NEW Instagram Ads Feature (A Fun One)

0:00in this video I'm going to show you a new and exciting Instagram advertising feature that can instantly make your ad creative more engaging which can obviously help you get better results and it could not be easier to use so I'm in an example ad account I'm going to use this to demonstrate how this works I've just created a quick example campaign and what we're going to go and do is jump straight to the ad level if I go ahead and click on edit now by the way I'm not going to adjust anything else other than the thing I'm specifically talking about and that's something that's important throughout my

0:27videos is that if you don't see me change something or talk about something just don't think that the way I've left it is the right way to go often I'm just leaving things as a default to focus on what I'm talking about I've had a lot of questions about that recently what would have said oh I saw you left this as this setting is that now the right way to go no I don't talk about it just ignore it okay anyway so let's scroll down to the and creative section and we're going to go ahead and click add media and what I'm going to do here is add an image so

0:53for demonstration purposes I've just gone and grabbed this pretty cool looking travel related image and so once you you've got your image uploaded and added in you'll come to this page where you can talk about how you want it to be displayed in certain formats and I've got other videos on that so I'm not going to focus on that here I'm just going to go ahead and click next because what I want to talk about is this section down here music now this is defaulted to be on I have seen this defaulted both on and off and if we just turn that off for a second Nas now no

1:24music and you can see that in this Advantage Press creative Facebook is trying to recommend the use this feature and this is one where I would also agree with them now you can see on the right hand side in this preview that this is currently how the ad is going to look on Instagram reels however if we go ahead and turn enable music then what Matt is going to do is add some music to our static image when it's presented as an Instagram reel and now for a while metev had the option to just add on automatic tracks so you just basically give meta the freedom of just

2:01going pick whatever music you want I'm gonna trash you to get it right for a the person you're putting this in front of and B to go with my ad creative and all that sort of stuff um now however this is the really new part of it is you can turn off automatic tracks and you can go through these and select whichever one you want which one you feel is going to fit nicely with um your image and the options that you have here because this is an ad account based in the UK are actually more limited than you would get say in the US so it kind of makes sense because you

2:32think about how you know bits of Music work and all that sort of stuff there's Licensing in copyright and all that sort of thing right so there's different stuff available in different locations but you can now go through and select which one you want to do again because in some ad accounts you've got more options available music wise some ad accounts particularly we've seen the ones based in the US although we're not 100 sure it's just that but it seems that way for now you can test a number of different options so you can add more than one on but this is a great way to

3:02just instantly improve the engagement associated with your ads when they're showing in the Instagram reels and you can see this says FX1 placement now you might be thinking what is this really a big deal it's really not a big deal it is a big deal how much is Instagram reels as a proportion of My overall advertising spend and that's an interesting point they wanted to cover here more and more ad impressions are being seen on Instagram reels and I think this is something that I mean certainly wasn't the case not that long ago um but as user behavior is changing on the platform on the Instagram platform

3:38users are using Instagram reels more and more and more and more that means that if that's where they're spending their time that's where the advertising opportunities are doing things like adding music but also making sure that you've got images that look good you know this hasn't been sort of cropped I just grabbed an interesting image for demonstration purposes this hasn't been sort of cropped and designed for Instagram reel specifically but making sure that your ads look good on this placement is important if you want to check this out you're interested to know what percentage of your overall ad impressions are coming from Instagram reels I'd recommend going ahead and

4:11going into your own account selecting breakdown and seeing by you can do breakdown by placement and say okay I wouldn't be surprised if you're getting more through Instagram rails than You're Expecting so getting back to this feature when you're creating your ads that are going to appear um obviously on Instagram reels is where this placement is affected and that you would go ahead and make sure you get some music added on it's going to help engagement and remember that that's really important you've got to get the person to engage with your ad before they're going to take any action based on on that ad itself so these sorts of things do make

4:43a difference imagine think of the user experience when they're when they're using reels if your ad pops up and it's got music are they more or less likely to pay attention to it almost certainly more okay so recommend adding that in you can see that um Facebook are trying to help us out here with the you know the the optimization steps and music is is the third one but now we've just got a lot more flexibility and you can make sure that the music is dialed in with your brand um and these sorts of things they they really can make a difference okay so go ahead and give this feature a go and let

5:13me know in the comments if it improves the performance of your Instagram ads particularly on the the reels placement and if you're interested in a full Instagram advertising tutorial that walks you through the entire process go ahead and check out this video here in it I show you exactly how to set up campaigns ad sets ads Etc the lot for Instagram specifically if you want to get good results advertising on that platform go ahead and check that