Competitors Are ATTACKING Your Facebook Ads (How To Stop Them)

0:00ever wondered if someone is messing with your Facebook ads a competitor or two or three or 20 I wish it wasn't possible but it is and it does happen fortunately you can stop people particularly competitors from messing with your Facebook ads and in this video I'm going to show you how so when I say that competitors might be messing with your Facebook ads what am I referring to of course they can leave negative comments they can pretend to be customers of yours and and sort of bad mouth your products or service or whatever they can even leave false reviews and we've certainly had um competitors do that to us and that

0:32stuff's annoying but that's not what I'm talking about here I'm talking actually about something much worse unless you have things set up in the way that I'm about to show you competitors can actually wreck the data that you receive within your Facebook ad account and that completely wrecks your results it does so in a number of ways firstly it means that you're not able to optimize your campaigns as an Advertiser because if you're getting incorrect results and you're seeing that certain ads are producing conversions when that's not actually the case and vice versa that's just going to completely ruin your chances of being able to optimize your

1:03Campaign which is so so important to the long-term successive Facebook advertising but even worse than that it ruins meta's ability to optimize your campaigns and they need those conversion signals they need to know what the purchase is what the sale is what traffic is doing on your website to be able to optimize your campaigns to put your ads in front of the right people to work out how many times people need to see ads before they take an action all that sort of information if that is disrupted if if competitors have come in and ruin that which is possible unfortunately and it does happen that is

1:32just going to completely kill your chances of succeeding with Facebook ad this is fine so this is a really serious problem if it is happening as I said you can avoid it let's get into it so let me show you what I'm talking about specifically now if you're sending people from a Facebook ad Instagram ad to your website you want to have the Facebook pixel installed or what's now called The Meta pixel that allows you to track the actions that people take once they come through to your website and provides that data that meta needs purchase data lead data um page view data how much time they spent on your

2:04website data all that sort of stuff really useful important information if you haven't already got the face pixel inst on your website you absolutely want to get it installed on your website for all those reasons and and a few others as well but by using the Google Chrome extension called The Meta pixel helper you can go on to anyone's website and if they have the metap pixel installed on the website you can see their pixel and you can see their pixel ID which you can then use to put that pi pixel on your website or another website now you might be thinking why would a competitor take

2:36someone else's pixel and put it on their website or on a different website it's to disrupt the data that you receive we've already talked about how important that is if they go ahead and put your pixel on a bunch of spammy websites that will completely confuse meta they'll think okay people are coming through to this weird website and they're bouncing from it and interacting and there's bot activity there and it just completely confuses everything and your campaigns won't be able to optimize and your results will really drop off as a result and of course if your competitor can do that and wreck your campaign to the

3:06point where they are no longer profitable or you're looking at results and thinking this isn't accurate this is anything like what we're getting in real life there's something wrong here they might be able to force you to stop advertising that's a big win for them that reduces some competition on the platform it's going to reduce the cost of advertising in that Niche because there's less people trying to reach the same people um so that's a big win and if one business can do that to a whole bunch of their competitors that is a massive win for them they can potentially Force the competitors out and then sort of Hoover up all that

3:34potential business on the platform so they are highly incentivized to do this and we've had this happen a number of time with clients that have to take um actions to uh to prevent it and stop it from happening so it really is a big deal it really does happen and in a second I'm going to show you how we can actually prevent this very quickly I've got some really exciting news I've launched a new mentorship program to help you explode your business revenue and profits through paid ads and marketing now in this mentorship program myself and my team will Mentor you daily literally every single Working Day and

4:02because of that spots are very limited so if you're interested you can click on a link in the video description below and book a cool with one of my team members who can explain everything about the mentorship program and how it works I'm really really excited about this and I hope to be working with you and mentoring you very soon so to show you how we stop your competitors or anyone else from messing with your metapixelatron

4:27and what we need to do is we need to jump over to events manager so if I go ahead click on these um three little lines or tools and then I've got events manager up in my shortcuts you might have it down here and if it's not in your shortcuts it'll be down here um somewhere you can see it there underneath manage business but if I go into events manager then we've come here into events manager overview you might see something slightly different but that's fine what you're looking for is data sources so if I go ahead and click on data sources and we come through to

4:53we've got here example ad accounts um pixel and you're going to see different information here depending on you know how much website traffic as I said this is a this is an example ad account right so the data here isn't isn't typical but I'm just showing you the steps so once you you've got the right pixel selected and you want to go from overview over to settings and then you want to scroll down all the way there's loads of stuff in here scroll past all this stuff all this stuff all this stuff met to kind of have this a little bit hidden and I don't really know why because it's a

5:19great feature but you get all the way down to traffic permissions website so it says here set permissions to allow a Block events events um Facebook receives from a website so basically if someone goes ahead and puts your pixel on a spammy website and they use the purchase event and a th000 purchases get triggered overnight you think what there's something gone wrong here um you can stop it with an allow list so what you do with this allow list is you come in here and you click edit and then you simply add in the domains where events are allowed to come through to your Facebook ad account and register so for

5:53example if we were doing this for our business we just add in Heath me. co.uk which is our um domain and then only if someone comes through to that website and then triggers a conversion event lead purchase Etc on that website will that then be fed back into a Facebook ad account so if that pixel is put elsewhere that data simply won't come back in and it won't mess up our Facebook um ad results so you can go in here click next and confirm and get that added in okay now one important thing to note here is that if you just put in your regular website and don't think

6:24about potentially where else people might convert are using any third party softwares where they might convert do you have any subdomains you need to add all those in cuz we have also had scenarios where someone's tried to set up an allow list and they've only included one um core URL which is their main website and then there are actually different conversion locations where people were converting and things here and things there and okay that ran into issues and then we weren't receiving the data we needed to receive back into the ad account but I definitely recommend that most advertisers come in here and create an allow list just make sure you

6:55include all the options and you'll be all fine and you'll prevent um competitors from being able to to do this and stop them if they are already doing this if you've seen issues along those lines you can actually create a block list instead you can see there's this option over here um so if you if you like I don't know all the options that people might convert under my website on my setup so I just want to block some specific ones um instead you can come in and do this I don't think that's as good as creating an allow list because if a competitor is putting your

7:20pixel on spammy websites and you block that one website they could then just do it on a bunch of others and you're sort of constantly having to chase um the tail on that and try and you're always behind being able to identify those issues and then fix them whereas in allow list you just stop it job done don't need to worry about it again now whilst I wouldn't recommend that anyone actually do this to their competitors take their pixel put it on a Spam website and try and hurt them I think that's really Port form I think that's really bad but I don't have any problems

7:48whatsoever with identifying who your competitors are targeting and then putting your ads in front of the same people with a superior offer to try and convince them to work with you instead I think that's just healthy competition well in this video here I demonstrate a little known tool a technique that you can use to help you identify exactly who your competitors are targeting so that you can then advertise to them and hopefully bring some of those customers over go ahead and check it out