Facebook Ads: The Best Return on Investment I've Made...

0:00hi guys it's ben heath from lead guru and in this video i'm going to talk about the best return on investment i've made when it comes to facebook ads now this is something i don't think a lot of you are going to expect given the title of this video but i think it'll be very interesting and very useful and help you get better results from your facebook ad campaigns if you're not doing this already now before i get into that's going to very quickly ask for you to smash that like button please click that thumbs up button that helps me out and of course subscribe to my channel if you are new

0:26and haven't done so already okay so what do i talk about in this video really what i want to talk about what i want to emphasize is paying to get professional creative made for you professional media i think a lot of facebook advertisers let themselves down by you know they do all the research they watch like my youtube videos or go through courses they work out exactly how to put a facebook ad campaign together they've got all their targeting set up they've got everything set up and they you know maybe even they write good copy but they let themselves down at the creative side of things they just

1:02put an image in or they find a stock photo or whatever and they and they go with that and i think that if i you know i'm assessing where some of my best improvements and results have come from you know you can look at oh okay well we invested in a traffic campaign first before a conversion campaign and that helped improve our return on investment not normally something i'd recommend but it's an example or perhaps we ran a brand you know we invested in a brand awareness campaign and and that helped boost our profile which then led to increased conversions and that was a good we got a good return investment

1:35from that brand awareness campaign but i think in terms of what it costs you in comparison to what you get out of it paying to get professionals to create imagery videos slideshows um and sort of everything in between those for you is absolutely worth it for the vast majority of advertisers it's not necessarily something you need to do immediately when you first get started i think when you first get started you want to just get going make it nice and easy keep costs low prove that this platform can work for you but once you've sort of got that proof of concept that you know that okay facebook and instagram advertising

2:08is something we can use to drive revenue on our business it can be a profitable outlet how do we make this better i think getting professional creative made is such a big thing it doesn't have to cost a lot at all and that's why i wanted the top of this video to focus on the return on investment because what it cost you to get professional creative made it could well be a tiny tiny fraction of what you end up spending on the ad campaign and if it's say one percent of what you spend on the ad campaign i mean maybe it's more than that i don't know

2:37what you're going to spend but if it's a small potential what you're spending on the actual ads themselves but it makes the campaign 20 30 more effective which it easily can do sometimes more often than that it is absolutely um worth doing so it's something that i did really you know many years ago relatively early on and i started with some of the sources i'm going to recommend and i started with things like upwork okay uh it's a freelance you know in fact i've got a little tab here a freelance a place to find freelancers that will create images for you graphic designers video editors things

3:09like that can also use tools like fiverr i've used fiverr before in more recent years i've been a big fan of using design pickle um we like design pickle is a bit more of a instead of like an ad hoc process where you get different bits made for you and you get teamed up with the designer or with the team of designers and they sort of continually work on the stuff that you provide them for a fixed monthly fee so i'd recommend um checking those out um as good options to get started with this and then at some stage you may want to just fully go ahead and hire

3:41a creative professional now you know as part of our agency we have a number of people that handle video editing uh graphic design work um all sorts of that sort of stuff and we're adding to that team and i think that that's really important i think when when you're thinking about facebook advertising you need to think about it through a competitive landscape right in order for you to get the best results possible you need to win you need to do better than your competition okay um it's not something that's often talked about that much i mean it sounds obvious when you say it's not often talked about that much but

4:13if people are advertising similar things in your space which they almost certainly are and they're almost certainly targeting a similar audience to you you need to present things have an ad campaign that delivers better results than most of your competitors in order for you to achieve fantastic results it's just a fact of any online advertising platform that's you know this well known and this well used and you've got that many competitors on there and i think that if you're looking for a competitive advantage you know it used to be that five years ago we you know take a look at you get a new client you take a look at

4:46clients ad account you think oh wow okay they've got all these sort of delivery settings are wrong they're only advertising on this placement option uh the targeting's all off you'd go in and make all those adjustments keep the same ads and you'd see significantly better results just based on tweaking those things and we still do sometimes see that right we sometimes we will do that with clients we'll keep basically the same ads but adjust some settings and we'll see significant improvements but as facebook has gotten more and more sophisticated as an ad platform as people have become more and more educated around facebook advertising most people know about lookalikes and

5:20things like that right they know or anyone who's been advertising for a while knows how to um use if not the best targeting options but good targeting options they know um how to set up their campaigns in a way that deliver along the lines of what i'd recommend and often it then comes down to okay so what's the difference differentiating factor you could do it on price you can do it on what offers you're using good options but you can do it on ad creative and depending on your industry going from just a boring photo of an image um or even stock photography to something that a

5:56professional graphic designer can put together for you might immediately elevate your campaign above what your competitors can produce make you stand out and massively improve your results you know we've seen creative come in and you know 30 40 50 improvements by a really professionally made suite of creative i think that is a way to stand out for your ad campaigns also if you own an agency you know how can you stand out from the competition deliver a better service i think the creative side of things is going to become more and more important that is going to be what really differentiates the sort of doing okay advertisers to the

6:31ones that you read about and hear about that have scaled a campaign you know a thousand x and you know they're generating insane amounts of customers on the platform is the creative so tools like canva and stuff are great you can have a mess around yourself but unless you are a graphic and professional graphic designer or video editor or or a creative professional i really think that paying to get some stuff made for you is well well worth it and don't just do it once and get a couple of images and run those and go oh it didn't work we didn't see great results remember you know i get a lot of

7:04comments people say like oh i tested the thing you recommend didn't work and i'd be like okay well that's that's only part of it right like i'm recommending something here but you still need the other parts to get this to work it'd be like you know having a nice logo for your business right and going well i'm gonna my business can be successful because i've got a nice logo you're like no that's a part of it you do need that or or it would help to have that but you need a lot of other parts as well and that's what this is so you need all the other parts as well

7:29but getting some some creative content made and going through a few rounds i said don't just do it two or three images didn't work it could be other parts of your campaign that got in the way keep going keep going with it doesn't have to cost a lot you know i'm always shocked at what some people will charge on platforms like upwork and fiverr in particular to do that sort of work um and unless you're you know very much that way inclined which like i'm not personally at all um i don't do well with imagery and things like that and it can really really help um improve your

8:02results it's relatively expensive and look if you want this campaign to be something that means something for your business you might end up spending tens if not hundreds if not millions of dollars tens of thousands hundreds of thousands not tens or hundreds tens of thousands hundred thousands or even millions of dollars on a campaign spending you know it can be less than a hundred dollars getting some images created easily even video even if you spend you know a thousand dollars on some video work um it could be absolutely well worth it so that is what i'd recommend and not just in terms of the campaign itself right so not just in terms of the

8:37um the return on ad spend you get from that conversions campaign let's say but also if your creative looks fantastic that does a lot for your brand awareness as well that remember that's the part that your prospects and your customers and people in your target market see are they going to remember it are they not how do you present yourself that visual element is really really important so a quick tip for you guys today but hopefully i've sort of you know hammered home the the importance of this and and it's a quick tip but a powerful one and something that you can really recommend and also if

9:08you're someone who struggles with creative which is what i did right at the beginning just going someone else can do that it's such a like relief in a way to someone who's really creative can do that they can make it look great and we can move on and we can get great results so that's what i recommend anyway hopefully that's useful before you go a couple of things i want to mention the first is a free webinar i've created called three killer facebook ad strategies to double or more your revenue and in this webinar we go through three different sales funnels that we use for our clients all the time

9:35all with you know really nice creative at least that's what we aim for of course um but yeah three different sales funnels that we know work very much trying tested you know we've run them for our clients for ages they're different because they're designed for different types of businesses so i very much recommend you go through this webinar and work out which of those sales funnels you should be using for your products or services because it has to change right depending on what you're offering and that's really important and then once you work that out i go through and show you exactly how you know each sales funnels work step by

10:05step so go and check that out link is in the video description below completely free other free thing i want to mention is my facebook ads mastermind group so right now we have about 68 000 members one of the biggest communities of facebook advertisers in the world it's just full of facebook advertisers asking questions getting them answered i do free live trainings in their most weeks fantastic community we would love to have you in there if that's like something you want to be a part of so go ahead and click the link in the video description below again it'll be another one go through to the group and yeah we'll

10:32see on the inside thanks a lot guys if this was useful comment below to let me know um subscribe to my channel if you're new and uh yeah best of luck to your facebook ad campaigns guys bye bye