The SEO Video Funnel That Closes High-Ticket Clients at 50%

0:00I've seen a couple people using this SEO video sales funnel that I'm going to share on this episode. It is high touch. It is simple. It is crazy effective. High touch and simple at the same time. Crazy effective. And I want to share it. I think you're going to love it. It's because it's high touch, it works best for high ticket offers. So, offers where

0:20the customer is spending a lot of money. And I'm going to give you the tools that you need and how to do it. I'm going to give a chat GPT prompt. I'm going to talk about what the video should look like, how to make the videos really easily, what type of keywords you're targeting, examples of keywords. There's going to be a lot in this episode. And I'm going to try to give it in a very concise way so you can recreate it for yourself. I hope you will try. This is what it is. So, first, start just with the tools that you need. You need an SEO

0:46tool to find keywords. That could be Moz, that could be Ahrefs, that could be Semrush. You need a form, something to make forms with so you can use Typeform, you can have a form on your site, you can use another form builder. You'll need Zapier for this or a different automation tool. Zapier is really simple. A lot of people love Zapier. I use Zapier. You need social platforms to post on. TikTok, Instagram, YouTube, Facebook. You need Descript to make the videos. That's what we edit this podcast with. It's Descript. I also make all of my social videos for the platforms that I just mentioned with Descript. You'll

1:21need an email automation tool like Mailchimp, but you can also use Zapier. Zapier can literally do like all the stuff. You'll need a memorable domain to 301 redirect people from the videos to your form. So, you'll want to buy a cheap memorable domain. I bought freeseoknowledge.com, which it goes to all of my SEO articles on my website. And I bought that for I think it was like $11. And I say it in my videos on TikTok, Instagram, YouTube Shorts, Facebook, LinkedIn. You'll need

1:52Calendly and you'll need Google Sheets. So, we start with the video. This is where people enter the funnel. It's a social video, mobile video with on all the platforms I just mentioned, targeting a top of funnel keyword, answering that it's a it's a top of funnel question. It's a keyword and a question, something that people really search. And you're answering that and then giving a call to action. So, example keywords. If you are a fitness coach, you might make a video on what workout split is best for beginners or why am I always hungry when dieting? If you have a high ticket SaaS like for dentists, and maybe it's a a $200 to

2:27$1,000 per month software as a service that you have. That's what people are paying for it, $200 to $1,000 per month. And then you also have onboarding and setup fees. So, this is high ticket. You might make short-form mobile videos on how to reduce admin time in a dental practice or how to reduce burnout as a dentist. If you have a premium pet subscription brand, like $100 to $300 per month pet subscription brand, you could make content like why is my dog always itchy? What to feed a dog with a sensitive stomach. And again, these are short-form mobile videos that come out on all the platforms that I just

3:05mentioned. And they're really easy to make. You can record on your phone, just literally holding the phone up to your face and recording yourself speaking. You can use your computer. You can use the camera on your computer and then make it mobile dimensions during editing. The videos should be under 2 minutes, preferably under 1 minute, but but some questions might warrant a longer response. And then this is how you edit them. I'm going to tell you how to edit them. And we again, this is we use this tool for this podcast and this is what I use to make all my social videos. It's a tool called Descript. And

3:39with literally one click for all these videos that you make, you can remove the gaps between words. So, if you are thinking about what to say and you're thinking for 5 minutes, you can just remove that and it gets shortened to zero. I'd recommend for mobile videos shorten it to zero. You can use AI to have eye contact so it looks like you're

3:57looking at the camera the whole time. For some things you want to do that, for others you don't. But if you're reading from a script, that would be helpful. If you're reading from a script, then you can use eye contact and that's just toggle on one click. You can use green screen to have a nice background if you're not in a particularly good location. You can clean up your sound with studio sound if you don't have clean audio. I make this podcast sometimes in loud noisy cafes and I click studio sound with one click and it cleans it up and you don't hear the background noise. You can add in

4:27captions that are auto transcribed. And you can remove retakes. Again, all of those things are done with one click cuz Descript is a super efficient tool. Now, when choosing the questions that you are making content on, if you don't have accounts that have a good deal of followers or existing engagement, just start with questions that are less competitive. Less competitive means that not a lot of people or websites are making videos or articles on these questions, especially videos. You want questions where there's not a ton of videos on these questions. Oftentimes, video can outrank articles. And then in the video, give the answer as best as

5:06you can. And then at the end of the video, give your call to action. And your call to action is like the memorable domain. And that memorable domain 301 redirects to your form, to the form that you will set up. So, an example of a call to action. If you are a fitness studio and you have trainers or something, you say at the end of the video, "If you want me to personally look at your situation and give you an exact workout split and dieting plan, please head over to

5:31edwardsfitnessplan.com." Something like that. I have exact directions on my website about how to post social videos for maximum reach. I have posted a social video every single day since November 1st, 2022 without missing a single day. So, I know what things you you shouldn't do, which will suppress reach for social videos, and then how to post in the best ways. And this article will be linked to in the description for this episode. It's on my site, my exact social media posting strategy. This part of the funnel works really well because mobile video is crushing. YouTube, Facebook, Instagram, and TikTok are all the most clicked sites in Google. This is according to

6:14Datos. The most clicked sites in Google. According to Adweek, YouTube is the most cited source in AI search. When I put up a video, oftentimes I will see it ranking the next day. And for keywords that are not super competitive, I might see this video just ranking in the top spots for years, getting cited in AI search for years. Now, I have aged accounts that have engagement, but you start by targeting keywords that there aren't a lot of other videos on. And honestly, I constantly see videos from small accounts ranking in top spots of Google. So, that's why this part of the funnel works super well. Now, we get to

6:51the form. So, people, they go to your URL. The example that I gave was edwardsfitnessplan.com and they get to your form. You could have the form on your site. The advantage of having it on your site is it's easier to get people into your ecosystem of content on your site, but you can also just do a plain Typeform, something like that. That will work. At the top of the form, there should be a video embedded of you explaining what the form is, what to expect, and then the upcoming call because this strategy, it's the high touch cuz you are selling something expensive and so there's a

7:24sales call. So, this video at the top of the form, it should be under 45 seconds. Just again, it's what the visitor of the form should expect. The form should have seven fields. Generally speaking, a lot of people know this, more fields mean less conversion, but you weed out a lot of people who are going to be a waste of your time by having more fields. And you're able to better segment the prospects. Actually, I saw Neil Patel share that the difference in conversion between five form fields and seven form fields is only 0.5%. Seven form fields is really perfect. To write the form, I have a prompt in the description for

8:01this episode. If you're watching this on YouTube, this prompt is on the screen. You can take a screenshot. At the end of the form, the prospect sets up a call using Calendly. Calendly has a Typeform integration. The call can be video or audio only. So, people fill out the form. The form is connected to Zapier, which records everything into Google Sheets. And you have Now, at this point, you have four to five customer archetypes. The more archetypes you can have, the better. The more segmentation you can have, the better. Try to have four to five. Basically, the different

8:31types of customers that you might have. That's what an archetype is. Then you use Zapier's AI to bucket leads based on their answers into these archetypes. And you have an email flow for each archetype. You can use Zapier to set up the email flow or you can use an email automation tool like Mailchimp, which will give you more data. Zapier is just a quick and dirty solution if you want to just do this really fast. So, this is what people get sent the day after filling out the form. You have different videos for each archetype. The easiest is just having a friend interview you or you're interviewing somebody on your

9:08team or they're interviewing you with questions that are related to this archetype. Questions that the archetype would want answers to. So, you cover those questions, you have an intro, you have a conclusion. A bit harder is to just make it yourself. So, maybe you don't have anybody to interview you. Just make it yourself. Have the again, these archetype questions, use them as speaking prompts. Have an intro and a conclusion. The hardest to do because you might not have anyone to do this with, but if you actually have these archetypes, try to interview them for a 5-minute video. And make all the videos like emphasize the solutions and the

9:41results in in the videos. To edit the videos, the podcasts, they can just be shot with your computer camera. And again, with headphones or something, studio sound on Descript will do a very good job cleaning up the audio. If you're are with somebody else, you can use Descript rooms. That's what I use for all of my guest episodes on this show. And then, Descript has a feature called automatic multicam. This is what I use to edit guest episodes. With one click, it automatically edits the podcast to switch between the active speaker along with cutaways of the other

10:16person showing themselves listening. It's literally one click, and it's so easy. I use it to edit all the guest episodes. That's how I'm able to have a guest episode come out sometimes 7 days in a row. And you can make it look like mine basically with no captions, super simple, a logo in the bottom left. For the 5-minute video where you're interviewing one of the archetypes, you could just record that with your phone horizontally, and then remove the gaps between words, and just use a caption for each question, and then let your archetype answer. And these are the videos that each archetype is sent after a day after filling out the form. And

10:54this works because these videos warm people up really well. They build a lot of trust because people buy from people. The videos are hyper-targeted to the archetypes. They emphasize results, and then people tend to go deeper into the rest of the channel's content. The videos are hosted on YouTube and the and people go and watch more of that channel's content. So, make a minimum of two of these tailored videos. You will

11:20need another one for the final part. This is a quote from a guy with a fitness studio who uses these tailored videos. And he said, "If I have a mom who's in These again, these videos are sent to the prospect the day after filling out the form, a day before the sales call. He said, 'If I have a mom who's in her mid-40s, then we'll send her a video that talks about how to handle menopause. Or if I have a man who's in his mid-30s, I'm going to send him a video about what to do if you feel like you're too late in life. I know

11:48that if I have a male that is like me, he's going to want to see me in the video. I know that if I have a woman who's like one of our female coaches, they're going to want to see her in the video. I try to send videos that are specific to the problem each person has.' So, again, hyper-personalize these archetype-tailored videos. And then the next day, you have the sales call, or it's a product demo, or something like that. But people are already warmed up at this point. The close rate can literally be 50% for this because this long-form weeded out people who are not

12:19interested. The seven-question form weeded people out. Then people were sent a video that was tailored to them, and the videos are building trust. People trust when they can see your face, when you are talking to them, when it's a real person. Now, for people that don't close, you can give them a 24-hour discount. So, you could give that to them on the phone and do an email follow-up with one to three more relevant tailored videos. That's why you made that second video. So, it's 24 for people who don't close, 24-hour discount, and email follow-up of one to three more relevant tailored videos. If you don't feel comfortable using video

12:56for the follow-up parts, maybe you don't want to have to make a podcast, or you don't have any archetypes to interview, or you you don't feel comfortable talking for like a 15-minute solo episode, you could use text as in a normal email flow, but the personalization of long-form video or interviewing an archetype just works really, really well. Now, even if you don't try this whole thing, I hope you will at least try making a few short-form videos targeting top-of-funnel keywords with a custom call to action at the end. Works so well, I can't even tell you. And the best mix is to do this and also target

13:34bottom-of-funnel keywords with video. Bottom-of-funnel keywords are less competitive. There's less people targeting bottom-of-funnel keywords, and they're way higher intent. Because they're higher intent, you don't need as many steps in your funnel because people are already warmed up. They're warmed up when searching. So, you could If you you should actually be doing bottom-of-funnel SEO where you have bottom-of-funnel SEO landing pages for your keywords, and then you're also

13:59making videos targeting these keywords. And these videos could send people to your bottom-of-funnel SEO landing pages or directly to buy your product. You don't need as many steps. You can learn to make these bottom-of-funnel SEO landing pages and find these high-intent bottom-of-funnel keywords, and learn more video SEO, and learn link building, and how to structure your website for these bottom-of-funnel pages. More on how to make money with SEO with my SEO course at compactkeywords.com. I want to share a testimonial from it that I really like. This is from Mr. John Ray, who said, "I feel like compactkeywords is all you need. It's going to show you

14:37how to rank for things that actually convert into sales or new clients. And yeah, I would say give Edward's framework in the course to one of your motivated junior employees. Have them follow it exactly how as he's laid out, and your employee is going to gain a power skill that will serve them for the rest of their career. You don't have to do anything, and you're going to gain a six-figure, you know, SEO-level employee just by having them go through this course." I also really like this testimonial from Omar Abu Shaban. "I wholeheartedly recommend compactkeywords by Edward Sturm. Uh I was hesitant cuz I came from e-commerce, and I was like,

15:17'Well, what can this really do?' And it's been beyond amazing. So, for example, I created this page called best rotating beds, and I'm ranking number two, and that's contributed to a $4,000 sale. And this So, it's now kind of just this really fun game. It's like, 'How can I find these uh you could call it low-hanging fruits, or I call it like just long-tail keywords and setting up these silent sales machines. And inside the course, I was also able to receive these templates. Then I asked Edward for a couple questions, found out that he's super helpful. Um and I'm just You know, I'm a fan of

15:55Edward, whether it's his YouTube channel or his Instagram and TikTok and everything, but being a student is something else. So, I'm forever grateful for that. I'd say I've been in 5 weeks or 6 weeks right now, gaining momentum, and then there's these weekly breakdowns that are phenomenal. Thanks again, Edward." So, that's at compactkeywords.com, and that is everything that I wanted to share with you on this episode of my daily podcast, 1,003 days in a row doing this podcast, episode 1,003. So, I hope you enjoyed this. If you watch us on YouTube, thank you so much for watching. If you listened on Spotify or Apple Podcast, thank you so much for listening. I got

16:32much more for you coming up, and I will talk to you again tomorrow. Bye now.