Using Instagram Stories As A Facebook Ad Placement Option

0:00hi guys it's been Heath from lead guru and this video is about using Instagram stories as a placement option for your Facebook and Instagram app campaigns now when you create a Facebook ad campaign or an Iskra my campaign in Facebook's ads manager which is where I'd strongly recommend you do create your campaigns you have many more options and functionality there one of the things that people often do is that either use automatic placements it's just advertising everything which you know could sometimes be okay all they'll be very selective with the placements that they advertise on and they'll only go for let's say the Facebook newsfeed in

0:30both mobile and desktop and the Instagram feed and they'll miss out stories they won't advertise on Instagram stories and use Instagram stories as a placement option I think that's a mistake so over the last I would say six months move a bit longer we've seen fantastic results with Instagram stories and what you'll find what we find we're running conversion campaigns at so we're looking to generate leads or generate purchases is that the stories placement doesn't deliver an enormous amount of volume so really are we going to find more than let's say thirty percent of our total conversions coming from Facebook and Instagram stories placements because more people still spend you know most

1:08people spend a lot more time on their Facebook feeds so and an Instagram feeds as well so when your ads are there they gonna be seen by more people more frequently that's gonna result in more conversions but we are seeing with the Instagram stories placement is great cost so very low cost per conversion in fact often it's our best performing placement option when it comes to cost which of course everyone wants to pay less per leave everyone wants to pay less per sale so if you are being really specific and just targeting the feeds or something else I would strongly recommend that you include Instagram stories as an ad placement option now a

1:41lot of people think that in order to you know have an effective campaign running on Instagram stories and all that stuff you need a short video clip or something like that for it to sort of fit the format that's not true if you do have something like that great test it but we've seen fantastic results from single image a static image ads Facebook know how to turn an image ad into something that looks good and can perform well on the Instagram stories placement of course you can go further and within Facebook ads manager when you are setting up your campaigns they are targeting Instagram stories as

2:15a placement option you can customize the creative to look great so you can put like a nice box around things and all that sort of stuff to make it look really good and that's not necessary that's just sort of extra credit but the big takeaway I would say that you should have from this video is don't exclude Instagram stories as a placement option definitely include it it will probably deliver your lowest cost per conversion which is fantastic that doesn't mean you should turn off the other placement options because I said the volume is not as high but I definitely recommend go ahead and including it now before you go Senora

2:43quickly mention and that's my Facebook Ads mastermind group which is my free Facebook group I said you can join it there'll be a link in the video description and this is a group of over 9,000 Facebook and Instagram advertisers that are looking to get better results from Facebook and it's chrome appetizing fantastic community people ask dozens of questions every day get them answered by experts including myself people who own Facebook advertising agencies like me that can really help out lots of people willing to work to take part amazing community if you want to meet people that like-minded get better results from your Facebook and this Chrome ads I'd

3:15strongly recommend you go ahead and join completely for you to do I said link will be in the video description and before you go if you found this video useful please give it a like please that's a much appreciated got any questions comments feedback for me enjoyed this video problem in the comments below and of course don't forget to subscribe to my channel for more Facebook and Instagram atty zhing related content which I'm publishing multiple times a week that's guys bye