How to Post on EVERY Platform Without Creating More Content

0:00As creators, it feels like we have to be everywhere, doing all the things all at once, because that's what all the bigger creators are doing. So, we have to do that, too, right? But, how can you be everywhere, create engaging and valuable content, post consistently, and not burn out? If you asked me this question a year into my creator journey, I would have said it's not possible. I mean, look at her. She's not holding it together very well. But, after being in the game for 7 years now, I've noticed the creators who succeed at this have

0:31one, or maybe even two, of these things. One, an amazing team behind them helping them be everywhere. The right tools to help them create and repurpose in a way that's sustainable long-term. Or three, they don't have a life or kids. Okay, kidding. So, let's just focus on what you can control. If you want to either post to multiple platforms, or if you simply want to learn how to get more from your content than you ever thought was possible. In this video, we're going to talk about repurposing in a little bit of a different way. This will be dependent on what your main form of content is. So, if your primary piece of

1:10content is a long-form video, like YouTube or podcasting, you'll learn how to turn one piece of long-form content into at least 40 to 50 different posts for across platforms. If your primary piece of content is short-form content, you'll learn how to turn one short-form video into at least 10 different posts over time, and how to post it once so that it auto posts to all platforms. And if your primary piece of content is written, like a blog post or a Substack post, we'll talk about how to film that to be as efficient as possible, where you could get, again, at least 40 to 50 posts to post across platforms. While

1:44the basics of repurposing is taking one video and then just re-clipping it a few different ways to repost it over and over again, I also want to talk about working smarter and not harder with your content, and really trying to get the most out of it so that you're posting platform specific content. I'm really excited for this one because I feel like not a lot of people are teaching this approach. So, as always, timestamps are below. Use them if you need them. Let's jump in. Strategy number one, long-form repurposing. Creating and editing long-form content or videos is probably one of the most time-consuming parts for being a creator, especially because

2:19of how much time goes into creating long-form content. You want to be making sure that you're making the most of one piece of content. First, let's break down what this strategy is going to look like and then I'll show you how to do it. Let's say you start with one YouTube video or podcast. From that one video, you could create one to two blogs, three email newsletters, five to 10 short-form videos using clipping, and five to 10 short-form videos for refilming. From there, each of those short-form videos could also be turned into captions, carousels, YouTube community posts. And of course, I'm sure with one piece of

2:55long-form content, you could probably get like 20 or more thread posts or posts to LinkedIn and Twitter. Or X. Do people say X now? Maybe I'll start saying X. Let's use this YouTube video as an example. I could take the transcription from this YouTube video and easily turn that into a blog post. Honestly, I could probably

3:14turn it into three different blog posts. Same thing with email newsletters, if you have an email list, I could probably write three to five different emails to my email list from this transcription. One saying that this video is now live. I could probably break down each three of the topics and then even one talking about the importance of repurposing and working smarter, not harder as a content creator. For you, you could pull out the strongest lesson or story and turn that into an email. I could easily turn this video that you're watching and clip it down into probably five to 10 short-form videos to post across socials. If I

3:47don't like the clipping method where it looks like, "Hey, this was a YouTube video clipped for short form." Then, I can take this transcription, plug it into AI, and ask it to re-script five to 10 short form videos for me. So, you have five to 10 options for clipping, and then five to 10 if you're open to re-filming and making platform-specific content. Short form videos pulled from long form could be talking about the best teaching point from a video, most surprising moment, biggest mistake from the video, a quick win for the audience, an example or case study, a contrarian opinion that you have, step-by-step process, a story with your personal

4:26experience. There's so many ways you can clip and repurpose a long form conversation. Those then can be turned into carousels, and any solid one-liners that I have in this video I could turn into a thread post, text post on LinkedIn, X, etc. So, one YouTube video or podcast could realistically give you anywhere between 40 to 80 pieces of content. Obviously, that sounds like So, I'm going to show you how you could do it in a way that's not overwhelming or going to make you burn out. So, let's say I filmed a YouTube video where I'm

4:59teaching five ways to grow on Instagram. First thing that we're going to do is upload our footage to Riverside. If you haven't yet recorded your footage, you can also record directly in Riverside. They record up to 4K for any format, interviews, live streaming, or webinars. So, I originally started using Riverside when I launched my podcast, and I was like, "Wait, why aren't all video editor softwares like this?" And since then, I've been obsessed with using them for editing and repurposing for my long form content. This is honestly probably my biggest hack for repurposing content, and I'm really excited that Riverside's actually sponsoring this video because I

5:41feel like everyone just sees Riverside as a tool for podcasters, but there's honestly so many amazing features being slept on that literally any creator can use. And I want to show you exactly what I mean by that. First, just from uploading my raw footage to Riverside, Riverside already does the first cut because they use the transcription to automatically cut out mistakes, pauses, or filler words. This already makes life way easier as a content creator. And this is obviously great, but believe it or not, that's not part that I want to talk about. Because

6:17next, we have Riverside's Magic Clips. This finds moments from your video and turns them into shorter clips that you could use on any short-form platform already created with captions, where you could also go in and make further edits. All of these suggestions of repurposing are really spot-on because Riverside uses your own transcription and actually understands your video, so they know how to make suggestions for you. So, it looks like from this video, I already have 1 2 like 10 posts ready to go for short-form. But, that's not all because we want to be content maxing, again trying to get everything we can out of our efforts. So, below that, Riverside

7:05also has pre-written an Instagram caption and a blog post. Oh, you wanted Riverside to create something else for you? That's fine, not a problem. If you want something else, inside this same project, what I usually do is I'll go ask Riverside's Co-Creator to help me turn what I've already taught into a written post. Now, this way I have a really good starting point using the ideas that I've already explained, so I would just read through this, adjust anything that doesn't quite sound like me, and make sure it's something my audience can learn from right there in their feed. To help make Co-Creator even more spot-on, you can actually customize

7:44co-creator so that it gives you the best suggestions for you rather than generic recommendations that would work for just anyone. I'm not trying to sound like an infomercial right now because I feel like I'm about to say, "But wait, there's more." Again, like I said, this is like I feel like it was a secret hack that I had uncovered and I'm just so excited to be able to tell so many people about it because I've had Riverside turn videos into so many different pieces of content. So, I've had Riverside turn a video into an email newsletter. I've also asked it to take the five biggest takeaways from my video

8:18and then write me some short-form scripts so that I could film them separately when I had the time to. And for anybody who is also a YouTuber watching this, Riverside can even create your thumbnail for you, which is just like another super time-consuming piece of the puzzle being a creator. And so, I love that Riverside has those capabilities. Then, with all of these pieces of content here, you can schedule them to your socials directly inside of Riverside. So, I can simply just choose when I want this clip to go live and start spreading those posts throughout the week or throughout the month. See, this is what I'm talking about when I

8:58say like trying to get the most out of something that has already been created. The content creator hamster wheel doesn't always have to look like turning out new content day after day. It could simply be breaking down each tip, example, or question you answer from a longer piece of content and just repurposing that across platforms. If you want to try this with one of your videos, I'll leave a link to Riverside down in the description. You can use code Modern Millie for 1 month for free on the pro and grow plan. Now, what if most of the content that you create, your primary piece of content, is

9:32short-form? There's still a lot that you could do with that footage, too. So, repurposing strategy number two is short form to more short form. I feel like this strategy is a strategy that is less talked about, but it's 100% a way to work smarter and not harder as a creator. Because again, like I said in the beginning, your content doesn't have to end when you hit publish. Recording one single vlog could give you up to 10 plus other short form videos that you could also post. Now, this example that I want to talk through works best if you are creating some sort of vlog content or used to filming like your B-roll

10:11throughout your day. The example that I like to use for this is a morning coffee vlog. Let's call this your original concept or the original video. It's your morning coffee vlog with a bunch of clips edited to aesthetic music, maybe a hook text on screen. After you posted that one video, the second video would be a voice-over tutorial using the same footage. This would be more educational and like talking through the coffee recipe that you're showing in the morning vlog. You could take again the same video and this time add a

10:40voice-over with more storytelling. Something you're going through, a pain point that your audience usually faces, maybe how you got into making coffee. With these two repurposed voice-overs, you're also changing the hook text on screen. And then again, you could take the same exact video or the same same exact clips and just make a more ASMR audio-focused only version. Typically, when I get to this point and I'm like, "Hey, use the same video and blah blah

11:04blah." People are like, "Won't my audience get tired of this?" You're not posting these back-to-back-to-back-to-back. You're spacing these out like one month apart. If making coffee vlogs is just a normal piece of content and let's say you make four coffee vlogs in a month, that's already 20 videos ready for you to repurpose and then you could space them out long enough so that each month you have some breathing room to make new and fresh content, but we're trying to just make the most with the footage that we have. Next, you're going to go through the footage that you had originally filmed from the coffee vlog, and you're going to just make like a

11:42bloopers only reel. You could also make a video that is pulling relatable or awkward moments as opposed to like haha bloopers, but more like relatable moments. Next, you're going to take any of the clips that you filmed for the vlog. Ideally, you find the most aesthetic one, and this is how you do those like 7-second aesthetic videos. Maybe you pouring your shot into the the milk, maybe that's the most aesthetic part. So, you could turn that into a 7-second clip, make it moody, add a little bit of music, some inspirational quotes on screen. And if you have multiple aesthetic shots in your vlog, you have let's say there's three

12:23aesthetic different moments. You already have nine posts ready from one vlog. If you did find bloopers, you could make like a blooper versus final shot moment. So, like the failed attempt versus the actual outcome. Something that I like to do with like the morning coffee vlogs is if you had a morning coffee vlog that was a recipe tutorial, you could just screenshot moments of that video and turn it into a carousel post just writing through the steps of the recipe. If it wasn't a recipe tutorial, and maybe your voiceover for the storytelling one was more about like lessons you've learned. able to create any sort of tutorial-based

13:01content within the repurposing, that tutorial-based content could be elaborated on and turned into a blog post, a Substack post, or an email newsletter. If you wrote captions for each of these posts, all of those captions could be repurposed and turned into thread posts, LinkedIn, Twitter, etc. So, technically, recording one short-form vlog if you're somebody who is intentional with getting a lot of b-roll, that could get you over 20 different posts. And honestly, probably even more if you're like really trying to make it aesthetic because the number of aesthetic 7-second clips can become endless over time. Something to keep in mind with any sort of repurposing strategy is your goal with repurposing

13:42is not virality. We're not trying to go viral with these repurposed posts. These are simply to maintain awareness or maintain our presence across platforms. It's usually that first post that you create, the original one, that's created intentionally with like the hopes and goal to go viral. Any repurposing you do from that one post is usually created with the intent to just like I just need to show up. I need a piece of content. I

14:08have no expectations of it going viral. So, if you need help with that first post of trying to get it as viral as possible, one of the biggest things to focus on is the hook of the video. And I actually have a resource with over 75 proven viral hooks. We did the research. We found all the videos. There's examples in this PDF. So, there's 75 proven viral hooks that you could use to copy-paste and help make your video ideas even stronger. So, if you want access to that, I'll be sure to leave a link to it down below. Now, if you were really interested in like, "Wait, I

14:40loved this idea of like one short-form video being so many different other videos." You can watch this video next because this video is actually the full breakdown of everything that I just explained. Now, if you've learned one new thing so far, be sure to give this video a thumbs up since it tells YouTube that other creators like yourself would find this video helpful. And if you learn two new things by the end of this video, consider subscribing since it's a simple way to support my channel and it allows my team and I to continue making free content like this for you every single week. Our final strategy is

15:09written content. If your primary piece of content is a newsletter, a blog post, or Substack, this section's for you. It's no secret that Substack is blowing up right now. Chances are if you're watching this, you might already be following if you creators over there, and you might even be starting to think about starting a Substack yourself. I do really believe that there is a lot of power with Substack right now, but it doesn't overshadow the fact that video is king or queen. At some point, you'll have to turn that written form into visuals, into video, and still be able to grow across other social media platforms. And the cool thing about

15:47being a creator where your primary content is written is that you could kind of just start the long-form funnel from the top. So, you already have your written piece, and it's going to be so much easier for you to take that transcription, copy, paste it into any AI bot of your choosing to give you as many pieces of content as you want. So, usually we take the long written piece of content, and we turn that into a YouTube video, a blog post, then plug it into AI and ask for whatever deliverables you want to receive from it. You could turn a written Substack post into over 30

16:24thread posts or carousels or posts to LinkedIn. Since it's written already in your voice, turning those pieces into short-form scripts will be so much quicker. Typically, if you've already written the piece of content, yapping in a YouTube video becomes most natural. And if you really want to do this the smartest and most efficient way, I would just honestly record your long-form video directly in Riverside, and then Riverside could do the rest of the repurposing for you. With two solid written sources, your Substack post and now your YouTube transcript, any AI tool that you use to write new scripts for you will now be even more spot-on

17:04because it has such a understanding of your brand voice. So, one Substack post could turn into basically all of this. I'm super curious if If somebody who's interested in written content like blogs or Substack, let me know if that's you. Let me know in the comments below. Cuz I've been definitely itching to get on the Substack train and also like make videos about Substack here on my channel. So, if that's something you'd even be interested in, let me know in the comments below. Thank you so much for watching. I will see you in the next

17:34one. Follow your joy. Bye.