Meet the man with 1 BILLION views... (Kallaway Interview)

0:00imagine someone scrolling on Tik Tok and they're watching 10 videos their brain is going at a certain speed when you then put your podcast clip in it's like and then you slow it down it's a complete mismatch it's not that the actual base material in the podcast is bad it's that or your hook they could watch hundreds of these put out hundreds of videos waste so much time without ever figuring out there's this structure that really makes this perform most people think of videos is like a hook the body and the conclusion I think of it like a meet Callaway the man with over a billion views on social media in just a

0:32year and a half he's grown an audience to over 550,000 people after leaving his 9 to5 and so far has made over $100,000 just from creating content what's even more insane is he's grown his YouTube channel to over 60,000 followers from just 19 long form videos in only 3 months and today he's here to share his workflows for creating content that consistently goes viral there's finding something interesting there's taking that interesting thing and extracting a seed out of it there's turning that seed into a script and then there's the exact methods he uses to get millions of views on his content the whole goal with any

1:07content is you're trying to open a and how you can do it too what is up welcome to today's episode of uploading and today we're talking with Kan Callaway a content creator with over a billion views across all his social channels and the most incredible part of Kane's story is that before posting content online he was a consultant for over seven years and in just one year after becoming a full-time creator he's already generated north of a billion views and earned more than $100,000 creating content so this episode we're going to be talking about tactics on how Kane grew his following we're also going to be talking about

1:40content workflows specifically as they pertain to different content formats and how to create content while still having a full-time job so I guess with that Kane I'll let you kick us off why don't you tell us a little bit about your background in Consulting what you were doing and how you kind of made the jump into content and what that looked like oh yeah thank you so much for having me I'm excited to be here yeah so basically I've always wanted to be an entrepreneur my whole life I started a company kind of at the tail end of college that was like my first stab at it we raised a

2:04little bit of money we had no idea what we were doing and we can get into kind of like what the goal was with that the idea wasn't bad at the time but execution was terrible ended up doing that for a year and then went to do management consulting and so like right away I had gotten that entrepreneurial itch got into the Consulting World knew I didn't love it and was kind of like lost trying to figure out what to do my whole plan was Consulting should be a good way to like learn SWAT business skills quickly while I'm there let me just try to launch businesses on the

2:29side once I get something me to hit I'm out at that time I didn't really have a ton of hard skills and so I was trying to like add those compound those skills over time so I had a media play I had a podcast where I interviewed Founders I tried to run like the morning Brew for wellness kind of Playbook and then huberman dropped his first episode like a week before I was about to launch so that killed that one and then tried to do like clothing brand basically like your traditional failed entrepreneur attempts I was going up the ladder and despite like pretty poor execution even

2:53though I thought some of the ideas were good I was launching all of them into a vacuum so I had zero distribution zero audience I wasn't getting enough feedback to validate if these ideas were even worth pursuing like 18 months ago or so I stopped launching products and I was like let me just try to build the distribution first at least I'll learn how to use content to activate an audience even if I don't build a huge audience at least I can learn that skill and quickly my own personal audience started growing super fast I kind of found a fit with the combination of the skills I had developed my storytelling

3:20ability or whatever and that content started working really well so fast forward I quit my job like 9 months after starting so I've been full-time for a year I've got 550,000 followers or so across all the platforms started mostly short form now I've got long form YouTube trying to Tool up a podcast have email newsletters so kind of like cross functional content and the whole goal is to figure out how to use that traffic use that audience to build businesses I'm right in the middle of trying to figure out what that looks like awesome and one question that I'd love to unpack is what did you start with when you

3:50started creating content you knew you wanted to start creating content I know you said you even had a podcast where you interviewed Founders and got 55 episodes through but like when you were ready to take this next jump and you said I know I'm going to learn about something I know I'm going to like learn this skill for myself what was the first content were you creating what platforms were you creating on and what did you start putting out so I started with short form I did an analysis of basically there's short form video there's we'll call medium form video which is like YouTube 10 to 20 minutes

4:14long there's long form podcast which video audio you've got text you can do short form text Twitter long form text email like there's a few different SKS of content types having done the podcast before and knowing that it was really hard to grow I was like all right I don't really want to do something that doesn't have good algorithmic Tailwinds that can't help me grow it so I just started to like look against what are my skills today how long would it take to actually post one piece and like what's the time cycle to get feedback back to iterate and then what has the most help

4:42I think like in that analysis medium form YouTube is probably the best if you're able to edit and like enjoy editing because the majority of putting together a 10-minute video is editing I hated editing and I still do it's like my least favorite thing and so I was kind of like all right well with short form I can sit down and in like a two to three hour session I can go end to end on idea post it get feedback immediately and then the next day I can like take those learnings so I started with short form because of that reason the most previous venture to doing it was like a

5:10clothing brand in the web 3 crypto space which sounds absurd it was absurd but basically the two domain knowledges that I had at the time that I was studying was like Street Wear apparel and crypto if you go all the way back on my page my first kind of 30 videos were like me breaking down kth or mad happy or like Starbucks launched this nft program like what does it mean right so it was really in that intersection and the first video I had that really hit was when the FTX scam was happening I kind of covered it but in less of like a pumpy crypto way

5:39more of like a news recap and why it was interesting way and so that started pushing me down this like Tech meets business meets news I call it business of culture but like that kind of intersection and since then I've still been dabbling with different things and I can talk about that too but that's kind of the niche that I went down but I kept with short form because of that iterative cycle that's awesome so it seems like you you basically took your skills you decided on a Content format and you started to pursue it and were you on reals at the time as well were

6:05you like just taking the same content and posting on multiple what was like the editing that you had done to that I was taking the same exact video crossposting it on Tik Tok Instagram reals and YouTube shorts those three platforms YouTube shorts obviously capped 60 seconds so it became a little tough cuz Tik Tok introduced a Creator program where you get paid on every view over 60 seconds and so I was like incentivized to make the video slightly longer than 60 but then on YouTube shorts I could only go up to 60 so I was playing that little game but yeah it was mostly one video and then I would take a

6:33long version and post it on Tik Tok Instagram a short version on YouTube shorts and I only had a few that hit everywhere big a lot of the times the ones that went big were like they blew up really big on one platform which shows how much kind of like luck and comment Vortex you need to get a video to go viral so it's rare that I had one that blew up everywhere but the ones that did went pretty wild so I'd love to talk about now your content Evolution right you've got a couple that are starting to hit walk me through that first year of like how does your mindset

7:00about creating change how does your workflow change like just talk to me about that first year of growth once you realize you've got some videos hitting my first n months when I was still at the corporate job I was kind of like only goal is to try to get four to five short forms out a week so if I can sit down make one in a day ship it at 5:00 p.m. and then next day and that was my only goal and it was kind of like take what's working replicate that do it again do it again if I find like a news angle Works try to take that format and

7:24use it again on a different topic I was still experimenting with like different things if I would hit a lull period with a few few weeks where I didn't have a video go crazy I was like all right should I pivot what should I do so I had a couple brand deals the big one that like triggered me to quit was I got an adobe inbound brand deal I had not made content nine months before that so it was like relatively big and that just gave me a signal of like okay brands are willing to pay for me to put their stuff in front of other people that means I

7:49must have some Authority in the space and so the combination with that and the momentum that's when I quit 9 months in so the evolution was kind of like I knew in the back of my head my whole goal was to sell products against the audience I really don't want to be famous I'm okay with it as a byproduct just to try to build business but I'm not going to be like a named person I really want to just feed businesses with free CAC essentially and so that was actually like an interesting problem is like As I Grew with short form the fragility of the audience with short form cannot be

8:17overstated it takes hundreds if not thousands of reps of a short form video in front of somebody on Instagram or on Tik Tok for them to actually understand who you are and like buy into you I have this framework called content minutes which is like let's assume for someone to go from a stranger to a Super Fan level it takes like 90 minutes of your content watched well if you're making short form video and the average one is watched 20 seconds long that's 270 videos they would have to watch to hit that bar and become a Super Fan versus a podcast if they listen to the whole hour

8:44it's like two podcast so pretty quickly you can understand like depth is built in like the long form formats and I realized that right away I just didn't have the time really to be able to do both YouTube and shorts and so I was juggling with that for a while like do I go all in shorts and just Brute Force this and just become like the shorts guy I had some soft tests of like I'm going to try to get a signups on a weit list for this or like I have this random brand and the the conversion was not that good so I was like all right I need

9:08to supplement and so right when I went full-time is when I started the newsletter so that was a year ago I really wanted to get to YouTube and so my strategy was basically grow short forms as big as possible use the Tailwinds get brand deals and it's worth it for the brands when you have hundreds of thousands of followers it's not like they're getting zero value but if it were my own products trying to sell like 50,000 in a drop it would be tough which is short form so it was like take the brand deals I am getting and fund a YouTube team so that I don't have to do

9:32the editing these sound like basic block and tackling things but it was really key for me to get the YouTube editor and packaging team in place so now fast forward I'm to the point where I'm still doing shorts but now I'm starting to grow on YouTube and I think that's adding like more Dimension to like me as a brand and hopefully after a couple more years it'll be pretty big yeah and I'm really excited to get into the workflow stuff the YouTube stuff the editing setup that you've got I want to get into all that but before I do I want to talk about something that you said

9:58around short and this is something that I see a lot of times clipping up Podcast Clips you take a really long thing you clip it up and you post it and I think that was like really hot 18 months ago or something like that but when you say short form the type of short form just so our audience understands that you're creating is like it's a very intentional video it's edited it's produced it's not something that randomly you happen to say in the middle of a podcast and then you post it and it goes Super viral right so I'd love if you could talk about the difference between those two

10:24of just like clipping out a random statement versus the type of short form that you create I I think it's really important for every brand to be everywhere because the goal is I say you want to create an echo on the internet attribution in marketing used to be measurable and not that many touch points you could run a paid ad get in front of someone for the first time they sign up for your email list you send them one organic email they convert it's like you can map that out it's like three touch points and you know exactly what the drop off was I had this concept

10:49called the future of attribution where to go from a stranger to a fan to a buyer it's going to be like dozens if not hundreds of touch points because of all the content and so as a brand the benefit of short form is not that it's going to be the last mile conversion but it will create your presence everywhere and so a fan will bounce around like you want to grow these islands on Instagram on Tik Tok on YouTube and then convert them lower down the funnel to something longer form that where they'll actually convert whether it's a podcast or an email newsletter or whatever so that's

11:17like a broad structure just to like add on to my previous thing it's not that short form isn't good it's that only short form isn't good for conversion if you have no way to nurture them down and so to your point I was kind of like okay if I'm going to make short form videos and I'm trying to build like fandom around myself what's the closest I can get to like a YouTube style get to know me it doesn't matter if it's highly produced or not like I tend to probably overedit mine but it's me faced trying to tell a story through it versus like a

11:42podcast clip so my take on this is like each platform has a native consumption experience and if you try to shortcut from one to the other unless you're really good at editing or the delivery of what you said in the podcast is super tight imagine someone scrolling on Tik Tok or scrolling on Instagram and they're watching like 10 videos they're brain is going at a certain speed when you then put your podcast clip in that's edited at a podcast conversation speed it mismatches let alone if you had good graphics but most of these clips are like much slower the rhythm is off and there's no visual stimulation at all and

12:12so it's like and then you try to slow it down it's a complete mismatch people try to do it because logistically you can say oh I record a podcast I'll get 10 Clips out of it but the clips are not like major league level attempts on those platforms and so it's not that the actual base material in the podcast is bad it's that it needs to be either re-recorded natively for a short or your hook your first 5 Seconds needs to be re-recorded natively for a short and then you just append the podcast clip on and just assume that like there's going to be the natural drop off that's my

12:41theory there's obviously outliers though like there are podcasts that are so good at just taking an actual clip from the podcast and making it work on shorts but I think there's a lot more intention going into that behind the scenes Than People realize absolutely sometimes the clips that you think are Clips are actually like fully scripted and they're just like meant to be shot like that and then like you're saying some of the other clips that really blow up maybe it's this crazy statement that's being made maybe there's a really strong hook or a caption and maybe there's even visuals that are edited in or the title

13:08types or the captions that are being used I mean that's something that we saw when we started clipping in the beginning it was great but I was like sure yeah we could create 10 Clips every time we have a conversation but like I think part of the point of making content like yes it's a volume game but obviously you want to be creating like you were saying Major League at bats like you want to be creating good stuff that you're putting out and when everyone is just posting clips and like you're saying the attention isn't quite there for it it's just just kind of like that's not to say don't do Clips it's

13:31just saying that there are nuances to short form I've wondered is there a fatigue point with volume on every platform like for example if I posted two long form YouTube videos a day if each one's 15 minutes they don't have time to watch 30 minutes of me every single day unless I'm their number one person which maybe there's a handful of people out there that I am but most people I'm not so there is a fatigue point where they don't like being behind on something and so if you give them too much to consume and they can't catch up they'll just abandon cuz they're like ah

13:56it's just too hard for me to catch up now with short it's the Steel Man of this is like most of your things are not getting shown to all of your followers and so if you make five pieces it's not like everyone sees all five they're only going to see one of five and so my thing is like you want the highest possible volume at the Quality that you feel comfortable supports your brand most of these podcast Clips are way below the quality that someone would be comfortable paying for like a one-off video and that's where I think it gets to this like volume for volume sake play

14:21but I will say one other thing something I'm noticing is when you're watching on short form I get real In The Weeds on this cuz I'm like studying this I'm trying to find like edges when you short form most of the videos are like this where like I'm looking at the camera you're looking at the camera but some podcasts are shot off center so it be like I'm looking over here there is something about the thing of being a fly on thewall watching versus being spoken to and I think the fly on thewall watching is actually a much better way to hold someone's attention and so what

14:46you'll see like real Savvy people do is they make it look like they're recording a podcast but they're not actually like it would just be me alone recording like this looking over here but when I post it it looks like a clip from a podcast but it's much faster and and so you're like damn like what show is that from there's something to that I'm going to start experimenting with that because most people either actually had a podcast and like were just backdooring it or locked into that but I think there's something there when you see a video and it's someone talking at you I've even been playing around with a

15:11couple different content formats everything from voice over to like green screen to like talking into the camera Etc and they all resonate differently so yeah I think playing around with it is a great idea next I want to get into workflow specifically I want to talk to you about how you build your ideas for your videos right is there a scripting process involved how do you figure out like the topic how do you generate the script like what are the parameters that you're kind of operating from in terms of just getting the video ready to go I'm trying my best to figure out a system a lot of it is very manual and

15:41it's way simpler than people realize but I'll go through it essentially there's a few pieces to like the endend video workflow there's finding something interesting there's taking that interesting thing and extracting a seed out of it that's like the basis of what a piece of content could be there's turning that seed into a script or a story that actually like consumable and then there's recording that script in a way that's compelling and then visualizing that recording via the edit so I guess like five pieces almost everything in that flow right now for me is manual so the first piece of like finding what's interesting I just am

16:11constantly scanning and I find for the videos I make which is like business of culture text stuff email newsletters are the best place for me to find topics because they're already a curated filter on everything so if I didn't have email newsletters I would have to go to like Tech crunch The Verge business of fashion entrepreneur.com whatever the sites are I'd be scanning like 30 sites and you can use something like feed lead to do this but I've tried it and there's not enough signal it's like way too much noise and so what I find is email newsletters people who have actual businesses designed to filter the bad

16:39stuff out curate just what's interesting and so I subscribe to like 10 or 12 newsletters that I love and every day I try to like go through them and be like okay does anything catch my attention that would fit into my like topic slice or the things that I'm interested in so I'm just scanning and if I find anything in an apple note I just add a bullet write like a one line of what thought about it and I start thinking in these like hooks so I kind of I'm writing like a catchy like one liner and then I just put the link and so I'm passively doing

17:05that throughout the day then when it comes time to make a video I scan that list and I look for are any of these ideas time sensitive like I have to get the video out in the next day or two or else it's going to atrophy or not and if there are none I'll just pick whatever one's most interesting to me that day pick it then I try to extract what I was saying is the seed I call this like a story lens so it's like you can angle these stories many ways in terms of how you story tell around them some of it can be very unique and inter in some of

17:29it can be high level so one example I like to share is when Taylor Swift was going to the Super Bowl that was like a huge thing and I knew that was a story that was time sensitive so I had to get it out and I wanted to talk about cuz I had success with these Taylor Swift videos before when I'm looking at that as like a Bas the most common story frame would be like what do you think she's going to wear or like something like that right that's not applicable to my sector but even if it was anyone could make that video it's not really

17:50unique to me so then going down the funnels like what next could I say maybe I could talk about like the subtleties of like her messaging in content to like allude to certain things I don't know some conspiracy thing that's getting like slightly more narrow but then I was like that's also not in my slice so what could be in my slice business of culture so I said what if I made a video where I used the hook of her going as the capture funnel but I really talked about how the business impact on the NFL that she brought by attending all these games and like how much extra money it drove

18:17and AD revenue or whatever like I knew as a story frame that was much more nuanced no one was going to have that take and it was going to be more angled than what I talk about that's a good example of taking a raw idea and pulling out like a relevant seed so I have that then we go to the scripting I have one Google doc with 450 pages every script I've ever written at this point it's second nature with how I frame it there's a bunch of different like kind of structures but everyone is a little different and we can go through like a popular one for that if you want but

18:43basically I'll go and I'll script that down and I'm just trying to have it be Punchy I'm basically trying to rehook somebody through the whole video so most people think of videos as like a hook the body and the conclusion I think of it like a hook there's a dance and in that dance you have context and conflict which is basically just setup rehook setup rehook setup rehook you're trying to rehook them then at the very end I tried to hook them again with like the ending so that they share it and so that's a rough skeleton but it changes every time so I'll do that scripting

19:08then I go to the record and I'm just like this I record every line four or five times but again this is like me reading off of Google doc I don't use a teleprompter I probably should but I don't and then the edit which is a whole another beast but I take that and and edit it down what I found companies really need help with that what's interesting idea extraction like the story lens piece very few people talk about it in that frame so so I sometimes work with companies to like help them do that for their own stuff that'd be a great place to dig in what you just said

19:34about finding your lens is so interesting cuz I think what people can struggle with is like you've got a story you've got something you want to share if you don't have a lens it's like well I've even found myself making content like this and I'm like why do I want to even make that content like that doesn't feel like something I want to make but like you said it's kind of like if you're just talking about Taylor Swift you're like what am I doing talking about Taylor Swift but when you're able to apply your lens to that and give that angle that's what makes it authentic to

19:57you so I think being able to to do that is such good advice for creators who might be looking for topics to talk about but then are scared to share them because they don't have a lens and they're just sharing something everyone else is saying so I think really figuring out your lens and it seems like you pretty early on identified your thing was like business of culture and I think the faster that professional creators who are trying to figure out their content voice understand like okay what is my thing and start talking about things through one lens and obviously you can test and iterate but I think

20:23that's really spot on for how to come up with an idea the next thing that I want to talk about is what you mentioned about the hook and rehook I'd love if we could almost like break down maybe one of your scripts and just talk about like what you mean by hook and rehook cuz I think you're so on point everyone is talking about a video in terms of the only thing that matters is a really strong hook but if you actually look at the retention curve of a video it's like okay great we hooked them and then everyone drops off and then no one's going to share no one's even going to

20:47make it to the CTA at the end so when you think about hook and rehook and this conflict and dance like how do you set that up and what does a hook look like in the middle of a video we all know what a hook looks like at the start of a video where it's like here's five things no one ever told told you about XYZ but like what about the middle of the video how do you set that up I'll talk about like a strategic level then do an actual example strategically the whole goal with video in general or really any content is you're trying to open a

21:10curiosity Loop so that's the most important thing when somebody hears x amount of what you're saying are they curious enough to go down the rabbit hole and wait to hear what else you have to say and so if you only open one it better be really good to hold them for 60 seconds and most videos don't only have one people will even simplify but like they accidentally will back into putting other ones because people's attention span is so fleeting most YouTube videos like long form 10-minute YouTube videos there is a base curiosity loop at the beginning and then throughout the entire video the best people are constantly teasing and

21:41hinting at like and then we're going to go through this and like also what about this and like they're constantly doing that and because people need to be reminded why they're listening with a short I find it's so fast that you don't need to remind them in the sense of like say coming up next you just like embedd it into what you're saying and so the video that I'm working on right now is about open AI released the teaser for search GPT which is effectively they're going to take a swing at Google search so I find this really interesting and so my initial Hook is I think Google might

22:08be in trouble this is search gbt from open AI so just that first line I think Google might be in trouble the Curiosity Loop is like oh like why are they in trouble maybe you would expect Google's unbeatable right unless you're like really into the AI space and like understand that people are taking swings so that's like the first Loop just to put a little pin in your brain of like okay something's happening with Google so you're like what is happening right you want to go down to the list so then I say this is search GPT from open AI it's only a prototype but it shows the

22:31future of what search might look like so that's just a little context then the next line is and what's the biggest thing you notice so that's another question you're like oh should I be noticing something like I'm kind of like opening another loop and you're trying to hang on to hear what I say so then I say no Blue Links for the past 20 years Google had a monopoly on search they showed you 10 Blue Links with a couple ads at the top last year that ad business drove $238 billion the best internet business model ever built but we might be entering a new era as

22:55another little hook so like but we might be entering a new era and you're kind of thinking like okay I get what he said but what is this new era like anchoring to the top why is Google in trouble he still hasn't really fully said it right so I'm kind of like layering these questions the way you do it tactically is you kind of ask a head fake question throughout the script the best way to do this is to use but or therefore or some injection of Doubt or some confusion right I guess the two that I've used so far is kind of like a butt question but

23:20we might be entering a new era cuz open a I think search should work differently why should you have to hunt through multiple links and Dodge around ads when they could just give you the answer directly look at the design it's much cleaner gives you the answer links to the source and also has richer visual results now of course Google still is in Prime position they have billions of users they can build their own version of AI search and have already been testing it but it's quite the Dilemma isn't it so that was like even longer of context but now I'm like but it's quite the Dilemma so now I'm kind of

23:42introducing another like and there's a few more lines at the end but that was like three reh hooks and the main hook and then at the very end I was kind of like what's Google going to do so that's a fifth kind of hook so it's like a mystery novel right like when you read a mystery novel you're constantly like on the edge of your seat like oh like what's this person going to do like oh wao they saw something in the shed like that's how great stories are told is they kind of give you a little bit to hang on to and then tease you somewhere

24:05else and so I just think people should approach video the same way I love that we get to have this chat and like you kind of peel back the screen cuz if you're just watching that you watch the piece of content you're like oh that was a really good piece of content but like you don't know why and there's so many people who are trying to like replicate great content they just can't do it they could watch hundreds of these put out hundreds of videos waste so much time without ever figuring out oh wait there's this structure to it that really makes this perform the last thing I want

24:28to talk talk about in regarding to these videos is the edit process I've seen some of your content on short form you've got your studio set up you've got captions going you've got images kind of flying out what does your editing process look like what tools you use to edit are you the one editing yourself or have you brought on an Editor to help out at this stage just talk to me what that editing flow looks like for these short f videos when you watch my videos do you feel like the editing is like overwhelming in your brain do you feel like it's too much just enough or not

24:55enough like what's your take on it I actually think it's just enough like I was actually just thinking about it this morning where I like how you're like talking to the camera your captions are like consolidated so they're not like big and obnoxious and like blowing out the whole screen so I think that's really good and then I think it's the right mix between visuals cuz I think like basically what you're asking is there's content creators who are like doing super super produced stuff but I think sometimes the super produced stuff is a little bit of Overkill it's almost so animated you can't even follow what's

25:21going on with the video I kind of like where you're at where it's that mix where if it were just you talking into the mic like it might just get a little boring but I think you do just enough visual with like the easy to read captions where it keeps you hooked and is engaging the biggest hero for editing which most people don't talk about is rhythm and pacing the visuals are nice and I can talk about like how I think about the b-roll to your point if all I had was my face on the screen me talking even that story I read with like all of

25:47the re hooks wouldn't hold attention it's just not visual enough also on the flip side if I just had split screen with a visual pumping the entire time and I never switch the screen it probably would bore them as well unless the visuals were amazing and you have to like have amazing visuals on every video so this mix of the switching is helpful but it's more the rhythm of my voice and like when I'm speaking am I like rushing through the sentence am I Meandering through the sentence am I mixing it up there's this like really popular post on Twitter from Gary Provost I think this

26:13like famous copywriter there's a paragraph where every sentence is about six words and he's like read this sentence read this sentence this is getting monotonous isn't it you read it and you're like oh damn that was kind of boring and he's like now read this and it's like a short sentence a long sentence medium short medium long it's like varying it and when you vary the rhythm of the sentence your voice is like an instrument and when you vary the instrumentation of the sentences it's more soothing to listen to and so a lot of the what makes it watchable is actually the Rhythm and pacing of the

26:39sentences the problem is that's something that just comes with time and like natural taste I used to play drums and so like I have like a little bit of a rhythm embedded in me a little bit so to your point around editing I've tried so hard to bring an editor on so I can get the editing off my plate but I haven't found one with that same Rhythm and so even if I handed them all the b-roll and was like this is exactly what I want you to do when they get the raw video without it being cut to Pace it doesn't hit the same weight when I watch

27:03it so I'm trying to find an editing partner I'm terrible at editing there's amazing editors out there that know what I'm talking about I haven't found one yet so yeah I'm trying to find one but that's a key piece the Rhythm and then the other piece is the b-roll I really don't like to make videos unless I have what I call is a key visual so like if Apple does a demo event it's 90 minutes and everyone watches it and it's a the copertino thing with all the cool Transitions and I'm going to make a video about that or about something they talked about I know that I can go on

27:29YouTube and get that 90-minute thing and use that as b-roll and it's super highly produced and like I have so much to cut from I'm much more excited to make a video when I have that key visual versus if I make up a concept and there is no key Visual and I got to like really find like story blocks footage and gifts on the internet and like really piece together it's so much harder to do that that's another thing that I think with the edit is helpful if you have a key visual so you're still managing the edits of these shorts sadly yes I totally get it like sometimes when you

27:57make it video and it's your voice and you're putting it together like you're talking about the Rhythm It's the Rhythm Of The Script it's the rhythm of like when the clips hit it's the rhythm of when the visual shows up like where the captions it's like it's a little bit of everything so what tools do you use are you doing these in like cap cut or do you have like a different editing flow what does it look like and actually assembling and packaging these videos I do it all in Premiere I tried cap cut on the phone but my thumbs were like I couldn't get the Precision and then cap

28:21cut actually desktop is pretty good but I just now know Premiere and Premiere is pretty smooth so yeah I'll drop the footage in Premiere I record on the camera and then I record with these uh DJI wireless mics there's two in this pack this mic is insane like it has local storage to the mic so you can just hold it and then plug this into the computer and it has like 2 gigabytes or whatever it is of storage in there so it's very easy to use I'll drop that in Premiere sync it up the plugins I use in Premiere again I don't really know how to edit that well which may sound crazy

28:49but I only know a few things like I made a YouTube video showing everything I know and it's pretty limited I do use this thing called autopod which I don't know if you ever heard of this but it's like a jump cut editor so when I'm doing the recording I'll say the same line four or five times with different intonation there's always space in between so I run this jump cut thing and it's like it just like Cuts all the dead space out of it so that saves me maybe 15 20 minutes the only other thing I use in Premiere other than like the stock stuff just like the motion slide Zoom

29:15opacity is this thing called Premier composer which I think it's MRH horse.com is the URL which is just like a pack of like arrows and animated text or whatever and the free plan is actually really generous like there's so many different things you can use use but sometimes I'll use that but for the most part it's just Premiere and then to make my text Graphics that aren't captions I just make those in figma like I just literally have a figma workboard type the font I want sometimes I'll double it and add like a blurry layer below so it has like a little glow effect but that's it I don't like using

29:44the text tool in Premiere because it's like too finicky other than that it's pretty much base Premiere and then once you've got your workflow right it just becomes easier and easier because you do your script you record your new video and then you've already kind of got a template that you've obviously built where where you can kind of ship them out right to get super tactical I drag in the main footage I duplicate it one of them is full screen one of them is split screen I kind of just go through and I'm like all right at this time I should go split I think I have a good

30:08visual here I should go full whatever and then yeah in my head I have like 10 or 12 different we'll say like edit things that I do so one could be like a slow push in one could be like a fast move from the side one could be like I say the same word in text and repeat it like like coming down I just have a few of those in my head now yeah I just alternate between them love it so Kane I want to thank you for coming on uploading today we covered a lot got really deep into workflow love what you guys are doing so for anyone who wants

30:34to see your content why don't you shout out your socials where we can find you across all the different platforms for sure so if you want to watch my videos check out the shorts my handle is @c Callaway K NE and Callaway is k a l l a w y That's my handle everywhere I do write a Weekly Newsletter from the perspective of like here's what it's like being a Creator entrepreneur full transparency share my metrics my income I'm like constantly running experiments so I like write about that that's called blueprint and that's at blueprint. game the URL that's probably like my best stuff is there and that's all free so

31:04check that out and feel free to hit me up actually I do have one more thing if people want it is I took all of the learnings like the Tactical tutorials I've talked about today I record YouTube videos and then I put those in a free community for people that are like organized so you can say I want to make videos where do I start there's all these modules of like how to come up with ideas how to edit whatever it's called wavy world if you go to school.com weyworld schools Skol l.com World wav y w o rld d it's completely free I'm looking at it right now there's

31:31like 1,200 people in there everything you need to get started with video is in there and you can just kind of watch the modules and there's a community too awesome I'm joining right now I just pulled it up so excited to go deeper on this and Kane thanks for coming on uploading thank you so much see you guys