Paperclip: Agent Collab Made Easy

0:00Paperclip is amazing because I can see everything that's going on. I can have things routed to different assistants so they can troubleshoot it, and then I only get bothered whenever they really can't solve something. I don't like managing a human team very much, and I really don't want to manage an AI team either. We've generated over $55

0:16million. We've sold over 5 million individual products, and I bought my business back last year after a brief hiatus, and I've really been trying to make it more efficient with AI. Let's not just talk about it. I want to show you how I'm doing this and why it's so awesome. Presented by Zapier, the AI automation company. Everyone who's running multiple

0:34AI agents is talking about Paperclip. It's the brand new project that will allow you to manage your existing OpenClaw agents, or if you want a simpler way of creating agents, it will let you create agents and again, manage them here in project management software that makes it real easy. You're going to see how Katherine is running an existing company full of agents that are using Paperclip to manage the whole system, and then you're going to see me create it from scratch without bringing in my OpenClaw agents, building new agents, and then managing them. This is going to be super easy. Let's get started. Let me see how your agents interact with

1:08people. What am I looking at? Okay, so this is two different threads. This is a content thread, and Katerina's our real meaty human, and Rory is our agent um based off Rory Gilmore, and I created her with like her own like agent characters, but this is my real human asking her for specifically so you'll see here she like gave her the

1:31brief of what it is she wanted. Um She Katerina's giving her like, "Okay, why is this not here?" Rory improved it. One thing I'm finding is that my real human team, like they don't want to be dealing with markdown files, and so she put it in Google Docs, but then it's sharing it with the right people, and so now I have her just drop it into a proof, which is our AI agent um software. I'm not going to log into

1:54that right now. Google Docs is meant for people to work together on a document. Proof is meant for people and agents to collaborate on a document. Yeah. Okay. All right, so that's one interaction, and that's them all working together. What's the other one on the right? Yeah, so this is our our Shopify engineer, and so he just right now was like fixing something in Klaviyo, creating a flow for us, then getting some pointers over like, "Oh, it doesn't look right." And then they're going back and forth over what

2:22the issue is. Um one interesting thing is I find that when agents are spinning in their wheels, which is part of why we did the next thing that we did, is it's hard for you to tell like why they're failing. And so something wasn't working here, and so I had to jump in and fix it. But if they could see the back end, like my human team, they wouldn't need me to like jump in and check it. And so that's kind of why I moved away from this because I was still being like pulled in because sometimes there'd be rate limits or something would fail, and so they

2:51wouldn't know that it would fail. It would just the agent would stop responding or wouldn't be doing the right thing. Okay, so I see your people, your agents are all working together. Can I see the tool that's bringing them all together and keeping things organized? What does Paperclip look like? Yeah, so it looks like this um where you have your this is like the overall dashboard. You have the inbox of like recent things that have changed. You have when you first set up a company, which we're going to show you at the

3:18end, you set up a goal for the company. So it will take a goal, and these are like I just was playing around with it, but you set a goal and then it will break it down for you and create what they call issues out of it. So right now an example of one of your goals and then

3:33the issues that it made from it? So here it was like grow Amazon to 250k a month. Um Okay. And then it was like, "Okay, we need to optimize our listings." And then from there it like creates issues from from that. So um And again, these actually like aren't real numbers, but you can see here all of the things were pulled from there. So, you know, run a clarity heat map audit on the top pages,

4:04uh build a WinBack flow. Okay. And so you can see here that um we had the project, the tasks that came from that, and then as a uh a before I even created the goals, I was playing around with it last week, and we had like this export from Ahrefs on all these issues and opportunities we would have on our site, which

4:24Okay. I've been wanting to do for like 6 months, and I just haven't bothered with it. And so I just gave it to the agent like, "Can you figure this out?" And so uh Atlas is our engineer or like developer engineer, and then Rory is our writer, and so the engineer is fixing all the technical things with the SEO, and then Rory's like updating the specific articles with whatever keywords Ahrefs told it to do. Okay. Um and so all I had to do was give it that CSV file, and all of these issues were

4:53created from it. What else does it do that is similar or different from regular project management software? Rory's been doing all these articles. I love in Shopify, there's no images to them because the last time they did images they were like super AI looking, and so I basically was like I kind of uh was like voice chatted Uh-huh. to ChatGPT, told it like, "Okay, how do I tell it to basically go to our blog or our current website, look at all the images, and then figure out how to do it better next time." So this is the prompt that

5:25um ChatGPT gave me. Okay. And you made that into the task description of how Okay. All right. Let's see what's below. And then you can see that Rory came in here, and then she she basically gave me a summary of what she found. Okay. Um and then from there created a style guide from

5:45that. Okay. I will say, "Okay, great. Why don't you take five blog posts that you created and apply this style guide and create images." Create um

6:10And so once I click this, you'll see that it says Rory started. So And so now she's going to be working on that, and I'll check in on her in a bit. Um so yeah, now it goes from in Slack in a bunch of threads to I can see in here, okay, she's working on this. You can see it's live, which is pretty cool. At the beginning of the day and end of day, I have Knox, who's like the chief of staff, Mhm. and his job is to manage the agents cuz I like I said don't want to manage the agents. So if they get stuck,

6:41I want them to ping him and see what the deal is. But at the start and the end of the day, as well as me going in here, I have him see if there's any blockers. So you can see here when there's a blocked status, like something's going on, Mhm. it maybe they don't have access to a tool or something like that, and and he can't give he can't do it. Uh he logs that in like an autonomy log, and then I can be like, "Okay, you don't have Cloudflare access to do this DNS or whatever." He would um either I would do it, or if I thought it was secure, I

7:16would give him like uh increased access on the API, and he would do it. Okay. All right, anything else that we want to see here? So this is the org chart as it stands. I actually had more agents. I fired half of them a couple of days ago cuz I realized that I was getting rate limited. I think if you were just more efficient and structure agents better technically, you don't need like 10. So I'm starting with less, and then I'll see what breaks and what I need to improve. And then what's on the left where I see all the agents' names? If you click on that, what do you

7:48see in there? This is what they're working on. work on. Yeah. So you can see here uh that it just resolved some some PR, and now it's going to audit some other stuff on our site. And so I could come in here and it's kind of like uh Elon's "What did you do last week?" I can do

8:06that with my agents. So we'll see what Rory said back to me on So she's blocked for some reason. Okay, so she's blocked uh she needs OpenAI image generation, and I need to give her the API key. Let's take a moment away from this and just bigger picture. Why do you need this? Why can't you use uh Notion for project management, which I've done, or I think you created Mission Control for yourself? Why do you need to use Paperclip? So I am looking for something that is both agent and human friendly. Also because Paperclip is open source, they keep shipping new stuff. You know, I've forked it and now I've been building

8:46some stuff of my own on it. And so that's what's different from like any of the other like human ones because it keeps updating, and you can make it your own. So if you don't like something, or you want to adapt it to something within your company, you can do that. I get it. I also found that there's some things that were built into Notion that agents just weren't ready for. Like the commenting system was hard for agents to read if at all, so you had to go from API access for them to read it. And in addition, you had to give them a real email address so they could read the

9:14comments, and then they have to check email for the comments, and all that stuff was kind of cludgy. The important thing for me was like that my team was going to be able to use it, or at least see what was going on. All right. So why don't we show how someone could create

9:28this from scratch? I'm going to copy this. I'm going to open up terminal. I'll paste this in. Uh yep. Here we go. Just type clawed. This is not the computer that I do anything except for interviews on. Oh, okay. I'll fast forward since this is just me following instructions to set up clawed on this new computer. In the show notes, I'll have a link to Paperclip along with what I typed into terminal to set up

9:55Paperclip. I'll go to the URL it gave me. Okay. I'll enter my company name and my goal. 100,000 YouTube subscribers. Follow to see if I get there. My goal right there. We're going to create an agent. Does the agent need to be the CEO? No, I'm the CEO. Andrew, this is for zero human companies. You can be the CEO, but you want to be the board. Okay, CEO then. Uh we're going to use Cloud Code. The model is going to be uh

10:32Opus 46. Adapter environment runs a live. Next I'll describe what it should do. All right, give it something new. Hire first engineer and create a hiring plan. How about this? Hire your first content researcher and create a uh content strategy. You're the CEO, you set the direction for the company. Hire a uh our first

10:59researcher. Write a hiring plan, break the road map into concrete tasks, start the delegation work. Boom, let's go. All right, next new thing, everything is good. And now we got it. That was not hard at all. Okay. Yeah. Let's view my agent. My agent is just called CEO. [snorts] I can assign the agent a task. Let's assign it a task. Um find Well, see, it looks like he's doing

11:24something. Go to click on dashboard. You're a CEO, you set direction for the company. Hire, okay, live runs. Read. heartbeat.md Completed tools. Let me check my environment variables. Okay, so it's still showing the goal. Do we see any issues? I see this is the first one. If I wanted to give it another issue, I would just come in here. Find a list of five YouTube creators we should be we

11:49should be studying. Yeah. Five YouTube creators I should study. And then I also think um you could create this issue and then you could create one where you're like um let me know all the access that you need in order to do your job. Ah, what access do you need? Uh signee is our new CEO. Let me know all the access

12:23you need to do your job. It is much more straightforward. It's everything in the box here in order to create an agent and and then multiple other agents and manage them. Excellent. All right, Twitter is the best place to see how you're doing all this and what you're discovering. What's your Twitter name? Uh Catherine Lavery. Yeah, you just actually have your full name there just

12:44like me. All right, thank you. Thanks everyone. Let us know what you do with this.