From Tech Sales to $18k/mo as a UGC Creator

0:00Brandon Heen, welcome to the show. You are one of our best creators in content economy. You've just done close to a 20k month with UGC and you've only been doing this for a few months. So, I want to get into your story and everything, but first things first, how does it feel to do content full-time as a career? It feels really amazing and and really relieving because I've been on this journey of trying to make money online, not have a a corporate job forever, um, you know, while also being able to make significant amount of money for a long time. I've I've tried a lot of different

0:30things and I've had a lot of gratitude recently after, you know, finally reaching a place where I've accomplished what I've been trying to do for so long. So, definitely feel very grateful. Incredible. And let's talk about your entire journey. So, what were you doing when you were 18 years old up until this point? Yeah, so I went to NC State when I was

0:5218. Had a typical college experience. Had a lot of fun. As I was getting close to graduating, I needed to decide what I wanted to do and decided to go into tech sales because I felt that that was going to give me the most freedom and help me make the most income. And I, you know, I

1:08didn't want to have a cap on my income. Like having a salary job was never really something that came into my mind. Um, so I I lived in Raleigh, North Carolina. I went to NC State and it is one of the tech hubs of the country. So there is so many tech companies there and it was one of the major things to do after college. I went into tech sales uh straight out of college um expecting to just crush it right off the bat. Um if you didn't know NC State's a pretty pre prestigious school like like the top students from high school got into NC

1:39State. So I was used to having having a bit of success and my very first company out of college it was a a startup company. Uh I ended up quitting after five months. I I didn't like didn't like the company. A lot of other people quit too. Um joined another startup company and long story short, that company didn't work out either. They ended up moving to New York. I didn't really believe in the company after working there for a few months. So I was basically in a position one year out of college where I was having to quit my second job. And I would say this is the

2:12first of several times where I thought my life was over, quote unquote. Because especially back then, everyone was like, "Oh, you can't quit your job. People won't hire you because you're a job hopper." And I was just like, "I can't believe my life is turning out like this. I'm 22. I've had to quit two jobs. This sucks." Um, so I ended up kind of giving a last dish ditch effort and applying for Cisco. Um, if if you guys don't know, Cisco is one of the biggest companies in the world. They were actually the biggest company in the world in the year 2000. They basically make internet routers, cyber security,

2:45and a whole bunch of stuff like that. So, they're a very established company and I applied for their early incareer sales program. And oh, the crazy thing is um this program only runs twice a year. And if if I hadn't have quit my job at the time I did, like one month later, I would have missed being able to get into this program that completely changed my life. So that that was just a crazy timing scenario. Um indeed the completely crazy story. So you left two jobs in your first year basically out of college. I I had this very similar experience. People were like yeah it's over for you. Like if you

3:21leave your job it looks bad for hirers. You know who who knew there was this entire world of content entrepreneurship so it just doesn't even matter. Um but what happened when you got into Cisco? How much were you making and all of that? Yeah. And so another crazy thing is so I graduated college in 2017. So Tik Tok and Instagram reels were not even a thing yet. Like there was no there was really no such thing as like making money online. It was just barely starting with like drop shipping, e-commerce, copywriting, but there was no going on Instagram, seeing people making 20K a month. Oh, we're going to

3:55tell you how to make money online. Like that wasn't even a thing at all. I believe those platforms came out in like 2019, 2020 when like short form content really started. I think Tik Tok was first. I want to say it was 2018. Um somewhere around there and then reals I think was COVID or maybe slightly after co but it's changed a ton but

4:14yeah. Yeah. So that that wasn't even really an option. Um so I got into this super exclusive program at Cisco. About 20,000 people apply per year and roughly 50 get in. So when I got in uh I was just so excited. I was like, "Oh, my life has been saved." And it was a blast. It was a bunch of young people right out of college all in sales. So our first six months was just training. I think I was making like 50k at the time which felt like a lot of money. Um we got then we moved into our first year of like selling over the phone and that year I

4:47broke 100K for the first times. I made like 120. So I was 24. So that was a pretty crazy experience. And then since I I was actually the the number two person on our cohort of 16. So, I got basically what was a double promotion into a a senior sales role when I was 25. Most people in that position were like late 30s, 40s, 50s. Um, and then my

5:10ontarget earnings that year was 152,000. And I remember when I saw that I almost passed out because I was like, dude, that is so much money. Especially in 2019, like that's that [clears throat] is worth way more than what it's worth now. It was an unfathomable amount of money. Um, and then I destroyed my quota. So, I ended up making $230,000 that first year. And you got like again, nobody was doing that because you didn't there wasn't like online money. Like if you had friends who were in that age, 25, like a good job. There were a lot of engineers that came out of NC State was

5:47like 120k and you were killing it. And I I just started getting these checks for like 15,000, 20, 25,000. And I was like, "Oh my god, dude. This is this is so nuts." And that was like that's incredible. That's incredible. So, how does it feel now comp comparing and contrasting making money as a creator versus making it in a corporate

6:09job? So, what's really interesting is that that first time I started making money like that was was completely exhilarating. Um, it was it completely changed my life and it was one of the best feelings ever. I was in that role where I was making that much money for four years. And it's crazy because as time went on, like the money starts to feel less and less and less. Like by the end of the four years, like 20k paychecks felt like like nothing. I was like so desensitized to money, I didn't really get excited too much about it anymore. And I'll I'll go into the backstory of that path, but um compared

6:49to now, I mean to be able to make it on my own is is such such an amazing feeling, especially after quitting that job and kind of getting back up to the point where I am making significant amounts of money again. Um I kind of one I I was reensitized to money because obviously I quit that job at Cisco and for the past year and a half I was making on average $5,000 a month. So, I was basically losing money every month because I spend more than 5,000 a month. So, it it feels one extremely relieving to be back up, but even more than like the money is

7:24just like the pride of of knowing that I actually did pull it off. I It's been a little over a year and a half since I quit that job. Um, and the first year and a half was was was pretty was a wild ride. Um, I didn't know if I was going to make it back, basically, but um, yeah. So, it's I'm very proud of myself that that I took the risk and that it that it did end up paying off in a different way than I originally thought

7:51it would. I'm proud of you as well. So, let's talk about UGC. How did you hear about it and then what made you start? And by the way, how long have you been doing it as well? Um, so how I heard about UGC is ba basically the situation I was in. So when I quit my job, I had um I took this super awesome role as a head of marketing for a chain of hostiles out in Hawaii. And I had got into that because back when I back when I was at Cisco, I had started investing in real estate because I was like, "Oh, this is going

8:22to be my path to get out of corporate real estate. People in real estate make money." So, I joined I joined a mastermind um to learn how to do real estate and I was wholesaling houses. Um and and in that group, I met the owner of a commercial real estate company. He's out in Hawaii and he owned a chain of hostile in in Hawaii. So, it was like a dual business. They were actually real estate investors, which is what I was in because I wanted to make money, but they were also had a chain of hostile. And I've traveled all over the world staying in hostels. I've been to like 25

8:53countries and I've been on like backpacking trips on South America, Europe, and Asia just like hostel hopping, doing that whole thing. Uh living that life. So like I I loved host and that whole thing. So you know I I joined that company and um it was such a fun time like being out in Hawaii and working with that that company. I learned so much about like entrepreneurship. The owner such an amazing guy and entrepreneur. Um ultimately there was like macroeconomic factors that made made it unrealistic for us to expand the company. So when I started realizing this I was like this this company is not they're not going to

9:33expand. I'm not not it's not going to do anything. I'm not making any money. I can't live off 5K. Like this is not not going to work. So I needed to to figure out something to do. And funny enough, last December I had joined another group about UGC, but I never really took action. It was it wasn't nearly as in-depth as content economy. I honestly I joined a webinar and and impulse bought it right after. So like that's when I I was like I didn't really do anything because I didn't get it. I was like I don't really get what this is to me. What UGC was because I was in travel

10:10marketing. UGC was like when you went to an Airbnb and made content and you know got a free stay. I did not realize UGC like tech UGC um or how big of an opportunity even product UGC was. So things eventually continued to get really bad with my situation and I was like I need to find something else to do. So I I was just scrolling on Tik Tok and I originally wanted to get into Tik Tok shop because I saw people doing like 50 to 100k a month. Um, and that's kind of what made

10:42me stumble into the UGC Tik Tok world. And then I I found your group and then I interviewed a few different groups and I I liked Content Economy the best. So that's that's how I joined. Incredible. Well, people don't know this, but um, Content Economy coaches are literally just the best creators from Content Economy. We have about a thousand trained UGC creators right now, and this year our goal is to get that up

11:05to about 2500 by the end of the year. It's hard to really train creators at a high clip, which is why Brandon is actually going to be joining Content Economy as a full-time coach. So, now you get to learn from someone that went from zero to 20K a month in just a few months time doing UGC, paid ads, organic UGC, um you know, anything where you're you're making videos for brands. So, on top of personal brand as well, Brandon has an incredible personal brand. He started that just started after I joined your group. Um, that wasn't like I didn't I didn't have that before I I started the

11:36group. I literally started documenting my journey on day one of joining content economy. What made you want to even do the personal brand instead of just focusing on making paid ads? Because a lot of people struggle with, you know, should I do more personal brand or more paid ads? Like what what was the decision for you? Um, because I'd been in the internet marketing world for a while and I saw

11:54how how powerful a personal brand is. Um, I I'd actually I'd been making videos on my personal Instagram, like documenting the hostile journey before, which is a different Instagram that I use for my UGC stuff. Um, and I've just I've just known the benefits of of personal brand for a while. I've helped other people grow their personal brands before I joined Content Economy. Um, so I just believe it's a super powerful

12:19thing. So, what does the split look like for cash collected this month as a creator? like where are like what brands are you on or what type of content are you making? Yeah. So, for this month, um, from organic UGC, which is where you're making a fresh account and posting every day or almost every day on it, um, was 8,400 in cash collected. And half of that was from one client because I hit hit over a million views, which was a,000 bucks. And then I hit over a quarter million a couple times, which was like 300 or 400, and the base pay was a,000. And then the rest of the

12:55money came from a few other accounts. Um paid paid or traditional UGC, which is essentially where you get paid a high dollar amount for one video. Um typically between 3 to 500 for a single video, um was 5,400 across 13 different clients. and then commissionbased UGC um which I primarily do through the the you know the tribe platform was total was 18,200 incredible like that's that was like money that actually got deposited to my bank account and one thing you know that's one thing not a lot of people mention is that the money I made this month in month four is because of my efforts in month two and

13:40three because typically you're not being paid out for on average 30 days after you get a deal because a lot of companies won't pay you for 30 days. That that's just how it goes. It's the terms of the deal. Some bigger companies even have like net 30, net 45, net 60 payouts, meaning if you complete the deliverables, it still

13:58might take you a lot of time. Yeah. Exactly. So, I haven't even been paid for a lot of stuff I did in month four. That money was from month two and three. So, where a lot of people get stuck is realistically you're grinding for 30 to 45 days before you make any money, which in reality is not a long time at all, but you do have to work for 30 45 days without seeing anything hit

14:21your bank account. And I I think that gave you a good head start as a sales guy because you're kind of used to a longer sales process before you actually see money. It's a very similar sort of thing where you start working, you're making videos just like you could start outbound and those things stack on top of each other. They're not linear and that's probably why you had a lot of success because you

14:40knew that framework was how it would go. Uh but I want to go back to your story. You had such a good job ultimately. Why did you leave it? Yeah. So I never wanted to work a corporate job from the very beginning. Even out of college, I I worked at early stage startups. I I wanted to be to to start as a sales guy, be a VP of sales, help build a company. Um, after those two failed experiences, I was like, "Okay, I need to go work for a stable company, and then I'll I'll try this again later in life because I was like really nervous about my future at that

15:12point." So, I got into Cisco. Um, but then even at Cisco, I started looking for ways to make money online around 2019. So, this was early on in my system because I still always had uh this dream in my head of where I could work from anywhere, work from my laptop. Um, and I I was originally my first side hustle was copywriting. If you don't know what copywriting is, it's essentially like writing ads or writing sales pages. Like the words on a page is called copy. So, a copywriter writes ads that want tries to make someone buy stuff. Um, and so at the the time my first gig I got was for

15:50a a really big online sales coach that most people know now, Jeremy Miner. Um, and I was just writing ads for him. And this was before uh Chat GPT came out. So you were literally actually writing all the ads yourself. There was no just making it appear. What a crazy concept. I know. It's wild. I literally had a book called The Six Types of Leads and I

16:11would just write a ton of ads like that. Um, and I was like, "Yeah, this would be awesome. I could be on marketing. I I do marketing. Don't have to take sales calls." Um, and ultimately I just couldn't find a way to make enough money with that because you know, it's it's hard to replace a 250 $300,000 a year income. Um, so it is it is very hard. Um, and you know, the cool thing with UGC is how in demand it is. Like you probably you at first you were probably like, man, it's hard to get deals. Like what am I doing? And now you're like, I'm

16:43giving these deals away. Like so many people want this. You know, to be completely honest, I never thought it was hard to get deals. It was so easy to get deals from the day I started with with zero experience. Um, and this is it was hard to to to fulfill all the deals because, and you can see all this documented on my Instagram, within I got my first deals on day four, and within two weeks, I had 10 clients where I was posting 10 videos a day. And and that's the challenge. The challenge isn't getting the deals. The the challenge is, oh my god, now I have to post 10 videos

17:14a day for 10 different clients. And and I didn't have a portfolio, so I was taking lowpaying deals for an average of 10 to 15 bucks a video. So 400 bucks a month, which sounds low, but I remember talking to you guys. I was seeing my monthly income go up. I was like, dude,

17:3010 deals at 4K, that's $4,000 a month. Like that's decent. like people you can and that doesn't even include the actual good stuff like all the bonuses and all of that as well. Yeah, that's that's minimum. So, I was like, "Wow, like relatively that's that's super solid." It's very solid and you know, you've

17:50done an incredible job so far. Thank you.

17:58So, uh left your job, did content full-time. It's ironic because what you wanted to do was travel, work from your laptop, all that stuff. And content seems to be the only thing that you've been able like actually able to do or in theory you can do that. However, in order to really scale it and do it well, obviously for pretty much everything, it's hard to just kind of like leave and you know, travel and you know what I mean? Like you can't really do it. It's kind of a misconception. Like yeah, you

18:24can do 10k a month for sure and travel. Like a lot of people do do that, but at the end of the day there it's still work, you know? That's what I try to tell people. Yeah. Yeah. Absolutely. I mean, at this point, I I've done so much traveling and all that, like I I was didn't have an apartment for a year and a half living out of a suitcase while I was working for the hostel company. So, I I got a home base. It's kind of funny. Literally two weeks after joining Content Economy, one I I told my boss that I was

18:52quitting, gave him a one-month notice. Um, but literally like the four weeks into Content Economy, I I I signed a lease for a $4,000 a month apartment before I even had any money in my bank account because I was like I was like, I 100% know this is going to work. Yeah. Once you have the deal set up and everything and like you kind of get into a routine, it's, you know, it's just it's like anything else. You spend an hour or two a day, you get everything

19:17knocked out, and you collect checks. It's pretty pretty fire. Well, cool. Um, in terms of your personal brand and what you're doing next, like how are you going to look to scale? Um, well, I would say my main objective is to continue to scale my income through UGC rather than just scaling my personal brand because what I really care about is making money more so than becoming famous. Um, making money and having freedom. So to to scale my UGC income, I'm transitioning more into uh commissionbased paid ads. Um so what I recommend I this is the path know I would recommend for somebody when they start UGC is to start off with organic

20:01tech UGC the daily retainer clients because you can literally run up 3 to 7K a month in retainers in a matter of months. You're not going to do that with the other kinds of UGC. You make money so quickly. you get proof of concept so quickly. You don't need to be good at making content since you're basically just filming selfie videos. And it's it's such a good way to get started. And for a lot of people, if they were making 5K a month, they could get out of their job to do UGC full-time. So, if you can rough it out for four to eight weeks, you can be at to five to 7K a month very

20:33realistically. At the end of my month, too, I had $9,000 in cash collected. Everyone probably won't do as good as me, but can you do five? Can you be at 5K? Very realistic. Um, but people get burnt out on that kind of UGC and it it is it is harder to scale that UG kind of UGC to 20 30 40 50k a month. So, I've been diving more into commissionbased paid ads, which is a lot slower of a start. Like, you can make a 100 videos and barely make any money and they have to be high quality videos. But

21:08I've had some ads that start performing. And right now I'm I'm getting paid $300 a day on average in commissions for videos I've already made. So now that I see that happening, and $300 a day, that's almost 10k a month for videos I've already made. So I'm like, dude, if I if I just go all in on this, now that I have my base bases covered, um then dude, the sky's is the limit. And the other thing is is now that I have a lot of sales for for paid ad commission UGC, other companies will just automatically give me retainers. So now I don't even

21:41need to do the organic UGC anymore. Exactly. And we always recommend start with organic UGC, get the reps in, make your first 5K, 10K a month, um, and then transition into the paid ad UC because it's [clears throat] just so much better. Yeah. Uh, the paid ad UC is incredible because you're you're basically if you work with the right companies, you can do thousand dollar days. Some some final thoughts. Um, where can people find you and um, you know, what what's some general advice to people, you know, trying to get into UGC and do

22:14what you've done? Yeah. So, um, so, so to wrap it up, I would say to give some inspiration or some motivation to people out there. No matter where you are in life, you can quite literally change your entire life in 60 to 90 days of focused effort. And I'll I'll kind of share some stories about where I I was at. Um because, you know, frankly, before I discovered UGC, I was quite literally in one of the most down bad points of my life. I won an opport a a dream job opportunity working at the hostel was ending. So not not only I had built a personal brand around

22:56that, I announced to the entire world, my friends and family that I was going to build this company. I quit my job. I quit my super highpaying job that was was very comfortable and it was basically all crashing down. So one, very embarrassing. Two, I left that that massive income and now I never wished there was no point where I was like, I wish I didn't quit. I was like, "Dang, I I wish, you know, I wish this was was working out better." So, uh, the work life was bad. Um, the personal life was was also pretty damn bad. I had I had been in San San Diego at the time. Um,

23:32and I I met this girl there that I really liked. Like, literally one of the the best girls I've ever met, super cool. And things literally fell apart because my financials situ I I couldn't financially keep it going. She also had a dad who was very very rich. So from the very beginning she she had these financial expectations that she laid out and I was like, "Yeah, I can do it." I couldn't figure it out. I wasn't making money. We were we were just hanging out 24/7. So I couldn't figure out any other ways to make money. So that was extremely stressful. Um and it it got to

24:08the point where I I had to literally one break up with her and then two leave San Diego because I couldn't even afford a decent Airbnb. I um she lived downtown so I wanted to live close. So the only place I could afford was some tiny crappy Airbnb that didn't even have my own kitchen in it. So it was like a 100 square ft. So I literally had to break up with her, left San Diego where I'd been making friends. Literally went to Mexico because I thought it would be cheaper. And then I'm in freaking

24:38Mexico. Basically no income. Had to leave a cool place like San Diego. lost a girl that I really liked and I was like, man, dude, this freaking sucks because like I literally feel like I did everything right. Everyone always tells you put in the work. Um, quit, you know, quit your job, make it happen, go all in on yourself. And I I had I had done all of that. I I tried so many different ways to make money online. And I had good success with a lot of them. Um, I I I my inputs had been so much greater than my financial outputs for so many years. And

25:14I never stopped. And I kept going and kept going and kept going. And I was like, dude, why is nothing working out? Like, this is not this is not what people say is supposed to happen. Like, I feel like I've I've done everything I'm supposed to do. And now I basically lost everything. And it just doesn't doesn't make any sense like why the world is just like against me. I did, you know, I never had like a full victim mindset because I believed I was like going to keep going no matter what. But there was still points where I was just like, man, this this freaking sucks. I

25:40tried everything and then just kept going and and didn't give up. Uh joined Content Economy, threw it on a freaking credit card, and I was like, "Dude, I'm just I remember I was like literally sitting in a hotel because I was transferring Airbnbs, and I'm like, all right, well, I guess we're going to go for it." And then the the the kind of nice thing about being at quote unquote rock bottom is that there's quite one there's quite literally nowhere to go but up. But like two you I had I had absolutely nothing to lose. So I just went 100% all in. And I think that's the

26:15thing that separates me from a lot of people is a lot of people are too comfortable. They have an okay job. They have an okay income. They have an okay life. They have an apartment. They they're fine. I quite like I was like, "Dude, I don't give a shit." Like, I I just And I just went all in and and the second I discovered UGC, I became completely obsessed with it. And it's literally all I did from finding it. And the thing with UGC is it is it can be quite difficult and annoying at first, but you have to get over the hump. You have to like break the damn down. And

26:48and a lot of people will not go through breaking the damn down because they they have too much it's too much resistance and they're too comfortable. Whereas I had absolutely no choice. So and then once you get over the dam it's like oh my god dude there's more opportunities for me than absolutely possible and the whole world of possibility opens up. But most people will never make it to that point because they're too comfortable and and they don't want to put in the time for what feels like not a lot of money at first. Dude, I did not know that full story with you. Um, yeah,

27:22that is so true, bro. Like, I I I personally have lived through that exact same thing where, you know, it's the girl you really want, like things are good, but the money expectation is there and you're just not quite there yet. Um, and that stress and pressure is brutal. Um, and then Yeah. And and the craziest thing is and like she told me the expectations like 50 80k a month minimum and I was like I I was like I can do it and like I had no idea how I was going to do it but like as time goes on you're spending $1,000 a week on dinner and they want you have a

27:53nice place and then it's like oh my god I don't know how and they want you to hang out with them all the time. I'm like oh I don't know what to do. Um but then the crazy thing is is so I went to Mexico. we were still like texting for a month or whatever, but like after I finally we completely stopped talking, two weeks later is when I discovered UGC. And now all the things that, you know, she wanted, I'm I'm going to have. Um, and like part of me is like, dang, I should have held on, but also part of me is like, it wouldn't have happened. It I

28:26would not have discovered EGC if it if it weren't for cutting, you know? Yeah. Brutal. I mean, yeah, I've I've been in this exact same situation. I mean, here here's the good things, right? One, it allowed you to now you had space in your life for UGC to come in to get this start where you could, you know,

28:45spend a month or two ramping up. Yeah. You probably wouldn't have been able to do that um you know, if you were with her. And then two um you know, her saying the exact like money expectations she wants per month is crazy. Like that's a crazy thing to say. You know what I Crazy thing is though is like I don't blame her cuz like she she can and she will get that. She was like just

29:03like making unrealistic expectations. You can always go I mean you're in Austin. You can always go to Austin or San Diego. Like there's going to be girls. You know what I mean? Um yeah. Like you're going to be okay. You're like what 6'4 or something. 6'2. But we can we can put 6'4 in the

29:20headline of this video. Perfect. [laughter] But like you're going to be okay. You know what I mean? Um it's not the end of the world. Yeah. And and the next time you're in this situation, you probably won't even be in this situation because you've had to go through this pain. Um you know what I mean? Exactly. Like Yeah. And another another challenge that I'll give to people that are watching this video, um I was literally in Mexico all by myself and I was like, "Dude, I never want to feel like this again." And this was again before I discovered UGC. I had no idea how I was going to fight my way out of

29:50this hole. But I've been in multiple situations like this before that we didn't fully get into this, but like I saw no way I was going to get out of a situation and then I did. And because of that, now I kind of know that I'll always be able to get out of any situation. So I still had that. But basically what I did is I took a little piece of paper like this and I made 60 check boxes on it and I was like, "All

30:11right, for 60 days you can't be upset. You can't feel lonely. You can't anything cuz like you don't know what could change this end of the 60 days. like your whole life could be different. And obviously it didn't work. I was still sad and like [laughter] blah blah blah. But like but like um dude on day 47 is is when I I joined content economy and then by day 60 my literally um completely life had entire changed and like a 100 days later I had had my lease for my new apartment and like I like saw the path to 10 20k a month and I was

30:44like dude I c I can't believe like 60 to 100 days ago I was literally just in Mexico with nothing thinking wondering what the heck I was going to do. So things change really quickly. Things change very quickly. Um this is life, man. I mean, what an experience. People always ask me, you're like, "Oh, Owen, you're a Christian." Like, you know, bad things have happened. Like, you know, how how like why would God let that happen? Don't I mean, the way you feel right now where you can really appreciate it is so worth it. you know, you have to lose, you have to go, you have to have loss, you have

31:20to have a lot of pain, isolation, like all those different things. Um, because, you know, I'm I'm very similar to you, like I want to take care of people and provide and all those different things. Um, you have to go through the negatives so you feel enough pain to where you become the man that can kind of take care of things, you

31:36know. Exactly. And then it does feel so much better on the other side. And, you know, you hear a lot of people say, they're like, "Oh, I made 20k a month and I wasn't satisfied. like I need to keep making more and more. I I genuinely like like don't have that feeling. Like obviously I do want to make more, but like and my brain instinctively does go, "Oh, only 20K a month." But like I can really I can really loop myself back in and be like grateful and be like, "Wow, I'm like so happy." Um yeah, like another thing I do like I like journal throughout I guess really the past

32:05decade and it's it's so crazy to like look back on times like and just be like, "Wow, I can't believe I made it out of that. Worth it on the other side." Then yeah, if you don't go through the bad stuff, you uh you can't really appreciate the good stuff. So try to not get too down during the bad

32:20stuff, you know. Yeah, it'll change, you know. It's not it's not permanent. Until death, all defeat is psychological. So Brandon, great having you on. Very excited for you to be a coach in content economy. Now, where can people find you, learn from you, and uh you know, start their UGC journey? Yeah, so the best place is Instagram. I

32:40post there pretty much every day. Brandon Collabs.ugucc I hope everyone else can can experience everyone. Everyone's copying that uh that username and dude I know the amount of people with the same handle now is so funny. It's too funny. But thank you for being here and uh we'll talk soon. Sweet. Bye. I see it.