Gemini 4 Argon: AI Marketing, 3D Printing and SaaS

0:00I've used Gemini for Argon non-stop for the last seven days and I had to come on and share what I found. You know, most people are going to use Argon just like every other AI, but there are three specific problems where if you just point Argon to it, it can help you build a real business and no one on the internet is talking about it and no one's telling you how to do it. I'm going to tell you. By the end of this episode, you're going to know how to use Argon three ways. The first is Vibe Marketing. how to use Argon to get customers to your startup. I truly

0:31believe it's the best AI for writing right now and I'm going to show you how to set it up to write just like you and all the skills and everything. Second, we're going to talk about VI manufacturing. Argon is really good at helping you design personalized physical products. I'm going to show you exactly how to do it, all the CAD files and everything. And third, how can you use Argon to point it at legacy SAS products that people are still paying for and just build a better version? I'm going to show you that. I'm going to give away some real sauce around a technique for actually getting customers there. I'm

1:04going to walk you through how I would do it. And I want to give a quick thanks to Google for sponsoring today's episode and giving me early access to Argon. Everything you're about to see, I actually built and these are all my personal opinions. And if you stick around to the end, I'll show you six hacks to get way more out of Gemini 4 Argon than most people will figure out for months. So, let's get into it and

1:26I'll see you at the end.

1:36Okay, things to know about Google Argon. What is it amazing at? Well, it's amazing at marketing with AI. So, that's important. We need a tool that actually brings you customers. I'm going to show you how to do that and where it's good at it. It's good at physical AI, aka VI manufacturing. So, how do you take STL files and send it to Bamboo and 3D print it? I'm going to show you how to do that on demand using Argon. And it's good at complex engineering. So, I think that you can point it at, you know, very legacy SAS products, add your own spin to it, uh, pick a niche, go even nicher,

2:15and it could rebuild it relatively quickly. And it's it's this isn't vibecoded software. It actually it it is tested. It feels really good. Um, and I've just been so impressed with how you can actually point to complex engineering. I will I want to get this out of the way. Anti-gravity is not my favorite harness. Um, I think that Google has some catching up to do with anti-gravity. And the more I played with it, the more I was missing some of the other harnesses. Now, you could still use uh Argon in your cursor or in other harnesses, open code and stuff like that. Um, I just wish that anti-gravity

2:54uh would catch up and I think it will catch up. And I think that, you know, one one reason I think people should actually pay attention to Argon is Google has so much data and they're making so much progress and now they're at the frontier level in terms of a model. So let's talk about marketing with AI. I first want to talk about a

3:15website me and my team built uh in 2021. This website took 40,000 hours to build. and it's a a website that was built uh for my holding company and it just has all the different buildings for all our different companies. Here you see LCA, our design agency, Boring Marketing, um which is our marketing with agents

3:37company, careers, all this stuff, right? I can't tell you how much money this costs, but I can tell you that, you know, the business has probably brought in more than $40 million of revenue. Um, and a large part of it has to do with this has to do with this website. And people always tell us how good their website is. I asked Argon to recreate the website. Um, or actually I just said, "Hey, I want a website um like

4:05this, but can you make it better?" Basically, and it created this, and it's first of all, beautiful. I actually gave it the inspiration for uh I was like, make it more Mandrean style. Mandrean the artist. And I think it did such a a good job, you know, when I compare it versus the one that probably cost us $200,000 to build. I mean, yes, this is really nice, but it's it's it's sad in the sense that there's no cars, there's no movement. Um, and the web, the internet has moved, right? And you want things that are more, you know, that you can interact with. And you can see here

4:44there's this like world passport. um when you, you know, click on the different buildings, uh there's some sounds and like it it gifies going checking out all the different buildings, which what you want people to do when you want to go to their their website, right? Um and I just think uh there's all these like fun little games and things that you can do. Look, shoot

5:07a three-pointer. Uh boom, boom, boom. This is crazy. It is crazy that you're able to create this. Um, and when I say marketing with AI or VI marketing, what I mean by this is why are you creating a normal website in an arggon age? You know, it it doesn't make sense anymore, right? Um, cuz you want to stand out. Um, and if you could, you know, how do you stand out? Well, the limit isn't the model anymore. The limit is now the imagination. Because when you have a model this good this with an engine this good then uh you can create stuff like this. Now my first prompt

5:49looked like this. So and I first was like hey make a better version of layout studio.st studio and made this and I think we can all agree that this is pretty brutal. This is really brutal. you know, it got the concept, but it really felt like me, you know, when Mark Zuckerberg like announced the metaverse and it was like that that like Zuck in in 3D and like everyone made fun of him. Um, we'll put

6:18that photo up there. It felt like that. Um, and I think the question and the big delta in this whole AI era is like how do you how do you go from this all the way to this, right? What is the way to do that? And one thing I learned about Argon specifically is it needs good references for good creative. I don't believe that you can get great creative out of Argon unless you give it references. So it actually in in some ways it's kind of great cuz you don't want to outsource all your creative thinking to AI because then you end up creating stuff that doesn't really stand

7:01out. I think this has the power to it, but you do need to like, you know, give it give it that uh those references. Initially, it created like all these, you know, way too many buildings and the buildings were everywhere and I was just like it's too much stuff and you just have to like have the creative eye to be like it's too much stuff. Um, another another example was like the initial version it felt like Robloxy like it didn't feel premium and we weren't there yet. All that to say is this this was a success and one of the reasons why frankly I don't update this website is

7:40it's really hard to update. It takes a lot of time, energy and stuff like that. Whereas this now I can just use Argon to to to update it. I saw a really cool example of someone using Argon. Justine Mo uh Justine Moore A16Z said, "I asked Gemini 4 Argon for an interactive museum of Apple computers and didn't provide any images or data. It scraped archival Mac photos, wrote a tool to clean the images, pulled 50 years of specs, and built a 3D coverflow with UI that morphs to match the decade you're in. So, when

8:15you look at this, look how good this is. Um, there's just so much opportunity to whatever it is you're building, not to build something basic. And that's what I mean by marketing with AI is that this would would have cost you thousands and thousands of dollars before, but now you just, you know, you can just go and create this. Um, and this is the sort of thing that goes viral on Twitter, it goes viral on Tik Tok, it goes viral on Instagram. Um, and then you can decide, by the way, what what business you want to create on top of this if you don't already have a business, right? You can

8:53be like, "Oh, you know, I want to go and I've got this audience now of people into Apple products. Well, what could I sell those people? Is it services? Is it uh memorabilia?" And we'll talk about at the uh we'll talk about physical AI and what are the things that, you know, you can do later with Argon there. But um I think that's a really one big thing I learned that I wanted to share with you with with you all. The second thing I I I learned and is Argon is really good at writing. So it's extremely good at it. And I'm going to let you in on a little tip here. How

9:34to make Argon an incredible writer in one step. So we say, I want you to research everything about how I write. This is what I wrote. My name is Greg Eisenberg. I write on X. I do email newsletters, how I speak on YouTube, everything about me. I want you to internalize all that stuff into a skill. Once you've done that, I'm going to test you on it. I'm going to give you a topic and I want you to write an essay on it and we'll see how you do. And what it does is um it uh basically creates the skills and what I should have done is

10:02actually asked it to do slash sub aents um to send sub aents to go and do that. So you can just go slash sub aents on um on on on uh anti-gravity to go and do that. Um but what it does is it created a skill package. So it created a skill MD file with the core voice operating system, sentence rhythm rules, mental models, the structure I uses. It created a voice and lexicon MD like signature vocabulary things I've coined. Um, and it's just it's got all this stuff about me, which is crazy. Verbatim samples and templates MD. Um, plus all the structural templates. This is something

10:44that if I, you know, I was hiring like a head of content, they would be able to do. And they did it per perfectly. It internalized exactly how I how I write and speak. And this is just so cool because I find that one thing that AI isn't that good at is writing, you know, and in it's crazy because it's so good at other things, but I don't know why it hasn't been such a good writer. And Argon to me at this point is probably

11:15the best frontier model for writing. If you look here, I basically said, "Write me a post on marketing engineers." And it wrote me a post and it was amazing. It was like, you know, exactly. It was, it was actually crazy because it was exactly how I would write the old world versus the new world, you know, talking about micro products instead of lead PDF lead magnets, things that I've said in the past. Tweet size landing pages. You know, I have this belief that launch your landing page initially not more than 280 characters

11:45and stuff like it had all this stuff. Now, if you don't have content online about you like me, just literally upload it to your anti-gravity and have it learn about you. Like, you've written stuff before, right? So, you can have it do this. I really like this 955 rule. AI does the plumbing, humans bring the taste. And what's really cool is it even signed off I signed off my newsletter at gregregisberg.com with be wellgreg and it had that. So, if I like if I hired someone to write this newsletter, I would have been like 9.2 on 10 probably, I would have been stoked. I would have

12:24been like telling my co-founder, "Hey, you're not going to believe this writer I I found." And so, I think that, you know, from a VI marketing perspective, marketing with AI perspective, you know, using this to write more um should be on your list of things to do. I don't know what you're using to write if you're just doing just humans um or if you're doing some you know mix of Astra or you know Opus. Um but in terms of what I'm seeing uh as a writer as someone you know who who puts out a lot of content there uh this is definitely something that I think is is quite good. Let's

13:03move on to physical AI. Now, a lot of you have been asking me about VI manufacturing. You know, I had this tweet that went viral around VI manufacturing and how you this is the age to actually go and create these files called STL files, send them to 3D printers, and build businesses around customized physical products. But how can you do it? Well, I'll today I'm going to show you how Argon is actually amazing at it. I actually asked Argon to

13:32build me this VI manufacturing studio. So this is a big idea here I hope I hope people take. So my belief is that you could be able to customize physical products. I think it's going to be a bigger bigger and bigger thing. I think the idea is there's millions of Shopify stores, right? What if you could embed this widget that allows people to actually customize products on Shopify stores and they could buy it for, you know, I don't know, $39, right? So you have here you can see how long it's going to take um to how how much it's going to cost for the weight. How much

14:11is bamboo print time is going to be? Uh, and by the way, if you don't know what bamboo is, it's a 3D printer. I think it's a Chinese company, what suggested retail would be. Uh, one printer overnight, you know, that takes 8 hours for four units. Um, I think this idea around uh basically embedding physical AI customizers on Shopify is an extremely huge idea. Um, now you might be asking, okay, like what what would you actually create? Well, you know, think about let's talk about the um

14:48I don't know your uh snowboard company. I know Toby from Shopify started with a snowboard company. It was his first Shopify store. Maybe you create, you know, famous hills, famous mountains, and you allow people to customize it. Um, maybe you create, you know, fa famous uh snowboarders and allow people to customize it. Maybe you can put your own uh face and and your own body in there

15:15and you allow people to customize it. When people customize things, they feel more attachment to it. And gifts in general, by the way, physical gifts and these niche cues, I just see seeing more and more of a thing. And you know, one example here is an espresso porta porto pora filter station. Um, you know, I would pay for this. And you can see the demand signal. It goes through Reddits, goes through our the subreddit r/espresso who spend $2500 on machines and gladly

15:49pay $49 for custom PA filter stations. Just makes total sense. And uh I think this is like a big business. Uh Argon nailed this. You can see here you know it it went initially I asked it to to create a wireframe, show the layers and then show the CAD. Like when I see this it's almost like an undescribable magical feeling that you're able to create this and there are

16:19so few people doing physical AI. Um so uh worth playing with. Uh, and I was uh, impressed with how well Argon succeeded here. One of the cool things you can do is see this export ready to print STL file. Well, that STL file can send to your Bamboo printer if you own it. If you don't own one, you can do SLAN 3D print ondemand API. So, I think a lot of people are going to be like, "Oh, I don't want to own like 20 3D

16:52printers in my house or my office. Okay, don't just use an API and and have it print there. You you literally all you have to do is aggregate demand, come up with an idea that folks are going to resonate with, but you know your niche better than other anyone else, right? So you have that insight and then you go into Argon and you basically say like I basically was like hey just build this embedible Shopify widget um to so I can show people. It was literally a one prompt and then start testing it. See if your audience likes it. Uh get feedback what what do they wish you know you can

17:36have. But I think this idea around niche SKUs physical AI it's just getting started. how I would actually like get to work on this. So, you have Argon build the product customizer. You embed in your store. So, the customer picks like a size, a color, you have a live 3D preview so they can see what's going on. The customer pays on Shopify. I just start with Shopify. They're the number one, right? Um, of course, you could do it in the future in other places. You check the custom print file. So, you've tested size limits and then you print and ship the product. So, it could be

18:12your printer or a partner uh or a partner. By the way, you can also just sell this as a service to other Shopifies. So, you can actually just set up a business like here's a business idea for you. Like just go and do this for other companies. um h you know you go to them and say like I could help build more fandom for your audience by having physical product so it's on their desk they see it every day it's when they walk into their homes they see it you know greeting them and they're going to be thinking of your brand and you're going to make 50% margin 40% margin 70%

18:52margin depending on how you price it is that something you'd be interested in and maybe split the margin with them make it a no-brainer offer these things that you can now do. So the third way I want to talk about where Argon really excels is building SAS products. So boring SAS products. Now I already hear the comment section. People are going to say, "Well, Greg, SAS is dead. What is

19:17the point?" Well, I take a deep breath for that one because I see that on X all the time. People saying SAS is dead. AI can do SAS. Therefore, you know, it's it's it's over. Those are indie hackers selling to indie hackers, but the vast majority of uh people uh are fine to pay for software that

19:40helps their make their lives easier. Now, here's the way I would approach building a SAS product and I think it's different from what how other people are talking about it and then I'll show you how argon goes and does it. So, first go and find a recurring ideally boring problem. You can find these problems on

20:03g2.com. Capterrade idea browser something I built by the way has a it's free literally free to sign up to get a daily idea. Um and then from there I would go and build a very focused problem. Sorry I would build a a very focused product. um you know, you can you can be looking on G2 and these other places um even Reddit to go and see what are people complaining about and then obviously put that into your product to make something better. There's so many legacy pieces of software that are just, you know, they're legacy. They're old. They haven't been updated in so long. So there's an opportunity now to rebuild

20:44something that really fits the needs of people that maybe is actually a little bit more niche uh in a good way, right? Um and then you go and make a useful free tool. Now, a lot of people are go out when they they think about building SAS, they think, "Oh, I'm going to go and build something, charge $50 a month,

21:06and I'm going to get 10,000 customers." I understand why that's the approach, but I actually think that getting a free tool out there is such a good way to get it in front of likely buyers. Then make your second or third or fourth tool paid and just try to think about what's one tool that can go and attract a lot of people. And then from there, you can go and essentially create a product studio around that ICP. and your your studio could be powered by Argon because Argon has become such a good way to actually build software that actually works. And when I say that is we've all vibecoded

21:45stuff, but when it comes down to deployment, it hasn't been good or it hasn't been secure. And for my testing, anti-gravity has done quite a good job um of that. So, I'll give you an example. I gave uh I gave anti-gravity uh this prompt. Build a working web app for a commercial cleaning company that turns site visits notes into a reviewed price proposal. This is this is a focus replacement for quoting spreadsheet. The main experience should be creating a quote and then you give it uh customer complaints, source links, anonymize workflow here. Um and if they don't have it, you you know here this would be your

22:25G2, this would be your idea browser. Um, but if you don't have it, you can actually just say go and find it and it should be able to find something. Um, and then uh find and inspect the project, explain your implementation plan briefly, then build it using the existing stack where possible. Then you

22:43just you just write it all out clearly. Um, you say don't deploy it, send proposals or anything and then give an honest list of remains unfinished. This format is the format for building these micro SASes that helps get you uh you know in the door with a lot of these companies. When you look at what what was built um let me pull it up actually. It's basically these like interactive margin uh calculators. When you look at what was built I mean again this is not the most beautiful thing. Um, and that's like I said, if you want to get beauty out of argon, you really need to give it

23:27references and you got to work with it to get it to that point. It has the capacity to do it. It just it for whatever reason in my experience hasn't gotten it on prompt one. But where it nails it on prompt one is on the engineering and all these little details that uh you can see here uh it does such a good job at. I mean, I'm not going to bore you with all the boring, you know, parts of this particular workflow, but this format, um, in terms of, you know, these quotes and stuff like that, uh, I think is is a big idea. Um, one that

24:08could I can see people doing. And if you're going and you're competing against someone that charges money for this and then all of a sudden you're like, "Hey, this is free." Like, no one talks about that. No one talks that there's thousands of these like boring SAS products that charge money then now you can go and sell it for free literally zero dollars. In the past, I would be scared about, you know, vibe coding something, but we've reached this point with Frontier AI that you can build something like this. And it it works and it it it it's probably even better than what the legacy products

24:50have. So, the question becomes then, what do you do when you when you sell a free a paid thing for free? Once you've built the trust, eventually you sell them something. So, totally uh was impressed with how Argon performed here and uh happily surprised. So, having played with Argon for about a week, I found out that there's six techniques

25:18worth using to get the most out of it. Uh this isn't going to be rocket science to to people use AI a lot, but I will I will say it's going to help. So the first is plan slash plan um just agree on what to build before it starts changing files. So like for example with my late checkout.studio you know example I should have used plan mode. If I would have used plan mode it would have been a lot better. My first version would have been a lot better. Um the second is sub aents. You can do slash uh slash sub aents that splits independent jobs. So research and and

25:55checks can run in parallel. So the example I gave around the marketing agents uh creating the different skill files for writing better like in sub aents I would have got better output um and it would have been less prompting and stuff like that. So uh sub agents um you might as well use it um and it's basically this concept that you know you're you're not giving uh a task to one thing and it has to go and fig you know go into multiple different directions. um you're just basically saying, "Hey, you you're delegating. It's just literally delegating to different agents to do different things." Slash goal. Um one of

26:34the reasons why the lay checkout studio ended up becoming really good um was uh I did slash goal uh through, you know, halfway through it, I was like, "All right, slash goal, make this, you know, make it amazing." I gave it a reference image and yes it it does take more tokens but uh I noticed that the output is a lot better. Uh so for me is definitely worth it and you have to think you have to think about like the value for you you know like think about how much you know we made so so many tens of millions of dollars from that website an extra several dollars in

27:15tokens is worth it. um if if that's even what it cost. Um slash browser, you can actually have it open the app and test the actual user journey. How cool is that? Um good thing to know. Uh number five/ear so you can turn your corrections into re reusable project rules or skill. You might as well do that. Um, so you know, you're going to have things that you're going to mess up on and uh you're going to want to like have a better system, more skills, more project rules. You're only going to get better output. So, you might as well use learn. And the last thing is initially I was on medium. I

27:57turned it up to high. Um, high has been my my uh my my base on on this. Like I've been enjoying using high. I do find the outputs just a lot better in general. Um, and you know, so I would say use high like personally like as the default. Um, but start on medium so you

28:20understand like how to use the thing. Um, these are just like six six techniques how to get the most out of argon. Um, the biggest one for me being plan, sub sub aents, goal. I mean they're all kind of big so they're I mean this is why I put them in here. These are some of the biggest ways to get the most out of Argon. So, there you

28:40have it, folks. Gemini 4 Argon is out. Some of the things you can do. I think we're entering this new era of Frontier model where these these models are just getting so darn good at doing complex problems. I was impressed. Um, I will say I was using Google AI Ultra, which is $100 a month. uh that gets you full access to anti-gravity app and the CLI and the up to 1 million output tokens. And thanks again for Google for hooking that up. The 1999 Google AI Pro membership does not include the anti-gravity app and CLI or Google AI Studio Access. You don't get the 1 million output tokens. So that's just

29:31more for like text generation or web search little task. But if you're looking to build the Ultra is what you're going to want. Uh and what can I say? I I you know I I think I'll end with you know the the limit is really your imagination. Um, and the hardest part sometimes is just coming up with the ideas, finding the references, getting

29:58the inspiration. Um, and finding a niche or ICP that you're you're going to fall in love with. I always say marry the marry the niche. Uh, date the product. You can always like try different products, but you're going to want to love the niche to serve them. Um, had a lot of fun playing with Argon. interested to see what if there'll be updates to

30:24anti-gravity. Um, hope that gets better soon and and I'm excited to see what happens in Argon uh or Gemini 4.1. So, let me know what you think down below. I read every single comment. Thank you uh for for coming along this journey with me. Um I'm here to serve you. I'm rooting for you and I can't wait to see what you