How Meta Verified Will Transform Facebook Ads

0:00this next Point might be the biggest one of the lot so one I'm probably most excited about as a meta Advertiser I think this could be really really big [Music] so we need to talk about meta verified I don't think there's been a change to Facebook or Instagram for years that has had so much publicity so much attention I've received more comments questions Etc about this than just about anything else so I knew I had to create a video talking about meta verified what it means for Facebook advertisers Instagram advertisers or anyone looking to Market themselves on the platform I do think that there are some significant

0:33consequences that are going to come out of this most of them positive which is great but it's really important that we talk through this so for those of you that haven't heard the news meta verified is going to be similar in some ways but not all I'll get to that in a minute to Twitter blue where it's a subscription service you pay a monthly amount it's either 11.99 USD or 14.99 if you buy via an app store and it's going to allow you to get a verified blue check mark as you can see what we've got right in front of us here alongside your profile maybe your page we're not quite

1:06sure about that I'll discuss more about that in a minute so that's what better verified it's going to do why Amity doing this why why basically a cash grab isn't it that's pretty obvious at this point they've seen what Twitter have done they thought oh they're probably generating quite a lot of money from all those people that have verified their accounts we could do something similar to Twitter blue so they've copied that they've seen it as a money grab but there are some extra things that come with this that are very very interesting and I've got meta support doc up in front of me we're going to walk through some of the

1:37various elements um and some of the very interesting points about this so first you need to say that right now meta verified is in trial so it's in trial in Australia and New Zealand if it works which I'm sure it will it's going to be expanded to other locations as well testing it in Australia New Zealand is very smart makes a lot of sense when people think about sort of the five big English-speaking countries to advertise to it's often US Canada UK Australia New Zealand well they've picked the two smallest population wise out of those in Australia and New Zealand and they can extrapolate hard forms there too there's

2:11other larger more significant markets okay so it's a test there and right it works it'll be rolled out I'm very confident it will be rolled out if nothing else because I think this is going to be a good Revenue generation option for meta it'll make them less rely on ads something that they would be happy about let's go through some of the various points here and some of the features of metaphor advice I think it's really interesting the first thing is verification so they say here help your community know it's the real you with a verified badge which uses a verification process with a government ID to

2:42establish your identity I think this is a really good thing I think if everyone on Facebook and Instagram had to use their ID to prove who they are it would change some of the behavior on the platform we'd see nicer comment sections and things like that and I think it would just make for a better all-round environment we know that one of the things that meta has struggled with for years is fake accounts and Bots and if people move more and more towards a verification style setup that is certainly going to help the platform going to help there be less sort of breaking of the rules less spam it's a

3:13good thing I think that's a good thing next week get into exclusive features get exclusive stickers on Facebook and Instagram stories Facebook reels 100 Stars a month you can comment with stars and Facebook show your support for other creators yeah I don't like that I don't like their star system I don't think the exclusive features mean a whole lot most of us aren't going to care about that whatsoever this next point is a lot more interesting increased visibility so they're saying that with meta verified you expand your reach with increased visibility and prominence in some parts of Facebook and Instagram like comments search and recommendations now that's

3:49very very interesting we know that meta have been trying to push organic reach a little bit more recently with things like Facebook reels are they also going to be trying to do the same with meta verified are the verified accounts within meta going to get more organic reach to what extent will they get more organic reaches at just a few percentage points is it much more than that a lot of questions we don't know but that is definitely something to think about and I think for a lot of marketers and advertisers if we're just 11.99 a month you could get increased visibility on all your organic stuff it'd be well

4:20worth doing so a lot lot to think about there and to wonder could be a real potential benefit for marketers and advertisers and the increased reach aspect of meta verified next point is proactive account protection so because you're verified what meta effectively saying is it should be a lot more difficult for you to be impersonated that's something that particularly larger accounts have issues with all the time I personally have that's an issue all the time and you'll see it in comments and things like that not just on meta but other platforms where people be impersonating me trying to scam people out of out of money if you have

4:55meta verified with your account as something I'll certainly sign up for um if and when it becomes available in the UK that's going to be more difficult which makes sense people are still going to try to do it but if they can see that the actual account of yours has the blue check mark and then it's just going to make people less likely to fall for scams and and people trying to impersonate others which is a real problem so that's certainly a good thing this next Point might be the biggest one of the lot so one I'm probably most excited about as a meta Advertiser I

5:23think this could be really really big it's direct Account Support so it says get help when you need it from a real person on common account issues that matter to you now anyone involved in Facebook advertising Instagram advertising has been so frustrated for years and years and years at the poor support that they give us advertisers everyone's heard stories of advertisers that had their ad account banned they haven't even created that yet or other ridiculous issues like that where ad accounts get disabled for no reason it takes months to get them back if you could avoid a lot of those issues by simply paying for meta verified and then

5:59guaranteeing that you'll get through to a person if something is automatically disabled when it shouldn't be that is absolutely massive that is absolutely something that I'm very excited about I would certainly pay for I'd certainly encourage anyone watching my content running Facebook and Instagram ads to pay for because for that small amount if you can know you can get through person who can just take a look at your account quickly and go oh yeah the algorithm picked up on something but that's wrong your account's clearly fine I've re-enabled it for you that's absolutely massive so very very excited about that point there so scrolling down we've got

6:27some more information so here we've got some information around how to become meta verified and we can sort of start to to read between the lines a little bit here and work out what's going on so they talk about the uh the price point which I've already covered and that it's only Australia New Zealand et cetera et cetera it's actually a wait list right now which is interesting but here in these screenshots we get some more information now the first thing I want to highlight is that they say select a profile we don't exactly know what we're going to be able to verify on meta at

6:54this point is it just going to be Facebook profiles Instagram profiles can we also do it with Facebook pages on Instagram does it apply to business profiles as well we're not sure we're pretty confident that you're not going to be able to for example verify a business page so if you've got a Facebook page specifically for your business it's got your business name Etc you won't be able to verify that but will you be able to verify a page like mine my Facebook page which is my name which is Ben Heath and that's where I do most of the interacting on Facebook through my page as opposed to my profile

7:23I'm pretty confident that if this was to roll out to the UK I'd be able to verify my profile my personal profile but can I verify my page which is under under my name where I interact where I post stuff it's how I interact in my Facebook group is as my Ben Heath page we don't know one of the things that I think is likely to happen is they'll keep it quite uh limited to begin with what you can and can't verify and I think give it a bit of time especially if it works especially when they start to see the revenue coming in from this we're likely

7:52to see it roll out to lots of other different options because once we start to operate in an environment where people are used to interacting with verified individuals verified businesses and that becomes sort of the acceptable bar where you don't necessarily really trust what people are posting or commenting or things like that if they're not verified which could well happen that sets the bar then behavior is going to change and it's going to to get rolled out is what I would expect now there are of course other questions that we haven't yet got answers to such as what happens if you sign up for meta verified and then you want to cancel are

8:26you going to lose your meta certified check mark probably well that potentially ties people in if they want to continue advertising marketing on Facebook and Instagram for a long time that could be a big potential win for meta as a company because the average person like me that signs up to meta verified is likely to be on there for years and years and years it might be a decade and a decades worth of 12 a month payments adds up to to quite a nice amount especially if you're doing it for potentially millions of creators on Facebook and Instagram how is that going to work is there a point at which you

9:00just get verified anyway obviously there are people some people that are already verified um on meta through their old system what's it going to look like for them are they going to be required to pay are they going to get away with it a lot of things that we don't know it is in trial I would not be at all surprised to see this rolled out across all locations or at least the major markets let's say you know UK US Canada probably Western Europe as well by the end of this year and I think it's going to become a significantly important the thing A lot of people are quite angry about this

9:30they feel like meta's just trying to squeeze some extra money out of them and I think that's probably true that's the motivation for setting this up but as an Advertiser if we scroll back up to this section if it actually gets us increased visibility that would be well worth paying a little bit of money for and most importantly if it gets us direct Account Support so that if our profile gets disabled our ad account gets banned or something like that we can get through to a person who can quickly resolve the issue that would be some of the best money you could possibly spend as a Facebook and Instagram Advertiser

10:03we will see whether they can deliver all that but that's something I would definitely be keeping a close eye on I certainly think there are going to be a lot more developments when it comes to meta verified how it's going to impact us as marketers and advertisers I'm going to be paying very close attention to this and keeping you guys updated so if you haven't already please go ahead and subscribe to my YouTube channel there will be more videos on this and you want to be updated with this because it really could be a big deal for marketers and advertisers and if you are looking for help with your Facebook and

10:29Instagram advertising campaigns and want to have someone else worry about meta verified and all the other things that come with Facebook and Instagram advertising for you we offer done for you Facebook and Instagram advertising Services now if you'd like to find out more about how we can take this off your hands help you get better results you can find a link in the video description below there you'll be able to click through to our website book a call in directly with one of my team members these calls are free no obligation last about 30 minutes go ahead and book a call hopefully we get a chance to work

10:56together now meta verified isn't the only change that we've seen recently I alluded to it earlier but in certain parts of Facebook we are now seeing more organic reach than we have done for years I'd strongly recommend you go ahead and check out this video where I break it all down show the results that we're getting how you can go about getting them too go ahead and give it a watch