How To Make MILLIONS As A Faceless YouTuber | Dru Riley

0:00faceless YouTube channels some of these people they'll go after multiple topics like this guy the market whisper he has one video 1.9 million views there are huge channels out there like finatics real engineering is another one real life lore is a huge Channel you go to gp4 you say hey give me a video script on the history of semiconductors then you go to 11 labs and you read out a prompt that they give you so they can build a model of your voice you take the script from gp4 you add that to 11 lats and now you're reading the script that you use gp4 to create so I've been

0:35looking forward to having this conversation because Drew you're an idea junkie like me absolutely thanks for having me Greg I've been following trends. VC for for years now and it's just one of those places I go to to to get like a dose of startup inspiration I'm excited to just Jam ideas today Jam some niches and Trends sounds good yeah so I'll start with an intro for people that aren't familiar with me I'm the founder of trvc we started as a newsletter and grew into a community for Founders interested in new ideas and markets a lot of our audience they have existing businesses but they're asking

1:16questions like hey how does open AI or chat chpt affect me and then you also have people that have a lot of white space in their life maybe they're taking a break from a job and they're looking at you know what do I do next I want to build something what should build how do I put the wind at my back and from a size perspective like how big is the business so we're a team of three right now we work with agencies but like a core team of three uh 63,000 newsletter subscribers uh about 1,400 Pro members to give you a sense of the size what's

1:46cool about where you sit is you're just seeing a lot of new markets new ideas just being at the center of the community so you actually you came a little prepared which I love and this one I I really want to talk about uh new newsletter coed I feel like that's that's an idea that needs to be unpacked a little bit give folks a little a little background on what you're what you're thinking here so I first heard about uh a company called spark Loop it was like early last year and a friend was using it and telling me about it and I'd used spark Loop before but it was a

2:19tool from spark Loop called upscribe where they make this idea of co-registration really easy where if you're not familiar with it let's say uh you sign up as a new email subscriber for Trend VC well we're recommending three to five other newsletters and for each referral that we make we earn let's say a dollar or $3 or $4 per subscriber that we refer to those other newsletters there's sort of two opportunities that come off of that uh let's say that you've built the skill setup or you're interested in building the skill setup around Performance Marketing or paid ads if you have a product yourself you could

2:54run paid ads against your product and basically grow your audience at break even even or at a profit if you're generating more Revenue than you're you're spending on those ads uh if you're not great at Performance Marketing but you're great at Building Sales funnels uh you can get on the other end of that relationship and the beautiful thing about co-registration or at least the way spark Loop does it with upscribe you're not paying for each subscriber you're paying for each engaged subscriber and it depends on how you set your criteria so you can Define it engaged sub subscriber however you want to but then try to nail that

3:27payback period for that paid subscriber down to one month two months if you get it down to one month you hear these mythical stories of people saying okay you know I put the ad spin on the credit card and they're just generating points because they have it paid off by the time that you know the bill comes due because they've already again hit that payback period so you could basically say I want to buy a subscriber at $2 a subscriber and then an engag subscri subscriber could be something like that person clicks a link within 30 days is that right yeah for us uh it's been a

4:03while maybe two months since I've Revisited our screening criteria but I did have to tighten it up and I think for us it's main maintaining a 50% open rate for two weeks uh because we use convert kit they don't allow us to easily track sort of clicks per subscriber and sort of attribute a click to a subscriber if we were using Mel light or another platform we would really be able to drill down to the behavior level so we just go off of Open rates but if you use a different email service provider you'll really be able to drill down and Define what an Engaged subscriber means for you that's my issue

4:36with a lot of email metrics in general like to me if someone opens my email because it could be for a variety of different reasons it could be I was able to create like a really catchy subject line right like I I might you might have opened it but you I tricked you you know doesn't mean that you're particularly like super engaged so I look for with respect to email metrics I look at at unique clicks per per send the ultimate test to is your newsletter engaged or not is how many people are sending you a reply back on the clicks thing I think if anyone's new to newsletters or email

5:13marketing please remember what Greg said there that's that's very important it's even to the point where we split test each email that goes out since every email goes out is split tested maybe once or twice a month we have to make the decision between do we go for okay this email generated a lot of unsubscribed relative to another email we always uh show a preference for that engagement clicks total unique clicks like you said over anything else it may just mean that hey like if it triggered a lot of unsubscribers it's spiky but it also triggered a lot of clicks on other uh links right people are taking action

5:48on that email uh and there's something that I miss in terms of being able to attribute those uh clicks at the subscriber level uh with other esps the other thing to not don't feel feel bad if people unsubscribe to your newsletter I used to feel so bad I took it almost personal be like oh my God like 200 unsubscribes like was I spent all weekend creating this amazing content for you and you're you're all unsubscribing my lesson now having been writing emails for five years or so it's just the cycle of email newsletters it's like life right you live and you die and it's okay for someone to be interested

6:27in your topic for a period of time and then at a certain point they're like I've outgrown this or I thought it would be interesting and it's not or they just don't like your Vibe they might just like not like how you write and that's okay and it's all about how do you cultivate a group of people that do that do connect with you and what you're talking about a lot of people they look at number of subscribers but if you're looking at engagement okay you unsubscribe that's a signal there but It ultimately sort of helps our engagement metrics if you weren't going to stay subscribed and not engage with the

7:00content it's basically for people listening it's how do you build an infinite Sales Machine and a lot of people are gains paid for a lot of valid reasons like it costs money when you can go on social and get it for free but I always think about it as like R&D like marketing R&D try it out see if it works I question email newsletters that have high percentage of paid subscribers so I don't think it should be your like the only way you're acquiring resour I think the Grassroots social events Community that's going to be your bread and butter but definitely trying out different channels would you agree that

7:41every newsletter should be thinking should be trying it at least yeah I have a problem with absolutes so I'll say uh maybe almost every I agree with you and I think there are sort of these strategic Windows where you could use it uh for example one thing and this is sort of getting off topic uh you could use paid ads for a similar purpose but we've often use the newsletter itself to sort of split test a value proposition because we know within a matter of hours which one resonates better whereas if that was a web split test and we threw that on the landing page it could take

8:10weeks or months to do that you could do a similar thing with paid ad to just see okay which value prop gets more clicks or which value prop gets more attention you have a new paid platform where ADS are underpriced that might be another Arbitrage that you can jump on so that's what I mean by strategic like using Pay ass in a strategic way that's a really good point you bring up whenever some New Media format or ad format comes out or a new platform comes out there's always an opportunity to be first movers there like the example I use is Zinga which was the maker of a lot of very

8:44popular Facebook games back in like you're showing our ages Greg we are showing our age but at the same time it's like history repeats itself Zinga basically Mark pinkis has this idea he wants to to create games on top of Facebook when Facebook launched something called Facebook connect it was basically an app ecosystem on top of Facebook he took advantage of not only all the different apis at the time that allowed you to like do something on one of these games it would basically automatically post a lot of the things that you were doing within the games onto your Facebook feed so for example like I you know made it

9:24to the next level and then Drew would see it and then he'd be like oh what's Farmville and I'd click in you click in and sign up to the game it started taking off virally but then they also supplemented with Facebook ads and Facebook ads was the brand new platform at the time and we're really showing our age because I I remember when you can get a click on Facebook for 5 cents now that's like probably on average a dollar so it was 20 times cheaper back then when Mark pinkis was buying ads if you're building something you really want to take note of like what's new

9:56right now should I be spending money on Tik Tok ads newsletters are you know are way bigger today than they were five years ago absolutely so it's like should I be spending money on newsletter ads this what it brings us to the next Topic in the list uh one thing I've been thinking a lot about is uh we don't have a big presence on YouTube yet but hearing the way that Jay clae and Pat walls they talk about the Affinity of their YouTube audience relative to like a Twitter audience that Affinity sounds like it's so much stronger and my theory is because you're like engaging more

10:29senses it's like a higher Fidelity medium so you just you have the opportunity to build stronger connections there uh the next thing I have listed is around uh faceless YouTube channels a lot of content that we already watch is faceless we just don't think about it that way but when you build a faceless YouTube channel it has certain attributes where there's no key person risk uh I'm very obsessed with Building Systems so if you could build a system around this you could go horizontal and cover different topics uh and I have a few channels listed in a sheet these are all faceless uh YouTube channels and then some of these people

11:06they'll go after multiple topics like uh this guy the market whisper he has one video 1.9 million views which is the power of these Discovery platforms where put out a podcast without being unknown and get 1.9 million listens uh so it just shows the power of the algorithm there uh but that's another thing I'm thinking a lot about and we're actively pursuing right now and a faceless YouTube channel does that just mean it's just around topics there's no uh sort of talking face to it or there technically could be a talking face the way if you've seen uh I think it's Synthesia you have these like avatars a lot of

11:43face faceless YouTube channels that I'm talking about they don't even have that they're using animations or even b-roll whether it's uh sort of static images or like Boll videos or sometimes they'll insert uh sort of interview clips and there are huge channels out there like finatics uh real engineering is another one real life lore is a huge Channel there's some AI explained there are a lot of AI YouTube channels that are popping up and I can't get enough of them two- minute papers is another one so I'm looking at asianometry yeah so they've got 577 th000 YouTube subscribers which is huge and it's a channel on science

12:24technology history if you're interested in the subject matter they can keep your attention I'm a subscriber yeah I'm looking at this now I always like to look at their most popular videos that'll give you a sense of you know what's Landing with the audience so the number one video that they have why the Soviet computer failed second what eating the rich did for Japan third how the Soviets landed on Venus fourth India's semiconductor failure and and fifth how the rich ate South Korea and it even sounds like they're using like 11 Labs or voice cloning with the recent videos they're different sort of levels of automation that you could step up or

13:01step down here but if you're obsessed with systems you could take this pretty far and like Greg said 577 th000 subscribers the other interesting opportunity for folks is to do faceless or yeah let's say let's faceless with uh in different languages someone took one of my videos my welcome video on YouTube this AI company called rasque Ai and they basically took my video and they made it they showed it me uh speaking in Spanish uh perfectly and Chinese perfectly and French uh perfectly little do they know I do speak French um so I don't need your help there uh although they made you know my accent is like a a a Quebec

13:47accent and theirs is this very nice French Parisian accent so maybe it did make me sound better but anyways my point here is there's a huge opportunity and you're seeing this with Mr Beast too too where he creates channels that or content in different languages faceless Chinese faceless French faceless Spanish huge opportunity if you haven't experimented with 11 labs yet that's it's just a flip of the switch in terms of how you can switch languages now this is more of a short-term Arbitrage and I think this is a long-term business opportunity but I watch a lot of comedy on YouTube and you see uh these channels

14:23that will pop up where they're just taking Snippets or they're building these compilations of standups from other Comedians and you've seen the comedians they're like I don't mind if people do that because you're basically spreading my message even if it's monetized or you're in you're just amplifying their message by compiling or taking Snippets and making shorts out of these longer videos that they put together can you talk more about 11 Labs I'm sure not everyone knows what they do it's voice cloning software and it's very good so started messing around with 11 Labs maybe like a year ago and you give it a three minute sample of your

14:58voice voice and then it does a pretty good representation of your voice so let's talk about a simple workflow uh you go to GPT for you say hey give me a video script on the history of semiconductors then you go to 11 labs and you read out a prompt that they give you so they can sort of build a model of your voice you take the script from GPT 4 you add that to 11 labs and now you're reading the script that you use GPT for to create and if it doesn't sound enough like you uh they have different to Tunes or different ways that you can tune the

15:31voice it's very powerful you know one second you only know English the next second you can be speaking Spanish or Japanese or whatever what's so cool about it is it looks like you actually are speaking Japanese I've seen what it does to your mouth I've used 11 laps it's it's very very similar and also really good and also like pretty cheap like I think it's like 11 bucks a month yep y I think they have a $5 a month plan but they have removed a lot of features uh from that plan yeah but it starts at 5 and then there's 11 I think 99 it goes

16:04up from there if you were creating a faceless YouTube channel or faceless video channel which space would you would you do it in and and what yeah what would what would be your concept so I played with this before funny enough on uh economic history and there was a little bit of evidence of demand for this there's a faceless YouTube channel called economics explained where they talk about sort of current issues of like hey what's going on in Argentina right now around currency issues uh and I would probably try to take a mix of like what are you genuinely interested in and what is there evidence of demand

16:40of uh I listened to an episode with you and I believe it was Jay CL and you guys talked about the artist versus the distributor uh and I think you need to be the artist if you're going to play a game for a long time and get compound returns but you also need to be a distributor because it can be hard to to stay motivated if there's no feedback loop at all or there's no evidence of demand for what you're building out uh so I would first ask like what topic have I been interested in for a while and would I be interested in producing content around and then also what is

17:13there evidence of demand for do faceless YouTube channels all get commoditized at a certain point like if everyone has the ability to use chat GPT 11 Labs access to YouTube basically information becomes pretty commoditized and the production of the information becomes pretty commoditized yeah where's the mo like why even do it okay it seems like faceless YouTube channels I still think there's a significant Mo when it comes to editing there are let's go to economics explain for example they've been putting out videos for years and you can look at the style of the video and the style of the animations and tell they're pulling from a stock library in terms of assets that

17:54they've built up over time they they're they come from a certain angle when it it come to their brand using certain colors uh the best example of this might be a YouTube channel called the operations room there are other channels that have popped up uh going after a similar Market but they still haven't sort of reached that that quality of editing that the operations room has I'm just checking this now operation room 1.05 million YouTube subscribers creating battle map animations of the most important battles and events in history they found it interesting way to monetize when it comes to sponsors because looking at this channel on the

18:32surface you're like okay they have a decent following on YouTube how the hell would you monetize this and then you watch the videos and you'll notice that a lot of uh game companies when it comes to uh like games that are sort of built around Wars or War scenarios have sponsored this channel U but I think that's non-intuitive because if I didn't have that context I would be thinking okay cool idea it can gain traction but on a scale of 1 to 10 how monetizable is this and on the surface I wouldn't say this is very monetizable but I'm wrong uh they found an interesting way to go

19:05about it but that that's another aspect that you want to think about right I think on the other side of that going back to what we were saying around Zinga new format sometimes the most nonobvious places to advertise are the highest Roi places to advertise so if I have a firstperson shooter game that I'm launching in 3 months I might be like okay I got to sponsor uh a Mr Beast video and I got to sponsor a this big you you know gaming channel whereas like those are already priced to Perfection versus something like this which you know seems nonobvious but when you when you talk about it it's like yeah this

19:44that makes a lot of sense and as much time as I spend thinking about things that don't change we talked about this earlier with Facebook and Zinga that a lot of businesses and a lot of media companies are built on these short-term arbitrages that exist right because other people people realize okay Greg is using this sort of un unorthodox strategy you know they're going to start trying to sponsor similar channels as well and that Arbitrage eventually closes a lot of big businesses start via Arbitrage opportunities absolutely we don't give Arbitrage as as much credit as as it it deserves is it worth doing faceless YouTube If the mode is isn't as

20:22big you can build some really big faceless YouTube channels right now like build up pretty big audiences and then actually use those to drive traffic to maybe your own personal brand a substack or something I saw yeah asianometry you know they've got 600,000 YouTube subscribers but they've got 20,000 email subscribers so they were able to basically take their faceless YouTube Channel Drive email Subs which is pretty valuable right if you're value each sub at $45 like they've created almost $100,000 of value via their faceless YouTube channel that's the other thing about Arbitrage and marketing aratar is it's often a really good way to build something uh and then direct it to

21:03something and not a lot of people are talking about it I think a lot of people are bullish on YouTube right now but I don't hear a lot of talk of platform risk I'm reading a book uh same as ever from Morgan howel and he talks about the idea of risk and like Risk is what you don't see and we're not going to talk about platform risk when it comes to YouTube until we have to until there's an event it's like you know it's coming you just don't know when like you can't predict but you need to be prepared so always have that funnel right of hey

21:31YouTube is great for Discovery it's great for growth but always be driving to a more own channel where there's less platform risk it's interesting because everyone will agree with you that Instagram X platforms like that have platform risk but YouTube like no one really talks about it you know because what they say is well it has search built into it and because it has search built into it your videos will always get found and the truth is not necessarily the algorithm changes I mean there are so many things that could change uh there's this sort of um competitive relationship between like platform and creator that exists and

22:12it's a friendly relationship at First YouTube is well beyond this but when a network or Marketplace is trying to get liquidity they're very very Creator friendly and then once they reach liquidity they start to try to capture more and more of that value and of course it's hard to replace a Marketplace or social network because Network effects are so strong to go back to Moes but there is this antagonistic relationship that's also always there whether we talk about it or not we talked about some AI tools and I know you got a lot of thoughts on Niche AI tools and the opportunities there I think the latest

22:46example of this would be the the roll out of Uh custom gpts where you immediately saw a wave of uh I'll call them op-eds on Twitter where people are coming out with this meme that open AI is like killing startups with every feature that they release I may be in the minority here but I have this other View and I compare it to Shopify which for a long time didn't have abandoned cart recovery functionality but they had Shopify apps that did have this so Shopify rolls this out what does that mean for the plugins that means the plugins are more free to make design concessions to Pro sellers or beginner

23:22sellers because Shopify has to make millions and millions and millions of users happy so they're designing towards the middle they're designing towards the average but if you're building a custom GPT or you're building a quote unquote chat GPT rapper you can afford to make design concessions because you're not building for the tens of millions of users that open AI has uh so I think that it brings more attention when you see these companies attempt to Sherlock which is a like term from Apple it brings more attention to the problem of oh I can analyze PDFs with this and then they eventually hit a roadblock of I

23:58can't use open AI to do this and it wouldn't make sense for open AI to build that feature out because it's such a niche feature but they can go to these other tools to do that a few of the PDF aai guys who are were building in that space were were pretty pissed to put it lightly about what happened with the recent updates to chat GPT because they were making tens if not hundreds of thousands of dollars a month now that feature is really baked in but the argument that they're making is it's never going to be as good and as niche as what they're they're building I'll

24:35give you another example I've been playing around with custom gpts and my expectation was that sure we could use it to upload all Trends Pro reports and then ask questions of those it works great for that speed issues aside which they'll figure out but what it doesn't work great for is execution if I want it to let's say make new predictions about a new Market but have that prediction informed by like the style or uh the format of the way that we make predictions making sure there's evidence Uh custom gpts right now are not great at execution or content creation at all so if you have a company like a chatbase

25:13which gave you that functionality before perhaps they can go you know to that pocket or for that problem which it looks similar on the surface but they're fundamentally different problems it's a search problem versus a creation problem wonder if there's a faceless YouTube Channel idea meet a niche AI software tool idea somewhere in there there are a lot of like the AI explainer or AI explain but the are you saying slap a faceless YouTube channel in front of a tool use that for growth that would be cool yeah yeah just build a network of all these eyeballs of people you have that proprietary distribution you're not

25:51competing with others as cost of acquisition is going up that's a cool idea I'm just spitballing but there's definitely a lot of opportunity people say don't build these rapper ideas it's going to go no you know you're going to get beat up and people say oh you know chat GPC store is cute but I don't know I think it's certainly worth experimenting in yeah there's another take out there and this caus a paradigm shift for me where uh a lot of people are saying like yeah we're fully expecting our company to be sherlocked by open AI or another company we're going to get the money while the getting

26:26is good now and then take those skills and Lobby that into another opportunity that's not the way I like to build businesses I like to play long-term games but it's hard to argue against the fact that you still have those skills that it took to build that first business even if there's some creative destruction going on there uh by way of open AI or another company and for the record Sherlock means the larger incumbent basically copies your feature and just gives it away for free Alfred is a tool that's on where you could do like command spacebar and search for any app and then Apple add Spotlight uh to

27:03do the same thing right so now they've taken Alfred's customers so I still use Alfred even though Spotlight exists there's like a a good Steve Jobs quote around this I'm going to see if I can pull it up sure Steve Jobs told this founder his last name is wood he that he was going to copy his app it says here's wood paraphrasing a phone call from Steve Jobs himself you know those hand cars the little machines that people stand stand on and pump to move along on the train tracks that's caria I guess that's the name of that app Apple is the steam train that owns

27:38the tracks so basically what Steve Jobs is saying here is listen we own the train tracks and you're just coming along for the ride the reality is that's how a lot of big platforms think including open AI including YouTube they you know they invest Millions sometimes billions into these Networks and into these technologies that they are okay to be able to copy it and I think that you just need to be aware you got to wake up every day being like is today the day I'm getting copied that's the reality of Entrepreneurship nowadays something else you have these larger companies it's not only a question of okay who's making

28:17design concessions and who can afford to build for the smaller more specific audience and make that group of people happier it's also a question of focus where you have apple they have apple music a lot of people still use Spotify like how many things can this large company focus on at once and do well so it's also a question of focus that I think may be a contributing factor to why some of these smaller companies build better products for some people you could use the alarm app on your iPhone but perhaps you want to wake up to a podcast episode instead of a stock music sound or something and that's

28:52where we get into this pocket of design concessions the cool thing about building Niche soft software is you could get really weird with uh design Styles like you could just like put sound on your app you could use a lot of bright colors when most software is either black or white what I encourage people to do and a lot of the software we build actually at lay checkout is just like the bit out there stuff because we think that that's the stuff that's going to will linger in people's brains and create Lasting Impressions and even if a large incumbent copies it people might just love the design enough

29:29and the brand enough that they might just support it and continue there's also this idea of counter positioning where you make it expensive for an incumbent to copy you maybe because they're serving Enterprise customers and they want this new market you know that you're capturing but they have to give up so much to chase after this new market that you're playing for that they just won't do it it's too expensive for them you got this this other thing here which I I'm curious about productizing execution you're seeing a lot of these productized services or unlimited agencies it could be sales as a service or design as a service or you don't see

30:07this a lot uh but there are companies out there that are doing uh development as a service in some places that if we were to do something like this the way we run operations is very Advanced we use a tool called process street we have a lot of make workflows which is like a zappier alternative but more powerful uh and then I have a lot of founder friends that are sort of very stressed about you know the way operations run and we're able to spend a lot of time doing project level work versus operations work the product TI service would sort of be bringing peace of mind to uh like other established

30:41companies when it comes to operations making sure that things run smoothly you also have sales as a service and there are a few companies out there like uh cyber leads from my friend Alex comes to mind where he basically lands clients for agencies as a service and that's a skill set that we built up by doing Outreach my concern there is that this is a like higher level investment where it may take us away from our core Focus but you're seeing a lot of companies have success around this and I think anytime you can sell peace of mind or anytime you can sell increased Revenue those are generally services that tend

31:16to land really well with people process Street first time I have heard of it I'm just curious like what is it and why is it a lot of people they talk about notion or they talk about up for example and it it's not the same uh the way I think about process street we have living documentation and what I mean by living documentation is at the point that our operations Veer from the way that we have a documented process there's like a forcing function in process street that makes you update your documentation so none of our documentation gets stale because it's like hey why did you check this sub

31:51requirement if it's not true oh we don't do it that way anymore then update that sub requirement if it like puts your Sops in front of your face and I think it's like a 110 step workflow in process Street which is a lot but it also guarantees like consistent quality for us I could go down a rabbit hole here in terms of uh like patterns that you want to follow when you building a workflow out yeah it gets pretty deep which is why I thought about this as a service or even a course or something because you can go very very deep when it comes to

32:21uh operations and systems design if you're listening to this and you're looking for opportunity right now like sometimes there's profit in the boring and I'm obsessed with it I find it boring so if if you need your operations uh smooth out or things are on fire right now reach out to me we can figure something out there you go I want to end with some sticky thoughts that you can't stop thinking about I spend a lot of time thinking about things that don't change or things that are true but it seems like as a civilization like we're on this path of Leverage where IND individuals have more power and small

32:59groups have more power there are different indicators that you can look for in this of like how smaller companies now that are being Acquired and for what price they're being acquired for so if you look at what's at I forget the exact acquisition price but let's just say $1 19 billion dollar how big was that team about 30 people okay now rewind 10 or 30 or 100 years ago and are there any comparables no because you have this ability for individuals and smaller groups to have more impact more reach per person than you had before and then I can point to different topics like no code that we've covered or SAS

33:34or million-dollar oneperson businesses they're all evidence of this quote unquote Metatron of individual leverage another is this idea of permissionless innovation think about radio stations for example where you needed to get a license or to have your own television show you needed to have uh sort of in the industry for 8 10 15 years uh before someone gives you you that chance and now it's like your excuses are being removed you don't have to have a printing press start a newsletter there are more opportunities for permissionless Innovation also specialization uh niches where that's pretty self-explanatory but it's like the world is getting more and more specialized and you have Niche

34:15businesses uh and then centralization and decentralization like how the hell can both of these be true at the same time uh so centralization something that's very top of M for me is the uh executive order that just passed where they're basically putting an upper limit on like how much processing power you can harness to build a AI model or before you notify the government so I think that's an example of centralization where you still have these bottlenecks or another example would be Facebook or x with like an algorithm change and how much impact that has from the centralized entity and then decentralization you have uh open

34:49source when it comes to the ability to be able to like fork and modify any project or crypto the way you can sort of dis intermediate Banks and go around Bank now I'm not sure if that means like the world is becoming more extreme or more volatile or what but this is what I'm seeing by you know diving into different markets and ideas like these things are evident in each one so you're like me because You' got a ton of ideas a ton of things you're interested in and a lot of people listening to this pot are like us too like they're all kids in in candy

35:19shops so what do you do when you're a kid in a candy shop and you're trying to prioritize what you should actually be building this is so tough I feel like I lucked into something where I have an excuse to dive into all of these areas maybe one answer could be to sort of build a personal brand where your brand is built around trying a lot of different things like Sam is trying out custom gpts this week and AI avatars next week he's actually building this quote unquote boring sass on the side and even after he sells that SAS he still has his brand to fall back on and

35:54may start the next business on the back of that personal brand and the audience that he's built in the connections that he's built in that personal brand uh so the answer may be not to combine these two things sort of find the the boring thing thing that brings the bacon home and then still have your personal brand built around experimenting on the side and that's why I like the whole multipreneur model because it allows you to be curious and monetize your curiosity which is crazy but you do need to have like guard rails be like I'm doing you know I'm doing everything here on this list that we've just talked

36:26about tools and you know faceless YouTube channels and stuff like and especially all at the same time you know I think that's the mistake a lot of people make the way I've made this a habit for a few years is embracing this idea of uh Comfort challenges so it could be as simple as you know each day I'm going to do something new or scary or uncomfortable and it doesn't even have to be related to business right it could be building a custom GPT or trying that restaurant around the corner but it's building sort of this muscle of you know doing uncomfortable things or doing new things I heard this uh story from

36:58Danny postma he built and sold a company around AI written marketing copy but the way he got Early Access is he emailed the CEO right for some people that would make them super nervous but for him he probably had this muscle built up and he's like you know it makes me a little nervous but I'm going to go ahead and do it and then look what look at what that turned into for him right the what do I have to lose muscle is a good muscle to have if you want to get rewarded on the internet yeah and you have to use it for it to grow right

37:29so like make that a habit totally all right Drew Riley the insights per minute ipms were off the charts as expected you want more Drew Riley I recommend checking out Trends podcast where uh you talked recently about product I Services vertical software you're just diving into new markets and sharing some of the opportunities there so and where else could people find you uh you can find me on Twitter at Drew r or d r l y and thanks for having me Greg it's been fun of course and if people want more Drew to come back on the show and you like this format and don't be

38:06shy go on YouTube throw a comment uh hit me up on Twitter hit us up on Twitter and and share this episode yeah would love to be back all right later