3 FACEBOOK LOOKALIKE AUDIENCES THAT CONVERT!

0:00hi guys it's been Heath from Lika and in this video I'm gonna show you three Facebook advertising look-alike audiences that converts really well now if you're not familiar with what a Facebook look-alike audience is go ahead and check out a link in the video description to one of my other videos that goes through entire process of how you create look-alike audiences exactly what they are and why you want to use them and just quickly a Facebook look-alike audience contains people that are very similar to another group of people so let's say for example you were to take your previous customer list everyone is bought from you before you

0:31upload that to Facebook can you say to facebook facebook create me an audience a look-alike audience of people that are very similar to my previous customers and then Faceman will work out that your previous customers are you know on average 37 and female and they live in this country and you know they are interested in these things and they will use all those data points to work out exactly who to include in that look-alike audience people did a very similar to the existing group and then you can advertise to them and because of that they perform incredibly well look-alike audiences Facebook look-alike audiences are nearly always the best

1:04cold audience targeting option to use when it comes to Facebook advertising we see that 95% of the time across all the campaigns that we run for our clients so what I wanted to do is create this video is talk about different types of look-alike audiences specifically three Facebook look like audiences that work very very well because not all Facebook look-alike audiences are created equal some produce much better results than others and I often say to people are using look-alike audiences and they say yes I am and I go okay what kind and they sort of go what do you mean or I'm great to look like audience off of this

1:35you think well that's not gonna work anywhere near as well as a look-alike audience based off the right stuff so what I am right now is a mini demonstration Facebook ad account I'm in ads manager and I've come into audiences so if you're wondering you know where's this I've never seen this sort of thing before if you click on the three lines up here scroll down to all tools and you should see audiences and the assets tab if you click on that then you will come through to the page that I'm looking at right now now because there's a demonstration account I've gone ahead and created a bunch of different custom

2:04audiences now basically when I talk about different types of look-alike audiences I'm talking about different sources so for a look-alike audience you need a source audience a base audience okay the process of creating a look-alike is exactly the same every time but the source audience is different okay so my absolute I could do this in order so my first and absolute favorite look-alike audience to create it's one that's based off of previous customers specifically ones that have already bought the product or service that I'm looking to advertise the best people to advertise to nearly always 95 percent the time is a look-alike audience that have when it comes to cold

2:44audience it says it's a look-alike audience that is based off of people that have already bought that product or service so I'm in my facebook ad account I've created an example audience here of let's say product purchases let's say I'm advertising a specific product I've created a custom audience here product purchases that's the first step again if you're not familiar with how to create custom audiences there'll be a link in the video description then I want to come in I want to select that I want to click on these through the lines create look-alike then I go ahead and enter in my target location so let's say I want

3:11to advertise in the United Kingdom all of this these details are covered in that video I mentioned earlier but let's say for example want to create a 1% look-alike audience which is usually what I recommend starting with go ahead and click create and it is as simple as that now Facebook's going to take a bit of time to populate their audience usually 30 minutes or so but that audience is now going to be a 1% look-alike audience in the UK based off people that have previously purchased my product so that's my first that's the first Facebook look like audience that converts the best it performs really

3:42really well when it comes to cold audiences you can really do better now of course not everyone has a lot of previous purchases to use to create a look-alike audience and for this sort of audience to be effective you probably need you need at least a hundred people in one country but I see the best results when these when it's previous customer list these these previous purchases are 500 or more in that actual email list that you go ahead and upload to Facebook so if you don't have that which a lot of people don't let's say they're just getting started or they just operate on a smaller scale

4:15the next look-alike audience down there also converts very well that I then go to is one that's based off an email list okay so an email list is obviously going to include some of your customers but could include a lot of other people as well to have an axe and converted and gone and become customers because of that it's not quite as good a source audience as one based off previous customers but it's still a very good source audience because if someone's signed up for your email list they're clearly interested in the products and services that you offer and the industry that you operate in so

4:42that's my next option so here I've created an example custom audience based off lead magnet opt-in so people have opted in for a lead magnet effectively people who are on an email list within the last hundred eighty days I can click on that and do the exact same process so I can go ahead and create a lookalike let's do the same countries the same country let's do the UK one percent again create audience okay now just a little side note as that's the second look-alike audience I look to go to let's say for example you had a hundred previous customers but you've got two thousand people on an email list

5:17if that's the case the email list based look-alike audience might actually outperform the previous customer based look-alike audience and that's simply because there's more people in the source audience and the more people are there in the source audience the more data Facebook has to find people to put in your look-alike audience and to help improve the results you're going to get so where this audience was right where this audience is much larger than this audience and this audience is let's say under that 500 mark I will usually create a look-alike audience for both and run both targeting options and see which one performs best you can easily

5:52adjust your campaigns after they've been live okay so first look-alike audience to convert is one based on previous customers second is one based off your email list now the third is one based of all website visitors okay so people that have already visited your website now again these people aren't as engaged as people that have either bought from you before or joined your email list but they've also clearly shown that they're interested in the products or services that you offer otherwise they would not have bothered to visit your website in the first place so they are a good base they're a good source audience how do you go about doing that if I

6:23don't go through the process I'll show you how to create the custom audience as well so you've got a crate audience custom audience you would go in this case the website traffic of course you could have gone to customer list Oh website visitors is what we can call this when you're using a source audience for a look-alike audience you want it to be as large as possible so I'm gonna go with 180 days click create audience don't worry about that for a second click done right that's now a custom audience created and when you have you create a look-alike audience again it's covered in the other

6:55videos I mentioned but you need to create a custom audience first so then you can go ahead and select that take that little box here click create look-alike let's do the same thing let's go ahead and pop in United Kingdom in there and then go ahead and create audience okay so now we've got our three high converting face book look like audiences we've got at the top of the list one based off previous customers after that we've got one based off email list and again not all businesses have email lists if you just getting started you won't have an email us if you haven't done that sort of marketing

7:28before you won't have an email list in which case move on to website visitors and usually doesn't produce quite as good results as this one in this one but it's still a great option and will usually outperform other cold audience targeting options so this will usually outperform Facebook targeting's based off interest demographics behaviors and things like that okay now again if you don't have website visitors if you're just getting started then you won't then I would look to focus on other cold audience targeting options there were other look-alike audiences that you can create you can create look-alike audiences based off video viewers based off people who have engaged with your

8:03Facebook page but I wouldn't recommend it those people in my mind haven't demonstrated enough interest in your business in your products or services to warrant being a source audience for a look-alike audience if you don't have any of these three options these are the best ones these ones convert these ones we use all the time then whilst you're getting started focus on interest based targeting options and things like that I've created a video that shows you exactly how to do that how to find targeting options using Facebook's audience insights tool I'll include a link to that in the video description so go and check that out if you don't have

8:37any of these source audiences to use but that's what I would do to start with and obviously once you've generated a couple hundred and conversions email opt-ins purchases maybe even website visitors then you can go ahead and create that look-alike audience and based off of this data which doesn't take too long okay so hopefully this been useful before you go one thing I'll quickly mention is my five-part face book a template that you can download right now for free this template includes some of the best performing ads we've created for a number of different customers in a number of different industries you can obviously model from those ads

9:08we've sort of broken each ad down into its component parts and explain what we've included in each and why so if you're looking for better results on Facebook you should find this tremendously useful so go ahead and download that link will be in the video description it's completely free to do so if you enjoy this video please give it a thumbs up I really appreciate that please comment below to let me know obviously you have any questions put them in the comments below I'm happy to to answer all the questions don't forget to subscribe to my channel for all Facebook advertising related content and digital marketing related content that i

9:35release at least weekly go ahead and subscribe and click the little bell to turn on notifications so you are notified when you when I next publish my videos best of luck with your Facebook ad campaigns guys and I'll talk to you soon