How to write a book with AI [step-by-step guide]

0:00in a world in a world of commoditized products how do you how do you stand out and become not a product people want to spend money on but a person that people want to spend money on yes exactly and you buy the product because this person has given me so much value in my day-to-day life therefore you're like tipping the Creator's Journey this is the beginning like this packaging where the people are in the packaging is the beginning of a bigger Trend which is they're going to take more and more real estate like the chocolate you see over here like is still 99% of the packaging

0:34and the people is only 2% in the future I'm sure it'll be like 50% the people 50% the chocolate yeah might even be the opposite of what it is now where it might be 90% the people and 10% of chocolate which could be [Music] interesting all right Justin Welsh Mr solo perur you don't do a lot of podcasts and somehow I convince you to take some time from your vacation to come on and jam startup ideas with me and startup ideas for soloer so thanks for coming on yeah of course man Greg it's really good to see you and uh you know I know you swung through my living

1:20area many months ago and we got a chance to bite tee together and so uh here I am ready to uh talk s Bas so you have a few list a few ideas on your list here maybe let's start with the first one because it's something I've been thinking about too you want to you want to hit it yeah so um I've been thinking about especially having grown my following and been approached by some publishing houses uh in the last year or so just like the approach to becoming a published author and I've talked to a bunch of my friends who are creators or entrepreneurs and have followings and

1:59and they have kind of some of them have started the book process others have finished it some are trying to decide whether or not to get into that that process and it feels like um it's really cumbersome and there's a lot of unanswered questions it feels like the negotiation um the advance picking the agent picking the editor and maybe it's because I'm removed from it and I have not been through the process um but it it feels conversome and it feels um a bit scary intimidating and like you might get into something without having all of your questions answered and so I'm thinking and I made a note here

2:39around AI but I'm thinking through that process in general and how do we make that process easier and since I kind of jotted down some of these ideas I actually think people are starting to approach that that problem already I saw the guys from base camp have come out with something called once.com I haven't done a deep dive onto it yet but it seems to be a way in which to get your book out pretty quickly I believe that James clear and Tim Ferris are working on something um as well that seems at least tangentially related to to to that so my big question around that is just

3:12like how do we streamline the process of becoming a published author for folks that don't want to go through the really difficult process of doing so so I think you're talking about write book which is the Jason freed product right yeah yeah yeah maybe it's right book that's right once.com was the product before that I'm confusing the to you're right yeah write book exactly yeah so write book I just pulled it up instantly publish your own books on the web for free no publisher required so this is basically it looks like it's how do you make book publishing as easy as blogging yeah exactly yeah it's under

3:48the once brand here yeah I I like I I use hey.com which is a product from the base camp guys and I love all the Simplicity that they built into their products and like if anyone is going to attack that that model this this doesn't seem to be tied into becoming a you know New York Times best-selling author or getting published under a Big Brand this seems to be a way to sort of instantly publish your own book but I actually think that is just as good an idea as disrupting the traditional you know publishing model like this seems to be faster better easier have less uh

4:22friction for those who want to get started and like do we see a major disruption do people in 10 years not publish with huge publishing houses anymore is everything done through something like a WR book and I don't know there's a part of me that says that that's possible or likely yeah so something I've been thinking a lot about is how do you how do you create an AI powerered book Empire and so it's less about Justin wellsh show Greg Eisenberg wants to create a book and like yeah maybe we work with penguin or we do a on.com but more about how do we how do we create a

5:01hundred books in in a year what would that look like and I've got actually a stepbystep framework for how I would go about and and do it you want to hear it I do yeah I'm very interested and then and then I'll argue whether I think it's a good idea or not but go totally I love it this is perfect and this is this is why I brought you on is because like we can chat ideas and you're you're you're a guy who call me on my stuff so um I appreciate that about you okay so if I wanted okay how to build an AI powered book Empire in 20124 so the

5:39first thing I would do is I'd use Cloe or gp4 I'm actually I'm using uh Cloe just like 99 times more than yeah it's just way better so let's just say use Cloe to brainstorm 100 plus book Concepts based on trending topics then what I'd do is I'd analyze Amazon's best sellers list with the jungle scout app um for Gap identification so are you familiar with jungle Scout I'm not no I'm looking up now yeah so uh a lot of people who are not in e-commerce have never heard of jungle scope but it's basically I think it started off as a I want to say a Chrome

6:17extension um and it allowed uh people to see competitor insights and keyword analysis on different products so you can go on to you know call it a um I don't know teapot and you could see that this teapot used to be priced at $40 and now it's on $30 and they've sold 4,000 of them today so I would use this with with books because I can basically just see like okay what's selling what's not selling what are the trends um and I don't think many people are doing that um then what I'd do is I'd use chat GPT uh or clo to generate detailed book outlines based on some of

7:02these trending uh areas are you with me I have like a million more steps yeah yeah I I am with you I'm just like quick ad break let me tell you about a business I invested in it's called boring marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to

7:43depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested in it they're so confident in their approach that they offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com I I as soon as I hear you kind of going down this like step byep building a book with AI my mind pulls back to this quote and I forget who it's attributed to and it's it's popular so I'm sure someone will will know who said

8:20it but it's something to the effect of I think it was on Twitter like I want I don't want AI to write my books and do my art and like all that wanted to do the dishes and like pick up my room so that I can write books and do art and so like I just wonder from a long-term perspective if everyone's writing a hundred books and by the way I recognize that not everyone's going to do it people always ask me what if everyone was the solo preneur so I get that's it's a stupid question but like if a lot of people are doing that does the art of

8:49like writing a really strong and powerful book with compelling study and like user experience um does that die do do you think about that when you outline this stuff or does like does that just sort of you separate yourself from that as you're thinking through it I think the reality is AI is going to devalue the majority of content period so in a world where it makes it easier to create any sort of content book content video content podcast content tweets posts whatever it's going to be devalued and it's going to be harder for artists let's call them artist people come up with unique perspectives point of views

9:28to to stand above the noise that said once they once they do stand above the noise or they you know they are recognized as unique I think that there's massive amounts of staying power and I think that the top 1% of artists are going to make 100 times more in the next 10 years than they will in the previous because there's going to be such demand for curated experiences but that being said I think that there's a trem there is a gap and an opportunity right now to do some Arbitrage around creating content with AI and automation now that doesn't mean that just it needs to be a book by Justin Welsh it could be

10:09a book by Jane Wells you know and sure and as long as you read the book and you're like wow there's value here then I still think that there's a huge it's I personally am interested in exploring this space yeah it's an interesting like just just to be clear like I think AI is fascinating and I'm also like um not a person who's like oh because I like the creative side of things and because I like you know unique in personal art uh that I somehow don't believe that AI will will overtake those things I do my my big concern around it and not to like cut you off on

10:49your on your book idea but like my big concern around it is you say people are going to become experts or have a very unique point of view and there's going to be staying power around that I think a huge concern that I have is like how right so someone gets a someone gets one one inch into a into a journey that they're really excited about where they have a really unique and meaningful perspective and like you're talking about using jungle Scout to see trends like there's going to be much more complicated software at that point in time someone's going to see that right away and say this person is getting some

11:21form of traction and like before they can get traction and get a leg up and get staying power let's just steal that let's just take that and so I just wonder like how does some go really deep get a ton of traction in an area of expertise and like stand out in a sea of people creating hundreds and hundreds of things based on what that person has already just started I feel I I feel worried about that I I think like I struggle I struggle to Envision a world like that does that make sense yeah it totally makes sense and I'm happy you bring it up because 70% of the people

11:51listening to this are gonna are having the same voice in their head so it's good that you're bringing it up okay let's let's think about the world before the internet or at least early internet like people were probably having a similar conversation around sure that you know okay I'm a print designer and now anyone could create art on Photoshop or Ms paint and it's so much simpler and faster now doesn't that like destroy art um doesn't it make it okay now now there's going to be a thousand times more artists because is you know you don't have to go to the Parson School of Design and you don't have to like buy

12:33canvases you can just like fire up your you know Microsoft 3.1 or whatever it's called it was called and and or Ms Doss or whatever and just like start playing around yeah I think like being a Creator being an artist is going to evolve and there are going to be tools that are going to make it ridiculously easy I.E jungle Scout in 20 in the year 2030 but I still think that if I'm trying to like learn let's just say I want to be I'm really into coffee and you know I was a barista for five years and I wanted to um create content and create a

13:14business around coffee that's not a coffee shop I could still use jungle Scout and learn like what's selling what's not selling and then come up with my own point of views and create a business around it and hopefully yeah you know it is it is a a way more competitive space today you know in in this time than it would be in in the previous but I my point is I think not using the tools is a risk a very big risk huge risk I I I totally agree um I am not anti- AI I don't find it to be a particular particularly fabulous writer at this point in time it's certainly

13:54getting better clo is the best I've seen right like I think chat gbt writes pretty ter I've tested it out on a bunch of different things but like again we're only a few years into this thing like Fast Forward 10 years I think it's going to be tremendously different I think about someone like Jack butcher right who's like like as Internet art and by the way that's only because this is my ecosystem so I might be blind to those who came before him and we creating something similar so I'm I'm speaking within the realm of my my what I know on the internet like when he came out and

14:24started creating art like he got some traction it became oh I can look at that and know that it's something by Jack like I can see his style I know that's a visualized value piece and as we've kind of gone over time like you know you've had maybe five or 10 or 15 or 20 or 25 sort of knockoffs of that you know and it's kind of getting faster and faster and faster and I'm I fear for a world and not to kind of again take this back full circle to like what I worry about but I do feel for for a world or fear for one where a jack butcher gets

14:53traction on one piece and the next day there are 10,000 pieces just like that and it's like how do you stand out in that noise and it's a question worth answering like the the answer is you have to and I just I just wonder what a world full of noise looks like the way you stand out is you are Jack butcher you will always be one step ahead of the competition and no one could compete against Jack butcher in that in that sense only Jack butcher is Jack butcher so today today to today but you know okay if I want to compete with Jack butcher in an AI world what do I do I

15:31study all his previous work MH and I I basically I become Jack butcher's brain but Jack butcher's brain is essentially Jack butcher up into today and previously now Jack butcher could decide to go from black and white to red and yellow um tomorrow and that and then they it does it does become a game content then becomes a game of right cat and M I think that's what that's the trend that is is is beginning yeah I fear for that Trend like I by the way it doesn't mean it's not happening like cares what I who cares what I think emotionally um but I do like wonder what a world like

16:13that feels like I mean it sucks it's I hate that world too by the way just to be clear like I hate it and it's not fun because people like me and you who like put stuff out there and we spend so much time like crafting things and then the next day it gets copied or duplicated it it totally it feels it feels wrong um but the point I you know that's the that's the negative side of this the positive side of this is there there is a ton of opportunity to to be building things in a in totally totally what what's the point of an original thought

16:51if the next day it's duplicated to an infinite degree exactly so like like but I do I do agree there's tons of uh I was just watching a video on someone using perplexity and clo to do like SEO optimized articles and like he was prompting perplexity and Cloe and like couldn't spell and I was like this is what happens like people can't spell like they don't even know how to like do common reading and writing and I'm just like is that a world like do we need to know that anymore I guess not but maybe I'm just like a classical person but like I was just I was very flabbergasted

17:20by that so I'm G to get back to the book steps in a second sorry sorry sorry but before I get back I have to say this little story clo was down yesterday and I noticed clo was down I'll be honest I was trying to like use it for a software project and I wanted some help on it and uh I went on to Twitter and I was like is CLO down and a bunch of people were saying it's down and I saw a Tweet someone said a very well-known entrepreneur I won't tell you who it is but a very well-known entrepreneur says I literally thought I was going to have

17:51a productive morning today and I can't go to work because I don't have Claude that's kind of kind of scary yeah that's what we're moving towards but um it's it's a muscle it's like riding a bicycle like once you stop riding on your own or thinking on your own and you let something else do it for you it atrophies totally now that being said let me tell you how you can use clothes to make1 sorry for uh sorry for getting you off your your your book idea continue so so then you got your outlines so you've used chat gbt or clo to make the outlines used use the uh the outl you

18:28know clo to make the chapter drafts one of the things I would do is I would I would write um you know you know prompt something like pretend I'm the editor and here's the 10 ways in which I write and just give them detailed instructions of how you write and you can train that I could train that based on Justin Welsh I could say like here's a 100 posts that Justin Welsh has done write like Justin Welsh and then bring out um you know Justin generally is a very clear thinker and he Ally never buries the lead uh these are things that you can pull out

19:02and that you can uh put in into Cloe yeah their projects their projects functionality is pretty amazing that is yeah exactly yeah yeah I I I find that the the projects functionality is light years ahead of like chat gpts memory and things like that yeah totally the project functionality in itself is worth the $20 a month oh 100% totally yeah uh then you you can use uh not many people know this but grammarly uh they've got like an AI for well a lot of people know it but I I've been using it a lot recently for just real-time editing and proof reading um you can also use uh Jasper AI for Content

19:42generation and and like if you because you're going to be reading a bunch of these a bunch of these articles that Clo's going to be outputting and you might be like wow this is actually not that good so if you need new ideas you can use something like jasper. a the Hemingway app have you ever used that yeah yeah I use it to make sure that my writing is at a certain grade level for my newsletter or my social content um I know about what my audience likes to consume at so I use it almost almost daily can you talk can you talk about uh how it works and and how you use it yeah

20:16so so basically the one functionality I use inside it is grade level and I want to keep my grade level writing between seventh and eth grade like I've run multiple like a battery of tests against both my newsletter and my LinkedIn content not so much my my like X content because I don't think it matters it's much shorter the brevity is what matters um but I will push that through uh uh Hemingway and I will basically not just the grade level I also look for like sentences that could be more clear clear Clarity and conciseness because that's something that I think I've become known for if I had to like guess uh on social

20:48media is like taking complex ideas and making them very simple and while I think I'm generally pretty good at that there are definitely times when I overwrite when I make when I choose too many words when I make things too complex and so I love Heming way for that and I often realize that when I write I use words that to me seem simple because they've become part of my lexicon from working in startups for 20 years from being around people who are certainly more academic than I am um and so Hemingway helps me kind of bring that down seventh to eighth grade reading level I've written in third fourth fifth

21:22sixth seventh 9th all the way up to 12th and I will look at Impressions I will look at reply rate on my newsletter I'll look at engagement and that 7 to eight for me is just like where where it hits there you go that's that's really helpful to know I actually I should do that I'm and uh but yeah with a book it's also equally uh important so you want to put that content into Hemingway and check uh check the readability and and areas that you can improve there's a tool called then the next thing I do there's a tool called book stat I had never heard of it uh but heard about it

21:58just and you know through the research of this um and the coolest thing it does is like our our buddy sahill Bloom is um launching a book and wouldn't it be cool to see if you know if I was competing against Sahel bloom in terms of his book how many pre-orders a day is he getting um and the trend around that so um it's basically subscription data service and I think you're going to see a lot of these pop up just a lot of these subscription data services in a bunch of different Industries um but it just gives you real-time stats um that'll help you uh change the positioning of

22:37your book title chapters um and and help you around the marketing of it that's really interesting I often wondered if there was a tool like this like um you know just very candidly as I've watched like sahill and Ali abdall launch their books um I mean the consumer or or even their friends um have very little visibility into you know there's there's rah rah around it and like you might assume that it's selling a thousand copies or 5,000 copies a day but um the reality could be very very different um and when someone's not like a New York Times bestseller my question is always like how close were they or like what was the

23:15gap between them you know making and missing the mark and this is a service that it looks like I could kind of figure that out which is really interesting really totally and it's you you actually go on their website and it looks like it's a website from $1 1999 totally I'm like what is this this is crazy um the next thing I would do is uh you have to templatized [Music] you you can use uh I think it's lulu.com they have a AI powered formatting tool so it's it's ready for print print um but you'll also need a cover design so you know could you use AI uh to create

23:57the cover design design yeah you can use Dy 3 or mid Journey I'm starting to feel that a lot of those tools are just like you can tell it's AI generated I don't know totally yeah oh totally yeah it's it's just like I don't know it's it feels like commoditized to me at this point um it's supposed to be new and unique and interesting but like every visual that I see and by the way I'm not an AI artist and most people who use it are not AI artists with the prompts so they're just getting generic output and so everyone's generic output looks exactly the same

24:29um yes you know I'm sure I'm sure if you're a professional you know digital artist who understands AI prompting you can probably make something wonderful but for 99.9% of us that's that's not us exactly so you can use um you can use an agency we have an agency that we built design scientist.com little little plug there um and uh you know or just find someone go to like upwork or or or Fiverr or or whatever whatever your budget fits and and uh get a human to design it nothing wrong with that the the book cover matters like the book cover really really matters it's like one of those things where in YouTube

25:08land they say doesn't even matter what your content is all that matters is your title and thumbnail uh it's very similar in books where the title matters a ton and the and the cover matters a ton yeah a friend of mine is a 12 time New York Times bestselling fiction author writing crime and he's he's in his 80s and he will tell me all the time like he'll have a really creative idea for a book title and he'll run it by me and my wife we're like we like that and then he'll bring it back and be like the publisher is actually going with something much

25:40more simple I'm like oh I don't like that at all he's like yeah but it describes what's inside of the book and I was like right right that makes sense that makes sense it's the same with YouTube right it's like yeah totally it's the same so then I would uh there's also another uh company I I found they're called blurb.com um they also allow you to do layouts so the layout of your book which's cool about blurb.com is they have these templates so you can like go and make a children's book and then they have these like children book templates or photography like let's say you want to create a cooking book you

26:17can you can do like a photography one um so I think that's really cool um and again in our world no one talks about this stuff yeah you've strung together like the most AI Tools in history to do a really cool process like I'm I'm actually um really impressed you know I go about as far as perplexity chat GPT and Cloud um these are all really interesting I feel like my this audience loves like tools so yeah and I feel like you appreciate the stuff too it's just like we're all looking for unfair advantages yeah in some way or another so another thing thing that is really

26:59useful I think is Spotify I think they might have bought this company but they' they they I don't know if they bought it or they incubated it's called find findaway voices.com and uh I'm pretty sure they actually allow you to do an AI n narrator selection for audiobook production wow that's really cool so you don't a huge process that's a huge process yeah it's a huge process and especially if you're if you're Jane Wells and you sound like Justin Welsh you don't want you know you don't want to be going into record you know renting recording studio and and recording for for three days straight sounding sound like you

27:42sound yeah it's it's really interesting as you're as you're going through this like um I mentioned something during the book design part where I said you know 99.9% of us aren't AI artists nor do we understand how to prompt AI to create beautiful art and I may have just answered my previous concern or question where it's like how do you become the next Jack butcher well it's no longer about the stroke of the brush or the the how you move the mouse it's more about prompting like how do you become a world-class prompter which in which in turn the outcome is world class art so I

28:19guess I have to like Focus my brain on thinking about how how the world changes that way and what being great at something looks like and I think it's going to be a lot around prompting it is and you know just this morning I was talking to uh a finance someone on my finance team and and she was like what is this charge here this charge here this charge here and I'm like oh man have I gotten carried away with AI tools and just like premium tools like are we going to spend on one hand I was like scared but then but on the other hand I'm like

28:54listen Maybe I'm spending $5,000 a month on these tools but uh you know you you wouldn't bad an eyelash have paying someone five you know a salary $5,000 a person $5,000 a month right like $60,000 a year so I think that's what's going to happen is these software tools from a percent of your costs are just going to increase versus human beings yeah I was talking to an entrepreneur the other day who were main named was seven figure entrepreneur in the like digital sort of knowledge space and like um has a team who basically takes his uh content and chops it up and creates it you know for

29:36for different social platforms and he's like I'm kind of frustrated because their prices are going up and I was like how are their prices going up like explain that to me like with all the AI tools available right now like the service they provide their prices should be going down or you should be like you should be spending one day next week like designing all of your prompts and if you really want somebody else to write your content for you like the following week you should be able to press a button and do it yourself like uh I can't imagine like service companies for copyrighting right now

30:05like having the gall to raise their prices Maybe I'm Wrong on that but like I don't know I see that going away fast yeah yeah I I I agree I got a couple more tools for you and then and then our book will be launched our Empire will be launched nice um draft to digital number two draft to digital so their tagline we are self-publishing with support self-publishing on your own is kind of daunting I've actually explored this it's daunting even think about how many steps we just we just went through um so draft to digital um is services and tools to help you with the publishing the distribution the

30:53layout and the print on demand paperback so they just give you a little bit support very cool yeah I think this is going to be a huge industry just like getting helping people produce longer form content whether it's AI created or not irrelevant like and getting it to the masses in forms that they're used to I think is going to be just right for like tons of players as you're already showing me right here right I've got tabs open right yeah and and and you can you know what I love about some of these business models like draft to digital is they don't they don't charge you they

31:29just charge 10% of the retail price so they they can tack on a little fee so you would have charged $20 for a book now you charge $22 $2 goes to them um so anywhere anywhere where you can do a pay per performance or paper usage or paper task model I think is is going to be interesting to people like here's a question I have that maybe you haven't thought about or maybe you have and you you'll answer it here in a moment but I've got one two three four five six seven eight nine different tabs open at the moment as you kind of go through this creation like

32:06who becomes the who takes all these Point Solutions and becomes the allinone for this yeah I think that's that's like an interesting question is why do I have to use nine services for for producing one outcome like why can't I use one service for that let me just pull hold on one sec I want to pull up a name of this new app okay so I I first of all I completely agree that it it's overwhelming and what's going to happen is each vertical is going to consolidate and you're actually starting to see this in Mobile too did you see this app that just came out the other

32:41day called hero assistant it's pretty interesting um if you think about our mobile like our our our iPhones let's say we have to open up our calendar we have to open up our weather we have to open up our mail we have to open up instacart reminders they're all separate apps and it's getting overwhelming it's the same issue that it's one of the same issues that you're describing in AI it's like there's too many different Services I mean AI has two problems one is how do you find out about these Services besides listening to the startup ideas podcast and then two and two is uh H how do you how do

33:20you make it a cohesive simple experience and in in Mobile you just have the issue of like you have the App Store so it's easier to find the apps but um what hero is and is really interesting and is getting a lot of people talking is it just brings all those apps calendar weather perplexity instacart reminders into one interface really cool I'm like I'm looking at right now yeah I think that's what's going to happen in AI but not yet because we're still in the soul searching trying to figure out use cases phase yeah this is I think this is this happens in every single every single

33:59problem that I have today in my business is solved by several different point solutions that don't communicate with one another this like the last startup that I helped build was a medical startup that essentially did exactly that took every Point solution a physician used and put it together in one allinone solution sold it at a better price right that's why 200 million in Revenue today um I see that exact same thing coming to everything that a Creator does everything that a writer does everything an entrepreneur does will be like at first first spread out amongst nine to 10 different apps and then put into one and I think that's

34:33like how do you become either one of those 10 or the one yeah that is like a really big idea that you're sharing which is how do you be the node in all these different Industries and someone listening you know it doesn't need you don't need to pick a a node in like publishing which might be overwhelming but you can pick a node that's like in a sub niche um and still be that and it's and and those businesses have huge sticking power and are are great to create can I give you an example of something that I've been thinking about recently um so as a Creator across multiple

35:13platforms like let's think about my workflow on a regular basis so everything that I do starts with a tweet right like I might try and think of something interesting or useful to say on on X right um I throw those out there because a short feedback window so you know you you get feedback in 10 minutes you know whether this thing's going to go well or go poorly once you once you push it out there um since I'm pushing stuff out there on a consistent basis I have a lot of pieces of content that I can choose to use in different ways oftentimes what I'll do is screenshot

35:44that add some context it's a LinkedIn post right do that a couple times a day figure out which one works the best I can take that same screenshot same context move it over to Instagram copy the Tweet bring it over to threads like there's just a million ways to sort of organize this stuff that in and of itself is one problem that needs to be solved because like going back and forth between different notion tabs different publishing tools becomes very conversant and confusing then add to the fact that inside of every Discovery platform I want to bring my audience to my website have them do a

36:15deeper dive on learning about me and what it is what problem it is that I solve um so every piece of content has to have a relevant piece of deeper long form content that is related to it so I can drive someone naturally in the next call to my website so hey you want to learn more about this or want to go deeper on this go check out this article go go check out this newsletter I have a repository of newsletters and articles it's not easy for me to find which one is most relevant and therefore make it the call to action so like that's another problem that should be solved

36:43with one click of a button I use cloud projects for that but today Cloud projects doesn't talk to tweet hunter or tap Leo or any of the publishing tools that I use then I want to meet smart interesting people who I can start to network with on social media I do that on platform I do that on LinkedIn I do that on X I do that on Instagram that doesn't exist in the publishing tools it doesn't exist in CLA so like there are these disparate problems um that I have to solve through all these different tools and I'm thinking to myself like why not one tool why can't I do this

37:14inside of one app and why don't I build that why wouldn't you build it I would yeah I mean it's it's something that I'm very interested in building um I figure you know if I solve my own problems I'll probably solve a thousand other people's problems totally but you're you're not actively building it today right it's just an idea potentially I love it I love it say less my friend this is a big idea I I you know I also have the same issue which is um even though I use less tools than that um in content I still feel like I'm going from place to place and I'm

37:56getting basically like content wh Whiplash that's how I feel same why can't I focus on writing one good idea like even if I don't want to use AI for that and I just want to write myself like because I like to write but once I write one good idea why can't I hit one button and just be like go all the places you're supposed to go and do all the things you're supposed to do that's I I just want to be the creative like I don't want to figure out how to stitch together all this different stuff just like let's build that that automation now right for fun and hit the button and

38:31everything works that's that's the world that I Envision AI being fun in in less uh taking over creativity I guess yeah and there's there's you know this could be really big like we often forget but who's a billion doll company even on the Indie hacker side like I just had TBO from tweet Hunter on he sold it for $10 million so um there's a lot of demand for Creator tools and um if if you can build this efficiently uh I yeah I think people would pay for it and and very candidly this is my opinion by the way like I can't I don't have data to back this up

39:11but I think I can in a in a weird way which is like I use Tapo and tweet Hunter and I like TBO and I think his team builds really good products um but in a way in a way many of the products that are on the market today and it's not just in the Creator space or publishing space um are not too dissimilar from one another uh they are becoming more and more commoditized and I think what is most important is if somebody uses it and so what I'm seeing is like the companies that are standing out in the publishing space like a tweet hunter or a Tapo have the big creators

39:50behind it the big creators use it the big creators talk about it they sponsor the big creators newsletters they're in front of the big creators audiences and like you might look at that in another tool and they might at first glance look relatively similar but if you know that I use it or sahill uses it or you use it you're just more inclined to use it as well and so I think for someone like myself how do I leverage how do I use that Advantage uh you know as I'm thinking about both solving my own problem and building something that isn't commoditized and then combining it

40:21with um you know a brand and and a person who who's known for creating content those are things that are kind of circulating in my mind at the moment so what you're kind of saying is it's similar to like the Mr Beast chocolate Feasta BS it's like why are you buying a Feasta BS over hery joab bar it's like oh no I Mr Beast is my guy I love him I want I want to show you something real quick I just off camera right before I came on I had this thing called a midday Square have you seen this product I've not so it's it's cool packaging

40:54functional yeah so if you're not watching on this YouTube um YouTube by the way if you're not watching on YouTube just go to YouTube and subscribe and comment and like do those things but here it is the midday Square cookie dough flavor and you when you when you pull it into the other side what do you see oh three faces who are these three people they've been actually building this company this is Jake uh this is Jake Nick and Leslie they're the three co-founders they've got like plus thousand followers and they've been building this business in public the highs the lows uh Creator Le company and

41:34you buy the product because I mean the product's great but it it's also because you want to it's almost like a tip you're like tipping the Creator's Journey you're like this person has given me so much value in my day-to-day life therefore three bucks for the choco bar dude totally I I actually think like I buy from a lot of creators just as a tip yes like there there are Creator friends of mine who creat something that I absolutely have zero interest in I'm consuming and like when it comes out I'll buy it because like you know if I read a hundred of your tweets and a

42:07thousand of your posts and I read your newsletter every week like the least that I can do it's for small businesses least I can do is give you a tip so when your product comes out I will buy it 100% And I think a lot of people operate that way some people don't but a lot of people do I think most people operate that way that's fair even subconsciously subconsciously some people opposite yeah some people are completely the opposite yeah yeah but I I I appreciate you sharing that because I think that's I think that's big in the future is like in a world in a world of commoditized

42:39products how do you how do you stand out and become not a product people want to spend money on but a person that people want to spend money on yes exactly and I think you're this is the beginning like this packaging where the people are in the packaging is the beginning of a bigger trend which is they're going to take more and more real estate like the chocolate you see over here like is still 99% of the packaging and the people is only 2% in the future I'm sure it'll be like 50% the people 50% the chocolate yeah might even be the opposite of what it is now where it

43:14might be 90% of people and 10% of chocolate which could be yeah you'll be like why am I eating oops I hope I'm not eating like a leg right now cool I like that that's cool I'm have to look for that product or at least follow their story I not familiar with that cool um Justin this has been great uh didn't think we'd go here but we this has been fun and got my my creative juices are flowing how you feeling feeling good man I didn't expect to go there either um uh you had way more um tactical information on on the book stuff so I I think your audience

43:53can someone will run with that um I think what I hope that people take away from this is like a lot of the stuff that we talked about in just solving your own problems I think a big part of startup ideas at least in the future is going to be being cognizant enough to pause when you actually have a problem like I I go through problems all the time day after day after day the same problem and it actually takes me like weeks and sometimes months to pause and be like why haven't I solved this like what's a much because we're so busy and we're so heads down that that becomes a

44:29problem and I think um a lot of folks if they can make themselves stop and think through those things we we'll start to see ideas flowing in much faster than they normally do amen if people uh people want to support Justin Welsh and find you on the internet where where could they go they can go to Justin welch. me that's Justin wl. me uh they can follow me on X or LinkedIn and uh that's about it they can subscribe to my newsletter this Saturday solo preneur send out one newsletter every Saturday morning 4 minutes or less 220,000 solo preneur subscribe they can and will cool great great chatting with

45:08you man good seeing you my man later see you [Music]