Savannah Sanchez Shares Her TOP 43 Ad Hooks for Apps and Services

0:01hey everybody it's Savannah Sanchez here from the social Savannah today I am so excited to be talking about the best ads with no physical product so let's get right into it great so for you for some of you who may not know me my name is Savannah I work with a team of 40 creators and 10 editors that I've personally trained over the last 5 years to create top performing ad content for some of the top brands on meta and Tik Tok and today I'm very excited because I'm going be going through the ad Hooks and formats that have specifically worked well for apps and service based

0:40businesses now we all know filming engaging ads when you don't have a physical product can be difficult but my goal is that you'll come away with some examples today that will enable you to create some top performing engaging ads with no products needed so all the examples I'm going to be showing today are all ones that I have developed Ved uh on my team all righty let's get into it so the first example I want to show you is this before and after skit where essentially we talk about how their lives were not as great before the service of bumble for dating service but one thing to pay specific attention to

1:22is the sound choice so we created a custom sound where at the beginning it's screaming it's scary music and at the end it resolves itself so I'm going to play that so you can hear [Music] it and here's another example with the same sound [Music] awesome so the perfect the purpose of this is to show how your life was not as great before using your app or service and then how it improved once you started using it and so the last example on the screen right now I'm just showing that you can also do this without stitching together music you can also just show pointing at text on the screen

2:33about how your life improved once you started using the app like we did here for Mumble of her now she's found genuine connections and then ending with the CTA of downloading the app now this format is very top performing among a lot of my clients it's called the self skit whenever I'm starting with a new client this is one of the formats that I like to do as one of the first things that we execute so as you can see in the first example we did it as a FaceTime of her FaceTiming herself with a different outfit on and talking about how the app has improved

3:10her life in the second one we set it up to where we filmed the same Creator but in a different outfit sitting across the room and then editing it together as if she's having a conversation with herself and she's asking herself about oh this app does this and this it actually doesn't do this and it improved your life how and dating app that doesn't suck yep so this one is a very great format test and then on the far right we have another example of this of showing the same Creator different outfits but doing the self skit with yourself and then okay I have to download this what

3:45is it called Bumble and then you can even do the overlay of the app on top to make it even more engaging now this one is a slideshow format so you don't always have to do videos when advertising apps and services is one thing that I've tested for clients is creating these slideshows so rating things that bubble has done for my dating life and then going through helped me feel empowered 10 out of 10 help me make genuine connections 12 out of 10 so this is a very easy format to do but it's very eye-catching and works really well on meta and Tik Tok next we have success stories so

4:25whenever you're advertising an app or service you want to tell people what is the end result of using your app and service so if you can find b-roll of people looking happy in this instance or advertising a dating app so showing them on dates out on adventures and telling people what their life can be like once they use your app or service success stories are always great and people always want to see how other people have benefited from the app or service next we have the classic walk and talk so essentially the Creator is walking and talking about why she likes the app for service uh maybe talking

5:05about some commment objections like oh I used to not like dating apps cuz this and this but it's actually not as scary as you might think but now that I've tried it it's great and you will like it too and this format works really well because it looks like an organic Tik Tok or Instagram story it doesn't look like an ad it looks like an influencer just picked up her phone and started talking to her camera on her stories so it's a very engaging format and one that I would definitely recommend testing next we have the man on the street interview so we set it up with

5:38the Creator interviewing her friend about a horror story of her going out with her guy and then she introduces the app as a potential solution to her dating woes so we love doing man on the street interviews it's a very engaging format uh we coordinated it with two creators uh so that we could give them the talking points and scripts for it so we're not just interviewing random people on the street we're creating this uh pre-fabricated environment as you can see from a lot of my ad examples we use a lot of the same creators each week across a lot of my clients that way I

6:12can train my close-knit team of creators on how to make the best content and we use them week over week the next format to share with you all is the Whiteboard format so buying a whiteboard is probably the best $10 investment I've ever made in terms of buying things on Amazon for my business we use the Whiteboard all the time for filming especially when filming an appid service it's really engaging to show a graph or write down the main value propositions as well as emphasize specific words you can cross out words like you can see in our example we have just found so many uses for the

6:52Whiteboard and it's a great way to keep people engaged especially when you don't have a physical product just talking to the camera is great but mixing it in with physically writing can help make your ad that much more thumbs stopping next we have the notes app so this is great because it looks very organic on the first one we're actually showing her ticking off things from her Notes app and showing that she's reaching her goals using this service in the middle ad you can see that we start the ad with writing down your dreams of becoming IG famous can be a real reality and writing it in her Notes app with the

7:32green screen format on top and then lastly an ad we did for n we're showing adding different things to a checklist in N for your weight loss goals and then to make it that much more engaging we added some ugc at the bottom just to make the ad a bit more interesting which is something you can test with this Notes app format next we have the paper flip so this is great if you want to advertise an offer like for the first one we're saying you're getting your 100 nights free looking for struggling sleepers I think this format can apply for so many different services and it's very thumb

8:12stopping people definitely stop to watch to see all the pieces of paper say they want to see the Creator get through all the different options so would highly recommend testing this one it's so easy to set up to all we needed was a printer and a Creator to stand on the street and flip through the pieces of paper there's no talking or any other elements needed so this is a very easy one to do but has a very high payoff next we have the interesting writing hook so I'm always trying to think about what are some unique ways we can get our main value propositions across and we always try to figure out

8:52how we can write either in sand write with food uh do something interesting with writing like we mentioned write on the Whiteboard write on a mirror so in this case we wrote on the cake how to make your Instagram famous and then we go into the normal ugc ad of showing a lot of girls being happy once they used the service to grow their Instagram following I also wanted to show you some specific examples for a client Alma therapy so for this one we actually put the Post-it notes on top of the computer screen to call out certain value props so this is a great way to look more

9:32eye-catching especially if if your product is kind of boring like it's just a website you can add elements like putting the Post-it note on top just to make it more interesting than just filming a computer because that would be pretty dull and as you can see we always add the text overlays on top so that it's easy to watch with or without sound on this next format is all around saving you money so I'm about to save you a lot of money on therapy costs so it's always great to start the ad with a bit of a cliffhanger we have her pointing above the text and then we go into the

10:04benefits of the service and then b roll of her looking happy now that she's used the service and how it's improved her life the next and last format is the myth versus truth so you can say a common myth about your industry myth you have to settle for a therapist who's not the right fit truth Elma can help you find the great therapist and then showing the green screen format over the website having the Creator talk to the camera and explaining the different value prop positions in a 30second ad next we have the Tik Tock comment response so this is a classic ad format it's one I use across both services and

10:46products because it honestly just works so well starting the ad in the first 3 seconds with the Creator talking to the camera and having that organic Tik Tok comment overlay just looks incredibly native to the feed and definitely stops the scroll next we have some examples from affordable health plans so this is for all of you out there that are running lead generation ads the first hook to test is reasons to visit X so we did reasons to visit affordable healthplans.com we put the text we put the website overlay on the hook so that you can see what the website looks like showing the Creator go on the computer

11:28filling out the form form and then showing some b-roll of the Creator looking happy now that they have affordable health insurance so this is a really great format to test another great format to test especially for lead generation is about saving money so everyone always wants to know money-saving hacks which is why in the hook of the ad we actually showed her throwing money at us throwing money in the trash to get that eye-catching thumb stopping effect in the first few seconds and then we talk about how the service helps her save money on health insurance and lastly we have here's the secrets so here's a secret to getting Affordable

12:09Health Care people always want Hax tips and secrets to save money and then having the green screen over the website makes it very engaging and relatable so as you can tell from all these examples all of them feature real humans in the ad talking to the camera about their experience and a testimonial style and then overlaying that with elements from the website or the app next we have some examples from my client zapier so the first one is a skit of your current self versus your future self so you could be a little bit exaggerated you can addess yourself up as the character as his future self with

12:48the cool glasses he's all relaxed now that he's discovered zappier and then comparing it to his old self where he's pulling out his hair and he's so frustrated so in these skits it's always great to be a little bit more more dramatic to get the message across the same thing for the second format you versus a friend so showing your friend looking all cool and happy that they've tried this product or service versus you before you discovered this service you were pulling your hair out and all stressed so you can apply this across so many different Services showing how you were before you discovered the service

13:21versus showing how you are now that you've discovered it and how that it's improved your life and lastly we have the classic green screen we've used scen screen elements in many of the ad examples that I've showed today because it just works so well especially if you're having to show the website or an app having that green screen overlay will keep it that much more engaging instead of just showing screen recordings you're having a face over it as well so we will usually have the Creator try to film in front of a pretty neutral background like a white background like here so it's easy to crop him out and put him on the

13:57website next we have have some examples from jackpocket lottery so the first one is answering FAQ so this is a really great one to do for retargeting ads if you are advertising a service so you can answer some common objections and questions that people have about your service we also integrated the Tik Tok comment overlay as the question to make it that much more engaging like what happens if I win and have that as the overlay so you could even mix and match Styles you can do answering FAQs mixed in with Tik Tok overlay the next one is POV you found an easy convenient way to

14:32find uh Mega Millions lottery tickets and as you can see we are a little bit exaggerated with her reactions she's all happy and excited so you want to show very emotional responses to using the product or the service and then we show the app screenshots to show how easy it is to use the app and the last one is problem solution the problem wanting an easier way to order a lottery ticket the solution having the Creator point with the green screen format showing the app as the solution lastly this is a great hook to test if you are searching for this then you need to try this so as you can see

15:11in all these examples we say if you're searching for this then you need to try this uh if if you keep procrastinating then you need to try this app or for this one if you're searching for how to get a lottery ticket then you need to try this app so essentially you're just answering the question that your customer has they're trying to figure out how to improve their life in some way how to obtain a service or an app that's going to help them and you are saying if you if you're looking for this then we have the solution for you alrighty I hope you enjoyed this

15:47presentation thanks so much I really like dima's question so we'll start there if you had to choose one only one of any of these examples which one would you pick for Auto insurance if you were trying to do ads for auto insurance H I would choose the self skit example that's one of the ones I showed in the beginning where the model is wearing two different outfits so I think you can do a really interesting skit there of like oh I'm so tired of overpaying for auto insurance or dang like I just wrecked my car how am I going to pay for this and showing like

16:22uh the Creator dressed One Way versus another and showing her feuture self of oh we don't stress about this anymore we got auto insurance from X Y and Z so I think that would be a really effective format I agree I think the audio insurance industry especially in the states at least has a reputation for leaning into comedy in their advertisements so I think the door is wide open to do some some humorous skits um and shout out to the motion research team for finding out in our creative trends that uh the comedy comeback is a trend that is really making its way in 2025 so um all right next question let's

16:58see how many iterations or revisions do you typically go through Savannah with your ugc creator team you said you work with about 40 every week which is like crazy I don't know how you manage that but yeah give us an idea of iterations revisions and maybe you could tell us also about like your process of working with all those creators definitely so typically when I'm making an ad I like to do at least two variations so that we can test two different hooks against each other but for some clients we're doing as many as like 12 iterations per week of using the same base footage but just chopping up

17:33the different scenes using different hooks using different text treatments so the sky is really limit in terms of how many iterations you can make it all depends on a client's scale so if you're only spending like $50,000 on Facebook ads a month maybe you only need two or four variations to test each week to combat creative fatigue and to get new variations into your add account where brands that are spell spending millions of dollars a month on ads spend ads are burning through really fast that's where they may need like 10 15 different iterations a week just to keep the algorithm Fed so it's all a component of ads spend uh and

18:16for revisions I usually will send clients the first draft and then they'll have a chance to give me any revisions that they want in the ad and then I get those done in the next few days and then they're ready to launch the ads I love that I think people might Overlook and overestimate they're like I got to do iterations I heard you're supposed to do it and it's like well what's your budget because let's be honest if you're you know the Ridge and you're spending you know a ton of money on your ads yeah you you need to keep that algorithm Fed so I think that's an

18:46important distinction to make um let's see the next question in here how do you brief creators where did it go how do you brief creators to get content back that doesn't sound overly scripted thank you Alicia great question for sure well I think the first step is finding great creators that's why I've been working with the same group of creators some for years now the same creators I'm working with every single week so that I can train them on here's exactly how you should say this you need this type of lighting you need to say it this way so I've taken a more like internal team approach to creators

19:24so that I can train them up and have them deliver exactly what I need so so it's first finding people who can speak to the camera in an authentic and genuine way not look like they're just reading a script so typically actors and actresses are the best place to go for this because they're used to talking on camera and portraying different emotions uh sometimes if you're working with like an influencer they're not used to doing script reads and can come off a bit robotic so finding someone with acting experience is number one and then I like to give all of the creators talking points in terms of uh the Top Value

20:02props of the clients the different hooks that we want to test so I'll have them read the hooks as if it's a script read but I also will give them talking points that they can say in their own words how they feel about the product so instead of having them read line for line about the different value props I more just tell them here's the benefits now I want you to tell us in your own words about these benefits and what you like about them and sometimes they will only talk about the benefits that they can relate to and that they resonate with the most they're not

20:31necessarily reading out a list of benefits they're talking about the ones that actually resonate with them and then the ads come out so much better if the Creator is actually speaking from their own experience and are talking in their own words we I borrowed that idea from you uh when working with some ugc creators for our motion ads and basically we send them like here's a script here are three different hooks and then we'd love for you to just keep the camera on keep the camera rolling just can you ad lib and answer these questions question number one and just list them out super simple questions and you get so much footage

21:09and you're so right A lot of times the ad Li stuff ends up being the best because it's like from the heart and it's like improvised off the top of the head and it's much more natural so always teaching us Savannah um okay I really like this next question as somebody who used to work in higher ed how would you approach ad creative for an experience that takes years for example I work at a university and we try to promote our programs and the student experience as a whole I would have loved to know how Savannah Sanchez would approach a big university client with their ad

21:42strategy yeah I think the one that stands out to me the most is like the old self versus future self so being able to show like future self you you're reaching your career goals you've traveled the world you've you're you're living your dream life and like showing those visuals I think you can even be exaggerated with it if you want to take the comedy approach of like maybe someone like throwing like dollar bills they're like over themselves is they're like so happy that they they went to college and they able to reach their goals versus their old self like living in the basement like flipping burgers U

22:15I don't know I I tend to like the more exaggerated like funny type of ads but I think you can even do a more com version of that too where it's just about like how happy you are to have your degree um and how much you've learned so I think showing that visual contrast of like before you got your degree versus after and how your life has changed dang that's so true I would never have thought to do that and I worked it and we would always try to like come at it from being like we didn't want to we were afraid to like go into the comedy angle at a university

22:47because it's like we don't want to like upset anybody because it's like if it's a really expensive school and people are so price sensitive and they're like how like you know but the future self you could do it like you said a tame version of that where it's like what are the biggest four draws to your you know college or university and if it's not a College University maybe it's like somebody earlier was asking like um service like services for B2B so like maybe you're trying to promote your agency right and you're trying to like I think the past self future self it's applicable for such a diverse group of

23:22ads that you're trying to make so that was like one of my favorite takeaways from today um okay let's see we'll do we'll do two more and then let's see oh I thought this one would be interesting for you Savannah do you find that certain ad formats do better on Tik Tok versus meta I would say the skit ad formats are the most native to Tik Tok but most of the time when something performs well in Tik Tok it also performs well on meta like for the formats that I presented today I would say most of my clients are spending the majority of ads SP on meta

24:01so um but I would say the more skit and organic style Concepts like match more with the Tik Tok skits but now that reals is essentially just a mirror of Tik Tok I feel like the line is just getting more and more blurred and that there's not really such thing as like Tik Tok specific content anymore because now ads are showing on reals and they're just like Tik toks so I wouldn't say there's really a major distinction anymore I agree as somebody who accidentally deleted Tik Tok when it went dark for those 24 hours and then I was without Tik Tok for two weeks and then I got it

24:38back I was like oh this algorithm is so good it's so amazing I missed you I missed you um okay I want to ask one last question yeah demographics let's talk about that for a second so have you found any style of hooks that maybe speak better to older adults I know that when you've come on here and and taught us about uh I think I think it was you where you were like the age of your demographic is also like how quick your ad needs to be yes but I'm curious yeah yeah you've you've done that before but then like for the older adults 50 plus if you've

25:16come across anything in your work where you're like this actually works pretty well for them I would say like like the the cheesy info Marshall style like when you think of like the 3:00 a.m. like wrinkle cream commercials they're basically just translating those into Facebook ads like where it's more drawn out it's a lot of befores and afters because I think um people from that older generation want to see efficacy so they are are more concerned with hearing real testimonials of customers seeing a lot of before and after photos if applicable I would say they're they're probably a bit more skeptical than like an 18-year-old who's

25:55on Tik Tok so that's why Those ads that are targeting the older generation they're typically longer in length they're more educational and you have to hit harder with like the social proof like endorsed by USA Today and moms are us and whatever it is like they they need a bit more uh convincing versus just like an 18-year-old who's seeing a lipstick on Tik Tok and it's like oh I want that too I am getting flashbacks to like a kid who fell asleep with the TV on and then it's like a very strange commercial appearing on it like 3: a. and it's like whoa what a what's going on here so I I

26:34love that you likened um what happened back in the day to like we're just remaking it right we're we're doing the same thing nowadays um do you want to do one more question or you're like I'm cooked I'm ready okay we're good okay [Music] um what non ugc advice do you have for intangible products I think you can still utilize still images uh very well as an intangible product so showing the end result like I'm trying to think if they like a service-based business you're doing landscaping like showing a beautiful lawn and then having the text overlay of the offer so I think those type of formats can still work really

27:25well and be a good complement to like the typical ugc testimonial style one of the things I've learned from you as well is like sometimes when you're starting out with your creative strategy it's really important to make sure you've done like the really obvious stuff already when it comes to an account and so like if you're just getting if you're just getting started in in promoting an intangible software an app um a service based business like make sure you've done the the like kind of obvious ads like Savannah just described yeah when when we were promoting a piece of content recently um sometimes we really try to get super

28:04creative and our head of content was like whoa whoa whoa let's just let's take a step back and make sure that we have some Statics that just like show a very like one liner and somebody's face and to go download and that was like one of our top performing ones so my I was like Savannah strikes again with these pieces of advice like make sure you're hitting the obvious stuff and then you can Branch out to the more creative ideas um for sure you you don't need to go straight into the skits or the ugc stuff like that that stuff does take more time and effort and skill to

28:39produce you can start just on canva like just getting images and and text overlays and testing uh different different quotes from customers different value props different offers all with still images I think that would be the first place I would go to and then once I've reached a certain level of scale I'm trying to expand beyond what I'm doing already that's when I would start implementing videos into the strategy um before I ask my last question if all of you are in the chat and you want to go check out some of the docs hit the docs tab um you can subscribe to Savannah's newsletter it's

29:17a fantastic newsletter if you missed it at the opening I never miss a newsletter um and Savannah can go back into her her email analytics and make sure I'm not lying here but I really try to open and spend a lot of time studying her content that she puts out um so make sure you go into the docs tab And subscribe to her newsletter the last question that I'll do is just because we've gone through a lot here um it had to do with oh yeah like how do how have you approached um sectors where there's like again service based and tangible where it's a little bit more strict like they're

29:58cracking down with health stuff um but I would love to know like how you've gone about making ads or where you've seen success um with like maybe government entities or with health you know something that's like very regulated for sure it's more difficult that's for sure the good thing about working with those type of clients is they typically have lawyers that they lean on to say these are the approved claims these are the not approved claims and so for those type of instances we are not going to leave it to the Creator to add live about their own experience I'm going to the client and I'm like hey

30:36what what claims word for word can I say because as we know if you even change an and an if a but that can completely change the whole claim so when working with those type of clients it's really important to have a dos and don'ts approved claims guideline before we even start filming and that's been the biggest thing with with those type of clients is just making sure you have that guide early on and that you're following the claims word for word and if we do mess up a claim then it's just going back refilm uh doing the script again but the more clear you can be on

31:10that from the start the better and it is limiting because you aren't going to be able to do as much fun Concepts or out of the box but you can still utilize a lot of the concepts and hooks that I use today in my presentation could absolutely work for like the health and and phace ccal industry it's just working with a lawyer hopefully on their team who can tell you exactly what to say and not to say so that you can get the ads approved and live as quickly as possible great call out I think that a lot of the stuff I could see somebody really breaking through the noise

31:45actually um in an industry that's super regulated uh making sure those claims are are clear and bil legal right but then in the delivery of it I could totally see somebody doing the Bob Dylan Like You Know paper like what did you call it the paper yeah paper flip paper flip um I can totally see somebody doing that with like some some regulated Industries um I saw some good questions in the in the chat about like how do you I'm not the most creative writer how do you plan out or write up hooks um I would love for you to to share like where do you get inspo

32:23for hooks I feel like are you just perpetually online scrolling and you're just like o save boink save much you know I I think I'm am not even like the most creative person either but I am really good at research and I think that's where tools like motion come in where as long as you can stay in the data I look at all of my clients motion reports on a weekly basis so I can see across Industries what type of hooks and ads are working and then I like to replicate that for other clients so if I have even a client that's in health and beauty and we're using this

32:57hook I can take that over to a completely different sector if it applies so a lot of it just comes down to having good research tools uh with motion being the number one tool that I use for research I think tools like motions is it called creative research where you can now search up a brand of different experts I found myself last week going through a lot of the creative experts on motion like the different ads that they've compiled into their boards there and then I'm just thinking myself oh I can change this and use this for this client or I can use it for that so

33:29I'm I'm really good at researching and stealing ideas um but um coming up with your own it is difficult and so I kind of think about it in terms of like maybe 80% of the stuff we're producing is based off of an ad example I've seen or on organic Tik Tok organic Tik Tok is the source of a lot of ads that we make of just the videos that are going viral on there and then 20% of the brain power is like how can we come up with something new and weird like riding on the cake that was something that my team came up with out

34:01of the blue um because we're like oh what can we ride on like that' be interesting but when you're making hundreds of ads a week you can't realistically come up with like all brand new ideas all the time so I think that's where being really good at research and having good tools like motion to help you do that is what's going to help you do 80% of the ads and then Reserve 10% of your brain space coming up with new ideas I love it we did not did not pay Savannah to say that but I do want to show you guys um creative research is really cool

34:34um I use it all the time and I love to save ads go in Click into the ad and then look at the transcription of the ad um which is a feature inside of uh creative research that you can use um you can go into brand Intel and you can you know specifically look for like a brand search for them um I even have my own little collection here Trav the ad Dad where I save all my favorite ones but that actually is how I come up with um a lot of hooks as well I think of myself as creative but as Pablo Picasso said the best creatives they just steal

35:06I don't know if he actually said that somebody said that I'll attribute it to him um Savannah thank you so much for coming on um I now want to go eat a cake that I use in an ad um we appreciate you so much you are The Golden Child Of Motion uh we love you here and you guys again go into the the docs tab if you haven't already And subscribe to Savannah's newsletter you can learn more about motions expert agents our creative research tool that I pulled up um all sorts of cool stuff out there we appreciate you and uh we'll see you at our next event and stay tuned I

35:40think are we going to be showing a video yes okay I'm not as good at demoing motion if you want to learn more about motion stick stick around Evan Lee is the god of of demoing motion I'm not going to even try so he recorded a pre pre-made video that you guys can watch um of how he uses motion what's up party people I'm Evan Lee head of Partnerships here at motion I want to quickly show you why motion is the secret weapon for unlocking success on paid social sounds good let's go first why do you even need motion right now I know you've got big

36:14customer acquisition goals for your social ads and the only way you're going to hit those goals is simple you need to make amazing creative but here are two of the most common ways teams fumble the ball first they don't have anyone to manage this process a creative strategist making amazing creative is a team sport you've got so many people involved and you're spending so much money on ads every single day the last thing you'd want is to have everyone running in different directions Second it's super hard to analyze creative with a spreadsheet come on y'all a spreadsheet sure media buyers speak in metrics and pivot tables but

36:53the creative team is set up to fail let me show you something better there this is motion with motion it's easy for Creative strategies to take the Reigns make smart datadriven decisions about your creative and if you look a little closer motion is automatically grouping your ads and metrics together because all creative teams really care about is how the asset performed holistically versus that oneoff add or audience and ads manager that can skew your results once you find an Insight in motion it's easy to brief your creative team add comments and get new ads live fast let's go a little bit deeper into the types of

37:29creative decisions that motion helps you make for example every week the hexclad team hops into our launch analysis report they ship over 150 pieces of unique creative weekly wow this is the report that helps them identify concepts with a potential to scale as hex Cloud's head of growth Connor told us motion is at the absolute core of our creative testing process with motion hexclad has been able to scale their spend on top of funnel channels by 60% you can make decision about hooks headlines messaging landing pages and visuals Savannah Sanchez's agency ships non-stop Tik Tok and Facebook ads filming new video content every single week her team loves

38:11using motion for the video deep dive reports to quickly analyze what's working in ads and uncover creative ways to stop the scroll as Savannah told us I honestly couldn't live without motion at this point Motion makes it easy to go from dissecting the data to briefing editors and creators on what we can tweak next in terms of hooks and iterations Savannah's agency saves 520 hours annually on Creative reporting with motion iterations are great but your ad account is going to Flatline if you don't start adding net new Concepts and big swings so motion helps you zoom way out Cody the chief marketing and revenue officer over at Jones Road

38:48Beauty loves using motions comparative analysis report this report helps you understand the bigger Trends driving performance for example you can answer questions like which influencers are generating the most money which collections are winning as Cody told us motion was The Missing Link in helping our media buyers and creatives see eye to eye on ad performance motion has helped Jones Road Beauty get the maximum value for every dollar of their ad spend as you've seen motion brings your growth and creative worlds into harmony helping your company ship more winning ads scale spend and bring more Revenue in the door hit me up if you have any questions or

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