5 Awesome Facebook Ad Creative Tools I Use

0:00hi guys it's ben heath from lead guru and in this video i'm going to give you five facebook ad creative tools that we use as a facebook ads agency all the time and they're very easy to use often very inexpensive and explain what they are and how we use them in this video so i think if you're trying to create better facebook ad creative which if you're a facebook advertiser you should always be trying to create better facebook ad creators because it's one of the absolute most important parts of your facebook ad campaigns this video is going to be um tremendously valuable before we're going to touch on a very

0:29quickly you ask me to smash a like on this video and subscribe to my youtube channel if you are new and haven't done so already that would be much appreciated okay so facebook ad creative just for those who don't know i'm sure most of you do but ad creative referred refers to the the part of the ad that is the image the video the slideshow the the creative part effectively not necessarily the text but the uh the stuff in the middle and it's the part that is what grabs your audience's attention it's absolutely key to successful facebook advertising i think as facebook becomes smarter and smarter optimizing things

1:03like your targeting options through machine learning and your delivery systems through their machine learning process the ad creative is the part that that really sets you apart from your competitors it's what's going to determine a really successful versus an unsuccessful facebook ad campaign and it's absolutely something that you want to be um spending i would say the majority of your time and effort focused on when it comes to facebook advertising a lot of people get lost in facebook ads manager in the weeds and the technical bits and and you know they're looking at stats all the time actually if you can create some incredible creative some just you know

1:38eye-popping creative that is what's going to really move the need to make your campaigns as successful as possible so five different tools for different um basically different creative things i'm going to go through that in this in this quick video so the first one is probably something you guys are already aware of but it's worth reiterating is canva so you go to canva.com and canva is basically free graphic design software you can use it completely free very effectively you can pay tiny little amounts to get access to premium imagery and things along those lines and it is great for taking what would otherwise be a boring

2:13image and and making it look something that's a lot more interesting a lot more likely to grab your audience attention you can very easily do text overlay for example using a tool like canva you can edit out certain parts of an image add in other images do all sorts of fairly simple graphic design related things and for free very very simple and easy to use i have used canva personally um a lot particularly you know many years ago when i was running the majority of our of our clients campaigns and i'm not graphic design oriented at all it's it's not my skill set and canva is very helpful people who've fallen

2:48into that but now people produce all sorts of awesome things with with canva as well but uh for someone who is a graphically designed challenge this is probably how i would uh describe myself um it's fantastic and our account managers when they're creating ads will use canva all the time particularly if they want to do something fairly fairly straightforward of or let's put some let's highlight a real benefit of this product or service and put some text overlay on this image and things like that things on those lines well let's change the color of something to make it really uh really stand out canva is a great place

3:17to you can even create you know brand new custom graphics and things along those lines which is which is fantastic so canva is number one if you're wanting to create better static image um and better carousels better imagery in your carousels canva is a great place to do it the next tool is ripple okay now ripple has all sorts of interesting interesting features the thing we tend to use it for is really awesome animated slideshows and things like that they have tons of presets that allow you to take a series of boring images or a couple of boring images and really make them pop make them look

3:54very interesting and help you grab your audience attention remember that's half the battle with a facebook ad is people are scrolling through their feed how can i grab their attention having that movement having something that looks really cool is how you go about doing that so facebook have their own sort of slideshow presets that you can use and they tend to be used quite a lot they're perfectly fine like don't feel like you shouldn't use them they're great they're very useful um we use them a lot but i feel like what ripple offers in that space in that sort of animated slideshow something a little bit different

4:25a little bit more interesting it's going to be away from the norm of what a lot of your customers are used to seeing therefore things that are slightly unusual to them or interesting are going to grab their attention better than the stuff they see all the time and therefore it's a fantastic tool to use very inexpensive i don't know the exact pricing of ripple but i know it's not a lot at all um to use and yeah a service i would strongly recommend if you're if you want to create some video content or you want to improve your slideshows perhaps you've got a bunch of images and you're

4:52thinking how on earth do i create a video something like ripple can really help with with that sort of setup where actually you can use a few of your images turn that into a great little little slideshow style video and produce some good results that's something i'd recommend the next one um i don't believe you can see the title here but is uh is in video so that's what i've got up right now is is in video again some of you guys will be uh will be familiar with um with this um tool and what are we using video for again there's a whole bunch of

5:21things you can use in video for but i think when you are focusing when you've got video ads on facebook and you want to improve those so let's say for example you're either creating yourself and you're working with a client and you get something back that's like a face to camera video or it's it's video footage that's it's okay but it's just not that exciting it's not very polished it's not very professional in video is a fantastic tool for making it so for adding things in that are going to make that boring sort of amateur looking footage look really crisp and professional little things you can add in nice little

5:54animations and stuff like that and you can have a play with all sorts of various options there's lots of tutorials online for that but it's something that we use you know whereas ripple in my mind i said there's different applications but ripple in my mind we use for those sort of more slideshow style videos in videos what we're going to use for more sort of traditional either face to camera or video footage style videos that we want to improve we want to take them to the next level and we use nvidia for that so it's something i would i would recommend um using now those three

6:22tools i've already given are things that you would more or less use yourself or use internally with you within your own organization okay and you can do so and you can produce great results yourself but one of the things i want to encourage a lot of facebook advertisers do particularly when you have a whole other business to run is to wear possible outsourced tasks to people that basically can do a better job than you can so as i've already mentioned back when i you know a number of years ago when i was creating um ad creative for our clients um i did my absolute best but it was it was

6:56it was limited it was only so good it ever was now i don't do any graphic design work at all in my company not for our clients not for my own business i get people who are far better at graphic design than i am i have my strengths graphic design is not one of them you know not just graphic design but also video editing and the creative side of things it's just not my strengths so i think if you fit into that boat or you're really busy with other areas of your business it's important to think about how you can get other people to do this stuff for you and i think

7:25that even if you are good at creating this sort of thing if you're a really busy business owner and you don't put enough time into ad creative and then go oh this facebook campaign isn't working as well as it can that is the bottleneck to the success that could be the bottleneck to success of your business it's getting some fantastic stuff created and having that be the the limiting factor if you don't have enough time to dedicate to it you don't have the skills to dedicate to it find someone else to do it so here we've got um we've got some sort of pop up there but

7:54here we've got fiverr right we've got fiverr.com and fiverr is basically a place where you can find freelance websites but it's particularly focused on people who aren't basically gonna charge a lot for relatively small simple tasks so there are tons of people on fiverr that will design you up some some facebook images that will create videos i've i've spoken to a lot of clients a lot of people facebook advertisers that use um use fiverr for things like animated video creation you pro if you haven't explored this yet go in and have a look you'll probably be shocked at how little people are charging for high quality animated videos and

8:32other pieces of content like that so that is definitely something i would recommend exploring if you're thinking you know what i'm just not the right person or i don't have the time to do this myself i want to get someone who's better to do it for me which is something i'd strongly recommend okay so that's uh that's fiber the next one that i wanted to uh to talk about this is a service that i use extensively and that i love is design pickle so with design pickles you basically sign up it's gonna be quite a bit more expensive than something like fiverr this is this is a

9:02service that we use but design pickle is basically a graphic design service where you sign up for a monthly subscription you're assigned a graphic designer or two and then they will work on designs for you i think their starting package is 400 a month they also have a thousand dollar a month package so it is more expensive with the 400 a month package you could probably look at getting maybe two three images a day created which is quite a lot when you really really think about it with the thousand dollar a month package i think it's um you can get significantly more created on that but design pickle once

9:37you matched up with a designer who does great work it's such an easy to use interface you can go in there you can request designs and so we use the design pickle for so much of our of our graphic design work all my youtube thumbnails will be done by design pickle all the imagery you see in my facebook group it's all done by design pickle um fantastic service and well worth it and if you're if you know you're gonna need sort of significant graphic design ongoing requirements like i have for example with all the content i produce i think this is a great thing to do and

10:09you can absolutely apply that to your facebook ads as well you know so you can get them to create facebook ads for you if you you know if you're running campaigns for clients you know you're gonna have lots of images or perhaps you're you know you're operating with a larger budget and you're gonna need ads created fairly regularly to help avoid things like advocate you're gonna need a lot of uh a lot of ad creative um created in order to be able to keep that campaign fresh and design pickle is an absolutely great way to go about doing that um i said interface is great more expensive but they produce really

10:39good quality work it's it's a good price for the level of quality even more expensive than the other options obviously but a very good price for level of quality and if you're like me and you've got other things that you want to be cracking on with within your business and you're necessarily not not the best at creating these sort of things then it's a it's a fantastic way to go okay so those are the the five tools that we use all the time to help create fantastic facebook ad creative whether it's images carousels slideshows videos you name it um and just remember guys that your ad

11:09creative is every day becoming more and more important it's it's already probably the single biggest determining factor of success on facebook is perhaps behind your offer but it's right up there but as facebook automates the other parts of facebook advertising and they become more dialed in the machine learning comes better it's the ad creative it's what separates the good campaigns from the great campaigns okay before we go couple things i want to mention the first is our facebook advertising services so if you are managing your own facebook ad campaigns or perhaps you're working with another agency that isn't producing producing great results and we can always certainly help improve your

11:44results by creating managing and optimizing your facebook and instagram ad campaigns for you now we do have a minimum budget requirement of 3k per month but provided you have 3k per month or more to spend on your ad campaigns and you'd like to explore the option of us taking over your ad account and improving your results then what you do is book a free call with me or one of my team members so if you click on the link in the video description below be near the bottom of the of the video description that'll take you through to a page on our website where you can i said book

12:13a call in with me or or one of my team members um and just an informal chat 30 minute strategy session where we can talk about we can find out more about your business find out whether we feel you'd be a good fit whether you've worked with a business like you yours previously and got great results for them which we probably have we've worked with hundreds of different businesses in all sorts of different industries as you can imagine and then we can find out more about your business and and you know work out how we might be able to work together let you know how our service works and

12:38explore it from there so if that sounds something you'd be interested in go ahead and book that call we would we would love to speak with you and other thing i want to mention is a free webinar that i've created called three killer facebook advertising strategies to double or mourn your revenue and in this webinar i really break down facebook advertising strategy as i've already mentioned in this video ad creative is absolutely key but there are obviously other parts of your facebook ad campaign that you need to get right in order to have success one of them being what is the right sales funnel for your

13:06particular products and services and that's what this webinar is all about identifying and using the right sales funnel for your 10 000 service or your 20 product or anything in between okay because you need different setups for different one of those so go through this webinar completely free link's in the video description and i think you'll be very glad that you that you did well worth the time make sure you're operating with the right setup because without that you are you are certainly dead in the water okay if you found this video useful please give it a thumbs up and subscribe to my channel click the little bell

13:37notification when you do so you are notified when you when i publish new facebook advertising related videos which i do multiple times um per week and of course comment below if you've got questions probably in the comments i'm not able to get to all the comments unfortunately but i do do my best and i do answer most of them still and um if you enjoyed it comment below let me know and help make my day that'd be much appreciated okay thanks a lot guys i will talk to you soon bye for now