Facebook Ads: Get most out of New Year Period

0:00hi guys it's ben heath from lead guru and in this video i'm going to talk about how you can get the most out of your facebook ads during this new year period at the beginning of a new year and people act differently and therefore you need to respond as a facebook advertiser for some businesses it's a tricky time of year for other businesses it's a fantastic time of year and i've got some tips tricks and techniques and things you do and don't want to do and during this new year period i'm going to cover those in this video before i get into that i just want to

0:27very quickly ask you to smash that like button click that thumbs up button that'd be much appreciated and help me out and of course subscribe to my youtube channel if you are new and haven't done so already okay so you can see that i'm recording this video uh it's the 5th of january 2021 right now that i'm recording this you can see i mean in an example facebook ad account in front of me and i was putting together some some campaigns messing around in facebook's ads manager and and thought perfect video topic to talk about because it's not an a piece of time it's not a part of the calendar that

0:58often gets a huge amount of focus from businesses from marketing departments and things like that people sort of know what to do or have ideas around what to do for christmas and black friday and other times the other calendar events that have an impact on your marketing but new year can be really really significant and it's not something that you want to um miss out on not something you want to ignore and of course it depends on your type of business but i think the first thing that you need to sort of think about is a new year has an impact b what sort of impact is that going to have

1:33on your business okay so maybe not this year because of everything that's gone on in the world over the last you know 10 11 months but often businesses that are in the entertainment space um restaurants hotels things like that won't do as well during the new year as they would have typically done it towards the end of q4 people have spent a lot of money um during q4 traditionally um for christmas and things like that they have less to spend in january they're you know probably looking to to tighten their their budget a little sort of personal budgets a little bit and that has an impact

2:11conversely all those businesses that perhaps struggle a little bit in the in in the end of q4 anything to do with self-improvement health um getting organized those sorts of things it could be a fantastic fantastic time in fact most likely the best time of year for uh for your business when it comes to advertising on facebook so the first thing to do is realize that yes the new year period does have an impact on facebook advertising and then just think through your products and services if you've been going well enough think through previous years and go okay is this a good time of year for me is it a

2:43bad time here that's the first thing you want to sort of establish and in my mind the new year period basically spans january some businesses it's going to be that first couple of weeks for others it's going to go a little bit longer into february but basically spans january in in my mind okay so acknowledge the time of year realize it has an impact think is this positive for me is this negative for me is it not going to make that much of a difference most businesses aren't going to be affected by the new year period one way or another but some won't have a huge uh a huge

3:12impact so just sort of put yourself into one of those categories and then we can go through the the subsequent points with that in mind so once you sort of put yourself into a category of this is either a really good time of year for me not so good etc you probably the first thing you want to do is adjust budget accordingly now if you've seen some other videos you'll see that i've talked about a step-by-step scaling process and doing things fairly measured fairly slowly you don't want to throw all that out the window when it comes to the new year period but if you know that new year

3:40let's say the month of january is a fantastic time for you you don't want to just scale slowly slowly slowly and potentially miss out on an opportunity okay so i would be looking to scale more aggressively and what i mean by that is scaling more frequently than perhaps once per week so you could be scaling your campaigns every three days if things are going really well um it also means perhaps scaling in larger increments instead of going from 100 a day to 200 a day perhaps you go from 100 to 300 300 to 600 600 to a thousand you know assuming obviously the results at each

4:12one of those subsequent levels is still really strong um and i think that there are in general when it comes to facebook advertising being more cautious is better okay you don't want to run too fast people you know facebook advertising seems to be just like you know the stock market it's greed and fair right things are going well people get really greedy and they want to just go after it things aren't going so well they get really fearful and want to stop and it is not often that sort of uh much more measured more logical uh more measured approach that sits obviously in the middle of those

4:47um but actually if new year is really good for you i don't want to say you should be greedy but you can be more aggressive likewise if the new year period is not so good for you there's nothing wrong at all with scaling budgets back down i wouldn't normally recommend pausing campaigns but if you're for example you know let's say you sell chocolate okay you're you're a chocolatier why imagine the new year period is pretty difficult it's one of the hardest time of years because everyone's had their full of chocolate um over christmas and and all that sort of stuff and now it's not gonna be our time so i

5:20wouldn't recommend pausing campaigns but maybe dial them right back okay and then you can dial them back up again for valentine's day you know in in six weeks or so time so that that's the sort of approach that that i would have and if you want to dial your campaigns back by 30 40 60 that's absolutely fine if results still great and you want to and you maybe won't be able to bring your budget back up that's also fine but just be aware there's no problem with doing that because you want to not spend a huge amount of your budget during a time of year that's perhaps not

5:48as good um for you okay so that's a really big thing to mention is around changing your budgets depending on how new year affects you you can also and this is something i don't see very much of but absolutely can be done and we do it all the time is run new year's discounts so again a lot of people think that you can only run discounts on black friday or they only run christmas discounts you can run discounts basically any time of the year and you can tie it into much more stuff than you think we've run summer discounts and spring discounts you can run run new year's discounts you can use the

6:20time of year to make it seem more relevant to your target market incentivize the action like a discount obviously incentivizes purchase if it's a new year discount it's very obvious that's going to go away pretty soon so people are going to going to take action based off of that so you absolutely want to to get involved with something like that if that's appropriate for your business now there are lots of um businesses that typically do very well during new year the discounts perhaps aren't as appropriate so for a lot of b2b services particularly high-end b2b services where you may not want to discount at all um that's absolutely fine you know

6:54that's how we operate with our our services as a facebook ads agency as we we don't offer discounts and it's not something that we would do and a lot of b2b type services is is a category that does very well during the new year a lot of people are like right i'm gonna get this sorted we're gonna launch this new uh campaign in our business we're gonna you know get ourselves organized we're gonna whatever but other discounts perhaps to not be to be the b2b side sorry not b to b b to c side um are much more appropriate so new year as i said is a time where

7:24people are going to be looking to get healthy so can you have discounts on you know any products or services you know personal training services for example just the sort of type you would be hiring personal trainers and wanting to get in better shape and improve their health just sort of time people are getting to um sort of important things that may have been putting off for a little while like insurances and sorting out their finances and all those sorts of life admin type stuff if you offer a product or service around any of that you can run a discount and that can can be could be very

7:58effective during this new year period okay so that's something to uh to keep aware of and something to test and and add it doesn't hurt much to test something like that okay and then the final point that i want to make and it's only a short video but the final point i want to make which is which is a really big one is that you want to um where possible appeal to your prospect's desire for increased status now i'm not gonna get into too much here but there's lots of marketing information about how we want these sort of um lower level benefits because they scare they sort of

8:35ladder up to a high level benefit so for example um you may want um [Music] okay let's let's perfect example let's say my facebook ads agency you know as we offer facebook as a service okay someone might hire our agency because they want better results from their facebook ad campaigns right that's really always where they're going to hire us well better results to facebook it's like you ladder it up okay why do they want better results for facebook campaigns because that's going to help their business succeed okay why do they want their business to see well that's going to provide them with financial stability they're going to be

9:09successful why do they want all those things well that's going to give them sort of increased status amongst their community their friends and family are going to be proud of them all that sort of stuff so there are various that that's that's like the laddering of the benefits and there are lots of there are a few different options that you can ladder into the sort of the major benefit that people are really after in the new year period when they're looking to improve themselves they're looking to get in shape to boost their career to sort their life out is increased status that's what things ladder up to so think about

9:43how does your product or service help your prospects achieve something that can then be laddered up to a greater thing such as increased status improved status okay i've just given you an example with my facebook advertising services right um by helping our clients get better facebook ad results it helps their businesses be more successful et cetera et cetera so you can put things like that in your ad copy or in your sales materials so you know we could have an ad for example has something like hire us now will help improve your results give you more stability in your business and help you plan for your long-term

10:23financial future we could put i mean it wouldn't be exactly like that but i'm just sort of giving an example on the fly that sort of thing if you're um you know if you're talking about something in the health and fitness space which is everyone knows is is a real boom time for for those guys in new year you could have something like you know get up you know hire our personal trainers they'll get you in the best shape of your life um you'll be feeling fantastic about yourself you'll you know be the envy of everyone else you know all your friends and family come summer yeah that's increased status

10:59right you've laddered it up for them in your ad copy so i think that's just always something to be aware of and come back to when you're creating ads for this new year period is to think right this is a time where people are wanting to improve themselves how can i link it how can i demonstrate in my ad copy or video or whatever it is in your ad otherwise that if you buy this product or service it will help you get a and a if you get a that will help you get increased status and and um improve your standing and happy we'll be proud of you and all that

11:34sort of stuff okay something worth thinking about okay before you go a couple of things i want to mention first is our facebook advertising services so we offer i've already mentioned it facebook ads agency we offer done for you facebook and instagram advertising services we have a minimum budget requirement of 3k per month if you meet that and you're interested in working with us and finding out more about service best thing is to click on the link in the description below you can go ahead and that'll take you through to a page on the website and you can book in a free call with one of my team members and whether

12:00they'll be able to tell you all about our service how we might go to help we may have worked with business just like yours in the past all that sort of stuff so um yeah we'd love to speak to you as i said 3k minimum requirement otherwise go ahead and book a call um another thing i want to mention is my facebook ads mastermind group so free free facebook group we've got 62 000 members in there right now amazing community full of um brilliant brilliant people just like you i'm sure who has perhaps their own business perhaps they're a marketer they want better results facebook advertising there is such an

12:33amazing community because people are asking questions getting them answered um there's so much help going on in in there which is which is fantastic which what we set it up to be i do free live trainings in the group i'm involved so if that sounds something you want to be part of again link in the description go ahead and join and we'd love to have you be part of it okay best of luck with everyone guys if you enjoyed this video please give it a thumbs up please subscribe to my channel and of course um comment below to let me know i get to as many comments as i

13:00possibly can thanks guys bye for now bye