How Will Coronavirus Affect Facebook Advertising?

0:00hi guys it's been Heath from lead guru and in this video I'm going to talk about how I think coronavirus is going to affect facebook advertising over the next few months now obviously everyone in every industry is sort of wondering how is coronavirus and the subsequent lock down there taking place gonna affect my business going to affect my industry and I know there's a lot of you out there that'll be running Facebook ad campaigns Instagram campaigns thinking about advertising on Facebook that want to know how is this going to affect what I'm going to do so that's what I'm going to cover in this video before I get into

0:30that could you mention that at the end of this video I'm gonna talking about a couple of free resources that I think you're gonna find very very interesting and gonna be particularly useful during this time something you can you can use during this this time of uncertainty so strongly recommend you stick around to the end of video for those now how is coronavirus can affect facebook advertising so the first thing i need to say is that no one knows 100% because you know this has never happened before facebook advertising has been around that long so it's somewhat unprecedented but I think we can we can make some

1:03fairly educated predictions around what's going to happen now while some industries are just really really going to suffer it really is all negative nothing's gonna happen if you're you know involved in local events if you're involved in the travel industry restaurants something like that yeah you're really going to struggle you're almost certainly not going to be able to advertise over the next few months because you know particularly you're a restaurant in a country that's on lockdown no one's even allowed to come visit and so it's obviously no point of advertising and unfortunately we have some clients in that in those categories they've stopped their advertising which

1:40makes complete sense that sucks for them as businesses it sucks for us as a facebook ads agency but that's just one of the other negative consequences of what's going on right now and obviously you know I do want to be mentioned that Facebook advertising is probably quite a small consideration in the greater scheme of things with everything that's going on but I think as business owners as marketers we need to think about the practicalities of how it does affect our our positions so for those industries yeah Facebook advertising is basically going to be a no-go for the next few months who knows how long that's going to last it's really

2:10unfortunate but that's just the way but other businesses and particularly thinking here ecommerce businesses online businesses so and if you set a software and app any form of online entertainment you know your content based this could be a really good time for you when it comes to Facebook advertising a really profitable time and opportunity to generate a number of customers and probably an opportunity you don't want to miss out on now why is that okay so what do we know we know that because of the virus is going to be all these lock downs so people are going to be stuck at home okay they're going

2:45to be stuck at home they're going to be bored they're going to be spending a lot of time on their phone on their computer on social media communicating with friends and family because you know they're not able to go see meet with a face-to-face so it's gonna be a lot more ad impressions available and because people are bored they're gonna want to buy products they're gonna want to use software they're going to want to do the things they regularly do in life they're gonna want to entertain themselves more than anything so putting ads in front of those people is likely to deliver great results because as I said there's going

3:14to be more ad impressions more people that are going to be spending time on the platform they're going to be bored so you know if you offer a relatively inexpensive ecommerce product fantastic they might want to buy that for something they can use at home alright or you know or enjoy then that might work really really well people are going to be having things delivered more and more as opposed to as opposed to going out and if you offer something a bit more expensive maybe that might be a little bit trickier you know if you are offering you know ecommerce products in the hundreds or thousands of dollars

3:42that might be a little bit tricky because people are going to be guiding their money a bit more but if you offer things in the in the lower price ranges like most ecommerce companies do and particularly software's anything technology-based then people are still going to buy those those sorts of products they're going to be it's gonna be a huge amount demand for them now a lot of people may be worried that there's just gonna be no consumer activity at all in terms of people aren't we buying anything because they're guarding their money they don't know what the future holds and I think for a section of society anyone who does

4:11sort of freelance work who doesn't have a lot of savings and that might be true they might be really guarding their money but I don't think that's gonna be the true for the vast majority of people the vast majority of people are gonna be working for you know large corporations or at least you know businesses that aren't gonna go bust they're going to be able to keep paying their salaries they're gonna be working for government organizations which are obviously still going to be able to maintain salaries and their spending habits aren't likely to change all that much other than obviously they're saving money on all the things they're not

4:37doing so again that gives them more disposable cash to spend on e-commerce products on entertainment on technology-based things that they can use at home so I think it's a good opportunity for for those businesses the other big thing to take into consideration is that as I said all those local businesses are going to stop advertising so all those businesses like restaurants travel local events et cetera et cetera are going to stop advertising on Facebook that reduces the amount of competition on the platform and should decrease the cost of Facebook advertiser so instead of it costing you let's say ten dollars to reach a thousand people it might end up costing you six dollars

5:12to reach 1,000 people that could make a big big difference to the profitability of your Facebook ad campaigns okay so I don't think that everyone should be really concerned right now about their their Facebook advertising particularly if they are ecommerce based if they're technology-based or something like that this could be a fantastic time for you Facebook advertising is going to be cheaper your prospects are on Facebook and Instagram more than ever they're stuck at home they're bored if you can provide them with products entertainment software that you know they want this could be a really good time for you so I would I would keep that in mind

5:50and we're starting to see that difference so with some of our clients we're now starting to see and a decrease in CPMs which is leading to a decrease in cost per purchase obviously there are others that are going the other way like the ones that I mentioned the ones that industries are just really tough right now but there are I think going to be really big winners out of this and if your business fits the bill then that's something you should take advantage on so I've covered sort of e-commerce technology based business the ones that can acquire customers right now what should other businesses be doing in

6:17terms of coaches consultants and b2b service providers companies like myself there's probably going to be a decreased activity in terms of generating new customers people are all and uncertain right now I mean obviously this is changing so fast in two weeks time we might have a much better idea okay sucks right now but this is all going to end by the end of May and therefore people to start planning for the future of cetera cetera what I think you should be doing if you do want to keep active on Facebook Instagram and what are you going to be focusing on personally its audience building as I said same

6:51principles apply people are at home they aren't bored they perhaps haven't got as much work on as usual so they're going to be consuming lots of content so I'm really focusing a lot of the next couple of months on building my audiences producing a lot of content using the omnipresence of content strategy to push that out to my warm audiences because I know my audience consists of a lot of business owners entrepreneurs and marketers that are wanting to get better results on Facebook advertising I think even if they're not advertising on Facebook now now would be a fantastic time for them to consume my content then

7:23to plan for the future for them to prepare Facebook ad campaign so that once this is all done which hopefully won't be too long and they can then push the button and acquire loaded customers and their business can grow people will start once a sort of initial panic is over and people adjust they will start planning and thinking for the future so if you're a coach consultant and anything on along those lines I think this is a great potential time for you to you know to - to almost hit make it make a bit of a land grab in terms of your audience your warm audience and

7:53take the people that already made me follow your stuff and really put a lot of great stuff in front of them in order to to warm them up and I mentioned beginning this video you know it's along these lines that I've got a free resource for you think and be really interested and that's a free webinar called three killer Facebook advertising strategies to double or more your revenue and in this webinar I demonstrate three strategies three different Facebook advertising sales funnels that we use the Facebook Ads agency all the time we've used these with our clients to generate 7 plus figures on multiple occasions sometimes on a monthly basis and I'd really

8:27strongly recommend you go through this webinar and maybe that's the sort of thing that you you do during this coronavirus lockdown is maybe you go ok all that content I haven't had time to get to because things have been too busy maybe it's the perfect time to educate myself and go through this diffuser through some things like this free webinar and maybe it's time for me to build out that sales funnel that I've been meaning to get you to for six months but I just haven't had the time that's just a sort of thing that I'm going to be doing and I'd recommend you guys do as well so the

8:55link to this free webinar will be in the video description it's around 60 70 minutes long I'd strongly recommend you check it out it'll be really really useful even if you don't go and implement the stuff in there depending on your business for a month or two it really does make sense to go through it get access to that training and there's a perfect time to be going through content and educating yourself all these things that we just don't have time for in regular life now's the time to do them now's the time to build out that sales funnel to create that Facebook ad campaign that you know is gonna deliver

9:24great results perhaps not at the moment but in the future so that's what I strongly recommend and yet depending on the type of business you have how is coronavirus going to affect you I've been through it in this video no one knows 100% that's what I guess but really look at the data okay really look at the data if you're an e-commerce business and you're running a Facebook ad campaign monitor it closely if your cost per purchase is great fantastic keep advertising why would you stop provide you don't obviously have supply issues or anything like that why would you stop if that starts to increase check around is that just your campaigns

9:59or is that an industry trend I'll be releasing content about this as it sort of develops and let you know what what we're seeing in terms of our clients campaign so you'll be able to know around that it may be that you need to scale things back but but be responsive to the data likewise if your results really improve if you're used to operating at a twenty dollar cost per purchased northen you're sort of seeing twelve ten dollar cost per purchase and you have the cash to do it why not scare that why not take advantage of this time there's nothing wrong in doing so you're a business

10:27owner you want to maximize your your profitability things like that oh whoa whoa quickly mention about Grindr virus is Facebook have quite rightly banned ads that are obviously trying to take advantage of people's fear so things like any ads for masks and other related things are completely banned don't try and do that that will get your Facebook ad account disabled a lot of these people really are vultures it's not overly you know ethical what they're doing so I just want to quickly mention that in case you get any ideas around or I can quickly get in you know x y&z product by a load of toilet roll

11:00and look to vlog that hi facebook a really cracking down on that so should be careful on that front another thing i want to quickly mention before the end of this video is my free facebook ad mastermind group again just the sort of time to get into content to develop some connections to educate yourself so that you can perform better going forward it's when everything's on on on going at a slower pace on lockdown right now so my free facebook has mastermind group again there'll be another link in the video description and there's over 27,000 members right now fantastic community full of facebook ever does its

11:30it's a bit my group and people are willing to answer questions as hundreds and hundreds of questions past and answered by facebook advertising experts everyday we would love to have you in there please go ahead and get involved I said Lincoln Ximena no description go ahead and click on that Arthur joyed will approve you you can get involved same with that webinar that I mention links in the video description click on that you can watch it right now you can watch it today for free ok so hopefully that video has been useful if it has please leave a comment below please like the video and also subscribe to my

11:58youtube channel if you want to know what is going to be happening to Facebook Instagram advertising with this coronavirus stuff with this corvid 19 virus that is affecting everything and the lockdown I will be releasing regular content from that to keep your dated so please subscribe to the channel and make sure you turn on the little bell notifications so that you notified every time I release a new video as I said all this stuff is them you know if you are advertising on Facebook right now I imagine you've got a lot of uncertainty you probably quite nervous about it I'm gonna do what I can to help and lay your

12:28fears and let you know what's going on so you can make the right decisions okay that's enough for this video thanks a lot guys bye