Claude ha cambiado las redes sociales para siempre

Juan Pe Navarro | IA y Automatización· 22 min· 3,909 words· 18 min read· English (United States) ·Watch on YouTube

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0:01It’s no mystery that Clue is completely changing how we humans use social media. I’m using it myself to create this type of content you see on screen and receive hundreds of comments on my posts, which brings me many followers and therefore many clients. I have developed a Clue kit that I’m going to give you in this video so you can also automate all your social media posting and not only gain more reach and followers, but also, of course, more clients. And what’s more, this is a service that can be sold to other companies today. Let’s get to it. My recommendation for creating social media content today, and what I do, is

0:44the following. Content is 100%human when it comes to video creation. Editing is simple when it’s video too , and Clue can do it right now. In the following minutes, you will discover the step-by-step process. And when we can make content created 100%with artificial intelligence is only when it comes to carousels, and it is key to understand this. So, the social media structure I recommend today, in case you are someone who wants to dedicate yourself to the world of technology and artificial intelligence and wants to start activating your social networks —which is also valuable content, and I want that to be clear in this video —is: you must have a personal

1:28Instagram account where you post who you are, literally, personal things, what you think, what you believe, what you do, who you travel with, who your family is; well, basically, as much of your personal life as you want to expose. Don’t expose everything, obviously, and always keep your life more private and personal. Don't be the typical person who exposes everything on social media, but it is true that you must show who you are: who Juampe is. In fact, if you go to the Juampe.disual account on Instagram, you will realize who Juampe is. Do you want to know me better? That is the place: Juampe.disual on Instagram. Then we

2:01have YouTube, where you must post what you know how to do. Look, my own YouTube channel is full of technical tutorials. Do you want to know what Jupe knows how to do and what he does for a living? You have it on his YouTube. What do you do on a professional level? You are going to post this on LinkedIn. In fact, if you come to my account, to my LinkedIn profile, you will realize that it is exactly what I post, what things I do on a professional level, and also what my reflections are. And then we have something super important, which is our technical Instagram account. We also

2:38post what we know here, but instead of long-form content like on YouTube, it's short-form content. And what you should post on this account, besides this technical short-form content, are carousels, which is what will allow you to create the kit I've prepared: super professional carousels so you can post on social media. And I'm telling you, you can use it both for your own personal brand and also to sell it as a service. And we are also going to automate content publishing. But how are we going to do it? To do this, you must understand the following map. With Clot we are going to create, modify, or store content and we are going to

3:16connect via MCP to the tool Blotato, which is currently the best tool for automating social media content publishing. And both my team at Divisual and I have been using it for several years. This is what will automatically publish content to different social networks officially and natively. Furthermore, Blotato also allows us to automate CTAs. Meaning, when someone comments on a reel or a carousel, instead of using ManyChat and paying a fortune for leads, in Blotato we can create the automation directly to send the free resource to the people who comment on our reels. Remember that this is a very good strategy to capture attention, to post valuable content on

4:09social media, especially on Instagram, in this way that you will discover in this video. Telling them that if they want to know more, they should comment with a word, whatever, any word, and send them a free resource. In this way, you can start an initial conversation with your potential client. Let's get started. Look at how easily I've structured it, because in the description of this video I've left a page I created where I explain exactly what type of carousels, what step-by-step we are going to follow, exactly what it is you are going to create; in short, you have absolutely everything public directly, you don't have to register for anything, you just

4:46enter and there you have absolutely everything. And this is really made up of five steps. We are going to first, the first thing we are going to do is create an account on Blotato. You will go directly to this link, I am also leaving it in the first line of the description of this video. Remember that Blotato will allow us to automate content publishing. It will also allow us to automate those comments to send resources via direct message, and it will be the Glot kit you'll download later that will automatically create all your carousels. In other words, after watching this video, you'll have a complete system for content creation

5:24and publishing on any social network. Okay, just click on start free here, create a free account with Blotato, and let's go inside. I'm now inside Blotato with my account, and the only thing I'm going to do is go to settings. Why am I going to the settings? Because remember , the second step is connecting your social media accounts, which I've also linked on the website in the description. Connect your accounts with Blotato; I mean, we go to Blotato, and here, look at how easy it is, I want to connect my juampe Instagram account. To Blotato. I'll perform the connection and we'll continue. It's important that you grant all permissions here. Click

6:09allow. If you have your Instagram account open on the computer where you're making the connection, it will simply take you to this page to switch to a professional account. If not, it will ask you to log in. Just enter your email and password directly on Instagram and that's it. If you don't have a professional account, as I told you, it will say, "Hey, to use these automated systems, you simply need to switch to a professional account." In

6:31this case, I'm going to switch mine. I'll select creator account, next. And here we'll review the controls, simplified messaging, and what we basically get when we create or switch to a creator account. In this case, the creator will be...I don't think there's ...this changes regularly and I don't think there's anything related to...I don't think there's anything. So what we're going to do is select the digital creator option. This is simply the one I think fits best because there's nothing related to development, AI outreach, or anything like that. I'll just click switch to professional account. Your Instagram creator account is ready. I'll click done and it will

7:13automatically redirect us back to Blotato, and that's it. We now have the Juanpe AI account connected here. This means that as soon as I connect Blotato with Cloud, Clot can publish content automatically. I just tell Claude, " Publish," and it will publish the video for me. And if Claude also creates the content for me, which is what you're going to learn next, well, you can imagine how crazy that is. The next thing we are going to do is download the Claude kit. It’s very easy; we’re just going to go to download kit, click the button, and it will take you to this Google Drive. In this

7:46Google Drive, right-click and download the carousels kit. Once you have it on your desktop, you must unzip it because it is a .zip file. Simply right-click and unzip it. And this is how you should end up with a folder directly on your desktop that says 09 carousel kit. Once we have it, all we're going to do is open our Claude account, open the Claude desktop application, which I assume if you're watching this video and watch my content on YouTube

8:13regularly, you've already done. Download the Claude application. Once you have downloaded it, we come to Claude Code, which you have right here at the top right. Actually, I'm going to lower the image a little bit. There it is. Just when you open your account, register, and so on in Claude, we’re going to click here, okay, on Claude Code. And once we are in Claude Code, the process will be very simple. Notice that we are working locally. I am going to select the folder and I am going to click on open folder. Once I am in open folder, I will come to the desktop and I will select 09 carousel kit. I'll

8:46click open, I'll click trust the workspace, and that's it. All I have to do is tell Claude hello. Look, automatic mode is now the default permission mode for Claude. Perfect. We have this right down here, which I hope you can see on the screen. Right here. I'm going to move it a little bit

9:04higher. You can see it there, right? Automatic mode, right at the bottom of the screen. Okay, so now it's telling us, actually, I think I'm going to make it a tiny bit smaller so everything is seen perfectly. There it is. Even a tiny bit smaller. There it is. Great. Okay, it says run. Well, basically it already says, "Hello, welcome to the carousel factory kit." It's the first time this has been opened on this computer, so I'll explain it in six lines. One, and it explains exactly the kit you'll use for Instagram, LinkedIn context, and so on. "Basically, we're going to type slash setup now. Notice here it tells us," Hey, Blotato is

9:37optional, it's only needed if you want to publish or schedule from here. Without it, the carousel comes out the same and you upload it yourself. "It also has the Highfield configuration, which is optional, but only if you want the video cover to be a video, or rather, for the carousel covers to be in video format instead of photo format . Totally optional. What it's giving us here as optional, which is obviously more than mandatory, is Blotato, it's for publishing content. So, we're just going to type/setup, send it, and it will automatically start configuring the whole kit. It says step one, the connection. If I'm responding to the

10:10model, it's already talking. The kit uses the model you have in Claude Code, there's nothing to configure. Note, I'll check if Node.js is installed, which is something practically necessary to use almost anything. All of this while you talk to Claude, mind you, in the desktop application, selecting the Claude Code option. You'll be able to talk and uh install everything. Actually, well, look now, this is the uh default design, which you can also change; you can tell

10:41Claude to make you a different design. Look, I confirm the cover turned out well, meaning the actual test is done. And now step number five, Blotato. Blotato is the service that publishes; notice that the Claude Code kit itself will make the Claude-Blotato connection . And do you remember why we wanted to connect Claude with Blotato? Let's recall that very quickly. Why do I want

11:06to connect Claude with Blotato via MCP? Because Blotato will be in charge of publishing all the content on social media. And also, which we'll see later, inside Blotato we'll be able to create the automation. Here I'm going to say uh okay, perfect. Well, here it actually tells me the free trial doesn't include the connection and generating the active key, the current plan. Okay, if you don't have an

11:28account and want one, perfect, great. So I'll tell it fine, I already have a Blotato account because we created it before, so now it's going to execute the connection. It says," Perfect, I'm creating the file where your key lives, which only the scripts read, blah, blah , blah. We'll wait 2 minutes and then continue. And now it's asking me for the Blotato API key. This is simple to extract. We come directly to Blotato, here we are in settings. Let's go to API, API key, and we'll click copy API key. We've got it copied. And we're going to click right here. Come on, it's telling us to paste it into the

12:06file, in the local environment, in the .env file. Don't paste it directly here because I am a language model. This is dangerous. Also keep in mind that when you talk to a language model that you have, eh, one that isn't local—in this case, I'm working on a local project, but the language model is an Anthropic model, it's not installed locally. At the end of the day, the keys will travel to Anthropic's servers and then they'll be saved if I paste it directly here in the chat. Meaning, if I paste the API key here in the chat, the API travels to Anthropic's servers, and then from Anthropic's servers to my

12:39computer and is saved locally. If I tell it to do so—in this case, we're not going to do it that way for security reasons; I always recommend you do it yourself. In this case, the kit is already prepared to tell you, hey, do things safely. And it says, open the file list and paste your

12:54Blotato key right after Blotato API. Notice that right here we have Blotato API key. We're going to copy and paste it directly there, we'll click save. We have it saved, let's close it and tell it we're done. Once we tell it we're done, it will execute the cloud connection with Blotato. Later, it will ask us for our branding, what type of carousel we want to create. We're going to create everything from scratch, and

13:20you'll see what an interesting result. Step number six, HeyGen. It's totally optional, in case we want to make carousels with video, okay? To do video generation. In this case, I'm going to say I want carousels with only photos, okay? HeyGen won't be needed. If you want me to create a video also talking about how to generate content or animate or even edit videos with HeyGen and publish them with Blotato as we are doing in this video, just leave me a comment and I'll consider it. And here it starts with the questions. It's asking me, "Hey, what's your name or what's the name of your agency?""Are you going to make carousels for your

14:02own brand or for clients?" I'm going to tell it, I'll do...we're going to dictate it directly. I'm going to make carousels for my own personal brand, Jupe. And now it will ask me all the relevant questions about branding and such. And this is the final result. It has made a few different ones for me. I have been iterating a bit with it. I told it exactly what style I wanted. Uh , well, it's the same thing you have to do, tell it, "Look, I like this color, I don't like this, I want you to make it about this specific topic." In this case, I told it, I want these to be

14:36carousels to share five really interesting GitHub repositories. And literally the only thing I told it was to publish it to my Instagram. Once Clot is connected to Blotato and we have the carousel created, all that's left is, "Hey, post it to Instagram," and that's it, nothing else is needed. Obviously, it will create the copy too, and I gave it a couple of instructions for the copy, for the text that goes below the post. Let's head over to Instagram and see if it actually published it. The content is already posted, and by the way, this is a new Instagram account I've opened just to

15:12share short content about technology. Juanpe. I'll leave it in the video description, and if you want to follow me, you'll be welcome in this new community. And look, you can also see this carousel, which is the one I just prepared. Notice that not only does it have the copy itself, but it has also commented on its own post. There is already a comment. "Comment the word ' repo' and you'll receive the links to the five repos and the full video via DM." Nice. And now, look, if I scroll

15:50through and swipe, I have all the... well, all the...the entire carousel, okay? The whole carousel. If you want to try it out to see if the automation works, which by the way we haven't created yet, you can go to the description of this video now, enter, and test the automation by commenting the word "repo," and you'll also get those five GitHub repositories that are always so useful. To create the automation, we're going to head back to Blotato. In the left menu, we're going to select Automations, and in Automations, we'll click "New automation" at the top left. We are going to select the account, in this case it will be this one here, and I'm

16:28going to say comment the word repo so I can identify it. Okay? What is this automation? Look at how easy Blotato makes it. Honestly, I am super happy with Blotato. I've been using it, I tell you, for quite a while, almost 2 years now, and I really love it, and they are moving in a very, very positive direction. Okay? So, when someone—this is the trigger— comments, that is the case, or on a specific post, which is this one right here, look, the post already appears here, since I have Blotato connected to the account, obviously, it appears directly. And it says, "And the comment has the word repo," which I'll write

17:03like this, so if you comment anything else, it won't work. I'll put it in uppercase, and I'll put it like this, repo too. And I'm also going to add " rep" and "reop" because some people type fast and don't—and write something else instead of "repo," so that it catches them too. It's important, I'm going to say, "Hey, are you following me or not?" This is a check to see if the person follows us, which in content automation is super important. So, I'm just going to tell them, uh, I'll say "hi" and I'll tell them "follow me now and I'll send it to you immediately." This is the message

17:42that appears in case the person doesn't follow us. Blotato automatically checks if the person follows you on Instagram or not. And here I'm going to put "I already follow you." This would be a button, a button that appears. Now, anyway, let's test it, "I already follow you." Now we are going to test the automation right here in this video , although I tell you that if you go to the post itself, you will also be able to try it and verify—redundancy aside —if this works well. We can even ask for their email. I'm not going to ask for it. This is for lead generation, okay? To capture the lead directly. You

18:10can set it up, "Hey, give me your email and I'll send it to you by email.""You can also do that, or give me your email and I'll send it." And that way you capture an email. Well, it's a good way to capture leads. In this case, I'm not going to do it. And in the message here , I'm going to say great, button one, let's call it view repos, just like that, and the link to the resource, which in this case is a Google Drive link that I'll attach. Once the document is attached, I'll just click publish. Also, notice here afterwards, okay? Right down here. Okay, I'm going

18:42to scroll up so everything is visible. It appears after the automation runs, uh, it sends a call to a webhook. This, well, this is a bit more advanced, but basically if we activate it, look, it will send us a webhook with the email and whether they follow you or not. This email isn't something Blotato scrapes from Instagram, but if you've previously asked for the email here, you can, if you ask for the email here, you can create an automation with Cloud , with N8N, or whatever, to send the resource directly by email, and for that, you use this webhook. It's really easy, and if you keep iterating with

19:21the Cloud Code kit I gave you, you can configure this too. Alright, I'm on Instagram now with a different account, and I'll come here to comments, and we'll leave a comment, which will be just repo, the word repo. I'll click send, and automatically, I should receive a direct message. And look, right here it says, "Hi, thank you so much for your interest in the five repos." I only send it to people who follow me. In this case, I don't follow the person with this account, so I'm going to go—look, yes, I'm following

19:51them right now. I just clicked follow. I'm going to say, "Hey, I'm following you now." And now it should send me the resource. Let's see. I don't think it will take very long, but there it is. Great. Here are the five free repos for you. I'll click view repositories, and automatically here it sends me the

20:09Google Doc we configured in Blotato. Right here. One thing that would be really interesting is if you could configure an automatic reply to that comment from Blotato. I mean, commenting back when someone comments repo, so you automatically leave a comment, "Hey, thanks a lot, you have it in your direct messages now." This is something I’ve missed from Blotato , but the tool is undoubtedly very powerful because it not only allows us to automate content publishing, but also automate sending resources via direct message. Look at how powerful it is to use the cloud tool with other tools, creating an ecosystem of tools to, in this case, create and position

20:54ourselves on social media. Remember that if you like this type of content, you can subscribe to the channel, leave a like, and turn on the notification bell, which is very important and very interesting. And if you really want to see how to monetize all these skills by becoming an artificial intelligence consultant, I'll be leaving it right here. A recommended video will pop up for you to go watch it right now and really learn how to generate income with all of this. I'm Juanpe Navarro, founder of Divisual Project, an agency and academy for Artificial Intelligence , cybersecurity, and Marketing, and it has been a pleasure to contribute my

21:31bit to your knowledge. Ciao. Ciao.

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