketer you go ahead and take a course or you consume a hundred of my videos on YouTube and you might start to get close to a level two marketer you're probably gonna have to run some test campaigns

9:13but this is a process that can take weeks if you're really good and very dedicated and willing to work you know long hours months if you're wanting things to be more balanced that doesn't need to take forever and then you can start to push on to becoming a level three marketer within say six to 12 months this is not something that needs to take forever there are two main things that you need to have to go from one level to the next and three things when we get to high levels but I'll explain so firstly is you have to know what the next level is you need to know

9:40what progress looks like okay I'm a level two marketer I'm doing everything myself the next step is to hire people that I can then train that don't cost a huge amount of money because they don't have skills yet and they can then Implement a lot of stuff I'm doing and free up a lot of my time to do other things so now that you know that step that's the first part that you need the second part that you need is the resources to make it happen you need to have done well enough job as a level two marketer to be able to afford people to hire to go ahead and become a level

10:07three marketer hopefully that's fairly satisfactory and then when you get to the higher levels you need to be the person the business on the growth path on the trajectory that is exciting and enough to be able to attract high enough Talent good enough talent for you to go on to become those level four and particularly a level five marketer so those are the things that you really need to move from the step and the most important thing that we've covered is that you know what the levels are and you can now move between them you don't want to get stuck thinking this is all there is I don't really know how to go

10:38to the next level a lot of people who have achieved a level of success like myself get stuck in level three thinking that's what got them to the game that's what's worked for them so far that's how they're going to be and it is a mindset shift to go to level four those people cost a lot more you're also putting a lot more trust and expertise because you're not training people how to do things your way you're allowing them to do it their way which is difficult and that's why a lot of people get stuck but if you can really think through this and aim to move through the steps that's

11:03what I'm in the process of doing trying to go to level four now in five ten years time the difference that will make is absolutely massive so if you find this sort of information useful and want to see more of it please let me know in the comments below and please go ahead and subscribe I'll see in the next video