A few $30k+/month startup ideas from the most manic/genius founder you've never heard of

0:00the best companies are good memo writer imagine every Friday and you called it like recap like all hands recap and like you just interviewed the heads of growth at that org and like you could do this in like Riverside or zoom and then you take that create a transcript have ai list the key insights and then put that in public within the slack Channel like as a CEO like hell yeah I would pay for that I want to know what everybody's doing and what's happening right if you're telling me that I can sit down on like my Saturday morning with my coffee and I can listen to the recap from every

0:26order I I think you could easily sell that for 5K plus a month [Music] Cody Schneider good to see you what's up man how you doing I feel like everyone has a business crush and you've been my business Crush lately dude I don't know how I'm like a nobody that's just on the come up so it's because your ideas are are too good you've got got ideas you got ideas appreciate it I'm just out here you know grabbing it strings hoping one pulls all the way so anyway no for real like I think uh you've been putting out some some really good ideas out there on the internet and

1:15I was like this guy this guy's one of us he's an idea junkie and so I don't I don't want to talk about I don't want to talk about the weather I don't want to talk about politics I don't want to talk about open AI this and Sam mman that I don't care I just want to talk I just want to extract as many multi-million dollar ideas from you during this session as possible let's do it where do you want to start I know I shared a a sheet we can go anywhere but you shared a sheet usually I I asked for people to bring three startup ideas no of course

1:50you're not going to give me three startup ideas you gave me like 25 which were all all amazing someone's going to listen to this episode and do like a bunch of your ideas doesn't make many millions of dollars so I hope so man I wish I had more time I want to do every one of these and everyone or most of them on that list we've done like betas of or just like Alpha versions and like tested to see if it would work and validated them and so it's just like you know they're sitting in the chamber it's like the next thing I want to do but

2:19anyway that's the that's the dream with all of it so where do you want to start I I want to start um I'm obsessed with Cricket I I called it cry cup for forever um I think this will be a good like point to kind of because there's three of them that are all related to this um you know this has been talked about in public some but I don't think people understand how big this Market is and how like ravenous they are for for this type of of stuff so um maybe we go from there and we can kind of rattle through those three first let's rock cool all right so the

2:51fir first idea is uh I want to start with the selling a like subscription service to unlimited designs for Cricket so Cricket for people that don't know is like a tabletop CNC machine that Crafters use um it's like it huge market share it's one of these companies that's like in the billions that nobody knows about so basically how they make money is it's kind of like a printer company right where it's like they sell this like high ticket item um and it's and then they basically sell materials to these same people over and over again so the test that I ran was I was like you

3:24know what I wonder if I can get AI to basically make all of these graphic designs like that are bgs and these are the files that they use on these machines and so did that and then I was like cool so like let's just go find how many like different keyword phrases that are related to like C Cricut files or SVG files so if you go on like Etsy there's like millions of these shops that sell these types of things right and so anyway we're this kind of evolved into I was like okay we could basically at scale with AI make these SVG files based off of Target keywords that people

3:58are already searching we know there's an audience that already like buys these or wants these so now how do we get this in front of them so if you go on Facebook you can Target people that have an interest in Cricut the website so we ran ads to them just to a Shopify store and I created a bundle of SGS it was like I think 20 different svgs that were all like horse related right like floral horse SVG and uh like floral horse head SVG like all these different you know variations of it we were getting less than $1 downloads of this thing so like a imagine you want to make a list of

4:3010,000 customers like you just go and basically spend like five grand and suddenly you have an email list to zero to one this then what you sell to them um and there's already companies that are doing this that are huge one of them is called creative Fabrica they're doing I think around like 30 million a year they're funded it's ridiculous it's some European company that again nobody has ever heard of but what they do is they sell an unlimited subscription to the svgs that are on the site so then it's a recurring Revenue so what you get them in the door with is this free package

5:00and then just put them in a drip email nurture that's basically like want unlimited svgs you can create this so why this opportunity exists now and why it's easier than it was previously is because you can make all of this different uh like files types like at scale with AI and you couldn't do that previously so like five years ago if you wanted to do this you know you'd have an offshore team of like thousands of graphic designers that would be just yeting these out into existence and then putting them on your site now you can do that same thing with like these tools like s you know background removing

5:33tools and then just like upscaling like tools and then you basically like take that upscaled black and white file turn it into an SVG like that whole thing that I just described there's apis that exist for every single one of those so like again when we made that little bundle that was like these 20 different things that that what we did is like they generated in Discord we D like we had a bot download them we then had uh uh a GitHub repo upscale them we then hit an API to remove background we then uh hit an API to turn it into an SVG and that package was all created with no

6:07human intervention all we did was just provide the target keywords that we already knew that people were searching for so basically you could zero to one this Marketplace overnight get your initial customers and then the long-term play with this is you then go and you build like hundreds of thousands of these landing pages on your Marketplace and get those to rank organically for SEO which creates more inbound you give them like you know when they sign up they get one free bundle down or something and then you upsell them again into that subscription and when you think about the size of this market like this is easily a $10 million a year

6:36company like you could do this tomorrow like I want to do this so bad but again it's just like one of these things that I we just don't have time for so anyways happy to dive deeper on any of that but yeah so I don't know if I I live under a rock but I had never heard of cricket it was on uh MFM at one point I think it was like two years ago and I was just laughing to myself when they mentioned it because like so I've been selling um in the print on demand space since like 2010 right so really early in that made

7:06a bunch of money in it lost even more money in it uh because I had no idea what I was doing early on and like how to build brand and actually like do it well um but yeah so that that's like kind of why I know this exists and I this probably was like in two you know during like the the late days of of the pandemic that they' like brought this up on one of the shows and again we we know that like this space exists because there's so many people like when you look at Etsy majority of their sellers are these people that own these machines

7:35right and so what they're selling on Etsy and like driving all that revenue for Etsy is literally just like custom you know Tumblr mugs but they're building this with like basically like these SVG files and then uh whatever materials that they're buying and actually using on the printer to like you know make these die Cuts or you know whatever it is that they do that they add to these customized products so and if you were going to build an MVP of this how much money do you think it would require I think you could get this off the ground for like 10 grand like 100% like 10 grand and the five grand in ad

8:10spend like you just use like Shopify already has like a subscription feature and I I would just use like offthe shelf tools longterm it would like you would hit limitations with the amount of Collections and like landing pages you could build on shop I say that but like there's also this like thing you can do with Pro Shopify just we could go into this is another company that's on the list so we can come back to this but Shopify just released this ability to like you basically make these subfolders and then we figured out how to use cloud flare to like bulk create collection pages so traditionally Shopify has a API

8:44rate limit that's like not great if you have like a ton of SKS so say you have 100,000 SKS and you want to make 10 million landing pages for longtail keywords related to the SKS on your platform you just like couldn't do this right and so we basically figured out how to do this with like the technology like this Cloud fair and what Shopify offers now technology but the kicker was that we could have ai write SEO content based off of those keyword phrases so again when you're saying like SVG horse bundle it could write all of the all the the content and that would go on that

9:14page so again when you look at like these huge marketplaces like like house.com as an example like how do they actually make money it's because they have millions of landing pages that all rank for all of these keyword phrases and they're basically just brokering traffic like that's actually what the business is when you look at a Marketplace like how marketplaces actually make money is they broker traffic for transactions and then they make even more money off the ads that they're selling on the platform like if you look at the like p&l of an Amazon as an example like where they actually make revenue is not the marketplace fees it's

9:45on people bidding on these specific items and the reason for that is like there's only so there's a floor on how low you can go on product cost right and like the margin you could squeeze out of that but there's no ceiling on ad spend that people can go right so it's like it can go up infinitely and you see this already in Google but we're just like like for example if you look at the lawyer space some cpcs depending like if you look at like DUI lawyer uh Denver right like the CPC on it it's like $110 right crazy absolutely crazy but when you look at that like the value like if

10:16they get if they close one of those that's like a 15K deal for that lawyer so of course it's like that right it basically can go up infinitely as high as the market can sustain it but you can all you can't decrease the cost like the cost has has a floor so anyways to get back to this this idea of like how cheaply you could do it I think that you could probably get this off the ground for like 10 grand um and then it's just like you'd have to have like a little bit of technical knowledge to kind of like piece together all this but again

10:43our MVP was like human put in like you know something into a Discord Channel downloaded and then just hit these public like API end points like it's not I mean a python script could do that whole thing right so so your Marketplace point I just want to talk about that for a second because I think it's really really smart so the best marketplaces to me are really Niche with high intent so yes Amazon has a lot of intent but it's not which is amazing like you're in the buying mood you want to you want to make a purchase and a lot of people buy on Amazon but at the end of the day like

11:18it's pretty horizontal whereas this you know your idea here it's like a pretty specific type of person and just like scanning YouTube right now it seems like a lot of women uh moms 100% yeah so moms seem to be really into it I was chatting with a buddy today who's building a Marketplace for uh Elder Care like how you know your parents are getting older um they need someone to come in house great idea yeah assisted living like in your house so he's building a marketplace around that super smart because not only are they going to make money on the transaction of just like bringing you to connect you with this

11:58elder care person but now of a sudden you can sell them like 500 other things because you know where they are in their life cycle yes exactly also they're like typically historically like a high net worth individual because they've accumulated that wealth over their like whole lifespan right um I I want to I want to kind of pull out a piece of this as well on the marketplace side like I think that right now like every Marketplace could be disrupted like with AI tools right so like you have these huge players like Amazon I think you could cve out carve these subsets like for every all these different niches

12:32that exist Within These large marketplaces and like historically like you'd have an engineering team of a thousand people they would be working on this massive Marketplace and it's like yo we just again like in our test that we did so my friend has this shop she has like 10,000 SKS and so we're like all right this that shop of iigh think I was talking about let's just like throw up 100,000 landing pages and see what happens we'll do some like Auto indexing on the back just like submitting to Google over and over again so like overnight increased her organic traffic by 10% and increased her organic

13:03Impressions by like about 20% so I mean again super small test it was only like over a six-month period validated the idea but I'm just thinking about that for like any sub like like custom kozies or like you know any of these kind of weird Niche spaces you could basically build out these sites now for so like so cheap of cost like this I I think that you there there's this huge opportunity for uh Founders to just go and do these things if they want to create like a really powerful cash flowing business and like this is actually where I see the opportunity in programmatic SEO like

13:36everybody's like you know I'm gonna write 100,000 blog posts with AI from like it's general knowledge like all right that's kind of cool but like what if I do like 10 million product landing pages on a website right and like all it's selling is print on demand products you're at that scale like you're talking about as many like Pages as a as a as an Etsy and then building like okay how do I build links this to actually get this to rank it's like just reach out to like Mommy bloggers and be like do you want a free product off this like pick one of these I'll send it to you at like do a

14:08post on your site and like that just costs you eight to build a link that has a DA of 50 like that's the that's the like economics of the business here from like a marketing standpoint so I was gonna say mik drop but I wouldn't want you to drop your mic you are hold but yeah so so that's that's the idea one with the uh with cricet the next idea um is selling the materials to those people so again how cricet is a billion dollar company is they're actually they're really I would look at them as like just a what printer Inc is to HP that's what like you know all of

14:46this materials are to to these Cricut sellers so when I'm talking about materials like think of like tinsil foil and like you know it's almost just like these pieces of paper that they lay out on this thing and it cuts it out of it right um but there's all these different materials that you could use so you could use the same idea but instead of having it be a subscription Marketplace you do that same top of funnel so it's like offer some SVG bundle to them that's basically like that you can get those downloads again all I did was I ran Facebook ads with a conversion event

15:15for on like to shop to a Shopify store right I'm using the base theme like the base theme that Shopify provides for this test and we were getting like less than dollar emails right like the hustle was built off of this exact strategy like they sold the HubSpot for 40 million and like morning Brew was built off of this exact strategy all I'm talking about is using it in this different space in this Ecom space but you could do so you get those emails and then you go and you sell them these materials all this could be sourced from like you know China you just go and

15:47[ __ ] look on like Alibaba Etc find all of these find the most high intent or the most repeat purchasers you could go use like a jungle Scout or like any of these tools that help you do like product Analytics on these marketplaces find the most popular materials and then just like have a way cheaper cost and it's just a margins game at that point the challenge with that is like it's inventory management it's a physical thing but like again if there if it's a repeat purchase that this person is making your cost to acquire them is less than a dollar and you know the lifetime

16:18of that customer is probably going to be in the you know the thousands number because if you look at some of the prices on these it's like $50 for a roll of this you know it's it's basically like wrapping paper like you're selling them wrapping paper and like that is what you're shipping to them right so like when you think about the value of that customer over time okay so to take a step back why why did Native deodorant like why how did DDC DDC companies like actually make money um it's not when it's a transactional purchase it's when we know that there's going to be repeat

16:48purchases that occur it's a consumable product right so by selling this like tinsel or whatever it is that you're selling to these Cricut enthusiasts like you're selling a consumable product so you know they going to come back for that and then it's just like run deals on a weekly basis because a lot of these people that I just like know personally like my girlfriend's friends they're like really into crafting and they have these things they are like you know they'll get a an email where it's like 50% off flash deal on you know this like cow you know design whatever tinsel and for them like they'll just buy it

17:22because it's kind of an impul pulse purchase at like 25 bucks right and they get a bundle or whatever it ends up being they may never even touch it they've got a closet full of it that they don't use but they almost sit on top of it like just how like how most like crafting people like do they have like it's like quilting it's the same idea I have all these different patterns I might like I'll come back to them and use them in the future but I'm always kind of like Scouting For the next you know material that I can I can basically get to add to my library that I can go

17:48back to for that crafting project so yeah and it feels like you're hitting on on like a macro Trend which is just like people don't want digital stuff anymore like they want to do things like quilting they want to do things like crafting they want to do like they want to touch feel and it's like Back to Basics kind of so there's just it feels like there's just like a bunch of old things like that people used to do in the 20s 30s 40s 50s that now you can be like oh wait let's go build something in that space 100% I mean I we we started

18:17we call it low power hour we started doing this like we try to do it daily it doesn't happen but basically it's like no screens is the idea um so it's like we listen to vinyl and like may like got a typewriter maybe I'll write on that and like we just kind of hang out like my girlfriend and I and our dog and just like you know kick it right and I think that that is like you know again part of this macro Trend that's happening like people are trying to do more of this and be have this like dedicated time for like slowness right um so yeah I I think

18:45that there's probably like a ton of businesses in that space you could build as well like selling those types of products um one I saw recently that was super cool was uh it's basically like an LED kind of like a larger screen of whatever the album cover was so it syns up to your Spotify and it like has that like there in your room so like you know when you go to a vinyl listening bar and they like put up that uh like the vinyl that's playing currently it's that same idea but it kind of like creates this like aesthetic within your space um I feel like that's like an kind of a

19:14product that's in this category or you know it's sort of like related that you could you could spin up and like capitalize on this like larger Trend I like it take a sip literally and tell me what's next um I want to talk I want to talk Chrome extensions cuz like I am obsessed with them um so to start have you heard of email extractor go Google email extractor right now this keyword gets like 250,000 searches a month and the top of that page you're going to see this Chrome extension that's literally named email extractor yep and it has 300,000 users and it's just has a free

19:53tier and then has a paid tier I think the paid tier is like10 or $15 right so let's just do some you know envelope math with this like you got 300,000 users say 5% turn into customers that's kind of like an average that we'll see what we could even go down to 1% we'll say 5% we'll do 1% just to kind of hit it so 1% of those you got 30 what is that uh that's 3,000 users paying you $10 a month like that's 30k I think it's doing way more than that like just based off of I own some of these tools like I think he's probably doing around 250 to

20:24300,000 a month with this this thing and like this is one of like many of tools that you could build and all they do is just like extract data from a larger like Place basically so like another great example for this is like a Shopify spy tool right so like what this does is it's for drop shippers to basically see what other like Shopify stores their best sellers are so how this works is Shopify has this like bestseller category that's pre-built into the store most shops don't turn this off because it's you the problem with it is like you want people to be able to use that like

21:04automated category like that that's like a a very traffic to place but what this allows for companies to do is basically like or competitors to do is you can do competitor analysis on these other companies again this this the one that I'm referencing I think it's Shopify DS spy.com probably I would guess does about 50,000 a month in revenue and it's you know a oneperson team they just rank for that keyword so the whole strategy here is like find something related to like data scraping or like some type of like extraction from a web page that they're going on because like most of the time when people think Chrome

21:39extensions they immediately go to like honey or like any of the you know or grammarly these massive tools I'm not talking about that I'm talking about like what is a job to be done that's like super small like you know getting data out of red fin as an example right because they don't have an API and so building a tool that's like that and then you go and you buy like the exact match domain name for that Target keyword you go you build like 30 links to it and you'll get it to rank page one we've like done this already and then that turns into your top of funnel they

22:13sign up you have a free tier then you have some type of usage where it's like bump pricing based off of usage and you put them into an email nurture to get them to convert and again like I have a tool that's in this space that like we I've owned for eight years and like all it does is extract data like from another site and like that is it's paid my rent right so like now scale that up build 20 of these build 50 of these and like with these tools it's not like the product scope is huge so they don't break like the only time it breaks is

22:45like if the website changes and if the website changes it's not a massive thing like you've already got this code built so like if I was a developer and like an engineer and I was trying to figure out okay what's my first product and like how can I like build this portfolio company this is like this is where I would spend all of my time um and again it's like one of these things where like we're we're building like small like I you know I think I have three or four of these now um that are kind of in this space uh but like the goal is like get

23:1250 of these a hundred of these and if they're all doing you know even 10 grand a month like that's a great little like holding company that you just created and it's not crazy technical like this is not a hard lift like he's extra he's looking for like he's basically rexing emails out of website and he's like that is what he's making money off of with with the the email extractor tool so the craziest thing about I I just the craziest thing about the email extractor tool to me is I Googled like on on the actual Chrome Store you can find the address of the guy of the person who

23:45built it so I Google the address and I what comes up is actually a ebike store like electronic bike store based in Madrid and I feel like it's just a bike shop that kind of just stumbled upon this created a small little app th% literally called it email extractor like the most basic of names which by the way worked in their advantage like just call it what it is 100% for small tools call it what it is be as like specific as possible and like what you'll find and again I just like these are these are my favorite businesses because like there's no customer service like there's no like

24:30product scope increase you have like very it's it's very seldom that they break they just run in the background and like cash comes in we get a check every month we don't have to think about it like it's the you know it's the dream this is what every you know everybody that's built card companies like this is the dream like like with you know with the current thing I'm building swell AI like it's a platform like there's so much that comes with that like we have to like it's just the scope of the business is so more so much more complex then yo this thing like it finds emails

25:01on the page that you're currently on and you can download it as a CSV that is its functionality and it's probably made this guy a millionaire this bike shop owner that's in Madrid exactly uh I love it and God bless your soul for doing a platform but it's fun it's actually fun doing what you're like what you're doing is super fun like on the fun scale yeah yeah as a Founder it's super fun and like it's also just like every day I wake up and it's a puzzle we're superly a year and a and so it's trying to figure out where does this fit in like the mind of people like where is

25:36the actual opportunity like we started out in podcasters podcasters have zero money they're the worst people to sell to there's all these companies that are raising money right now for like podcasting apps like all of these tools and I just am laughing in the background because there's just I I know how I know this industry there's no way that you're going to build a billion dollar company in this space like full stop just that's not going to happen so it's like in particular like Jason calanis has invested in like three companies that are like exact competitors of us and we're just laughing because it's like like how many tap bats can you get with

26:09this it's not going to work so where we see more of an opportunity now is like okay can we build the AI content marketing engine because then I can have B2B teams sit on top of us right and that's a way like you know I we're starting to get traction with like people that do webinars because they have these experts come in and they give these talks for like an hour and they're like cool like all right we had like five people attend it what do we do with this now and it's like all right we we can make this like content production workflow for you but again it's like

26:40these things you would never like intellectually an email extractor is and like just as a Founder that's like not a super fun or interesting business like I want to spend most of my mental energy on this more like you know complex thing and then build these other businesses that just are kind of like on autopilot running in the background ground that are way less mental energy like sometimes those are the best businesses right it's like there's days I dream about just like starting a window washing company think I could crush it I think I could like I I think I could build like a $10 million a year window

27:10washing company in like probably three years just like doing like only doing uh like local SEO like it's so easy right now to do local SEO it's the most ridiculous thing so you know uh uh uh all of the uh like locksmith companies are the same companies right if you yeah so if you call if you call like for example I'm in Denver if you call any of the listings that are locksmith Denver it's going to be routed to the same like company it's like the same call center and it's like they all have different names but all they're doing is just owning the entire front page of that

27:44local service right and so then what they do is like homie shows up at your house he's like oh yeah it's in your garage like this is you know $250 right I locked my dog in our car the other day this is like exactly what happened I'm over here and I'm sitting I'm like so I'm like who do you work for and you know this is like who I am I'm like what's how does this function like what does this like and he's like oh yeah I work for this guy like this company and I'm like okay well I called this company he's like oh yeah it's like it's all the

28:08same it's all the same company like this one guy owns it and it's like all almost all of them in the US is like the same family they like all know each other it's like kind of how the patels own motels so anyways I think you could like something that's like a dirt under the fingernails business that's physical the challenge with all this is like it's like it's employee management like my brother's in the medical space and like this this is their biggest like bane of their existence it's just how do I keep employees happy and like how do we get new employees in especially now when

28:38like the average time that an employee spends at one of these locations is like 18 to 24 months so it's it's you know that you're it's it's just super expensive to do that part of the business even though it's like this cash printing like like type of company so yeah quick ad break let me tell you about a business I invested in it's called boring marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI

29:14that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank and Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested in it they're so confident in their approach that they offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com yeah I think it's I think you know the takeaway for me there is just like choose your poison as an entrepreneur

29:53and like there's pros and cons to to all you know everything everything has pros and cons um and that's why I love the holding company model is like pick and choose the stuff that you're going to you know you like you know I think about it it's like turns entrepreneurship into into an all you can eat buffet and it's like do you want some pizza you want some pasta you want maybe you want like some oysters I don't know but like Pi pick um and the thing you know with uh with buffets is you don't want to put everything on you don't want to put oysters with with pizza and you know

30:27steak or it's just too much on one plate you got to go one at a time you know that's a strategy toing all you can eat buffet th% I mean that's like how I'm approaching this stuff right like it's different with the small things because it's like oh I can have an offshore team create a Chrome extension for three grand in like three weeks right but if it's like okay we're building this platform this is a big long-term bet and like for that it's like I'm you know that's where the focus is as soon as it gets to a sustainable place then it's like oh yeah I can go back to the salad

30:56bar and maybe I'm just going to do like you know like all croutons with like dressing right and we'll call it a salad but that like I that won't happen until you can like you have to create stability with these other companies and I think that's the thing that I see a lot of and it depends on your your goals right like my BET right now is like I'm trying to build like a bigger company that can service B2B Enterprise like clients over the long term right it's a 10year bet so that's happening there and then there's all of these other like small things that are occurring but

31:24there's probably a Tipping Point where it's like swell gets to a place where it's like okay cool like it's now it's like you know self- sustaining it's growing consistently we know that how to sell this to Enterprise we know like our goto market and at that point then it's like I can kind of back out of this and let the system and process run itself and focus on that next thing but it's it's always you know this is the challenge with I think every every person that likes to start companies is like you know just shiny A syndrome so like this to me is almost therapy so I

31:52get to put these out there and it's like please for the love of God make these companies and then just tell me that you did so I can like you know entrepreneur ride along and vicariously live for you like that's half of why I I love the like the show pivot Is So Good by the way I I I think it's the best decision that's ever happened like it is the most gangster business move I've seen so far in 2024 like I stand behind this because there's so many entrepreneurs and all they want it's like it's like like like it's junk food for for like people that

32:20want to start businesses you know it's like hearing business ideas that they could go start like why is that podcast what is it it's like side Hustle Basics or something like why is that one of the top entrepreneurship podcasts in the entire world it's because like all he does is just give you ideas like the 200 million people in the US that want to start a business but like don't they're the people that are listening to this it's like oh I could do that oh I could do that and suddenly he has this massive audience that he gets demonetized because of it so yeah dude in entrepreneurship you don't often

32:53make a decision and you're like that was the right decision and this I was like I I made the decision right before I went to sleep I woke up the next day like sweating and just like ready to get out of bed and I was like startup ideas podcast yes that was a good decision 100% 100% And I think again it hits such an awesome breath of people right like when like you could be a funded company like a founder and like this could be your drunk food podcast right it's like you're focusing on like you know building AI tool that does ux design or whatever but you can sit down

33:31and listen to some dude talk about creating a a subscription company for like you know Cricut files right like that and and to you it's like oh like you because half of this I think for people that like to build is like it's just the puzzles like I am uninterested with the operations of the business right like I want to figure out how like I want to figure out all the puzzles I want to write the documentation I want to get people operating on that process and then I never want to think about it or touch it again unless there's like an issue that comes up that I have to solve

34:00right and that's like when we were when I was at R of Health like that was like our hiring criteria like are these people's like are these people puzzle people like in the in the early stage like in the early days of the company it was like are they puzzle people that can document their thing and like are they friendly like if those if those three things were like yes it was a lot like we're like okay we'll hire them like they're going to like help us solve these issues because when you get to scale as a like that there's a way different type of person that that's

34:26that person and then that's like an operations person and I think that that is like it's something that a lot of entrepreneurs don't think about is like that you should you should focus on the thing that you're really good at and it's way way more of a commodity to be a good operations person than it is to be somebody that can like take an idea from non-existent and like Bend reality so that this thing now exists right so focus on that thing that you're good at and then get people behind you that are the Ops piece I mean and there's challenges with that right like how do

34:54you find people that are actually good at Ops I I not saying that this is like some like TurnKey easy thing it's more just they're they're way they're way more common right like just think about how many NBAs that are out there that went you know worked at deoe just like find one of them and tell them to just like don't blow this up like I don't really care like you don't have to be creative like and that's another thing for startup Founders too sorry I'm on a I'm on a tear right now so cut me off at any point but like I saw this happen so

35:20many times where they would like get to like 20 employees and they're like all right it's time to hire like a deoe MBA right I'm like yo you're about to just like screw everything up because first thing they do is they try to turn everything into a system and a process like as soon as they enter in yeah and they're they try to create like here's here's these systems like it like approval processes and checks and balances and [ __ ] and like yo I'm over here and like day by day like I you know I worked on the grow team when we were at rupo like day by day we would

35:48discover things and by the end of the day like we would have a new tactic and strategy that was out in public right and so like our measurement of success and like what we like internally like we built a newsletter internally to like basically tell people what was happening like the the experiments that were happening over in marketing and growth so that we could get Buy in from the organization right because like a lot of the times it's invisible it's like oh we just found this new way like oh if we do a event trigger deeper down in the funnel of like the signup flow and we

36:16send that data back to Google rather than this initial form submission we actually get better quality like lead quality and a higher conversion rate on the people that our salese actually talk to and convinced to use the platform but like you know that's nobody would ever know that it would exist unless you like talk about it and so this is like this other thing that I learned from when you're like working I worked in a marketing agency it was like this like overcommunication of like and also like this like you're marketing to your client right like when you sell ideas to people like you are marketing to them

36:48like where they are now and where they're going to be in the future like that's actually like what an agency is doing and you have to do that same thing when you're an employe and when you do that you get so much leverage right like we even like sat down and like my my friend Kobe who's still there we would just like 10 minutes and just like talk you know here's like everything that kind of happened this week and we do that and we just put it in public in like the internal slack Channel and then oh it creates this Clarity and visibility there's all this movement

37:15that's happening and then there's this like hype that builds around that as well like what's going on in growth what's going on in growth like that type of thing right so I think that that same idea can be applied to any part of an organization like if you're in CX or you're in uh you know like in the sales or or you know any of these other places you can create almost this like internal newsletter within your company that's going to like help create Clarity for everybody else and this is very important especially when you get to that kind of like those those Breaking Point numbers of companies right when

37:44you hit 30 30 employees things start to get weird because you can't know everybody in the organization when you hit 100 employees it's the same deal and then you know it's basically that it's like the law of eight or whatever so it's like when you have two people only have to worry about you and their like the relationship between you two when there's three people like it's like a factorial where it's like increasing with every node that you add to the system and so as you know you can think about this as you scale up it's and and makes sense right like the best companies are good memo writers and

38:12that's it's that same idea but let's let's let's flip the switch a little bit like what if it's just an internal podcast or what if it's a newsletter that and a podcast that's like here's like you know here's the leadership of this or part of the organization and I mean this is actuallya a company lar I was thinking like not a company like you know you every company Ben would benefit from from this like overcommunication understanding what other people are doing like writing key takeaways and Lessons Learned but the problem is everyone is so busy doing their job and everyone's work to their bones but if

38:51there was a company that came in um and imagine every find Friday and you called it like recap right like all hands recap or something and like you just interviewed the heads of growth at that like org and like all of their like you know their direct reports like cool what happened this week and it was just like a you led the interview to uncover the interesting pieces record that I mean you could do this in like Riverside or zoom and then you take that and you just create a transcript have ai list the key insights put like you know do some like light editing and then put that in

39:24public within the slack channel it's like cool here's our weekly like as a CEO like hell yeah I would pay for that I want to know what everybody's doing and what's happening right if you're telling me that I can sit down on like my Saturday morning with my coffee or even my Sunday with my coffee and I can listen to the recap from every order like every P like every or within my organization or my sub org like and it takes me an hour of time to listen through those 10 minutes or even if they're five minute episodes like that would provide so much value to me I I

39:53think you could easily sell that for 5K plus a month like starts that are getting to that that weird point so I I think it can even be like just voice notes like I would you know yeah just send me if it was even a slackbot that was just like oh super yeah yeah just a slackbot that like DMS me or or or teams bot and it's just like hey hey Greg it's you know here's there's there has to be a prompt so would you learn this week one key story whatever prompt so there come you know there's a bank of prompts that change and maybe you can have tot

40:26as the CEO can you can kind of play Puppeteer a bit tailor that today I want you know it was a really tough week this week so like maybe let's do like wins for the week and then yeah yeah everyone gets like how's the morale of your staff right like like we're down 10% that like week over week or something how's everybody feeling and then it's just like okay cool like that bubbles up and you you suddenly get this qualitative feedback and I I I think that this is like actually where AI is the most effective it's like taking unstructured data and structuring it that's when the

40:58magic happens right like I don't care about generative AI from like nothing to something it's way more interest like a head shot Pro where it takes a Hu a person and it like turns them into like these this this this output that I'm looking to get created like or I like with what we're doing at Swell where it's like okay we take a a webinar and we turn it into a blog post that's in like your tone style and voice of your brand that's way more interesting than just like having AI right based off its general knowledge or like having AI you fabricate a person into existence right

41:29so damn I knew we were going to come up with like a $10 million year business on the Fly 100% I think you could do that you should do that you have the you have the reach like how hard is it for you to find operators like like zero to one Founders like I get asked this all the time like where do I like I want to find you know I need a I want to do a a a REV share or a partnership with somebody give them 20% of ifs and like have some type of earnout you know earn in structure like is that like your job is

41:58that basically what you're doing is just like trying to find these people like what is your day-to-day that's actually what I'm curious about it's like kind of like within your holding code like what does that look like well the I'll answer both those questions the first question finding these operators first of all they don't like to be called operators like news flash it's something that I learned because I would call them operators be like bro stop calling me an operator like I'm a I'm a CMO or I'm a you know I've run a a startup CEO or you know I I'm a person I'm not just like

42:31playing with levers yeah that's amazing so that's number one um how hard is it and it's it's it's so hard to find them uh so I'm actually like trying to think I'm kind of working on some ideas that make it easier to find those people similar to how Eric torberg started on Deck um back dude I'm obsessed with that episode by the way I listen to it like on a weekly basis I have some we could we could go down that rabbit hole if you want to I have some ideas in that space that I didn't even include on the dock we already tested some of them like AI

43:05news for specific categories daily thing I want to at the end we'll go through those because I'm just I need to know like I literally need to know um totally but yeah torberg you know right now on De is kind of like a cohort-based uh you know learn to become a product manager you know learn to be a designer but how it started was in the name on De Eric would throw these dinner parties and cocktail parties and brunches where smart people who were working at Google Facebook whatever who were on Deck to do their next thing like they weren't ready to quit their job but they were like the

43:40smartest people at Google the smartest people at Facebook he would just invite them for dinner and super interesting yeah and and he just like his thesis was eventually these people are going to start companies and when they start companies I want to be involved and the alpha is in get and so I think there's probably like what we've been talking about internally is been how do we bring together operators and what is that I think that's hard in a digital space like that's the one thing I'll say about being in a physical location that has high density of like Talent yes is that there's that cross like I even miss SF

44:12like for that reason right it's like you go to dinner with some you know a friend of a friend and they're doing some random thing that was like applicable and useful to the moment that you were in and it was just like this it created this um you know Serendipity it was like a you know it multiplied dip bitty opportunities like being in a talent dense place and uh I don't know how to do that like in a digital I think that some some of what we you know you do right where it's like I build uh you know I do podcasts and I build all these

44:39this media which creates like inbound of those types of people that are interesting like it creates more surface area I so I'd love to your thoughts on this this is how I think about it and talk about it to people is like like when you're a company and you're just starting out and like anybody like even a personal brand like you want to build digital Mass on the internet so that you create more digital gravity so that you get more people in your rotation which over time leads to more people like touching down into your business and then that creates more digital mass and that's like a growth flywheel right um I

45:08think this is actually a better way to think about like funnels funnels I think are broken because that's not actually how people like make purchasing decisions they don't start here and then like work their way down that's a very poor visualization what's actually happening is like they're a comet and they're zooming by your business and if you don't have enough digital Mass they just miss you entirely but the more mass you have they get like trapped in their orbit and then they get like there's moments when they're closer to the planet and like farther away from the planet within that given like rotation but over time they get closer and closer

45:42so that they like basically hit like they touch down right and then every time they touch down like that's a purchasing decision that happens and that makes more mass for your business because now you have more Capital to redeploy into the growth of the company and so like anyways that's just like my I I want to write a book on this and just call it digital gravity because it's like how to build like companies like how to build early stage companies that like nobody knows about because it's it's this idea right it's like anyway like we could talk about this like owned media like this is the future

46:10and this is how you do this is like owned media is this like Leverage point that any company can do like that starting out like I and I've I've done this personally for Brands where it's like no one knows they exist and a year later they're at a conference and they're like oh my God Sarah I listen to your podcast every week like what you guys are doing is unbelievable we love the product and like again like I mean this was in a the one I'm referencing was like in the insurance space like a very traditional industry that's like handshakes and like good old boy type

46:40[ __ ] right and like you basically can break through that when you provide some type of media to that audience that they want to consume and that isn't available and like this is actually a business I want to pitch to you right now so I think that there's a huge opportunity to make podcasts just based off the title of people's like their job titles so make podcasts based off of people's job titles for example head of heads of growth historically they have huge access to Capital because their job is just to grow companies as fast as they can right so if I made a podcast that

47:15every head of growth listen to and like literally just name it the head of growth podcast right and all we you do is you interview heads of growth about what they're seeing on the front lines in their business the challenges they're facing all of that and then you take that and you build an email list that to that entire audience and you send out that podcast on a weekly like basis you have a form at the bottom that's like uh you know want to be on the show like you know click this link to like you know basically like come to you so you get this guest inbound that naturally

47:47happens but the way to monetize is that I think people are doing wrong right now like they're trying to go and sell advertising I think that's a terrible way to do this I think you've convinced me that Community is actually something that people like want in actually a good business model and you then create a school that's the head of growth school like like that paid Community or a [ __ ] or whatever and you put that in the email newsletter and you promote it within the episode and when you think about that person like okay I'm ahead of growth and I can run a credit card you

48:14know up to a thousand dollar without talking to anybody right so if you make that community at $199 a month and then again on a weekly basis you're just like dropping all the knowledge that you've acquired from all the conversation you've had like here's all the Tactical things we're seeing all these other companies doing like you're just interviewing community members on like what's working and what's not you can do it anonymously as well so there's like you know not there's not like this competitiveness between it but like I think that you know there's 16,000 heads of growth in the US with that job title that I can get emails to right now like

48:47if you got even a thousand of them to be on a list that's paying you $199 a month right like that's a quarter of a million a month like that's unbelievable company that's just one of like 20 different head of growth positions you could or head of XYZ positions you could do this for scale that up to Cosmos scale that out up to these other things like I think that's like actually the business model for this is like you're using the podcast as the vehicle for community and it's a perfect channel for it because there's so much trust built into it already right if I sit down and I talk

49:18to people like every week and I put that in front of all these like other people and they listen to that like an hour of me talking with somebody else like there's going to be so much trust built into that relationship so when I tell them hey we have this private community that has all of these other people sharing their strategies and tactics I mean it's a no-brainer of course I'm going to pay for that like that's just Alpha that I just get for that cheap it's so anyways I I'm curious your thoughts there and like what you guys are kind of seeing because I know like

49:45uh that torb is doing something in this world but we've been yeah I mean this that's the future so that's the future the only only word I would change in in that whole rant that you did is instead of calling a community I call it a membership cool so yep membership program or like a yeah so what's the difference between a community and a membership a community is just other people sharing information IRL Events maybe digital events digital there's no exclusivity built into that membership to me is community but it could also be like deals it could be like software it could be just bundling all this value think of think

50:30of it as like here's a group of people and you're bundling a bunch of value where Community is just a piece of it and that's like what and it can still live on school or whatever platform that makes sense for whatever Community it is but I think why everyone would do this is because everyone's trying to level up as head of growth everyone's trying to level up as CMO so if you can just Jam a bunch of value into a membership all that you have to to do to make sure that this works this business model works is you just need to make sure that whatever

51:02you're charging people are getting at least 5x value so so for examp I mean I'm just thinking about yeah just doing a deal with HubSpot right that membership buy like remember buying is that what it's called where you like you blind you buy a block let's say you buy like a a whole cow and you buy it with six people right is that what it is yeah um so that same idea like you could go to HubSpot and be like yo we have a thousand head of growth totally would membership 100% right it's like cool 50% discount for a yearly subscript like a yearly subscription for x amount of

51:33seats and then boom right there like you just got all the value provided to them from that single deal I've been testing this model so I could scale it so I did it myself a lot of things you ask me what I do dayto day I I I don't do like I'll build things on my own a lot of the times to just learn a space or just like get you know from 92% Clarity to % Clarity so for example we launched this thing called Community empire.co which is a paid membership of people building community based businesses that are cash flowing without investors okay so I built it on school

52:10but also you get like $50,000 off of a bunch of deals so like we did deals with a bunch but also it comes with a free school it also comes with all this other stuff and it comes with events and it all these things and then that's when I realized oh my God if this can work for this job job title or this type of person this can work for other other functions as well and and by the way just just to put numbers to that like without even trying like literally without even trying that paid membership is doing $37,000 a month that's insane insane that's

52:45insane have I told you like how I grow podcasts for like B2B or like has Jordan I think I've told Jordan but I don't know if it got bubbled up to okay so my whole strategy is like go like what's your target iccp the way I do this for startups before tell me the story and then I want I want to end with one more idea for for folks I love it let's do it let's do it so um for early stage companies like they've got like an inkling of product Market fit they kind of have this target ICP and they're like we don't know how to get in front of

53:16them or how to Market to them it's like my whole strategy is just this it's like build a podcast specifically for them the customer conversations you're already having distribute it to those people so how do you actually do this so you go and find like all those people's emails on like one of these service providing tools like Apollo or snow or whatever and you take that whole list and you're like cool I've got my toll Target ICP and then what I do is like this is super gray hat but I like grow these podcast newsletters that are all they're doing is promoting the podcast to these people that have that Target

53:51like IB so say it's product managers right and like you're building a tool that helps product managers build like internal tools more effectively so you then go and you interview product managers about their job and all product managers want to hear what other product managers are doing so when you grow this list and like what how we actually grow this is like we add like 200 emails a day to this list and what we'll see is like 50 plus percent open rates and like three to five% click-through rates on these these emails this is a cold email that we landing in people's inboxes and they're 50% opening and like

54:25over 5% clicking right or like over 3% clicking so the subject line is literally like podcast and then it's like whatever the most insightful part like of the of the episode was it's just that that is the subject line and then all the email says is like the newest episode of XYZ podcast is live click this link to like to listen to it it takes them right to the Apple podcast URL and then below that it's like you know maybe a two paragraph summary and like five bullet points and then it's like at the bottom it's like hope you find this educational cont content like valuable link to whoever the founder is

54:58that's hosting the show and then maybe you add like a call to action like six months into this that's at the bottom of like whatever the name of the company is so what so that's one piece of this the second piece is then you run Facebook ads to iOS only devices and you take that same group of people you do a customer match list and you put clips of the episodes in front of them with a link to click the Apple podcasting link now when they click that link it's technically a deep link on iOS devices so because you're targeting iOS devices it opens the Apple podcasting app on their phone

55:31and drops them right into the podcast episode they hit play download so the other thing you can do with that is you can also run ads that are the same thing as this other deep linking uh strategy but it's basically you put like podcast like literally the word podcast colon in front of the RSS feed and again when you're on mobile devices and when you're on Apple devices it prompts the user to open the Apple podcasting app and then there's a popup that says like subscribe right it's literally like a subscri like it's dropping them into like subscribing to the podcast when they subscribe to the podcast they immediately download

56:03that episode when the new the new episode gets dropped but the bigger thing is that built into the iPhone and the Apple podcasting app when you the the shows you're subscribed to they give they do push notifications so you just created a push notification to that like Target customers like mobile device like to their to their phone and then the other thing we layer on top of that is then podcast SEO like why am I obsessed with you naming this to the you know the like business ideas right like it's because if you now go to the Apple podcasting app and you search business ideas who comes up and it is your show

56:38Greg right and so we do that same thing but at a smaller scale so like call it again like using this product manager I call it the product manager you know podcast right again just as as literal as you can be with this and when you combine that all together like we've taken these I'm working with my friend who's in the biotech space like we've taken their show from non existent to like a top 20 Life Sciences podcast in the US in less than 12 months um they now do like 30,000 downloads a month and like they they have a link that's like want you know want you uh want to be on

57:09the show like are you a Founder like of a biotech company like we want you on the show like apply here they get VCS inbounding into their form pitching their portfolio companies to come on this show like this is their ICP is getting warm leaded into them from their investor like that is the what is happening here The Leverage that they just like cultivated within their industry like again this is an early stage company with 15 employees they can now go in and negotiate with massive organizations and they're already doing this with like the Roan gen you know gencs of the world because they have this media arm that they use as The

57:49Leverage point for those relationships impossible otherwise so anyway yeah um it's like something I'm I'm super about and I feel like it's related to this like you could get these what you're talking about where it's like job title to community like in 12 months that company could easily be doing like I I I bet you could get it to 300K a month in like 12 months probably just that using that entire Playbook that we just talked about so you're you're my people man you're you get it you get it give me give us one last idea okay um the one I'm most excited about because I think

58:22it's like a huge opportunity and I also just like I think it it would help the Uber driver right that has it is this thing called play octopus so I don't know if you guys like you everybody's seen this but it's like imagine like a tablet that's on the back of like a headrest um that's in the back of like an Uber uh like when you're you know going somewhere so that tablet they just do like trivia but like if you've ever been in a car like especially in XL with one of these like the whole car just gets like fired up about this like my my

58:50girlfriend loves this right like we'll sit there and we're like coming home from the bar like Thursday beers right and we're just ripping through these it's like there's a high score and this leaderboard and it's this whole thing and then how they make money is they do ads in between the trivia so I'm like again coming home from Thursday beers the other night naturally I'm like chatting up this you know my Uber driver because that's the type of person I am I am that annoying [ __ ] sometimes and I'm like oh where you from blah BL blah and he's like Ethiopia blah BL blah and I

59:15start asking him about the tablet I'm like how much you make off the tablet a month and he's like oh it's nothing like $70 I'm like you only make $70 off of this being in here he's like yes I'm like how many rides a month you do and he throws out some crazy number and I'm like that's insane and then I start asking him I'm like okay why do you keep it if it's like not that problem he's like well it's here already so why would I get rid of it and so and also like it makes the people that ride with me like happier like they become like I have

59:43like better ride like Vibes because this is here so for me it makes it it makes my job better so let's break that down he's getting paid nothing there's no churn and it's a better experience for everybody in the car okay so that company play octopus got bought by T-Mobile in 2022 um if you look up like what the revenues are doing it's right around like that eight to 10 million dollar Mark the ads they're running are just display ads like it's nothing it's nothing so how I would make this company better and how's somebody out there please do this please for the love of God do this is I would go and I'd do

1:00:18this exact same thing I would do the trivia thing but the ads that I would show would be CPA ads with a with a QR code that when the person scanned it and gave their contact information their phone number or their email there's an affiliate commission that happens to the company so to whatever this company company x that you create but also to the Uber driver so that's the incentive for them to switch to have the switching cost so instead of $70 like you can get some of the like I'm just thinking like cpg Brands like a lot of the times like they'll pay like $3 for some these email

1:00:50right like if they're like you know whatever uh some like kosi cereal like that is like that is not uncommon now if you give like 10% of that to this person or even like you know you do a 50/50 share you're going to make so much more money than 8 to1 million a year and I think that this could be run with like a team of like five engineers and like one salesperson that just is like all he does is like get in these groups and tries to sell these people the the the power of this though like the natural natural the natural Network effect that

1:01:21will happen is that all of these drivers or all in these like group groups and so as soon as you know homie from Ethiopia is like yo I'm making an extra $500 a month off of this because I implemented it like every one of the he's going to drop that in this group and every one of those drive you make some type of uh referral program between them all so I just think that that is like you know it's a great product with terrible monetization and I think that there's a better way to monetize that space and make more money both like it's all the all the incentives are align there and

1:01:54all and I think you couldn't do when you know play octopus initially came out right people weren't used to scanning QR codes that wasn't a part of their daily life they're now used to that and so you could basically increase the like the in I don't know what the offers would be it could be local it could be National I'm not sure like that's the hardest part of this is probably like creating the uh whatever that affiliate network is but there's I mean imagine you could just like tap into like CJ or like you know one of these like affiliate networks and look at the the CPA offers that are

1:02:22there and then just like throw those up so yeah that's the the other business that I'm like it's more of a physical thing and it's a higher lift but I excited about it a few a few thoughts so firstly the affiliate offers I'm thinking about the driver like they don't even have to be like I buy this thing and I get a cut like it could be like athletic greens where athletic greens affiliate offer is like you get a share of it monthly for 12 months I believe yep so I think that could be like they would love that um second thing is it could also be like cost per lead not just CPA

1:02:57so it could be like y you know the grocery store pay totally you know two bucks for or dollar or. 75 cents for the right to message you about stuff and it's like scan this QR code to get like something you give them something for free like an ebook a PDF I don't know what you give them but you give them something and then they can contact you so I think like yes I think and then I think your framework around finding good products that have bad monetization is just like a really smart way way of thinking about it because there's other ideas I mean totally and and to piggyback off of

1:03:32what you said on like the cost like the cost per uh like you know cost per lead Etc like what a lot of them do is they then bundle like so like basically like imagine like a Kroger and like um you know a tire shop and uh you know some other type of business they alt together they want that same lead so they'll pay it's not you know $2 they'll pay $6 and they all share that lead and they do some type of initial offer but that list get shared to all of them right and there's a way that like you could like it could be a huge payout right like

1:04:05where it's like it could be 10 bucks per lead that you're generating and if you scale that up to the entire us and I think you could get these tablets like to them like for free too right it's like you just put them in here and like money starts coming in like not $70 like on average the people that drive with this like they make $1,000 a month after six months because there's some type of like you know maybe it's a recurring subscription payout or whatever so yeah I mean I I again I think a huge business is right there easily a $10 million a year I mean it's already A10 million

1:04:34business just improve it it's like make it a $50 million here's a really bad I'm I'm gonna give a really bad we're gonna end on a really bad idea based based on a pivot of your idea a bad idea that makes the world a worst place but probably can print so we take your screens in the back of uber idea except we turn them into casinos so holy God like a Candy Crush oh my God yeah so bedding is becoming you know legal and more I bet you could do it with the betting companies all yeah you just go and do a partnership with them and you you you buy some games or and

1:05:14then you basically and you also do like Greg that's a hundred million dollar your company cuz like I'm just thinking about my my friends like coming home from the bars and they're already lit and you got like oh here's a $100 free and and free B betting credits if you scan this QR code nine times out of 10 they're going to scan that QR code also you know you can do you can do like prediction Market betting so it's like imagine it's like election day and it's like is Biden going to win in an hour and there just a countdown on the screen you're like do

1:05:43you want to place a bet for $ five dollar see you know people would just there you have a captured audience 100% 100% make the world the worst maybe what you do worst plays oh worst place again company will print somebody please go do this so that we can ride along with you but I think if I was going to Market with that like I would focus on the CPA or so I would do it for the like the offers for like FanDuel Etc to begin with and then you could do like what you're talking about after that and like make it even more cool where it's like live with something

1:06:15that's happening but like you could get I think initial monetization with I'm just thinking about it too like how many people go like you everybody takes an Uber to like sports game right like that is like one of the big ways that people get around like that and like music basically like both of those places like you know specifically to sports like that's like a sports betting company's like dream is to have a captured audience that's headed to ball Arena you know to watch the Nuggets play so anyway yeah that's super interesting Cody Schneider this was everything I dreamed it would be and more thank you for coming if people want

1:06:54to hear more learn more about swell and and just get you more in their feed which they should I encourage it where can they do it yeah I'm so I'm most active on Twitter and Linkedin um and uh yeah swell ai.com is the company we're currently building it's an AI content marketing engine uh for B2B companies and yeah I mean you honestly you should just Google my name if I don't come up I'm really bad at my job so uh that that is probably the easiest way to to find me hell yeah man all right well I'll catch you later I appreciate it thanks for having me

1:07:27Greg