How To 4X Your Conversion Rates In 2024

0:00when I tweeted about this discovery I got almost a million impressions and more than 4,000 bookmarks funnily enough only a 100 people shared it but I know exactly why this happened they didn't want their competitors to find out about this I'm sorry for you folks I can't keep this secret for any longer hey friends glad to have you back on the channel in this video I'm going to share with you an unconventional way to create landing pages that increase my conversion rate 300% and you know the craziest part it takes even less work than building a regular landing page so I changed how I launch startups

0:42and building successful startups has now become 10x easier my old approach when inspiration struck I'd immediately start creating a meticulous onepage spec do a one-pager but if I'm being honest many of those spec dos went nowhere my my notion is full of Dusty one pagers waiting for their elusive moment to shine so my new approach go straight from startup idea to landing page but I don't create an ordinary landing page instead I Implement a new landing page model 99% of people will tell you this won't work after all it goes against everything we've been taught about writing copy on the internet since well forever when I first implemented this

1:27model into my unbundling of Reddit guide lots of my friends made fun of me and said I was crazy but now we're seeing conversion Skyrocket like never before and the same goes for our other products at late checkout so I know it works I call them tweet size landing pages or tlps for short they're basically conversion focused landing pages with Max 280 characters instead of drafting a tweet you draft the landing page most landing pages nowaday are pretty long and they end up drowning out out the core message but let's be real people barely have 30 seconds to watch a Tik Tok now what makes you think people are

2:07going to break through a wall of copy on a super long landing page so I'll give you the Playbook on how to create your very own tweet size landing page so you can cut through the noise number one mystery humans are questioning creatures we're naturally drawn to Mysteries and when there is Mystery there is curiosity there is intrigue and most importantly there is desire when you're designing a landing page you need to make sure that the user needs to find out what's on the other side of that subscribe button and they need to know now so you need to find a way to ignite that Curiosity in

2:47280 characters or less scarcity tactics like limited availability or exclusivity work like a charm since you can create a sense of urgency and excitement in the reader number two playfulness corporate Vibes just don't cut it anymore people are sick of sales pitches if you sound greedy or too robotic people just won't listen so don't just make your landing page short and digestible make it easy make it fun and make it quirky don't underestimate the power of fun and playfulness when it comes to conversions you'll be pretty surprised number three a weird photo of you if that doesn't make you hit the Subscribe button I don't know what will I spent $1,500 for

3:34a night to stay at a hotel called the Palm Heights hotel in Grand Cayman just so I could snap this picture of me sitting on this famous chair you might be surprised that this works but it does a unique picture of you looking at the camera being you is a must showing your personality boost conversions like nothing you could believe and not just your landing page your brand in general number four a clear cool call to action for a free item we're done with subscribe buttons we're so used to seeing them nowadays that they just fade into the background people are allergic to subscribing or signing up to anything

4:17they want to smash the button to get a freebie they want to dive into a new world it may sound cheesy but it'll help you stick out pair this with a huge button that contrasts the sit's background and you'll get more clicks bonus use the Aida framework for add copy Aida stands for attention interest desire action attention grab them in line interest peak curiosity in the next desire show them what they need action a compelling call to action to finish attention imagine this Sleek Tesla Model 3 set against the backdrop of New York City the ad copy The Future Has has arrived the interest in AA you show this

5:02closeup of the Tesla dashboard showing the autopilot feature driving reimagine is the copy desire you see this Tesla Model 3 on this open Highway who knows maybe it's Elon mus driving it gains gridlock traffic backto back the ad copy Stand Out Glide ahead and then action in Aida the ad copy free test drive one mile away that's the AA framework influence and convert efficiency at its finest you can even prompt chat gbt to write copy for you in the AATA framework use this prompt pretend you're a top ad copywriter write in the AI to framework with Max 280 characters some ad copy that will convert you know the best part

5:52about tweet size landing pages they are only going to get more popular with time whether it's their product or their content in general more and more creators are seeing the value of giving away free stuff in exchange for more trust from Their audience so that way when you do launch that paid product there's no need to shove it down people's throats they already know you're worth the investment because you've given them value and value over time through these freebies and tlps are such a great way to give away free items I encourage you to give it a try remember the biggest Innovations in history were people who went against the

6:31grain and this whole tslp thing it's a great reminder that when people go left maybe you should go right I'll leave the link to the Ultimate Guide to unbundling of Reddit in the description below so you can see what a tslp looks like in practice and you also walk away with a freebie that'll give you ideas on how to build profitable startups if you like this video please make sure to subscribe to the YouTube channel right now most creators share these growth hacks when they're over but I promise you'll hear them here first just click on the Subscribe button below and hit that notification Bell so you don't miss the

7:07next one thanks so much for watching and I'll see you later [Music] bye