i accidentally found a digital product that makes $14k every month

0:00This print sheet makes $14,000 a month. It's 20 bucks. It's a grid of boxes, and I'm going to show you the exact listing. You can go look at it yourself the second this video ends, and it should make 14,000 bucks. Not someday, not with more traffic, right now. With the exact file that he already built, already

0:15tested, and sold 700 times last month. The gap is one decision, and he made it in about 4 seconds. There's a second guy in the same category who made the same decision, but worse, and it's costed him a quarter of a million dollars. [music] And once you see it, you cannot unsee it. So, let's go. I built systems for over 3,000 people who sell digital products. I don't sell

0:35on Etsy, never have. That's the point. When you personally help over 3,000 people build thriving digital product businesses, and personally for me, having made over 32 million in digital products myself, it's what got me featured in New York Times Square. It's what got me invited to become the keynote speaker at the largest North American conference in front of over 2,000 people teaching on what I'm about to teach you. That's when you realize you don't have to watch the winners of

0:56others. You watch the pattern instead. This is Profit Tree. It pulls public Etsy data and estimates what a listing is making. Estimates. That word matters. Nobody outside Etsy knows the exact number. This is inference from public data. It's directionally right, and that's all we need. And I'm on the free version, so most of this is blurred, one row per search, and that's going to matter later. Pay attention to this. I'm

1:17going to click on hot on Etsy filter. Show me what's moving now, not 3 years ago. And here's the first mistake almost everyone makes with a tool like this. They search for the exact thing that they want to sell. Floral pink [music] outdoor wedding invitation. Don't do that. Search the category, not the product. The category view shows you the top performer across the whole space,

1:35which tells you two things at once. What's working, and whether the niche is worth your time at all. If the best product in a category makes 40 bucks a month, that's not competition. That's nobody wanting it. Move on. That one habit will save you at least 3 months. Hook them before the main event because

1:50it sets up everything after it. Funeral products. Niche score 100. Category does 27 grand a month. Top listing, 67 bucks, 78 sales a month. Now, about 520 a month. Now, look at the image. It's not a card, it's a phone. Somebody's hand holding a phone invitation on the screen, and the title tells you why. Phone invitation, memorial invites, text message invite, because someone's family member just died. They have 4 days and 100 people to

2:15reach. They are not printing anything. They're going to text it. So, the seller didn't build a funeral invitation, they built a funeral invitation that gets texted, and the listing image shows the exact moment that the buyer already has in their head. People don't buy the file, they buy the moment the file solves. So, homework

2:33number one. Write down the exact 30 seconds your buyer is in when they need your product. Where are they? What's on their screen? What are they about to do next? If your product doesn't fit inside of that 30 seconds, you built the wrong shape. Hold on to that. If it comes back at the end, it's worth more than it looks. Now, the category this whole video is about, spreadsheets, budget sheets, planners, Google Sheets, Excel, the boring stuff. Here's a guy who's about to lose a quarter of a million dollars. Hold that thought. I need to show you something else first, or the number won't mean anything,

3:04because this category is different from everything else, for a reason that nobody says out loud. An invitation takes an hour. A functional spreadsheet takes days. You build formulas, you make it not break when someone types the wrong thing in the wrong box. You figure out how to share it without it falling apart. There's a real learning curve here. Now, I want you to hear this because it's the opposite of what most people think. The

3:26learning curve is the reason to do it. The sellers flooding Etsy with garbage are making things that you can produce in one click. And that's why there are thousands of them. Nobody floods a market that takes a week to learn. The barrier isn't in your way, the barrier is protecting you. Homework number two, look at whatever you're about to build and ask one question. Could someone make this in 20 minutes in Canva? If yes,

3:50you're walking into a knife fight. If it take you a week to learn, that week is the only thing standing between you and everybody else. Pick the week. Spreadsheet, just the word, nothing specific, $640,000 a month. Sit with that. Because it's the biggest number in this video and it's easy to blow past. $640,000 every month in a category where the

4:10product is literally a grid of boxes. That's not a niche. That's a company revenue spread across a bunch of people, mostly, who don't know what they're sitting on. And there he is again. The budget planner Google Sheets. Just over 2,500 sales a month. 2,500 units in one single month. Most volume I've seen all day by a lot. 80 plus sold in the last 24 hours. 1,100 people looking

4:35at this right now. So, what's it making? Just under five grand. From 2,500 sales, but only five grand? Look at the price. $1.98. Two years on Etsy. 4.8 stars. Star seller. He didn't give himself that badge. Etsy did. Etsy is certifying on the record that this person delivers, answers his customers, and keeps his reviews high. Etsy is telling you he's one of the good

4:58ones, and Etsy paid him $1.98 per sale. 99 grand total, $2 at a time over two years. Now, listen, I'm not crapping on this guy. 99 grand is 99 grand, and he earned every dollar of it, well deserved. The 2,500 sales a month is not luck. That's a real signal. And he found it

5:16better than anyone else in his category. He found it. And then he priced it like he didn't believe it. Pause the video right here. I mean this. I'll wait. Go look at your own price right now. Whatever you're selling right now, or whatever you're planning to sell, find the number. I want you to multiply by

5:2910. Yes, times 10. Now, ask yourself one question. Does what's in the box justify that number? If the answer is no, that's not a pricing problem. That's a product value gap. And you just found out exactly what to build next for free in about nine seconds. If the answer is yes, you're the $1.98 guy. And you're leaving $9,000 a month on the

5:48table because you just never asked. Tell me your number in the comments below. I'm curious to know what many of you guys say. All right, drop in the comments because I try to read every single one. All right, let's get back to it. Same category, same file type, same buyer, annual budget template, category that's 50 grand a month, niche score

6:05100, top listing. The ultimate annual budget, $19.76. 708 sales a month, that's nearly 14,000 a month. 4.8 stars, 1 year, no star seller badge. Stop. Put these two next to each other. The $1.98 guy, 2 years, 4.8 stars, star seller, 2,500 sales a month, $99,000 total. The $20 guy, 1 year, 4.8 stars, no badge, 708 sales a month,

6:33412,000 total. Same rating, both 4.8. So, don't tell me one product is better than the other. No. Basically, the buyers are rating them as identical. One's been at it twice as long. One moves three and a half times the units. And one has made four times the money in half the time. Run it annually. The star seller does about 49,000 a

6:52year. The other guy, 412,000 a year. That's an eight to one multiple. The man that Etsy certified as excellent is losing eight to one to a guy who's been there for half as long. Now, push back on me here. The $20 listing has 10 plus in carts, 1,200 views today. And the $1.98 listing isn't showing a cart number at all. So, maybe

7:14it's a bit stickier. But 2,500 people who bought the $1.98 version last month, nobody buys something 2,500 times because it's bad. It's not a product problem. It's a price chosen in 4 seconds 2 years ago. 4 seconds. $9,000 a month. Now, look at what the $20 guy actually built. Recurring automations, Excel and Google Sheets, 28 tabs, YouTube tutorial concluded, no copy and paste required, automated dashboard, global currency, and down here updated version based on customer feedback. So, to be clear, this is not a spreadsheet. It's a system with automations, a walk-through video, and a

7:48change log. He didn't make a template. He shipped a product, and then he maintained it. He built the formulas. He made it not break. He recorded the tutorial. He went back and fixed it when customers complained. He did the part where it stops being fun. That's the whole moat. 14 grand a month, 412,000 a year, because he was willing to be bored. So, we've proven it. 20 beats two by four times. Same category, same rating, same file type. Price is the lever. Which means, the only question

8:16left is the obvious one. Why 20? Not why two. Why not more? Because look at what's in the box. 20 tabs, automations, a tutorial video, a maintained update cycle. Tell me that's a $20 product. It isn't any on the planet. So, where did 20 come from? Let me show you. Same file type, same buyer, same problem, get my finances under control, 197. Nobody's flinching at

8:39this. There's no write in the comments. This is just what a budget system costs when it isn't sitting in a marketplace aisle. Now, go back. $20, same file, same tabs, same tutorial. The product didn't change. The room changed. 20 isn't what it's worth. 20 is what Etsy costs. He landed on Etsy, and on Etsy, the buyer showed up and expected to spend 12. Same for the 198 guy. He

9:03didn't underprice because he's careless. He underpriced because the aisle he's standing in told him what things cost. Etsy gave him badge for being excellent at operating inside the aisle, and then paid him in aisle money. The ceiling isn't set by what you built. It's set by where you're standing. And the price isn't even the expensive part. You see, he doesn't own the customer. 708 people a month hand him money and tell him explicitly, "I am trying to get my finances under control." That's the most

9:31qualified customer in personal finance. [music] And that person just declared a problem and paid to solve it. He will never speak to them again. Etsy has the email. Etsy has the relationship. He got a payout and a review and he doesn't own the traffic. That listing is one algorithm change from a very bad Tuesday. He didn't build the road. He rents a stall on it. He's not running a business. He's filling orders for

9:53someone else. So, here's the reframe. Etsy is not the opportunity. Etsy is the receipts. It's the largest public record of what ordinary people are already pulling out a credit card for. Every number on the screen is a market test somebody already ran and already paid for. And most people look at that and they think, well, I should open up a shop. That's the $2,000 a month decision. And everyone knows product arbitrage. You find the thing, you resell the thing. This is demand arbitrage. You're not taking the

10:20product, you're taking the proof. The signal is worth more than the shop. Run it on the $20 guy. He doesn't need to build anything new. The tutorial is already recorded. The tabs are already built. 708 people a month are already looking and already buying. He just needs to stand somewhere else. A checkout page that he owns and an email list with those 708 people on it. That's the room. And then the next month he

10:42sends that list the debt payoff tracker. A chunk of them buy because he's the guy who already helped them once. Same file, same skill, same buyer, different room. And that's the difference between 14 grand and 140. It was never the product. Now, the real question is, how do you find your own version of this without me

11:00sitting here doing it for you? And I want to frame this the right way because there's something in the listing I skipped past. Updated version based on customer feedback. Read that again. That's a man who found out what his product was missing after he shipped it out. He learned it from complaints, from refund requests, from one-star reviews at 11:00 p.m. at night time. It probably

11:20took him a year to gather this data. And every seller in this video did exactly that. They found the demand the expensive hard way. By guessing, by shipping, and getting corrected by strangers. You don't have to. All of it was public before they built anything. Four sources, all free. Each one tells you something the others don't. And remember, I'm on the free version of the tool. Most of this is

11:41blurred. You don't need the paid one. Everything it does, you can confirm yourself, and you should, because an estimate is an estimate. One Etsy itself, that X people have bought this in the last 24 hours badge, that's the listing. Etsy put it there, free. Same signal the tool is selling you. The tool just organizes it. Open Etsy, search your category, write down every listing showing purchases in the last day, and you now have a list of products with confirmed demand. Cost, zero. Number two, you go to Reddit. Etsy tells you what people bought. Reddit tells you what they wanted and couldn't find. That gap is where your product lives. Search

12:15your niche plus I wish there was, or does anyone know how to, or why is there no dot dot dot. Budget spreadsheets, that's in r/personalfinance. Lashes, r/eyelashextensions. You're looking for someone to describe a problem and getting no good answer. That's not a complaint, that's an order. Number three, reviews. This is the one that would have saved

12:38our guy his year. Top three listings in your category, read the reviews, not the five stars, three stars. The three stars are the people who wanted it to work and it almost did. That's the most valuable writing on the internet for you. And it's his customer feedback sitting on someone else's listing before he built a

12:54thing. And this is where most people use AI wrong. They open Claude or ChatGPT and they say, "Write me a niche product." Please don't do that. You get an average of everything that already exists. Average is the saturation. Do this instead. Copy 40 reviews, paste them in, and say, "Here are 40 reviews of a product in this niche. Find every recurring complaints. Group them by theme, and then tell me which complaint shows up most, and what a product would need to do to fix it." That's not AI writing your product, that's AI reading 40 pages of a customer research in 9

13:26seconds and handing you the gap. Research assistant, not a factory. The people using it as a factory are the ones creating the saturation that you're worried about. He did this slowly. Over a year, bleeding customers to find out what you can read in an afternoon. Google autocomplete, type your niche into Google and don't press enter. Watch what it says. Those are real searches from real people and here's the rule that makes it useful. The questions people type are the products that people actually buy. How do I make a monthly

13:54budget that I'll actually stick to? That's a search. It's also a spreadsheet, a walk-through in a $97 system. So, put the four together. Etsy tells you what to sell, Reddit tells you what's missing, reviews tell you what's broken, and Google tells you what they're asking. And when the same problem shows up in all four, that's not an idea, that's a validated product. And you validate it in an afternoon for free without shipping or building anything and finding out the hard way. And that is the whole research process. Not a preview, that's it. So, now you can find the signal. That part's done. You can do this in an afternoon and what I didn't

14:24cover is the room. What you actually build with the signal. The offer itself, what goes in it, what it's worth, what you charge, where it lives, the checkout page that you own, the list you own, the second product that you send those 708 buyers next month. That's the difference between 14 grand and 140 grand. And it's not something I can do you justice in the

14:43last minute of this video about Etsy. So, I recorded the whole master class training. It's completely free and here on YouTube. It's the first link in the description. It's also going to pop up here in a few seconds. Everything in this video was step one. Now, that's step two through five, that's going to be right here. So, go watch it right now. Finish this and the last minute is what actually matters. You remember that funeral guy? The one who figured out his buyer wasn't printing anything, they were texting it. He understood the exact

15:0830 seconds his customer was standing in. He built for that room perfectly. And then, he set up shop in the wrong one. Every person in this video did the same thing. They read the demand better than anybody. And they handed the upside to the aisle that they were standing in. The $1.98 guy found demand better than anyone in his category and typed a number in 4 seconds. 2 years later, that's 9 grand a month every month

15:32completely gone. The $20 guy did better. He's still doing He built a $97 and he's standing somewhere that will only ever pay him 20. You're about to make the same decision. Same 4 seconds, same empty box. The demand was public the whole time. It's public right now. It's public for everybody who scroll past it. Takes longer than 4 seconds. The full masterclass is right here. So, tap right

15:54here and go build the room.