Give me 39 minutes, I'll make you disgustingly good on camera

0:00You can talk to your best friend for hours, but the moment you switch on a camera, you hate the way that you look. You hate the way that you sound, and you're so worried about how you're coming across that you forget what you're [music] even trying to say. I've definitely struggled with this, too. I've been making content every single day for the last 6 and 1/2 years, and there are thousands of posts and thousands of drafts that prove that I also struggle with this more than I like to admit. I'm going to be breaking down the skills that allowed me to become disgustingly good on camera, so that in

0:28the next 30 [music] minutes you're going to come out knowing exactly what to do, so you'll never have to restart ever again. [music] This is how to become disgustingly good at speaking on camera. Now, before we begin, I want you to watch this video. I'm not sure if you needed to hear this right now, but just hold them on. I know you're broken. I know you feel alone. I know it feels like that the world around you is crumbling, and there's nothing you can do to save it,

0:56but I want you to know this. Sometimes things have to fall apart in order to make way for better things. Cuz you see, when it feels like the world is telling you no, it's in fact God telling you that there's a different way. It's in fact God telling you that there's something more fulfilling, more rewarding, something that will carry you throughout your life that he wants you to have. So, your only job right now is to control what you can

1:21and have hope of holding on. So, that is me when I first started talking in front of a camera. And to give you a bit more context to that, basically, I didn't want to even hear myself talk, but I I definitely didn't want my parents to hear me talk to a camera. So, I would go into my car, drive to a neighboring parking lot, and literally film in the car that way. And there were hundreds, I mean, hundreds of takes before this. So, if you were to break this down, you're recognizing,

1:47yes, my tonality feels a little awkward. It feels like I'm trying to find a rhythm. I'm slow, but then I awkwardly cut out some pauses, so it feels this this kind of weird awkwardness is in the room. Then how I address you, right? So how am I actually addressing you directly? And then my confidence, right? I'm not feeling confident, so that's going to transfer in terms of the energy that you feel watching it as well. Now remember this video cuz we're going to be coming back to it and I want to show

2:11you that it is okay to begin that way. Now a lot of these lessons are going to help prevent some of these same mistakes to ensure that you are in a much better place than I was when I first started. Now you're probably thinking, "But June, I'm not that interesting. I hate my voice. I'm too shy for the camera." It's the exact same thoughts that I went through. It's the exact same thoughts that all the top creators have gone through. But the truth is you do not need a new personality. You in fact are already very unique. You have a voice and the camera is just an object in the

2:44room. In fact, so I know a lot of us think that content creation is very extroverted experience, but it's one of the most introverted things that you could possibly do. It is you by yourself looking down a camera barrel and just speaking directly to it. Not a single person is there to cut you off. Not a single negative glance is coming your way. It's just you and a camera. And once you recognize that all the things that you find are weaknesses of yours are actually strengths, meaning that they're your unfair advantages, that's when everything starts to unlock. So this is the checklist that we're going to be going through all throughout

3:13today's conversation. I'm going to be teaching you how to speak to one person. Then we're going to be describing how to use your own words, which is probably more important than ever before in the age of AI that we're living in. Then tone, rhythm, confidence. How do you actually show up and be charismatic on the screen? And then we're going to talk about recording one line at a time and I'll show you physically how to do that

3:33as well. So let's get right into it. Speaking to one person. I want you to think about who is watching you. It's not a group. It's actually not yourself, although when you're doing it in the selfie camera it looks like you're talking directly to yourself. No, you're actually talking directly to one person on the opposing side of the screen. And

3:51the main keyword being a person, right? So, this person is a real-life being. It's not just a vanity metric. They have emotions. They have this their their own set of thoughts. And you're trying to speak to them and saying the quiet part aloud is how you make somebody go like, "Oh my gosh, this person really really gets me." But you're not going to do

4:07that by saying, "Hey guys." Right? Because no one is actually watching content with their best friends on one phone. No, you're you're always creating content dedicated towards that one person on the opposing side of that screen. So, don't think "How do I look? Do I sound confident? Will people find me weird?" Think, "What does my viewer need to understand?" And this was one of the biggest unlocks for me personally because the more I was constantly thinking about the other person, the the

4:33less pressure I put onto myself, right? Cuz even if I do make a fool out of myself, as long as they get value from it, that means that I'm doing my job as a creator. And in due time, with the reps, I got better and better and better. So, yes, my audience understood the material, and then I started to become more confident. But having that first perspective on "Who am I making this content piece for?" is one of the biggest unlocks that you can achieve right from the get-go. We call this private speaking. So, this is very

4:57different from public speaking, right? So, I think one of the best ways that I can describe this is you probably know some really great public speakers, people that can go ahead and own a stage in front of thousands of people. But the moment they have the camera turned on, they're a shell of themselves or they try to be too performative and doesn't actually transfer well on camera. And that's a big difference, right? Public speaking is a skill, and so is private speaking. The skill of private speaking is trying to get that viewer to feel

5:26like they're in a conversation with you. It's literally like you're sitting across from your best friend or a coworker or somebody of a peer, and you're trying to get them to understand you, and in turn, you're trying to provide value to them. Now, here is an example of that. Let's watch this together. I really want you to be successful, so

5:43please listen to this. A healthy diet is not only about the foods that you consume for your stomach, but it's also about the thoughts that you consume for your mind and your soul. If you're an individual who has all these burning desires for themselves to achieve something great, but constantly lacks the motivation and energy to follow through, you've taken this seriously and you've stayed this long for the video, I challenge you to take an honest and deep look into the media that you consume. Look at the creators that you follow, at the music that you listen to, at the movies and shows you like to binge, at the people that you

6:13surround yourself with, and ask yourself, how much of this preaches positivity? How much of this uplifts me? How much of this prioritizes the process versus the product? How much of it actually aligns with the values that I want to have for myself? How much of this encourages me to be a better human being and help others? There's a lot of this that I'm going to be breaking down today, but this is a few years in, right? Once I got a lot of the wraps, I'm actually doing a lot of strategic pauses. I'm trying to make people feel like they're in a conversation with me. So, a big part of

6:43this is I'm speaking directly to that one person. I say, "If you're an individual," I don't say, "Hey guys, or you all, or you guys need to be doing this." I'm talking directly to them, but every other flavor of choice that, which is my rhythm, my tonality, making sure that I get quiet or I speed up, or even not cutting out the spaces in between, that's what makes that feel like private speaking. It feels like you're speaking to somebody through a FaceTime call. And I do think that that analogy isn't always the best, because when you think about that, you're almost overcomplicating the process, and then

7:16you're like, "Oh, yeah, I got to show up like the way that I show up around my friends, but I don't know what that looks like." I just want you to think of this as more of In the moment, when you're listening to this, does it feel like I'm directly talking to you? Does it feel like you and I are friends? If that is the case, then great, I've achieved that. And throughout this presentation, I'm going to be breaking down how to tactically achieve that for yourself. Again, speaking to a group makes your viewer feel unimportant. It almost feels like they're just following the crowd. But one of the biggest

7:43strengths that you can have as a creative is making somebody feel like they're going against the grain. So, if you've ever heard someone talk about contrarian standpoints, it's like as the industry does one thing, I'm going to do the other. But, the reason why it works so well in principle is you're making that one individual feel like they matter, they have autonomy, that they have agency, that they can develop a great life for themselves. So, speaking to a group makes your viewer feel unimportant, but speaking directly to them

8:08empowers them. It makes them feel seen. So, now that step one is done, I want to quickly recap what we mean by speaking to one person. It's that when we're going ahead and speaking, we're not trying to think about what do we look like, we're not thinking about, oh, am I charismatic enough? Am I smart enough? Do I have everything that it takes to do

8:27X, Y, and Z? Not not none of that. Instead, we're thinking about who's on the opposing side of the screen. Can we ensure that we understand their psychology? What are their struggles? What do they desire? Can I speak to those needs? And can I make this feel more conversational? That is what we call private speaking. Now, I want to touch on using your own words. Again, especially in the world of AI, it's more important than ever. But, you can leverage AI to actually make this more efficient. I'll explain as we go on. So, step two means that we have to understand the differences between something that sounds natural to us and

9:00something that feels robotic. So, let's look at these two sentences. Number one, you should utilize brief periods of availability for physical activity. Or number two, they only have 10 minutes. Let's try a short walk. What do you notice about these two sentences? Which one feels a little more robotic? Which one feels like AI has generated it? Well, obviously, when we look at this, we're going to be looking at the top being this robotic experience where it feels like someone else has written the copy for you. Again, maybe AI has generated for you. That second one feels more natural. But, the word natural means it's subject to you, right? As a

9:39person. So, what might sound natural to me might not sound natural to you. And that's the whole idea of tailoring it to your words. So, think about what AI is trained upon, right? AI is trained upon all these public forums out there. And so, that means that it's going to try its very best to take their tone of voice and then try to turn into yours, but it has its own limitations. But, you have to recognize, does this actually sound like something I would say? If so,

10:02great. That's what's natural to you. People don't talk like robots in daily conversations, right? So, you shouldn't in your content, too. And I actually think that people's AI detection, their radar is becoming stronger and stronger and stronger. And I know I'm not the only one. I know that you have watched content before and you had thought, "Mm, this feels either regurgitated or the same thing or, you know, some of the words feel a little bit like AI. Maybe this creator is using it." And you want to be able to leverage it if you want

10:30to, let's say, speed up your process. But, in the same breath, you definitely don't want to talk like a machine. So, one of the best ways to do this is actually say your ideas out loud first. Let me explain. A lot of times when we as creators get stuck, we get stuck in what we call the zero-to-one transformation. Meaning, when we have an empty sheet of paper in front of us, it can actually be really, really, really challenging to make any progress cuz we

10:54have no place to start off with, right? We're thinking, "I'm going to create a product. Ah, I think I had this idea, but I don't exactly remember." And then, 8 minutes of that, you're like, "I'm not doing this, right?" But, if you actually have the ability to speak your ideas aloud, you have the stream of consciousness that starts to kick in. And that's where flow state occurs. And so, what I love to do is use dictation to record myself. There are many ways to do this. Now, let's say that you want to ramble through an idea, you could literally go into Claude, use their voice dictate function, or a big

11:27shout out to Whisper. They're not sponsoring this, but I I have been using Whisper a lot, which is a voice dictate function, and I will speak those ideas aloud, right? So, that means that I will be in my room, and I'm thinking, "Okay, let me turn that on." I will mumble, right? I'll be like, "So, I had this idea, but wait, maybe that's not the best way to So, I will go in Oh, yes, and that idea was when I was on the subway, I thought about how other people need to feel connected through storytelling, and I was recognizing these different commonalities where someone was wearing

11:58similar clothing to someone else, but they didn't know each other. So, I'm seeing connection in fashion choices. I'm seeing connection in how they were talking, dialect. And so, I'm speaking my ideas aloud that way, and Claude or any AI tool could literally clean that up for you. Now, if you don't want to utilize AI, you don't have to. speeds it up. You could, in fact, just speak your ideas aloud and then manually clean it up later as well. But, the idea is that if you start off initially speaking your ideas, you kind of get into a flow state a lot more naturally than if you're forcing yourself to start off on a blank

12:26sheet of paper. So, I want to play this video for you right now. This is what you see. Procrastination is a form of self-care because you're looking out for your future self. Is there toxic hustle culture out there? Yes, but is it also toxic for you to continue putting your future self at a disadvantage position because you're procrastinating on the

12:45things that you don't want to do? Awesome. Yes. So, be mindful of how you spend your time because I promise you, those responsibilities don't just go away. The consequences just continue to grow. So, what do you see? You see a clear point. You see some questions and answers. You might be thinking, "Is he doing rehooks? How is he engineering his scripts?" My wording

13:04leads you through the idea. Right? However, what you don't see is many, many failed attempts, incoherent thoughts, several iterations of my scripts. And this should give you permission to fail. This should give you permission to try out many different drafts. But, what I have seen has really expedited my success in creating content is where I'm integrating AI. I will never have AI write my story for me or to write a script for me. I always start off with my own words and I will always use voice dictate and think about all the things that I'm inspired by. So, I carry around a physical journal basically everywhere and as I'm writing

13:41my thoughts or it's in my Apple iPhone notes, I go into that and I'm thinking, all right, okay, what are some of these thoughts? All right, let me speak my ideas aloud and then I may have AI figure out patterns that I'm potentially not aware of and that's when I start to write my own script. So, for you, maybe you don't have to go ahead and iterate a ton in terms of your filming. A way to expedite this process where you're not making the same mistakes over and over again is by simply speaking your ideas aloud, cleaning up that draft, and then really writing a script that you feel

14:08proud of, then hitting record. Now that step two is done, now that you have your own words, again, your own words, right? So, what's natural to you might not be natural to me, what might be natural to me might not be natural to me two years from now, right? It's the constant evolution changing words. And for example, I use a lot of ands and so's and buts naturally in conversation. So, in my scripts, I have a lot of those as well. Now, let me go into tone and confidence. Many of you guys may think of charisma, right? How do you show up in front of the camera and one, be

14:39yourself, but secondly, how do you feel this like attractive allure to somebody? How can you develop that? And that's what happens in your brain when you're saying things like, how am I showing up? Like, what does it look like for someone else? So, I want to put words, verbiage around this so that you can lean into your strengths as well. So, let's go

14:56into tone and confidence for step three. Let's watch this video first. If you want to communicate better, it might not be about the words you pick. It's whether or not people feel like you mean it because half of what you're saying, you're not saying out loud. People decide how they feel about you in seconds. And when it all lines up, people don't just hear you, they

15:17believe. I love that because I'm showing you that tone, eye contact, hands, posture, all explains how somebody feels. Unspoken, right? These unspoken cues are really important when you're communicating through a screen. So, if I right now was like super up in front of the camera, or if I was really, really stiff, or if I was laying back, every single one of those actions tell you something about me. Maybe me being so far back is going to make me feel like I'm disinterested in this conversation, so why should you want to lean into it, right? And so, I'm trying to figure out, all right, how do I show up in a way

15:49that someone else can mirror that energy and be excited about my work. So, tone. Tone, what does tone mean? It's it's how you express something and how much emphasis that you're putting on particular points. And then, how can you actually manipulate your tone throughout so that people feel like, oh, he is emphasizing this and maybe this part is not so important, or maybe he's explaining a story here. How does that change for you? When we're thinking about eye contact, the big issue is that a lot of creators think that they should only be staring at the camera. But naturally, when you're speaking, you actually look around the room. So, you

16:21If you just rewind the last 3 minutes, you're going to see my eyes darting around. That feels natural cuz I actually don't have a transcript in front of me. I don't have anything. I'm just talking to you the way that I would talk to a friend, which means that naturally I'm going to make some mistakes. Naturally, I'm going to get lost in thought and I'm going to look away. So, if you've ever seen somebody use a teleprompter, they make a very large mistake. They actually look at the teleprompter and so their eyes are going to go side to side, but it's not even that issue. Because they are reading

16:47something, they're so focused on each word and making sure that they get the words right, that everything stiffens up. And it makes them feel like, oh, I should only be looking here, and then like they stop blinking and it feels not human. And so, you want to prevent that as much as possible. Hands. Hands. Hands are a really big part of this experience, too. You You're going to see me do a lot of this where I'm trying to emphasize certain points with these hand movements. If I'm really excited about something, my hands will go wider. As I get more focused, I'm trying to describe a scenario to you, it might get a little

17:18tighter. But the goal is to ensure that you have things to be interested in. But you don't have to be all over the place. Maybe you are someone a little bit more quiet, and that's okay. We're going to be talking about those strengths here in a little bit cuz a lot of us think that if you're not so extroverted or you don't have these big movements, then maybe you can't be charismatic on screen. It's not true. Just because I'm speaking this way to you doesn't mean that you can't speak the way that you want to speak, right? So you might be a little quieter and you might be talking

17:47like this and maybe you have a slower tone than I do. And maybe your eye contact is a little bit more darting and you're looking down more and maybe you're looking a little to the side. Maybe you're having a little bit less hand motions, but maybe your posture is a little bit more um not so certain, but I am this way and this is this is maybe you're just an introvert and that's okay. Actually, those things make you feel really human, too. So what I want you to recognize is that there is no {quote} right or wrong way. It is your

18:15personality and owning that on camera. So what I don't want you to do is judge yourself against how I'm doing it. What I want you to do is think about how do I actually show up in normal conversations and let that evolution occur, right? So maybe today you're a little bit more timid on camera and that's okay. And then over time maybe you become more confident or maybe you never do and you

18:33always stay introverted. It's all okay. It's just important that you recognize that tone, eye contact, hands, and posture all influence the way that somebody feels about you. And then it's up to you to start owning how you normally would do it, too. How you say the words matter just as much as what you say. So if I was to talk about the fact that I almost died yesterday, does that sound very interesting to you? Even though I just said something super potentially important? Or if I was like, "I almost died yesterday and I and I can't wait to describe what had happened." It's about how you say it just as much as what

19:07you're describing, right? So it's just important that again, maybe you're a little bit softer spoken. It doesn't mean that you have to be loud about it. Maybe you are somebody that's a little bit more quiet and you say something like, "So, uh I almost died yesterday." But, even that is interesting, right? It's about your own respective strength, knowing what works for you. Just knowing that how you say something does influence the way that people feel about it. Emphasis can change everything. Let me play this

19:33video for you. I never said your dream was impossible. I never said your dream was impossible. I never said your dream was impossible. I never said your dream was impossible. I never said your dream was impossible. I never said your dream was impossible. So, earlier I was talking about when can you mix your tonality and how do you ensure that you're emphasizing the particular words that you want to

19:58emphasize? Uh one of the greatest ways to do this is let's say that you have a script in front of you. You've gone through the practice of already getting something, cleaning it up. What I would love for you to do is just go ahead and record yourself once, but don't record yourself with the camera on and looking at your face. Just record yourself. I even have the camera face down, and I just want to hear myself. So, I will read the script and then I'll listen to it back and I won't pay attention anything but tonality. And what am I emphasizing? And is the point that I'm trying to get

20:26across good enough? And what's beautiful about this is that pauses actually play a really big role. We think about content as being fast, but fast and jarring can be easily mixed up. So, can it be still engaging while at the same time feeling really human? Meaning that strategic pauses can be necessary. Emphasizing particular words can be very

20:46necessary, too. So, pay attention to what you sound like and making sure that you are emphasizing the words that you definitely care to emphasize. I always say that your voice is an instrument, cuz it is, and you're constantly learning it. What an instrument does is that you can play around with it. You can manipulate it, and as you squeeze a particular part of, let's say, a set of strings, it sounds than if you open it up. And it's the same idea with your own voice as you strain or as you get tighter or as you speak quieter, it's all part of this really marvelous process of learning

21:16your own voice. And creators take years, I mean, years and years and years of practice before they finally feel like they know their instrument. So, for you to be like, uh, my instrument sucks, I hate the way that I sound after a few weeks of trying it, isn't fair to you. I'll give you a really great story of this. When I was going on camera, I had done this shoot with my current team, but back then we were in our first few months together and I was talking to them like behind closed doors, like just normal people. And then when I got onto camera, it was just like it all of a

21:51sudden different voice, like a presenter's voice. And I remember one of them made a comment. It wasn't malicious by any means, they were just like, oh, you like sound different. And I'm like, what do you mean I sound different? And so, when I listen to it back and I was more critical of it, I'm recognizing, yeah, how come I don't recognize what my voice my voice, this instrument, outside of these filming days look like or sound like versus, again, when I am actually on camera, why does it feel so different? And what I've learned is that when you are actually speaking, right, you hear your voice very differently

22:25because you're very close to it. Versus when you then have the the distance of the air, right, as sound travels, then it sounds different on camera. So, that even itself is an instrument. Like you have to learn, how does it sound differently on camera and then in my daily conversations and being okay with those differences, right? And then I think the more you can get closer to that voice that you have in daily conversation, the more natural your content feels. And there's this constant argument around, should I shorten my scripts? Do I make my videos, let's say, shorter? Do I care about every millisecond? The honest

22:58truth is that if you speak a certain way and maybe you do take a little bit longer to get to something, or maybe when you're telling a story you're a little bit slower with it, I think it's fine. Like I think it really does help you feel like you're getting into a flow state. And so I would kind of reduce all of those what I call guardrails and allow yourself to speak, and then you can always cut out the unnecessary parts in post-production. And that's how I started thinking about sounding more natural on camera. But please, please understand this. You do not You do not have to copy anybody else. Your energy

23:31can stay yours. You can still sound like yourself. And when you do that, this means again, if you are someone very extroverted and very loud in that way, great, leverage that. But if you're quieter, it doesn't mean that you have to act like somebody else. Like be you. What I want you to actually go through is then learning, all right, what feels good to me, and then can you package that in formats, right? So, when people talk about researching other creators, what I think about is how do you research the format? How How are they

24:01packaging it? What are the overlays? What are the generally the real hooks? What are generally the important storytelling mechanisms? What is the storytelling arc? Those are formats that and how you package your content that I would study. And so yes, you can study those bits, but then still ensure that you're putting yourself into that, right? If you try to pretend like you're someone that you're not, then again, it's going to feel harder and harder and harder and harder. You're going to feel so much friction, so I encourage you to

24:29not necessarily step into it that way. Take parts from other creators that still feel natural to you. So, maybe let's say that you're watching me, or you're watching some other creator, and you look and you're mirroring it, and you're thinking, wait, I actually do that, but I don't do it for myself in content. That could be a cool little awakening moment, right? I remember the first time that I had seen this was through a knitting creator. So, a creator was knitting something, and I looked at it, and she was literally knitting while telling a story. This was like long ago. So, this is like 5 years

24:59ago before people were talking about like hooks and knowing that there's different ways to kind of engage people with different tools and hand motions. Before that. I was watching this and I was like, "Why does this feel cool to me?" As in, I don't knit. I have no experience knitting, but I'm looking at it and I'm like, "Maybe it has something to do with their tone, but also this idea that she's knitting feels like a normal conversation." Right? When you're speaking to somebody, you're probably like touching your cup, you're probably drinking something, you're probably, you know, maybe fixing your shirt. Like it's so natural in human life. But when we're

25:33on camera, we miss these small nuances. That's the part that I want you to kind of study. So, if you really enjoy what someone is doing with their talking videos, I would assume it's because you're mirroring that in real life and that's something for you to pick up on and say, "Yes, let me try that." Not because it's not something I don't do, but it is something that I know feels natural to me that just I have yet to

25:53try with my content. So, I want to play this piece of content for you, which is very recent. So, now we've progressed from year zero to one to then we had shown you content pieces from like year two to four. This is like very recent in the last few months. Storytelling psychology is the reason why I've made over $10 million without ever having to niche down. Here's what nobody explains. A human being is four things. What you love, who you are, how you live, and what you offer. And your brain is wired

26:22Even there, right? It sounds very calm. It doesn't feel like I'm trying to be overly expressive. And in fact, this was at 3:00 a.m. after watching Spider-Man with my girlfriend. It was like the latest showing. And I was exhausted, but naturally that means that when I'm talking, I'm going to be much more casual and conversational. But that's okay. I don't have to perform in front

26:43of a camera to sound a different way. to trust a whole human, not a fragment of one. And that's my storytelling wheel. Love, identity, fitness, and earnings. This is where the best content comes from, but the magic isn't posting random topics across these categories. It's telling a story inside of each one where the focus is on your perspective, your opinion, your approach on the topic. You're the main character, and this is how you get people to champion you and not just your information. Let me show you. Say what you stand for is more people living a life of freedom so

27:11they can do more of what they enjoy. Watch how that one belief can show up across all four. Freedom has enabled you to be more present with your partner and kids. Freedom matters to you because you watched your parents trade their whole life away for money they never got to enjoy. And freedom has helped you lead a healthier life physically, mentally, and spiritually. And now you share your

27:26personal finance journey to help others. There's something very human about what we just Even with the hand motions, right? Like I'm like inviting people [clears throat] in. It just feels very natural. Look, I'm holding something. I have a notebook underneath me. I'm literally just having a pen, writing things as I'm talking to you. All bits of that feel like me. The honest truth is that my big big thing that I ask myself is, do I feel comfortable? If I am set up in a way, right? So even think about my body. I am positioned actually quite weirdly. I'm like positioned sideways looking at the camera, but it's cuz I normally sit that

27:59way. And when I go ahead and I talk to my girlfriend on the balcony, it's not like we're looking directly at each other. No, we're like looking to the side. And it's that kind of body maneuvering that makes it feel really really really human. So do I feel comfortable? Does my rhythm feel intentional when I am emphasizing

28:14particular words? Am I slowing down? These areas that I want to go a little bit faster. Am I speeding up? Am I removing more dead space? And at the end of the day, does it feel conversational? For me, in this case, at least today, it all feels like yes. But what's really cool about this is 2 and 1/2 years ago when I was showing you that video of me in that like blue blazer, right? So if you go back and watch that, at that time, this all checked yeses for me, too, right? Cuz back then, I thought that that was me being comfortable. Back then, I thought

28:44that was me being intentional, and that was making me feel conversational. Here, it's evolved and that's something big that you have to allow yourselves to do and give yourself permission for. You're never going to be like perfectly cemented and be like this is the only voice I'm ever going to have. It's an instrument. You're going to learn to play with it and become better with it or feel more confident with it as you go

29:02in due time. So, step three now is done. We have spoken to one person, we were using our own words, and then we have the tone and confidence to be ourselves on camera, not like anyone else. Then here, we're going to be talking about recording one line at a time. This is probably one of my favorite things to do when I'm physically filming and it has saved me a lot a lot a lot a lot of mistakes. All of these tips are great,

29:27but what if you just forget your lines? That's actually probably one of the biggest fears, right? So, you write a great script or you write some really great bullet points, but June, what if I come onto the camera or some other people will say, "June, I batched my scripting on a Saturday and now I'm filming on a Wednesday and I forget those lines." It's an honest question. I

29:45have made thousands of videos. Thousands, look at that. Thousands and thousands and thousands of videos, but for every video you saw, there were thousands thousands of more failures. There were so many drafts, so many things that I messed up with, so many low performing videos. It was the part of the process that I had to learn to embrace. You will never nail your first recording and that is okay. Giving yourself permission to say, "You know what, I'm probably going to mess up a few times here and there and it might not be exactly the way that I depicted and sometimes you're just going to be like, cool, let's ship it anyways,

30:21right?" Then other times you're going to be like, "Yeah, I want to give that a second or a third retake." It is very very very very natural. So, what you can do is check your script again, then look back at the camera. I I'll explain. So, here a lot of people love to use teleprompters and I think teleprompters can be great, but you have to learn the skill of using a teleprompter. You have to ensure that you're not reading, that your eyes aren't tracing back and forth, and still

30:47feels natural. What I have found works better for most creatives is actually having the script to one side of you, and then memorizing one line at a time. So, if you're looking at my eyes right now, we'll cut to a full picture of me right now. I'm looking at you, you are the camera source. Let's say I have the script to my right-hand side, and the script reads, "You'll never nail your first

31:10recording." You'll never nail your first recording. You'll never nail your first recording. You will never nail your first recording. Then I'll go to the second line and says, "Just check your script again. Just check your script again." Just check What was it? Let me go back into it says, "Just check your script again."

31:32Just check your script again. Next sentence in the script, "Look back at the camera. Look back at the camera. Look back at the camera." Look back at the camera. Look back at the camera. So, I am right here showing you in real time what it looks like for me when I'm filming a piece of content. I am looking at my script one line at a time. I'm trying to get the emphasis correct, and then I deliver it that way, and you will never ever realize it's happening because I'm just cutting out the dead space. But, every creator at the top level is either doing this or

32:04teleprompter, or yes, of course, sometimes it is just off the cuff. But, if you are delivering a message, and especially in that early on days when you want to train the skill, I encourage you to this one line at a time. Because when you're doing that, it does feel natural, right? You can look around different places and be like, "Oh wait, what is that again? Oh." It It all makes it feel very conversational. So, for me, this is something that has been an unlock for

32:28my team, it's been an unlock for us. Like, even for example, we run ads, paid ads. And so, when we're running paid ads, I have Alex who works with me for everything, and for him, his his the most important job is him behind the camera cuz he will literally read each line, like physically aloud for me. So, I'm not even reading the line, I just hear him say it, and then I'll go, "Okay, let me go and deliver it." And so, over time, what happens is that you have less mistakes, you have this this capability and this confidence like, "Okay, in post-production, I'm going to remove the dead space and no one's going

32:59to ever know." Hopefully, you try that out because I have found that to have a really really great positive impact on the content. Each time, if you do this, you can just go again. And maybe you want to take two or three retakes. Now, something that I would recommend though is having a limit to how many retakes you do because at the end of the day, you will never feel 100% confident about your delivery. It just won't happen. So, let's say that you you say something, you're going to be like, "Ah, I probably could have done that better or I could have I could have done I could have Maybe I should It's

33:27going to happen." But, for us, we think about it a three to five take rule where after we get to about three or four, we're like, "One of them should work or let's just move on and then come back to this line if we need to." And 99% of the time when we remove it in post-production, you're like, "I can't even believe I was struggling with that line cuz it sounds perfectly fine." So, then you're going to keep the lines that work and of course, remove the lines that don't. Put your script where you can see it. So, one big part of this is that when you are in fact

33:55doing this process, you don't want to, for example, if I was reading a script, I want it here. There have been times where let's say I'm filming while standing up or I'm filming in a public space and then like I have my script on a bench or something. It just makes it so much more annoying to

34:09then like go back and read it and etc. vice versa. Even if you had it on your phone and you had it in your back pocket, you could read a line, put it back in your back. Just make it accessible for you. Then say that line to the camera. And again, you're just going to keep repeating the cycle until you're fully finished your script. Now, you might think, "But June, I there's no way you can do this without people

34:26noticing it." Let's watch my video here. Everything changed the day I realized my life wasn't boring. It was full of stories. I was just too close to see that. And it's the same for you. You're not short on stories to tell. You've just never learned how to read your life. It's not your fault. Nobody has shown you how. So, here's how I use Claude to help me. And no, not to write my stories because the moment AI writes your life, it stops being yours and people feel that instantly. I use it for the one thing that I can't do alone, which is to see what I'm standing too

34:51close to. First, fill out the storytelling wheel and it should be easy to remember cuz it spells out literally every single bit of this with one line at a time. Every single part of it. Uh I'll even show you where the cuts are happening. The word life. We have L That part of the cut happened. And a quick little trick is that if you have an overlay on top, especially when those cuts happen, no one will ever be able to tell. So, overlays meaning that image was above my head and therefore when the cut happened and the overlay disappeared, your eyes are paying attention to overlay disappearing versus

35:19the cut happening. For love, this is your relationships and hobbies. Then we have I for identity for your culture, sex, age, and faith. Then we have F for fitness for your mind, body, and spirit. And then we have E earnings for your career, clients, and skills. Spend 30 That was another cut there, right? So, I made my job really easy cuz I had a notebook that went over the circle. I'm looking at the circle. And then once I finished the parts that were on my notebook, I cut and then I said the next line. Again, when you stitch them back-to-back like that, you will never ever be able to notice. So, this is what

35:50you're working towards. An idea someone can follow. Record it in parts put together by you. When you get really good at this, yes, you can speak naturally on camera off the cuff and deliver it to you. There are many different strategies involved. I am just speaking to one that I found personally for myself even today still using to

36:09ensure that my content feels strategic. And really the main goal is to make it as efficient as possible. Now, remember this video from earlier. You know that first one that I showed you when I was in my car and I was terrified of speaking. The tonality, the rhythm, the confidence felt awkward. Let's see my camera presence change from

36:30this. I'm not sure who needs to hear this right now, but just hold on. I know you're broken. I know you feel alone. I know it feels like that the world around you is crumbling and there's nothing you can do to save it, but I want you to know this. Sometimes things have to fall apart in

36:49order to make way for better things. To this. I am going to change your life. Last month I did over $3 million with a 21-day challenge, but it was using something that I haven't heard anyone talk about online. No business expert, no business guru, and it's so simple and easy that any of us can use that. They are called angles. What's the last time you had seen a post that promised you

37:14the top 10 performing hooks? So, here I am being very excited because the topic is something that I'm very excited about. But, you can tell, right? It's like I just landed on something and you're my best friend and I want to make sure that you hear about this. I want to make sure that you know about it. Now, granted on the left-hand side, this is much more of an emotional piece and if I was to deliver an emotional piece, yes, the tonality, the rhythm of it would be different. But, immediately, everything about this is enacting on the things that we are talking about. So, if I am

37:41excited and naturally I am a loud person, I am going to show up loud and excited in that period of time. When I am trying to emphasize something, I'm slowing down, I'm saying, "Angles." Right? Because I want people to know that word. Then, I remember that part of the script, then I cut to the next line and I'm showing you that content can be significantly easier when you break it down in parts like this. I'm the exact same person. I just put into practice

38:05what I've shown you throughout today. And it's a real skill, it's a real practice. And as you get better over time, then you need less takes. As you get better over time, you start to learn your own evolution, things that you feel more comfortable with. Again, for you, it might be that you are louder, it might be that at you're quieter, it might be that you're speaking faster, it

38:23might be that you're speaking slower. It's all okay. It's just all up to you to own those parts of you and start leveraging them as strengths. And that's it. Once you can speak to one person, once you learn to use your own words, once you have a tone and confidence, and once you record one line at a time, you too, my friend, can become dangerously good at speaking to a camera. Look, if you have any more of these topics that you want me to cover, just let me know in the comments below. Let me know if there's anything in particular around filming or editing or maybe strategizing

38:56that I can still break down for you. I'm more than happy to break down these really big lessons. It seems as though you guys are enjoying it. Make sure you hit the thumbs up and of course subscribe. I will see you in the next one.