How Postiz Went From $17K to $143K/Month in 4 Months

0:00Meet Neo. He built an app that makes over a hundred. Actually, you know what? I'm going to have our producer tell you about this one. So, hey Pat, [music] do you want to hear like a crazy story? Sure. Go for it. So, remember this guy, Neville? We interviewed him like 5 months ago. Yeah. Yep. I remember him. Yeah. He built this app, Posties. It's like this social media scheduling tool. Back then, the video was [music] called like

0:24open- source SAS or something like that. Okay. So, why are we talking about it? Check out these tweets. February he made 41,000 MR. March 76,000. April 80,000. May 109,000. Late June 140,000 MR. Wo, this seems almost too good to be true. What did he do? Okay, so I got on a call with him and he broke everything down like what happened, how he did it, what he learned, and I think all this stuff would be really awesome to like bring him back on the channel. What do you

0:53think? You want to interview him? Yes, absolutely. [snorts] Uh, let's get him on. In this episode, you're going to learn the app that's now making over $140,000 a month. The one piece of content that really changed everything for his business and exactly how he grew his business almost 10x so fast. All right, let's get into it. I'm Gus. And I'm Pat.

1:12And this is Starter Story. Nevo, welcome back to the channel. Just remind people watching here who you are, what you built, and what's your story. Hi Pat, thank you for having me back here. My name is Neville and I grew my startup posties to 143K in MR in less than two years. It took me one and a half year to grow Posties to 21K MR and then in 4 months it skyrocketed to 143K

1:38growing by around 1K MR every day. That's awesome. Let's get into the business part. For people who didn't watch the last video, which you totally should go watch the last video, can you just kind of remind us what Posties is and like kind of how it works? For sure. So actually post changed. Postis was a social media scheduling tool that let you post to 30 plus platforms and we completely pivoted the whole thing to be an agentic social media scheduling tool. So now when you want to schedule post to social media you don't just go to posties and click and schedule. You do it with agentic

2:14tools like claude open claw her agent chpt and so on. Nice. That's awesome. And can you pull up like your revenue dashboard, Stripe or whatever just to kind of show off the growth for the audience and obviously to prove that this is like legit? Yeah, for sure. So, we can see here that post is now it's on 143K MR and this is kind of the time that Open Claw came into our life. So, here I was at around 17K our last recording. So, we have 4,271 subscribers, the paint posties. And since we changed to the whole agentic stuff, we dramatically decreased our churn to 13.7%,

2:55you can see at the top it was 26 and 28. That is actual hockey stick right there. You know, they talk about hockey stick growth. That actually is like a true hockey stick right there. That's crazy. So, this change, I mean, this isn't normal for businesses to experience this. you pivoted the app to become an agentic SAS. Can you dig in a little bit more about what that means so people watching it can maybe consider doing

3:18something similar? So a few months ago there was a nice guy named Peter that released a tool called Open Clo and I'm like a hype guy. So if I see some hype, I always trying to understand if I can somehow use it for posties just to grow the business. And I just lean into OpenClaw and put all the tools out there in order to make it agentic ready. And a few days later, there was a guy on X, his name is Oliver Henry. He was making money for his app Snugly on Tik Tok and he said he's doing it 100% automatically with OpenClaw and Posties. So he created an article on X

3:57and this article got 7.2 million views and this brought me to a concurrent 700 trials every day non-stop. And then he released another article and this article again got like 1 and a half million views and my MR started to grow every day. And since then all I'm doing is just more and more agentic stuff for

4:17posties. What Neo is sharing right now is insane. This is this is like the ultimate sauce right here. He grew his app almost 10x in just a few months, which is almost unheard of. And when I see stories like this, I get so excited and it made me want to put something together, which is a free database of proven SAS ideas that you can download right now. In this database, you're going to get real stories, real businesses, and real revenue numbers, pricing models, growth tactics from real bootstrap founders that are actually doing this that you can learn from. These are all founders who have built successful SAS

4:49businesses, and many of them that we've interviewed on this channel right here. If you are looking to do something similar, build a SAS, apply AI agents to it, your idea or inspiration might be hiding right here in this database in the description right now, which is 100% free to download. Just head to that link down there in the description. Click it and you can get it for free. All right, let's get back to Nea. Okay, you you noticed this thing, this article that was written about you, and then you went even harder into it. from the marketing side of things. I think it would be interesting to hear about like how you

5:20saw that, how you planned that out, like your plan of action to like you know double down on this trend or just this little signal you got. So basically I was really surprised how this person can get 7 million views. So I also wrote an article about open claw and how to use it with posties. I had 200 followers and I got half a million views also and I realized that X started

5:43to become an interest [music] platform. If there is a few people that are looking for a specific type of content and I talk about this content, X will try to show me to that specific people and because Open Claw was just like booming on X. So I was like, okay, this is like a really big opportunity because everything now that I'm going to write

6:03is going to be shown to so many people. And I wrote another article with another half a million views. And then I was like, okay, but there is something even more here because why articles are so booming compared to posts. It was some kind of thing that X is trying to push articles because people spend more time reading articles compared to normal posts. So I was like, okay, I'm in the peak of all this trending stuff. Let's try to scale this article stuff. So I just like go to these other companies

6:32that getting so many views and stuff. Click on view activity. So all these influencers started to send a message. Can I book you for a paid promotion repost? Of course, a paid promotion tag like with X and everything. And then every time I have an article with Mud Creator, I have like 20 other reposters reposting the article. So, it's just insane what you can do with a little bit of growth hacks. First of all, I love that you sort of like reverse engineered this multiple times. And I think a lot of people watching this might be like, you were just lucky with the open cloth thing. What advice would you have to

7:04them now that you've experienced this on how they could potentially do the same? find a trend and build a million dollar business like you have for sure. So I think first of all almost any possible SAS should have an API. Just take all your public API create an MD file and make it ready for agents. All you need to do once you have the MD file is to list it in every possible place that you can. So you can go to Claude and Chad GPT marketplaces and you can list your MD file there. And this is exactly what I did and brought me also so much traffic. [music] The second

7:35thing is you should build before and then wait for the trend to happen and not build when the trends happen. And this is what I did. So you can build right now and just like wait for the thing to happen compared to just do it when it happens and then somebody else is probably going to eat the cake. Also the thing about agentic and why you want to be agentic is because it's actually not that of a big market. It's not the boomer audience. It's a really really really early adopters. And then the other thing is [music] that when you pivot to something aentic, you're usually going to solve a lot of churn

8:07for your app. Because if you think about this, when people use posties before and wrote post themselves, they would need to go every day click start write the post iterate with AI might take them a lot of time. Today, if they even have some source of content somewhere, they can just f it to the LLM and create like an entire week of marketing stuff every day basically. And yeah, I think this is

8:30the advice you should follow. If you were to tell me that AI agents would create less churn, I wouldn't have believed you. But now it makes more sense because churn is typically caused by Yeah. some human who decides not to do that human thing anymore. But now the AI agents are doing it automatic, you know, every single day without any intervention. So the turn's less. So that's super cool thing that I never

8:51thought about before. That's so awesome. So, I'm curious to know like how has running the business changed now that this has, [music] you know, post has had this kind of insane growth. So, money changes people. No, I'm kidding. But money really changes [laughter] the business. You can now true afford a lot more stuff than what you could do before. Like, I would take an influencer and book him to make a quote repost for posties for between like $60 to $350. And it's not cheap, especially when you're going with scale. So all this like marketing stuff, you can now

9:28do a lot more than you could do before. Also, I hired a few people now. This is something that people don't talk about uh so much, but with 17K MR, you can't really hire anybody. So now I can't. I hired two people, one for support and one for development. So yeah, it's really a nice things that they couldn't

9:45do before. Cool. Oh, and then yeah, what's kind of your final piece of advice, you know, for someone watching who maybe has a business that's growing, you know, maybe not as fast as yours, but someone who's in this growth mode, you know, what would be your final like piece of advice to someone like that? You need to make your app super reliable. So, I at some point stop making new feature. That's it. Like, I know that there if there's like a new features, there's going to be bugs. I want the app to be perfect. I have 30 social media channels that you can schedule post to. I need all of them

10:17to work. I can't focus on new stuff before I fix the old stuff. And I think the apps that are going to win are the one that uh just like don't [music] break. The thing you mentioned about your app needing to be reliable, I think that's actually really important. And to stop building so many features cuz every feature you build is another potential for something to break. So to have a really reliable app is really important because agents will somehow know what

10:40are the reliable ones and what are not. So how are you thinking about that? like what do you think the future of agentic SAS is? So first of all and I'm really hoping Stripe and the other ones will do it soon that agent could really complete the purchase themselves. So they'll go to JGPT and stuff like that and just like okay there's posties I buy right now there is like human in the loop even if you add to your CLI and stuff that there is a purchase still I will need to pop up some page with a stripe checkout for the founder to actually use this I

11:11assuming when this happens I'll make a lot more money will all be very automated [music] nice yeah I've been doing a little research on this stuff myself and yeah hopefully the next unlock is agent payments hopefully when that does happen, you will be ready at the trigger waiting to go with all your ex articles and everything and that will take your business to the whole next level. So, thanks for coming on, Nevo, and sharing amazing growth and just super cool that you shared it all transparently. So, yeah, thanks for

11:38coming on. Thank you so much. And maybe next time I will send my agents to the next story video. [laughter] That's hilarious. Gus, producer of starter story. First of all, great job finding this and keeping track of him cuz I just love to see someone who was doing well and now they're even crushing it and diving into why. What What do you think about this

11:58sort of like 10x growth that happened? Yeah. I mean, story in and of itself is awesome, right? Like I said, I've been following his Twitter and every month since we did his video, he posts, I did 40K this month and then 80K, then 100K and then 140K and I was like, what the hell's happening? really cool to not not that we discovered him or anything, but kind of to have seen that kind of growth, at least online, I think it was

12:20[music] really cool. Yeah. Yeah. Let's dive into the reason why this thing grew. What What stuck out to you? I remember that time on Twitter when all these articles are going viral and all all the examples he gave and I remember so many times sitting there thinking, you know what I should do? I should write an article or do something like

12:37this just to like see and I just didn't. That's one thing I'm thinking about is like it's so easy to be like, "Oh, yeah, he got lucky." But if you want this kind of virality or whatever enough, I think the thing that doesn't make it happen is you just don't do it. And that's just that's my example is like I saw this clearly happening, the virality of the articles, etc., and I just didn't do anything. So, that's just one there's the whole agent stuff that I want to talk about a little bit, but that's my

13:00first thought. Yeah. Yeah. It goes back to like we we can sit here and we can talk about building products agentically and doing all this stuff, but in my opinion that's kind of boring and it's pretty straightforward. Like you could chat GPT into how that works. You could do it for your own product right now, but it's probably not going to actually drive revenue for you because you don't have these two things that he had. The first one which what you just mentioned is marketing. He saw the X articles and he didn't just build his himself. He did

13:28more X articles. He did more marketing. So he was more focused on the marketing of it than the agentic thing. So the agentic thing is the vehicle to what caused his business to grow. But that vehicle would have had no gas in it. Uh it wouldn't have gone anywhere if he didn't actually do the marketing. And then the other thing that I think is really really underrated is that he already was building something that solved the problem. I see a lot of trend hoppers on here that go, "Oh, I'm just going to build an agentic thing." But no, you don't have anything yet. you don't have an actual product that's out

13:59in the world that is solving a problem. In this example, it's social media scheduling and posting which then allowed him to create this insane business story. Yeah. No, I totally agree. He went a little bit into, you know, future of agents, etc. Purchasing on their own thing was interesting. But yeah, what do you think about that? Like I think I think that's something else someone watching might be wondering. It's like, okay, so all these [music] agents, I

14:23thought it was a trend. Maybe it's not. Maybe it is. I don't know. What do you think? One of the ideas behind agents is that it's something that can make its own decisions and reason through problems. So when you tell an agent, go automatically post on YouTube for me every day and do marketing. You're telling an agent to do that and that's all you've told it. Your prompt is just go do it every day. That agent has reasoning and it will decide, okay, how do I do that? Well, I got to build it. I

14:49got to use a tool to actually post it. What tool do I choose? At that point, an agent is making a decision for a human and a human is as he mentioned is not in the loop anymore. So, where I think you can win and where he's winning right now is that he's sort of the one of the first in this space and then uh his product will be recommended through LLMs for agents to use and then that could be where the business goes to a million dollars a month if he sort of captures that trend. I think that's super

15:19interesting, but also like who knows? It's kind of wild west right now. Only time will tell. In the meantime, if you're building in this space, we put our free database down there of successful SAS companies and SAS ideas that are making money right now. I suggest downloading that right now, maybe popping that into Claude and maybe

15:37see which one of these need AI agents. Is there an opportunity for any of these SAS that haven't implemented agents and APIs and MCPs that you could take advantage of? Well, there are some really cool SAS ideas down there that are making money right now. you can see exactly how they're built, what they do, and what problems they solve. I'll put that in the description so you guys can enjoy. All right, let us know what you thought about this episode where we brought on an old guest and dissected their 10x business growth. But otherwise, we'll see you in the next

16:05one. Thanks for watching. Peace.