8 startup ideas backed by data/trends to get you paid (steal these $1M+/year ideas)

0:00So, first off, blue-collar startups, all these sweaty startup people are always going off about how these businesses are the best businesses to start. In reality, like what they never do is show you actually how to grow them. So, that's what I want to talk about today. So, each of these things are approachable. You can go get started with these businesses for like 150 bucks at your your Lowe's or Home Depot or whatever, you know, your Ace Hardware is right next to you. I I think it's one of these ideas that's like very deceptive when you look at it. Like you're like, "Oh, this is just some simple dumb

0:27lifestyle business." But in reality, like the game here is you go and you make this service business, this sweaty startup, or whatever the hell you want to call it. And then you learn these skill sets on how to market this type of business. You turn that into an agency, create this cash flow, so that then I can go and I want to buy portions of

0:46these companies in specific geographies. So, you're just thinking about this over a 7-to-10-year period of of of climbing this ladder. When you scale this up, what this evolves into is when you own portions of these companies, this can turn into an unbelievable whole like portfolio company. That whole thing that I'm talking about there is just basically like how you can go from like baby entrepreneur to okay, you're playing at the pro level with the big

1:10dogs, right?

1:21Got to stretch it out, dude. You got to stretch it out. You need You need the intro music. We have to figure out how to do this. I want like sip, you know, the sip theme song playing as you're waiting in the waiting room. But when Cody Schneider comes on, it's like umps umps umps sippin' time, baby. Like Exactly. Exactly. Exactly. I want it like deep house techno, like techno bunker style. You think you're at a like late '90s rave. That's what we're going

1:46for, so. Cody Schneider, you're back. You're ready to sip. You got a lot of blue-collar ideas and some blue-collar I want to I want to rip on those first cuz it's driving me crazy. Everybody always talks about how easy it is to start these businesses and then they never actually show you how to do this and it's actually so easy. So, anyways, I want to go there and then we can dive into There's a bunch of random stuff on that list that we got, but it's going to level up from like, you know, really approachable stuff into stuff that's it, you know, kind of even out of

2:18my my my range of of expertise or skill set so far, so. Should we do it? Let's do it. Hell yeah. All right. So, first off, blue-collar startups, all these sweaty startup people are always going off about how these businesses are the best businesses to start. In reality, like what they never do is show you actually how to grow them. So, that's what I want to talk about today. So, the three I'm going to use as an example is going to be uh uh going to be window cleaning, it's going to be power washing, and it's going to be lawn mowing. And the reason for this

2:49is because you want to do something that neighbors can physically see looks different on the structure next to them because you can use that as a selling like a leverage point to go sell the whole neighborhood on that thing. So, again, each of these things are approachable. You can go get started with these businesses for like 150 bucks at your your Lowe's or Home Depot or whatever, you know, your Ace Hardware is right next to you. And then to actually get customers, I want to walk through the options that are here with this. So, if you want to get like sophisticated with this, what it ends up looking like is

3:19you basically optimize a Google My Business profile listing. So, with that listing, how you actually optimize that is you basically set up You're going to need an address of some type. You can do a PO box. The best way is have some type of physical address. You can just tack it onto another business. So, if you have a family member or something like

3:34that, that's the best way to do this. And then you what you're going to then go do is you build the citations for that business. So, business citations, what these are are basically uh websites that are like business directory websites. If you go to fiverr.com, just Google, you know, just search in Fiverr like business citations. You're going to find a guy, you're going to pay him 30 bucks, and he's going to make 300 citations for you. The reason we're doing this is when your business information uh mat Whatever you put on Google, you want to use that exact thing that you're on all the citations. When all that

4:08matches, Google looks at that as a trust metric, and this is actually how you can rank within the snack pack, which is the three when you go and you Google something for anything local services, what shows up on page one is at the top of most of these pages it's going to be three Google Maps listings. So, how do you rank within that Google Maps listing

4:24so you come up as one of those three? This is the way to do that. So, you build all these citations, Google's going to be like, "Oh, here's all these websites where it's all matching, so there's a trust that's built into that." Again, reviews are going to be a component of this. We found it to be

4:36less and less important to do reviews. What really matters is that the keyword phrases that you want to come up for being in the listing. You can just have AI write this. Go find find like all the keywords related to whatever the service that you're providing. So, like window cleaning Denver, window clean, you know, whatever the service area is, all the different variations, and you basically have it write um a description of that uh of the that business including all those keywords and add that to the Google My Business profile listing. I've even done this where I've sta I've just

5:05keyword stuffed these listings before. Like I'm not like straight up listed out 30 different keywords and gotten it to rank for that as long as you're uh again building these citations out, right? Um So, that's how you can get inbound leads from the Google Maps side. Then the other thing that I would do if I was running this business that real quick. Yeah. So,

5:25when you say AI, I get AI to write this. Okay, which AI and how do you prompt it? Uh so, I would do something like chat I'll go to chat GPT or Claude. I'm really liking Claude lately. It's just way more human on the outputs that it's doing. You give it the list of keywords that you're trying to have it write for, and you say, "Hey, write me a a thousand word uh uh description of a business and, you know, name your company, whatever that is, and include these keywords in that output." Super simple. All it's going to do then is just going to write this

5:56article write this description, this business description that includes all those keyword phrases in it. But it's going to feel natural. It's going to feel like it's, you know, not just listing out the keywords like I said I would like we've done in test. Although that works, this is going to be a more effective way to do that. Um So, that that's kind of the the breakdown of this of how I would go about and do that. And then all of those keywords you also want to include them in the dis uh in the service offering. There's a section within the Google My Business listing where you can like just list out the

6:24services that you offer, those same keywords, include those there, and that's going to help on the ranking side. And then images are the other component of it that we found to be really important. Reviews are way lower than people think. It's honestly shocking um especially in uh like smaller geographies. It really what's matters is like is this an exact match

6:44for whatever this person is searching? And is there more business information that I can find off off of off of Google basically that's supporting that this is an actual company that does the service that's in this location and here's, you know, its phone number information, that type of thing. Um and again, all of this is like you you know, you could use a Google business phone number. Um real phone numbers are more effective. It's what we found. If you can get, you know, even a cell phone and have that be the one that you're linked up to or use, you know, one of these like VoIP softwares,

7:11that'll work as well, any of those types of tools. But basically, that's kind of, you know, to take a step back and run down through this whole thing of how you optimize these profiles, it's you want to find the keywords that you're trying to show up for that when you Google them right now from wherever you are, that map pack shows up on that front page, right? Um Quick ad break. Let me tell you about a business I invested in. It's

7:34called boringmarketing.com. So, a few years ago, I met this group of people that were some of the best SEO experts in the world. They were behind getting some of the biggest companies found on Google. And the secret sauce is they've got a set of technology and AI that could help you outrank your competition. So, for my own businesses, I wanted that. I didn't want to have to rely on Mark Zuckerberg. I didn't want to depend on ads to drive customers to my businesses. I wanted to rank high in Google. That's why I like SEO, and that's why I use boringmarketing.com, and that's why I invested in it. They're

8:13so confident in their approach that they offer a 30-day sprint with a 100% money-back guarantee. Who does that nowadays? So, check it out. Highly recommend boringmarketing.com. So, if the answer is yes, so it's like you found a keyword, it shows that map pack, then green light that keyword. You're going to include that in the description of the listing. You're going to include that in the offering. It's like this like, you know, what you do in the services you offer section. Include that there as well. Whatever your high highest target level keyword is, you can

8:43also include that in the listing title. There's a little bit gray area. This is not technically like you're not supposed to do this, but it can help with your ranking. Um so, what I would suggest is whatever you name this business, name it with that exact keyword in it. So, again, saying you're doing window cleaning, like try to get it as close to like Denver window cleaning company as possible, right? Um have you ever seen that that meme and it's like Thai near me? It's like this restaurant named Thai near me. So, that The reason they're doing that is they're trying to basically like Thai near me is a huge uh

9:14trafficked keyword, right? And so, they're trying to show up for that when somebody searches it in, you know, whatever city that it's in. So, you're basically using that same strategy here. And then So, that's how you optimize the listing and, you know, to use SEO terms, that's on-page optimization. And then the off-page is in taking that exact data that you used to fill out that listing, the phone number, the address, uh the the business title, etc., and you go and you build all these citations out, those listing citations. Um

9:40So, that's kind of layer one of this. The next layer down from that is then you have to go and get those citations to actually be seen by Google. So, what you can use is you can use an indexing bot. Um I'll I'll I'll share the the link uh that I have for this one. I I'm the one I'm liking right now is I think it's called like speedy indexer. It's literally a telegram bot. That's the only way you can get access to it. Um but you give the list of citations that that person that you just bought this off Fiverr that they built and you send

10:08it to this bot and it will go and it will index the it basically what it does is it drips traffic into these uh these these pages. And the reason we have to do this is because these citation websites are massive, right? We're talking about like hundreds of millions of pages sometimes. And so Google doesn't allow enough crawl budget to

10:25actually go and see the entire website. And so what they we do is we're basically like sending pings to this specific URL and this company handles this for you and it's super cheap. I'm talking like you know, a couple cents for for listing that you're doing. Like right? Like they they you can this whole thing I'm talking about you can do for under probably you know, $300 you can

10:45get started with this entire company. And so once you've done that it's Google's going to see them. It's going to the indexing bot will show you which ones have been indexed and then it'll do about 50%. It's just hit or miss. That's how it is. It doesn't work always, right? With all these things. So then that that so say it gets you know, 100 on the first go. Whatever that 200 is that left, you just run it again. You run it indefinitely until all of these

11:08start to hit. So that's another component of this. If you do that, you're miles ahead of the people that you're competing against in the space. And then the thing that you can go further with if you want to is you then take the Google Maps listing and you can embed that listing. And so this is something that Google prioritizes as being like if somebody embeds that then it's like a good it's basically a signal that this is like a good resource, right? Think about when somebody embeds a YouTube video, when they embed a map, etc. The it's a signal off the page that this is a again

11:41another real company. So you can use the service. It's called um Oh god, what's his name? Kevin PBNs. If you just Google it, this website called Black Hat World is going to come up. Do not take any other advice off of Black Hat World and it's this is like the sophisticated level of this that's a layer down. And again, this is like I would only go here if you if it's entirely necessary and you're trying to compete in like a very competitive market. Most of the time you don't need to do that. I was wondering what you're going to say about that. Yes. So with all that said, um

12:11what you can do is you basically can embed the Google Maps listing on this PBN network. So what a PBN network is is it's called a plot private blog network. And a private blog network imagine it's like thousands of blogs that this company owns that all internally link back to each other and are all basically like kind of juicing themselves up. So this used to be a way that you could

12:33like rank you know, things previously. This was years ago. Now how people use them is they use them as like a tier two or a tier three link. So what this means is they're basically you build your backlink and then you build links from other sites to the backlink that you built so that it gets seen. This is another way to see get those those sites indexed. If you're trying to not do the speedy index bot, but again that works so effectively you don't need to do that. But to get back to this. So then you embed that that Google Maps listing and then include the business

13:07information there as well. And you can again get these for like you know, I think 50 cents to get these these these published and basically these these PBN articles made that includes this embedded in the WordPress site. And that's another way for you to get these in but I mean I've seen case studies and shout out Jackie Jackie Chow or Chu. I can't remember his last name or how to pronounce it correctly. So I'm totally butchering that, but he's just done unreal case

13:33studies on this type of stuff. And a lot of what I just talked about are methods that he's basically like kind of pioneered or shown out in public. And then we've used it on companies that we've that you know, I work my brother's in the medical space so we do a bunch of stuff with like you know, local business type of deal. And these are the things that we've seen be effective and it's really just riffing

13:50off of a lot of what he's doing already. So but yeah man, that whole playbook is like you just gained Google Maps and you now have organic inbound leads. And the results from this type of work like we've seen it in like a week and a half go from like it's not in that snack pack to it's in that snack pack when you do this type of work. It's like I mean I couldn't get that to happen in SEO if I tried, right? You know, the time horizons on traditional SEO to rank on the front page is like at least three months plus. Like even if the site

14:18is like has some authority and has some you know, it's that company's existed in that community for a long time. But this is a way to really quickly go and do that. So Yeah, and it go ahead. Yeah, and once you once you do that and you've done it like you can point to success, you can do it for

14:36other companies too, right? where I'm leading with all this. So like the the the game here is you go and you make this service business, this sweaty startup or whatever the hell you want to call it. And then you learn these skill sets on how to market this type of business. You turn that into an agency and then you go and you cold email every you know, window cleaning company in the US and you're you're like, "Hey window cleaning company. Like I know how to grow and get leads. Like let's do a part you know,

15:06I'm going to do marketing for you. Here's some like set flat fee. Here's all the things that we're going to do." You can even do it on a performance basis. There's all these different models to do that. Um but before we jump in kind of to the next phase, there's two other things I want to talk about just a few things that we've seen work and I think could be really effective for these businesses. So the other one is direct mail. So you can use this company called

15:26lob.com. And what lob.com will do is like you build a flyer. It's a it's going to be an 11 by eight flyer and you do it in Canva. I think that's the dimensions. Don't quote me on that. But basically build that out in Canva. You can upload that into lob and then you can upload a list of addresses that you were trying to send this direct mail out to. And what the addresses you can go and if you just search like addresses in XYZ zip code. Find the find the richest zip

15:57codes in your area. And that's where you want to send these to and offer that service to, right? So there's a direct mail play here. And then the other thing that you can also do is I mean straight up just like putting flyers on doors is going to be like another piece of this just like old school classic. And I'm talking from like you're starting out from zero and you're trying to figure out like how do I get this to a

16:18make me 100k a year and be my own boss. This is the this is all the things that I would layer on together. And again, this isn't a super heavy lift to do all of this. This is all like very accessible and and you know, most people could do this. Um But anyways, so you got this company.

16:35It's established now. And you're like, "All right, I know how to do this marketing. None of these other people know how to do these marketing, but they have businesses that are 15 years old, 20 years old that are in this space." So now you go out and you say, "Hey, we do digital marketing for these people." You basically make an agency, a digital agency. And you do some type of service fee. That's how I would because it would be a cash I'm just trying to create cash flow. And the reason for that will come up in a second. So I'm trying to create this cash flow so that then I can go and

17:03I want to buy portions of these companies in specific geographies. Say you go and you be like, "Hey, I want to buy 20% of your company and we're going to handle all of your marketing for you." So you spend this upfront cost and you use the cash flow from your agency and you use the cash flow you know, from your window cleaning company that you built initially. So you're just thinking about this over a whatever seven-year period that seven to 10-year period of of of climbing this ladder. What this evolves into is when you own portions of these companies and you have all of these geographies that you're servicing. Let's

17:35say you have owned 20% of a you know, a window cleaning company or an HVAC company or whatever this ends up being. This can turn into an unbelievable whole portfolio company like holdings company. An example of somebody that's done this his name is James Dooley. He's this guy in the UK. Absolute gangster. Like just a legend. He's like a

17:52degenerate gambler too. So I love him. He like bets on horse racing and owns horses and breeds them. It's so sick. Like that is the dream. Literally my dream is that. So anyway, he he's done this where he basically goes in, he buys a portions of these companies and over a three-year period I mean they can basically double or triple these these things, right? So when you think about from an investment standpoint like he has the same playbook he's running over and over again. It's the same skill sets. It's the same team members. He doesn't have to change any of that. All he's doing is he's just

18:22running those same plays in these different places and that's how He's an SEO guy. He's an SEO guy and a legit OG like classic. Yeah. Totally. But I mean he's worth like a 100 million allegedly from a portfolio standpoint. thing I would do differently here would be I I probably wouldn't buy 20% of these businesses with cash. Like I would just earn that equity kind of seller financed and be like, "Yeah, I'm not going to charge you for all these services. I'm you know, but I'm going to I'm going to do these things for you." And like maybe put some cash down, but you know, I think that's the way to do

19:02it. Totally. And there's so many different ways that you can handle it. The biggest problem is getting the cash flow so that you have the leverage and the skill sets so you have that leverage. And that's like what that whole thing that I'm talking about there is just basically like how you can go from like baby entrepreneur to okay, you're playing at

19:18the pro level with the big dogs, right? And that again is like you could that that whole model that we just talked about. That's a three to five-year sprint that if you really wanted to and you were like ready to grind like you could do that whole thing what we just described. And the other thing that I would do and layer on top of this, I know you'll love this is I would film I would do these services that you can film

19:40that are like satisfying. And then you put those on YouTube and that turns into another revenue stream for you long term, right? So like have you seen the guys that like mow like lawns? They like take like nasty ass lawns and they like trim them all up and then they I mean they get like 3 million views, right? Same thing you do with window cleaning, you can do it with you can do it with power washing. Like there's massive channels out there. And so just thinking about that layer, so that does two things. It's like that turns into a profit center for you cuz you're going to get ads, you know, ad

20:07dollars off of that. But simultaneously, you're going to also get inbound leads from that cuz they're going to show people that are in that geography. Like if you list that in the description, like cleaning a you know, mowing a lawn in you know, blah blah blah South Carolina. It's going to it's going to show that to people that are in that geography. It's going to understand that over time. And that's that's kind of the data. Another another layer of this year

20:27that we you can you can play into. So. Is it not her Alex Hermosi ask a little bit cuz I mean he's right? He did The only thing I think that's missing a little bit from the story is what he did with what was it called? Gym Gym Launch. Gym Launch. So he was like, yeah, I had this gym and I you know, grew it from X to Y. Like I think the personal brand story is really like huge with this. You have to be able to say I'm one of you. I did this. And I took it from A to B and then invest in

21:02content at that layer. 100% 100% I mean we've talked about this on other episodes where it's like, hey, you go and you create YouTube videos showing people how to do this, right? Like how to do Google Ads for window cleaning or whatever, right? Or how to do Facebook Ads for window cleaning or how to even just what we what we just talked about on Google Maps. Like how to rank your window

21:23cleaning business for Google Maps. What's naturally going to happen? People are going to watch this, they're going to be like, oh my god, I don't have time for this. Like can I just hire this kid? Boom. That turns into your first customer. But again, using yourself as the case study is always the most effective way to do this, right? It's like we did this for my company that I owned and here's the results. We can do this for your company that you own and like we The idea is we can basically expect results that are

21:45similar. Super simple idea, right? But it It looks very I I think it's one of these ideas that's like very deceptive when you look at it. Like you're like, oh, this is just some simple dumb lifestyle business. But in reality, like when you scale this up and you look at the path of like where people I mean in in Hermosi is doing these exact same right thing, right? He's like, cool, I built these like he's now at that level

22:06where he's investing in other companies. Like his investment in schools is a perfect example of this where it's like he's like, oh, well, I leveled up to these to these layers and now I'm at this, you know, pro level, which is where I buy portions of these other companies and then I use my platform that I built to basically go and promote this, right? I mean it's the same it's

22:24the same thing you're doing. It's the same thing I'm doing. It's the same playbook but in a totally different category. I like it. I like it. How big of an opportunity is this? I mean just to use James as an example, like again, if if he owns from my from what I've seen, he owns about 150 different companies, equity in 150 different company. I think he he goes after specific categories and then he you know, for each major geography or each major metro area, he partners or buys a percentage of some company and he always goes with some scrappy upstart, you know, some dude that's in his late

22:5820s that's got two kids that's like there to grind, right? And he's like, cool, I'm going to help we're going to help you double triple your business over the next two to three years. And I mean, I think this is 100% a 100 million dollar company, especially when you look at like what are I mean these companies sell for a lot of money, especially if they have a foothold within an area, right? If that HVAC company's been in the area for 20 years, right? Like there's equity there's just name brand equity in that over time. So when you go and you try to sell that to PE or whatever or you just

23:28go and you do a bundle, right? There's probably a version of that as well where you sell the percentages of each of these companies that that you have that you have in your holdings company that that holding that that holdings company owns. So. Before we move to the next idea, I don't know if you saw this but Cody Sanchez bought a piece of

23:48uh Resi Brands. this. No way. Yeah, yeah. So Resi Brands is like you know, I think it's the fastest growing painting comp painting franchise company in the United States. Insane. They also own Pinks. Which is just killer. Pinks is what you were talking about a little bit like Austin, yeah. Yeah. Yeah, yeah, yeah,

24:08yeah. like visual like it looks like these guys Dude, I have friends that wear the streetwear. Yeah, I mean I wear the streetwear. Exactly, right? Yeah. It's like 80s it kind of looks like an 80s like porno 80s is back. porno back Look at the top billboard right now and it's all synth. Every song is leading

24:28with synth. It's synth or it's folk. That's the only thing that's happening right now. Or Kendrick. That's the outlier, the only outlier in that whole list. But anyway, sorry, I didn't mean to cut you off but I think it's related. mean it totally related. I think so so basically the idea is they took window cleaning but they they wear these like I don't know. It's like 80s porn mustache guys cleaning it and it's so TikTok friendly. So Cody him in a calendar. Yeah. So Cody Sanchez ex 100%. Cody Sanchez ended up buying a big piece of the business. What do you think

25:05about that? I mean it's brilliant. I think the only thing that I would be against with this type of stuff is like I love when influencers buy companies that they have some type of distribution advantage with. So when they have an arbitrage that nobody else has access to and maybe she does have that and we don't know about it. Like again, I I I have no idea. But her audience of like launch preneurs doesn't feel totally aligned. Unless she goes and she's like, yo, I'm going to franchise this thing and then I just use my audience as the way to basically spin up you know, we take the the we take the

25:35business I mean and that's honestly probably the angle that I would go at this from like if I was in that position is okay, we got 30 different locations right now. Like how do we turn that into 300 locations in the next three years? And then that's when you go and you approach traditional PE and I mean you just have an absolutely massive exit, right? Um that's probably the bridge like they just take the same marketing and they're just trying to get like a ton of top of funnel inbound of people that want to start, you know, business in a box companies and this feels like a

26:03business in a box company. But I I would say this. Like if you ever see a brand that people are repping that the product is unrelated, like the clothing is unrelated to the brand. That's when you know that that company is absolutely like going to rip in whatever category it's When you when you you can't you can't fabricate that. It only happens like organically and you it it only happens when you're doing something cool and original that like really people that are on the front of that that adoption curve are like, oh, yo, like this is very this is something I like and again, I I have a friend

26:37who's he's in the podcasting space and like this is how I know about this and like he reps the merch like to your point, right? Like just wearing it out cuz he the it's the stylization on it is insane, right? And though that when you think about that and and you see any company that that's naturally happening, immediately go, okay, that's that's like a business that you want to try to buy into. They're doing something right. You don't you don't even have to know what it is. It's just a signal that this is

27:02this is a good thing. 100%. All right, what what else you got? Cool. Um have you heard of uh the buy it for life subreddit? Tell me tell me about it. Okay. So I stumbled on this thing and basically what it is is there's this group of people that want to buy products that they're tired of consumerism and they want to buy products that are like the highest quality they can you know, at you know, doesn't really matter the price. I want this thing to last for forever. And so massive subreddit. Insanely fast how it it's

27:36growing like if you look at the data. And all that people do is they basically are like, hey, I'm trying to get like the best jacket for X or like these types of boots, right? Like Doc Martens that are actually good quality. What is the brand that I should go after and look for? And this subreddit is just dedicated to that. So it's all it is is people basically like question and answering, what is the best of XYZ category? Like I was just how I stumbled on it is I was looking for the best blender. Right? Cuz I was like I bought in so many blenders over my

28:07life. I mean I'm I'm I can't take it anymore. Like I want one like what is it what is it going to take to give me one? And so they suggested it was basically this like industrial blender. And I was like, oh my god, this is like you read the reviews on this and I'm like, yo, I've had this for 80 years, right? Like I got I just got it passed down, you know, my my mom just passed it down to me type of thing. And so I think there's this whole subset of people and what's interesting is all these people look like they have money cuz the

28:31products are not small price tags, right? We're talking about like, you know, $800 like pairs of boots, right? Like that type of deal. And you know, and I mean this blender was like two grand, right? But I think there's an angle here and I actually don't know what this company looks like and that's what I want to throw out and you know, to you and like like have you kind of we can uh we can rally off of it. But um I I think there's an angle where you do like a imagine like a William Sonoma buy it for life stumble upon crossover. So you just like are swiping through this

29:02and you're like discovering all of these products that are like the highest echelon of their category that they're in. So I think that's an angle of this and I think you could probably pair that with like a deal monitor for these brands that are considered buy it for life brands, right? So you go and you scrape that subreddit, you find all of the buy it for life brands and then you basically I I I know there's these websites that exist. I I don't have a lot of experience in this so

29:26you know, bear with me for my ignorance. But you basically set up monitors for these types of products that whenever deals come on the market for you know, it's really just probably like Google Trends is how a lot of this is happening. But whenever not Google Trends, Google like notifications or Google News or how you can set up like a listener. And then anytime that you see a price drop, then that site it goes up on there. You basically scrape it, which is probably an affiliate play that's there, and there's probably a subscription on top of it because these people want to buy these goods, but

29:54they're looking for oh, it's 30% off. Like these boots I've been looking for are 30% off, so let me go buy that. So, anyways, I'll throw the mic to you. I'm curious your thoughts. I mean, this is this isn't just any subreddit. This this is probably one of the fastest growing subreddits. I think it has 2.3 million members. So, this is this is just like a macro trend around people are just

30:16tired of buying things that break. Totally. So, I love the macro trend. You know, what does it look like? I don't know. I think that there's probably like it would be really cool if there was you know, if I bought you know, I almost like a Costco membership, but to buy it for life. It's like $100 a year. I get

30:39access to these amazing discounts. Yeah. All these products. And if one of these products breaks, we will, you know, not only buy, you know, lifetime guarantee, but we'll we'll give 20 of them to, you know, if it's a sweater, we'll give 20 sweaters to, you know, uh people who, you know, need sweaters, you know? And if it's a blender, yeah, we'll send 20 you know, 20 blenders to um you

31:06know, soup kitchen, that sort of thing. Totally. Totally. So, there's some type of like uh you know, community or some type of uh I don't know, social cause that's tied into it. Dude, I think that's brilliant. I mean, he is probably just taking the Costco model, right? And then you just turn into like you're just a marketplace distributor. And I mean I mean what let's just do the math real quick, right? So, say you had 10,000 people that were subbed to this, it's $100 a year, and so you're coming out at what

31:30is that? A million? Um so, you're coming out at a million in in uh in revenues. Uh then you go and you negotiate relationships. You probably would have to get it at a way larger scale. Uh probably be like 100,000, but again, if there's 2.2 million people that are a part of this, just imagine getting 10% of those people on this list, so you're coming out at uh 220,000 people. So, you get 220,000 people, they're paying you 100 a year, uh so that's going to be 22 million. Um or no, it's 220 million. Is that right? Yeah, I

31:59think so. No public math. Yeah, no public math. million, and at that point you go to these companies and you negotiate buys based on that, right? You just have like a gnarly division that that focuses on this. But I to zoom out to the macro trend thing, like I think this is something that people are getting obsessed with. Like how do I buy a knife that will last me for 20 years? Like how do I buy you know, everything in my home. Like I I I'm so tired of things breaking. Like even when it's considered decent quality in the first 2 years of its existence. And I

32:29it's funny cuz then the next company that I'm going to pitch you is basically this. It's it's it's related to this. It's in the same vein, but an entirely different category. But I like this I like your idea of the membership thing. I think that this is actually the way that this would be the most profitable, and you just pass on the savings to the people. How you actually make money is based off the memberships. So. Can I pitch you a pitch you an idea real quick

32:50that I I had before this call? So, uh been into this going to sound like dumb, but I've been into reading recently. Reading books. Hell yeah. Yeah. Hell yeah. read, so it's you know, whenever I hear that from somebody, I'm always very I I I look fondly at it. There you go. So, I've been enjoying books, and uh I've I've been like whenever I hear someone recommend a book that, you know, maybe on a podcast or YouTube video, I

33:21always write it down instantly. Actually, I just instantly buy it. And after a certain point, I I finished all those books. So, I would say, let's say I'm a big Cody Schneider fan, which I am, by the way. I would say I'd go to chat GPT and I say, you know, here's Cody Schneider. This is who he is. Here's his link to his Twitter. What are the five must-read books that Cody

33:44Schneider would recommend to me? Super interesting. I'm looking to get better at XYZ topic, SEO, organic marketing, whatever. So, I think that there's an opportunity to basically create uh I guess it's like a newsletter, and it's like books that XYZ influencer would recommend. And it's I don't know if it's weekly or monthly, but let's just say a book club. What if it's that? Where it's like you pay a subscription, and then you're going and basically cuz like I I want this. Like you tell me like what are the top most influential books

34:20for this person that's in my category? Like right, we do business for a living. Like I want to know every book that every business person has ever referenced and influenced their career. And like I want to read that book, right? Cuz that's that's the idea behind this. Um I I mean, I book clubs are already happening. It's just a different twist on it. So, I 100% there's something in this. Yeah, but I think with book clubs what you know, what a book club I don't think it's a book club. Sorry, I'm in like a like you get like a box, you

34:49know, just like the snack pack boxes. Like I just want like cool, like four books show up month you know, day one of the month, and it's like this month we're highlighting, you know, XYZ person. The reason we're highlighting them is because they did ABC. They're experts at, you know, one, two, and three, and these are the books that they said were most influential within their career. And then boom, you know, you have that those physical copies right

35:11there. You don't have to think about it. And it's like I mean, you could probably do it in like different categories, too. Like oh, I want to do art history or you know, obsessed with so stupid, but with like Roman history right now. I'm just like binging this podcast. I'm like it's the history of Rome. It's the best podcast, dude. It's just this dude like you can tell just passion project, obsessed with it. He's just reading off the facts, and then he's like, yeah, and

35:32that guy was a idiot. It's iconic. But anyway, um like I'm just imagining like that that's something that I think when I when I don't have to think about it, but I get the the educational drip that I'm looking for. I think that's valuable to anybody, right? That's like competing at at a high level. They want to know everything about everybody they're competing against or has competed in the same category uh before them. Yeah, and I also think that if it's uh influencer-based or creator-based, you just target people that, you know, if

36:04it's for me, let's say. Yeah. People who follow me on on X 100%. get those people. I'm sure you can get those emails for like pretty cheap. 100%. and then just send them like I think there you know, businesses have levels, so like level one of this is just the free email with like Greg Eisenberg would recommend these two books this month, and here's some key insights for from those books. And then love you know, the next level is join the book

36:34club, to your point. And it's like you don't even have to, you know, for $99 a month, we'll just send it to you right away. And then next level is maybe a membership that, you know, uh you know, synchronous events and digital stuff. That's the business. 100%. No, I think it's brilliant. I Again, it's just I'm like you where it's like I as soon as I hear a book that somebody mentions, I just like Yeah. I mean, that could be a feature of this, too, right? Is like you go and you scrape everything of that they've ever been on or talked on, and like cool, what are the things that

37:07they've mentioned uh based off these transcripts. Cuz like they people I I feel like every interview that I besides this one that I go on, it's like, what books would you recommend? Or like what are you listening to? Like that type of And I mean, just extract that out of there and just do a voiceover on the

37:22top of it. even if you haven't explicitly recommended the book, you can infer based on all the stuff that you've talked about, all the people that you've talked about, all the all that stuff. You like it? that. Yeah. I green light. I think that that's another one. All right. And it's super simple, too. It's just you can use off the off the the shelf tech. I think the distribution is exactly what you said. Like choose these figures that are already in public. Like Huberman or whatever, right? It could be anybody. Any of these

37:53any anybody that's in any category. So. And then you're also making affiliate on Amazon. What is What's the Yeah, how much of what's the 8% I think it's for books. Yeah, I mean, which is great. I mean, it's it's an unreal. So. And again, I think there's layers of it, too, right? It's like build big list. People typically people who read have a higher income level. That's the trend. Shocking. Um so, then you have an audience, and the uh So, you have the audience, so you sell ad space on that. You have the affiliates of the books. Then you also still on the I'm still on the big

38:29insight that you gave that people who have who read have a higher uh income level. Dude, it's so stupid, but so real. It's it's crazy, actually. Uh there there's like a direct correlation in relationship to this rather than listening to things. Like they often people that don't listen to things and who read more have more money to spend. It's their filter. It's so weird. It's it's the the economic data around it is actually

38:55wild. So. But Um all right. To move on. Yes. Uh dumb appliances. All right. So, I have a a dishwasher, and it takes me seven button clicks to make it go. And it every time I do it, I hate doing the dishes because of it. I despise doing the dishes because of it. And I think this is a larger trend, and the data shows this as well. Like again, go to Reddit and look for people being like, what's the dumbest dishwasher that I can find? What's the dumbest washing machine that I can find? What's the

39:28dumbest fridge that I can find? And again, I think this is a pushback from it it's a part of that larger trend of people just want things that last. They want things that they can fix and they can work on. And I think there's an opportunity. I would literally just call it dumb appliances. And your whole thing is like we don't connect to the

39:45internet. We don't like it just works. It's like maybe four buttons to that's the whole thing of of whatever the minimum amount is to to get the thing to function. It does that, right? And I think there's a huge opportunity and I think I would just sell it like that. Like we built the

40:01dumbest dishwasher. Like you plug it in and it runs. Like that's it, right? Like and that's the angle that you go from. You you talk about simplicity, you talk about it lasting for a long time, you buy it for life type of deal. And I think there's an opportunity to build a brand in that space. And then I mean I think the larger trend here is like do you see see that story where like some dude was like mining Bitcoin off of the fridge like the CP like off of the the the processor that was in his fridge. Like they like hacked his fridge and it was like mining Bitcoin off of

40:31it. He's like I couldn't figure out why my bandwidth on my network was so high. Like he's like I there's no way we're using you know whatever it was or some insane amount of data. And then they found that this was the reason. And I think everybody's like I don't need this to be connected to the internet. I don't want to chat with my fridge. My fridge doesn't tell me what to do. Like the last thing people want is for a robot to tell them what to do. Like think about when your seatbelt alarm goes off. Like you hate your car when it does that to

40:57you, right? Now scale that up to your fridge telling you oh you need milk or whatever. Or scale that up to AI when it's like you can't ask that question. Like that's not all right. Like people are going to get pissed. You want to know how to red pill people? Tell them that they can't research the thing or learn about the thing that they're trying to learn. So anyways, to take a step back, I think there's an opportunity for dumb appliances just in

41:17every category within within the home. I love it. I want to show you a quick tweet I saw today. Uh shill me out. My parents have had the same washer and dryer for almost my entire life. They bought them used in 1989. 35 years without issue. I've had to replace our washer twice in the nine years that I've had it. They really don't make them like they used to. And it's these like boxy I guess General Electric it looks like or Maytag. And then the kid said Nikita Beer, you can still buy them new. It'll cost you two times the price of the most expensive LG, but they're totally worth

41:52it. 100% and I think that's the larger trend that's happening, right? Is like especially the the anybody that has basically disposable income. They're trying to they're thinking about these things. They just want that quality level at the highest level that they can get it. If you can be the source for that in any form, you're going to get that customer loyalty. And then again,

42:12you can just move throughout the house. Like start with one. Just everybody that you talk to has had this experience with a washing machine. Like the Samsung like if it doesn't dry because the sensor's off of like when it's dry, right? And so I'm having to dry I'm having to time dry it over and over again, but it auto turns itself off because it's saying that it's dry, but it's not. It's damp. I put my hand in and it's damp. I think for a lot of

42:35people that's that's a huge frustration. And so if you come to that and you solve that problem, like you you there's a massive market that you can go after. And I think it could be very cool. Like calling it dumb appliance or stupid appliances or you know, there's some name that's like in there that would tap into that frustration, that anger

42:52that people people have with these. Okay, before you go into your next idea, I want to I want to give a dumb a dumb idea based on this. So I saw a TikTok of like some like 19 maybe 1980 something Honda Civic that had like never been driven. And it got it sold for like a ton of

43:13money. Because it had like 10 miles on it or something. And honestly, I was looking at I was looking at it and I was like this is the most beautiful car I've ever seen. So I think one of the one of the you know dumb appliance company ideas is you create a new car

43:31company. No screens. Analog all knobs. 1000%. You call you call it knobs or something. 100%. Yeah, 100%. Have you seen the Light Phone? This is this larger trend that's happening. Where like people are like yo, I don't want all this sophistication. Like I want the minimum that gets the job done. Like all of the there it feels like bloat so much bloat has happened. And I really I think what this is in response to is the the inflation and what's going on. Like always what this does is there's a contraction that naturally occurs after like a growth period. And I think that this is the response. Like

44:07this is where people are coming from with it where they're like yo, I just want my phone just did GPS, I could text, I could call, I could do notes, and maybe I can read on it. Like I don't want anything else. Like I don't want I don't want Instagram. I don't want it tracking me. God knows what's happening with TikTok. And so I think that again like to exactly to your point like a dumb car like a knobs car, right? And you just make it so you can work on it. I mean we have this

44:32we have this 1980 Chevy square body. It's just like baby blue. It's a four cylinder and the thing is just like it's the easiest engine that you could ever work on, right? And that thing like if it breaks, we can just fix it at home. Like you don't there's no there's like there's no computers in it. There's none of that, right? And I think that there's this segment of people that are growing that want that, that want these types of these types of products. They're pushing back against you know the the what's happening from a modern like just just the technology that's being built into this that feels

45:04like fluff. It doesn't feel like it's adding value to what the goal is of people trying to accomplish with this tool, right? So I just want my clothes washed. Like I don't that's it, right? Like I just want my car to get me from A to B. And I think there's this whole subset of people and again I think a lot of the times they have money. So that's why you could sell and make these kind of boutique brands in these spaces. So Yeah, and I think it's people want to go from point A to point B, but it's also people want these devices to be sacred. So if everything

45:32has a screen on it, you're just constantly being overwhelmed and distracted. So the idea that you can hop into a 1987 whatever Honda Civic and but it's pristine and there's not and there's no knobs. You know, you don't need Google Maps. You're just like you're going for like a Sunday drive. You know what I mean? Like there's there isn't there isn't a hundred you know SiriusXM radio stations, right? Like there's you only put in like one channel and it's

45:58jazz. Yes. You know? That's it. Totally. Totally. You're like intentionally limiting yourself and like through that finding like you know peace or whatever or whatever that that thing is that we're all searching for and never can find. So Um I I have a question for you. How much would you pay a year to not ever see

46:18marketing? Um you're asking the wrong guy because I'm probably like you. Like I was watching Only see marketing that you like. Uh If you had some way to filter and I'm saying like a hypothetical. I don't know how you'd actually do this. 10,000 a year. Yeah. Yeah. I I would go in that I'd go up to 20 probably. I've just only seeing to to choose when I see marketing and the marketing is filtered for what I really love. I would I would 100%. I would pay money not to see it. I think that that that is a part of the screen thing we're talking about. I'm even

46:51thinking about this. So like how do I have as few of screens everywhere like in my space cuz there's so much time is spent on it now. And again, we work in this digital space, right? So like that's why we Like it's a it's a it's a tool that we can use, but like you can find yourself just so often being just sucked into this thing and it it happens with every device now. So

47:09Cool. Next one? Next one. Let's rock. Let's do it. All right. So print on demand mock up business, right? So print on demand for the people that are uninitiated is basically they have all these products and you sell them and then they manufacture and ship them. Uh started out in the apparel space. That's the only reason I knew about it cuz I spent a lot of time here in another life. And what you basically could do is like build thousands of

47:35different variations of graphics out. You could put them on all these different SKUs of t-shirts, sweatshirts, you know, anything. And then this company basically when you sell it uh you on you know through your website or whatever, they manufacture it and then they ship it out, but it looks like it's coming from you. It's it basically

47:50functions as kind of like a 3PL as well. So the opportunity here so the the print on demand market size is about 6.8 billion. So it's growing at a like I think it's like 18% compounding year over year. So growing super quickly, which is crazy when you think about it. The opportunity I think right now for somebody is uh go and you basically make mock ups of the print on demand products. And

48:15people already doing this traditionally. Like a photographer, they would go and they'd shoot you know these super aesthetic like basically of whatever of whatever SKU that that they're trying to sell, right? And there's all these items that are the most popular. You can literally go to you know Printify or any of these print on demand sites and sort by most popular. You'll see which of the items

48:35sell most often, right? So here's the angle though in the AI age. If I go and I prompt Midjourney make me an image you know blah blah blah aesthetic, here's the setting, the whole thing. But make them wearing a Gildan 2000 shirt, which is a SKU. It's going to know what that is. We've done this. Because it trained itself off of all these images that say Gildan 2000 in it, right? So it understands what that is. So there's this opportunity here I think to basically go and just like we were talking with the cricket idea. Same strategy. Target people with a print on demand interest. You make

49:13them where it's like a drop pack of like you know here's a hundred you know 50 different mock ups of the Gildan 2000 shirt. But you have every variation and you can go and find these keywords. If you just do Gildan mock up right? You're going to find all these variations on like SEMrush or Ahrefs. Um and from that I think you could build out the same type of company. It's just

49:35like an unlimited subscription. They get access to these constantly. You're constantly updating and just running it. And then as new SKUs drop or whatever, you just go and you refresh that. And then as aesthetics change, you go and you refresh that, etc. And then probably the angle that I would think about this with is like go to something like Etsy or any of these like, you know, these print on demand

49:54shops. You can find them all over. Find which the which are the best-selling products and the aesthetic that that product has currently, right? So maybe it's like boho or whatever, right? Drop that into an AI and you'd be like, "Define how this image looks." It lists out, okay, here's the aesthetic, whatever. And then you're like, "Okay, cool. I'm going to go generate all of these mock-ups." Now, the layer up from this is then you build a mock-up generator. So you have all these images of Gildan 2000s that are in a boho

50:20style. And you're like, "Cool. Like I just built this graphic that I want to be that have go on top of that." And you basically have it where it's like, you know, you you've you've designated this space where it's like we're going to, you know, put that that image on it. It does the overlay so it looks like it's actually on the shirt, like the whole thing. And then you bulk generate, you

50:38know, we'll say 10 different variations. So it's basically a mock-up generator that is a part of that as well. And I I think that that this is a again another million dollar a year company, if not 10 million dollar a year, just based on the market size and how much sales how much is happening in this space. So Can't believe you just gave that one for

50:56free. Dude, I this is all these things I wish I had time to build, right? Like I sit here and I just like when I can't sleep and I'm in pure insomnia, these are the things I think about. I was just thinking about the the epic gardening and like what I would do. This is what I was thinking about this morning when I was like laying in bed. It's like, oh, like I was him, this is how I would do this. And it was like it'd just be a programmatic SEO play. And then I, you know, naturally that's what I spent portion of this morning looking at is

51:25like all the angles to basically go and build out just like a massive website to increase their volume. Uh Real quick real quick on that. Real quick on that. So he's a he's a big YouTuber. I think he might have must have a million subscribers at this point. And I believe he started selling seeds different, you know, right? Yeah. Kevin, I think he started selling seeds different, you know, right? So Rare seeds. Yeah. What would you do, you know, you know, what's your advice to Kevin? You know, the reason I say this is cuz someone else might be like, "Oh, I'll I'll go and do that." Yeah. So I would look at like

51:59seeds, there's thousands of them, right? Which means there's millions of keyword variations for all those different seeds. So what's great when you have a commerce website that has a ton of SKUs that you're selling, you can basically mix and match like all of the different products that you're selling. This is how marketplaces actually work, right? Like if you look at an Etsy or an Amazon, they have millions of landing pages that are dynamically created based off of the keywords that they're seeing people search for within the platform

52:24that they're ranking for on Google, etc. So with AI now, you can basically do this and you can build out these massive sites when you're just a small like company, right? There's actually a business that my co-founder and I Max were thinking about building at one point. We ended up going with Swell and that's like, you know, what we're shipping on currently. But there's this opportunity to basically approach Shopify stores that have massive amounts of listings. You're like, "Yo, like you've got 10,000 SKUs. Uh we're going to programmatically dynamically spin up a million different landing pages. I'm going to go and I'm going to do auto

52:53indexing using Google's indexing API. For every key that you have, you can do 200 calls a day. You can have 20 different accounts or 20 different projects on a Google Cloud account. So right there, that's what? That's 4,000 submissions a day that you can do to ask for crawl budget. And this can all be done I mean, we built this whole thing out and we got somebody to pay us like three grand to do this. And then again, we just ended up going in a different direction just because we saw more market pull. But with all that said, the the the angle here is you basically take the same

53:26products, but you can mix them up in all these different ways and build all these landing pages. And a lot of the times what ends up happening is it's the same products. It's the same best-selling products for XYZ seeds, right? Um we'll say like daffodils or whatever there's, you know, carnation or any any of these different variations. But there's all of these long-tail keywords that are being searched for that. And if you build landing pages for this, like I've seen this on websites that I've worked on where it's like we shipped 10,000 landing pages and, you know, 14 days after publishing these, like just publishing them, like not even doing any

53:54indexing, we were accounting for almost 30% of the organic traffic that was happening on the site on a daily basis. Right? So increased it by 30% in 14 days. And also increased the organic click volume by about 10% in 30 in 14 days. And so that's, his company, great example of this. And you basically just build out this like massive site and you turn it into a marketplace. And honestly, what I would probably then do, as soon as you have all that search volume, you have all of that domain trust, etc., then you open it up as a marketplace, a gardening marketplace where vendors can come on. And you

54:26basically like charge a listing fee. It's a classic marketplace play. And you take a percentage of whatever the sales are that they're doing. But I think that's that's the, you know, if I was in his shoes, like that is what I would do. And and that's the path I would follow. And again, this is peak manic insomnia. So That's how I like you. That's exactly

54:44how I love you. But anyway, hell yeah. Illiterate and manic as hell. Oh, you know it, man. That's the only way I know how to live. Just gas down. I have two modes. It's either it's either I'm like laying flat and not doing anything or I'm going as fast as I can. And that's that's how I

55:05like cities. That's how I like my life. It's like either the biggest city you've ever been in or like in the middle of the woods, like, you know, it's it's it's just both sides of the the the spectrum. It's the only place I know how to live. So Cool. All right. Um next one.

55:22AI in grants. Again, one of these I stumbled across upon just looking at data. And so grants, the industry, grant management software, the market size is 2.5 billion. Insane. Had no idea. This is like writing grants and submitting them and seeing if you got the money back, right? Um so I looked at the search volume in relationship. So AI grant finder, search volume for it. AI grant writer, search volume for it. It's not a ton, but it's like growing quickly. And I think people are just realizing this is possible. So I think there's a market to punch in through here. So what this looks like, this totally a software play, an

56:00AI-powered software play. I'm imagining what it ends up being is like it's an all-in-one solution where it's like you put in the type of you you know, information about your company. And then access to all of the grant, you know, basically aggregation websites. And then what the AI does it goes and it rank stacks the grant opportunities against each other based off of your information. Finds the ones that are

56:23most likely for you to get money off of. And you can like factor in, okay, what's the size, etc. And then you basically build a writer then in on top of that. So it has your company's information. And then it has what the grant is asking for, you know, whatever it is you need to provide to like from a proposal standpoint. And the AI is bridging that gap to create uh you know, to basically get this money for you. Uh and I know the space is massive. So this is how most of most HUD housing is actually built. So a builder will go and they'll basically write for

56:51grant money. So they can get this building, you know, basically subsidized for free. And then 20 years after the building has existed, they then own that outright, right? But the you know, the government just built this thing that they're renting for is because of they have to hit these um affordable housing like minimums. And from my understanding, again, this isn't where I spend a lot of time. This isn't the space that I'm deeply in. But I had a friend that worked at one of these companies. She was just like this is all she did was like basically manage a team that wrote grants for this this builder, right? So anyway,

57:21yeah. So this idea would actually rip it, especially in in countries that are less like more socialist than the United States. So 1,000%. a quick uh Perplexity search. Um I'm here in Canada for the summer and um like just for students, the Canadian government gives 3.2 billion dollars a year for grants. And then you have film and art and, you know, what I'm talking about. So it's just and no one not no one, but most people don't want to actually go through the work in filling out grants. So this idea

58:02makes makes a lot of sense to me. Totally. And the distribution play here is just copy Jenny AI. Look at their playbook and basically that's the distribution mechanism. It's the same thing, right? Do influencer type stuff that that levels up into SEO. And I mean, I'm seeing this more and more and I'm curious your thoughts on this where I'm seeing software companies more and more basically do partnerships with the largest influencers in a space that are currently uh basically shilling some type of software that's in their category. And then they're like, "Yo, we're going to give you an equity share, whatever. Five 5% or something." And

58:34you you have to you know, you're going to do X amount of posts or whatever. Just Of course to promote this thing. Like right at this moment, right? They're only getting whatever that percentage fee is from whatever the affiliate commission. And they're like, "Oh, if I can own this company, it's a way more valuable asset, right? I'm already promoting this other

58:50software that I'm going to affiliate on. How do I create this partnership with it?" But That's an idea in itself, by the way. You just you look at what creators and celebrities are are shilling naturally. Yep. And you can start with software. And then you just approach them and be like, "Hey, I see you're shilling CapCut. I'm going to go create a CapCut

59:10competitor for you." Exactly. Exactly. 100%. I think it's that's the new future is I think what's going to happen. And I think it's changing what the like where is venture going to fit into that? Like you're telling me that like I'm going to write you a check and then you're going to give 5% of this company away to this influencer? Like I think that traditional VC is going to look at that and be like, "What do you mean that's what we're doing? Like, I absolutely not. But, what that does, I think the leverage has changed within all of this, right? Like, now if you want to be an excellent VC, like you

59:41have to have distribution, like it's more important than ever. I'm working with this VC company or this this firm right now. We're growing their podcast and email newsletter, right? Cuz they're like, yo, we're realizing like this is how we're you want to be competitive, like we have to have distribution. Like, we have to create inbound of the best founders in the world, right? And it's to your I think you said this on a different show that we were that we we recorded but like people think A16Z is a venture company. He's like, no, they're a media company that does venture, right? It's the opposite of it's the way

1:00:10other way around. And I I challenge every person that's listening to this to think about this now. You're no longer a company that makes media, you're a media company that makes product, right? You're no longer a product company that makes media, you're a media company that makes product. And I think that that is the thing that's happening and as soon as people realize that and adopt this, that's how they're getting competitive edge for themselves when whatever. And this works most effectively in industries that are not software, that are you know, the the grimy like old school dirt under

1:00:37the fingernails types of businesses. Why do you think Paul Graham built Hacker News? 100% cuz he wanted every person that would be his inbound target, right? And he and they curated it in the beginning for my understanding. Like, the things that would go to page like, you know, top position, it was only the stuff that they found interesting, which naturally over time attracts the people that they want to basically write checks

1:01:01to, right? We have time for one last idea. Cool. Right, this one is a huge one. Um, and I don't really know I again, stumbled on this data and I just find it interesting. So, it's a larger trend that's happening, but so nobody a lot of people know this, but I I study economics in college. This is actually what I'm really interested in is like big data trend analysis. I always joke like I'm a practicing

1:01:25economist, which is they don't exist. That's called being you know, an entrepreneur doing business. Um, which again, they don't exist. Uh, so what's happening right now is that basically all of the states are having to write these documents for solar wind farms. Like, which geographies in in the states are the best places to basically put wind and and like to do renewable energy in

1:01:54in that in that geography in that state. So, if you go and you search, you know, Washington best place for solar wind farm Washington or best place for solar wind farm Oregon. All of these public documents exist documenting, okay, here's the here's the places where the wind's consistent. Here's the energy that can produce per acre of land that exists there, etc. So, I think there's this opportunity. I saw this and immediately I'm just like, okay, gold

1:02:18mine. This is basically signaling where everybody's going to build these things. And I'm still working out the numbers. I'll probably actually publish you know, all everything that we're we're cuz again, this is I find this interesting. This is what I do in free time with all the free time I have. Um, but the I think the angle here there's a couple different angles. It's basically like some of these areas like you can get an acre of land like I we just found one where it was like $140, right? For an acre of land. And that acre of land when you put wind on it, it's in one of these

1:02:49geographies that they're saying it's like a high a high it's like an energy dense area for wind. And that acre of land can produce like 1,400 a year when you rent out the space. When you put one of these turbines on it, you can the the payback on this is insane, Greg, okay? So, an acre of land again, imagine it costs you we'll say $1,000, right? You can get these turbines for for every and I'm I'm probably going to mess up this data information, so people correct us, but it's going to be close, but for every megawatt of energy like turbine that you produce, you can get them for about a

1:03:25million three. So, you're into this thing for 1.4, right? And you need about an acre to an acre and a half per megawatt for my understanding. What that turns into is that uh, when you sell the energy that that turbine can produce, again, this is just based off of like quick Google search stuff. We're going to do like a probably a

1:03:45deeper document on this whole thing. But, when you look at the energy that I can produce, it's in the range of $600,000 per year when you're selling it on the open market. I don't know what the margins are on any of this, but that's like the amount of energy that a single turbine can produce is that number. So, that means that's true, right? That your payback period on this investment is 2.4 years,

1:04:05right? I'm over here and I'm looking at this and I'm thinking, holy Like, this is going to be an absolute gold rush, right? Like, we think about what happened in, you know, wildcat oil days. Like, it's the same thing. They're they're defining these areas that are going to be high value. And like, this was happening during that same period where you had basically geologists were going and looking at these areas and saying, hey, this area is like strong likelihood oil, right? Like, how did Getty you know, make all of his money? He used

1:04:35the data that the geologists were using. And that's like the angle that and so I think there's a bunch of different plays here. I think there's like an angle where it's like you build a website that's aggregating all of these areas. They're like it's specific zip codes a lot of the times. So, anytime land like you know, just land like raw land comes up in those areas, um, it comes up on that site. You're basically scraping all of that. You're aggregating it and you have some type of email notification. I think that's the software play that's probably in here. I think the other play is you go and you

1:05:02you know, you build basically a fund. You go and you buy up these locations. And I mean, right now the government's subsidizing these commercial, you know, projects. Like, it's like 30% basically tax credits that you get back on this So, you're telling me I can you buy a turbine for it's one, you know, whatever, 1.3, but you're getting it for 800k. I mean, that's a that's a that's a residential home right now. Like, that's insane. And so, the crazy part about this, too, is like again, if that payback period is right and please, somebody that knows way more about this like send me the send us the

1:05:37information and the data cuz like I'm, you know, I'm obsessed with this right now and I want to know and again, we're going to do all this research, but this is this like just the last week of stuff that I've collected. So, that payback period is 2.4 years. The average lifespan of one of these turbines is 30 years, right? So, that means that 20 whatever, 27 out of the 30 years that this thing is is exists, it's making you money basically. It's printing 600k a year. Again, just using what the market is is paying for that. Again, there's a margin in there somewhere. I'm just using that. That we'll talk to say

1:06:06that's top line revenue. So, if you have a hun you have a hundred of these things, right? That are running on a on a wind farm, like that I mean, you just do the math, right? Like, that's 60 million. Sorry, yeah, that's 60 million. Like, scale it up to a thousand, that's 600 million. Scale that up to 10,000, like it gets insane very quickly, right? And we're not talking about like massive things and the government is investing

1:06:28in this. There's tailwinds behind it. Yeah. is public. I think this is like this is a massive thing that's way above my pay scale, but something that's very interesting that I'm looking at like, you know, that's a 40-year time horizon type of deal. Yeah, I I like it. Not enough people are talking about the

1:06:44tax benefits from it. There's there's a guy by name by the name of Ankur Nagpal. He started carry.com. He didn't talk specifically about wind, but he did talk about solar and I didn't know if like I don't know if you know this, but there's like crazy tax benefits if you invest in a commercial solar project. You get

1:07:08yeah, upfront federal tax credit. There's depreciation that offsets federal and state and you get the income stream from the project. So, for example, he tweeted this. He was like, if you invest a million dollars in a solar project, you get 40% tax credit up upfront. So, it's literally $400,000 against your tax bill. That's number one. Then you get to depreciate the

1:07:32asset with time. So, that's a essentially a he calls it a phantom loss that you deduct against your taxes. So, these projects can be fully depreciated minus half the tax credit over five years. And then you get the income stream. So, you know, he he he says, you know, if you get 5% for 20 years, that's 50k a year. So, he says, let's put it all together. For a million dollar investment, you get $400,000 tax credit upfront, $800,000 in federal depreciation, $800,000 in state depreciation, and then 50,000 a year for 20 years. And then I almost did I so, I didn't believe it, honestly. So, I

1:08:09texted like one of the an entrepreneur who who develops tons of these projects. He's like He's in this space. He's in the space. So, I was like there's I just said, I just texted it. I sent him the link to that tweet and I was I was like, I cuz I was I was sus I was sus, you know? So, I was like, what have I been doing not investing in solar my

1:08:32whole life? And then he said, lots of challenges making for work for W-2 employees, but if you're not, it's amazing for business owners and high net worth folks. Um, lots of brain damage learning the tax code and finding slash diligencing deals, but yes, it's great and a great invest investment. I mean, that's probably a company they spin out there, right? It's like you spin out this investment arm and also the tax code arm that services clients that are investing in this and they're paying you a percentage and you have some you know,

1:09:01whatever, some type of fee that's built. I So, something I found fascinating is that last year in 2023, there was 10x the amount of investment in wind than there was in solar. Interesting. Even though solar is cheaper. Why is that? No idea, but this is just what's happening. I think it's like and I so, my my girlfriend's from the semiconductor space and she's a material science engineer. She did a

1:09:27bunch of in neuromorphic stuff. Basically way smarter than me, right? She can read. And so the what she said is that the upkeep on these solar panels is the challenge because there's breakage that occurs naturally, right? It's like a piece of glass. So if like hail happens or you got to clean them off and those types of things. Just like a lot of moving parts

1:09:44that are existing within a single unit. And so when you scale that up, it gets you know you have a lot of nodes that can go wrong basically. Now in contrast when you look like a turbine, it's like you know it's just a spinning big spinning thing, right? Like the challenge is the manufacturing of them and the transport. Like that's the issue. I mean I don't know if you've ever been on a remote highway and you know whole section is cut off because one of the wind blades is taking up both lanes and you know like that that's something that is happening, right? And so I think

1:10:09that they're figuring this out and the costs are coming down with this. But it's already cheaper than natural gas. And natural gas it looks like can't go cheaper. So what's going to naturally happen in the market? And solar still getting cheaper. That's the crazier part with this. Like it looks like wind is kind of at its like you know threshold of of of decreasing costs. But solar looks like it's can go like further

1:10:30down. Um so this transition is going to happen. Right? Like the market is already solving for that. Like it's going to be cheaper than ever before to produce energy through these materials. Uh or sorry through these these uh through wind and solar. Now it's just a matter of time. It's just like how can you basically ride this larger wave that's happening? And again to to your point I don't I don't even think you have to build these things. Just writing checks into this, right? Like you go and you build these other businesses and but I

1:10:56mean it's a no-brainer, right? Totally. What you just laid out it's like of course I'm going to like it's going to win. We all know business, right? Like the thing that we're using currently and there's something that's cheaper? Okay, yes, right? Also the thing that I found was super interesting is like a lot of the states that you wouldn't think that would be investing in these renewables

1:11:15actually are. Texas is the leader right now. They're producing the most renewable energy in the US. And like historically I mean that is where oil comes from, right? Like the oil like you all of the old families they're all oil families, right? But they're investing in this and it they're just looking at I mean it's just it could just comes down to dollars and cents, right? This is cheaper to do this than it was. Also these I think it's very interesting when you now start to think about this as the a resource a natural resource that this uh like traditionally natural resources when you look at them it's like you know

1:11:45does that timber does that mining does that these these you know does that water rights etc. And this is now an added natural resource. Suddenly these states are becoming more valuable. Like their natural resources that they have. Like you just invented two new categories. Like do you get a lot of sun? Oh, do you have a lot of land? Cool. Like you just solar farm, right? Like so when you look at like northern Nevada as an example, like that's an asset that now suddenly exists, right? And again it do you have an area where it's like constant wind that's humming, right? And access to a grid. Okay? That's a solar farm. And so

1:12:17you got this natural resource that now is coming to an existence. And so I think what Henry whenever this happens or has happened historically like you see generational wealth coming to existence. So yeah. That's that's that's my uh that's my that's my spiel. The monologue is done. It's beautiful. You that with the whole thing was you know I have a tear coming slowly

1:12:37down my face. You're an angel. Yeah, exactly. Somewhere back there. If you've if you've made it this far in the episode the only the only way we know to create more episodes is if you subscribe on YouTube, like on YouTube, comment on YouTube. We read the comments. And uh you know go check Cody out. He's uh

1:13:00a phenomenal Twitter account. Google him. The you know stuff will come up. way. It should it should. And on YouTube if I don't come up I'm doing it wrong. I'm doing my job wrong and I'm very bad at it. that's true. But we'll include some links uh in the in the YouTube description. Anyway,

1:13:15thanks again Cody. You're a G. Another G. Thanks for hosting man. I always always enjoy it. You always make me think about it in a different way. It's like so valuable to me. So My pleasure. I'll see you later, man. Later, homie.