Facebook Ads Tutorial: LIFETIME Budgets vs DAILY Budgets

0:00hi guys it's been Heath from lead guru and in this video I want to talk about lifetime budgets versus daily budgets when it comes to your Facebook Ads which one of those should you use now when most people start advertising on Facebook they start using lifetime budgets and it's what is the automatic option when you boost a post from your page and this will get familiar with them and they carry on using lifetime budgets and I think lifetime budgets also and gives people peace of mind that there's an end date they're not just gonna keep spending forever so they go with lifetime budgets but from the

0:29testing that I were done I would usually recommend that you actually stick to daily budgets instead of lifetime budgets it's a couple of reasons why the first and you may have noticed this is that when you run a Facebook ad campaign with a lifetime budget let's say you run that campaign for seven days for the last day maybe day and a half I don't know why this happens of a lifetime budget with with your Facebook Ads Facebook just seems to eat that last part of your budget I don't know why it doesn't make any sense you could be getting a good cost per purchase a good

0:58cost per lead or whatever it is you're optimizing for before that everything is working really well and then that last day you just basically get no results your budget still gets spent and that's obviously not ideal that's not all we want the Facebook advertisers that's something I would recommend trying to avoid that's the first reason the second reason is that when you're using lifetime budgets you haven't got consistent and delivery in the same campaign so if you know much about Facebook advertising you'll know that Facebook does a fantastic job of optimizing your campaigns based on the data that they produce so let's say for example you know you're advertising for

1:34three months and you've generated a thousand purchases over that period of three months Facebook will have a lot of data on which type of person is likely to be purchase what type of day they're likely to purchase what which placement options are likely to deliver the best results in terms of generating purchases for you so it's got a huge amount of data and once your campaigns been running if you're using lifetime budgets you're not letting and you're sort of creating new campaigns and then going again you're not letting Facebook and optimized fully they can't take all that learning and keep applying it to the same campaign whereas if you use daily

2:10budgets you can run a campaign for six months twelve months maybe even a couple of years is the exact same campaign obviously you might want to make adjustments things like refreshing add creative etcetra etcetra I'll include a link in the video description shows you how to combine add 40 because that's something you like you don't have to worry about if you run a campaign for for too long but the point is that with a daily budget you can benefit from all that learning all that optimisation and I see campaigns in general perform better using that daily budgets as a result so that's if you're struggling to work out which one should

2:40I go with between the two that's what I'd recommend now before you go something will quit you mention which is my Facebook Ads mastermind group it's my free Facebook group it's a fantastic community we've got over 10,000 members in there all Facebook advertisers business owners entrepreneurs a lot of Facebook ads agency owners all looking to get better results on Facebook advertising people post questions they post ads for a view and they nearly always get a response people are really willing to step in help our fantastic community there will be a link in the video description click on that go ahead and join we would love to have you if

3:10you found this video useful comment below to let me know and of course you got any questions pop them in the comments and don't forget to hit the like button hit the thumbs up but that would be much appreciated and of course subscribe to my channel for more Facebook advertising or Leki's content that's not guys