Google Maps AI Is Ignoring Businesses: Here’s How You Get Paid to Fix It

Adam Erhart· 21 min· 4,673 words· 21 min read· English ·Watch on YouTube

This is the full transcript of Google Maps AI Is Ignoring Businesses: Here’s How You Get Paid to Fix It, published on YouTube by Adam Erhart. Every paragraph carries the moment it was spoken, so you can click any line to jump straight to that point in the video, search the whole thing for a word, or copy it out.

0:00Sometime today, somebody is going to ask Google Maps who they should hire, and Google is going to give them two, three, maybe four options to choose from. Every other business in that town is going to get skipped, like they don't even exist. Because something changed inside Google Maps earlier this year that most local business owners have no idea about. And that is that customers don't have to sort through a long list and decide who to hire anymore. Google is starting to make that decision for them. Customers can now just open Google Maps and ask a question the same way they'd ask a friend, like, "I need a tree service in

0:32San Antonio that can remove a large oak tree close to power lines. Who should I call?" And instead of showing them a long list to sort through, Google's AI picks out just two, three, maybe four businesses that it thinks they should call. And for every other business that isn't on that short list, they don't come in fourth or fifth or sixth. They don't even get considered at all. Now, if you've been trying to get clients by sending messages to business owners, but you're hearing nothing back, here's some good news. The problem isn't you, it's

1:00what you've been trying to sell them. Most people try to sell business owners on vague promises like more leads and better marketing or grow your business. This though is different because you can show them the problem on their own screen in about 30 seconds. You pull up Google Maps and you show them how the AI just handed a customer directly to one of their competitors. And then you charge 297 a month to give them a listing the AI can actually read. I've worked with enough small businesses to know that specific problems get attention whereas vague marketing promises don't. I've built three seven-figure agencies, worked with over

1:331500 small businesses, run thousands of campaigns, and today I do it all as a oneperson agency with zero employees. So this isn't something that I just read about somewhere. this is what I actually do every single day. Now, here's where I want to pause for a second because maybe you're not running an agency and you don't plan on starting one. Maybe you're just looking for a real way to build some income online and you've watched a 100 videos that never actually panned out. So, if that's you, you're exactly who this is for because all you need is one problem to solve and one simple system that solves it. No tech skills,

2:04no audience required. And that's what I'm going to show you today. So, here's what we're covering. I'm going to show you how to find the businesses the AI is skipping using nothing but Google Maps. I'm going to give you the exact word for word email to send that gets the business owner to reply so you can just copy and paste it. Plus, I'll give you

2:20the two follow-ups for if he doesn't. And [clears throat] I'm going to show you how to actually fix this problem for them because it's really not that complicated. And there are just three simple things that you can do to their Google profile so the AI can actually start reading it. And that's what you

2:34charge $297 a month to handle for them. And once it's set up, it only takes about 15 to 20 minutes a month to run. So that's the whole plan. Ask, send, fix. So let's start with step one. And let me show you exactly what Google's new AI changed inside of Maps using a real business in a real city. Earlier this year, Google put an AI inside Google Maps. And there's now a button that says ask Maps. It's still rolling out globally, but if you're in the US, you'll likely already see it. How it works is that now instead of searching by typing a few keywords like tree

3:05service San Antonio, people just type or just say out loud a whole question. Something like, I need a tree service that can remove a large oak tree close to power lines. Who should I call? So that's exactly what I asked it for here. I'm using San Antonio, Texas as the example for this one, but you can do the same thing in your city or really any city. All you're looking for is who

3:25Google recommends and who it leaves out. So let's take a look at what came back. And looks like the AI came back with four companies. Jose Tree Trimming and hope I'm pronouncing that right. Got Texas Sun. We've got SA Total Service and Siggoia. And under each one can see a little paragraph on why the AI picked it. Now look at where those paragraphs actually come from because this is the important part. Reviewers note they're highly skilled at navigating technically difficult locations. Clients highlight their capability to take down massive 70ft trees near municipal power lines safely. past customers praise them. So, do you see what all of these have in

4:01common? It's that these listings are being recommended and cited based on reviewers, clients, and past customers. The AI didn't go inspect their trucks. It read their reviews, and the reviews that it quoted happened to describe the exact job that I asked for. Now, watch this because it gets better. I asked a follow-up question. Which of those can come out this week? And here, the AI split them into two groups. The first one, the top one was under the heading of 247 urgent and emergency response and it told me to call SA total tree service because they're open 24 hours. The second group was the standard operating

4:35hours heading. And here, Texas Sun Tree Service, a 4.9 star company, got pushed down the page in its own little section at the bottom. But here's what's really interesting. The AI even told me why this listing showed up below the other one. And the reason it gave was the hours because the listing says they close at 7:00. That is what's going on here. The AI is reading the listing, the reviews, the hours, the services, the description, whatever the business wrote down, plus whatever its customers wrote down. So, if Google can't find enough useful information on the listing, the AI has nothing specific to recommend it for. So, it just moves on to another

5:10company, which means, at least for now, the AI doesn't recommend whoever it thinks is best. It recommends whoever it knows the most about. And that's where the opportunity comes in. Because if Google is choosing businesses based on the information it can read, then improving that information becomes incredibly valuable. And this becomes really obvious when you close the AI and look at the regular search results underneath it. So, let me show you what I mean. Let's close the AI here and just run the normal search through good oldfashioned Google tree service Antonio. Now, we'll click the more businesses button here to open up the full list. And we can see that there's a

5:44couple dozen tree companies on the first page alone. And look, three of the four of the AI named businesses are sitting right there. We've got SA Total with a thousand reviews. Siggoia has hundreds. Texas Sun has hundreds of reviews. But Jose, the very first tree company, the AI recommended and the one that I hope I'm pronouncing correctly, they're not even on this page at all. Now, look at the top of the list here. J&T Texas Tree Service. Five stars, 294 reviews, open 24 hours. the first real result when you search the normal way right under the sponsored ads. But when we asked the AI who to call, they never came up. So, let

6:21me open J&T's listing here and show you what the AI had to work with because this is the part that you're going to be showing business owners. First, let's take a look at the reviews here. Now, the one that Google pulls up front says things like how they provided an in-person estimate, how they scheduled the job within 48 hours of consultation, and how they did a wonderful job. All good stuff, for sure. But notice how it

6:42doesn't say a word about power lines. Now, if we keep scrolling, we can see that they're all good reviews talking about trimming a tree that came down on a house, things like that. Not one of them mentions power lines, though, which means not one of them mentions the question that I asked. So, that's strike number one. Strike number two is that nobody from the business has replied to any of these reviews. Not one. Which means they're missing another chance to give Google more useful information about the work they actually do. I want to be careful here because this is clearly a good company. I mean, 294

7:12people said so, which means this isn't about the work they do. They're clearly good at it. But Google's AI can only recommend what it can read. It's not a mind readader, and there's just not that much here that matches what the customer asked for. So, that's the whole step. You ask maps a real question. Then, you look at who got skipped. And here's what you're looking for on the businesses that didn't get mentioned by the AI. And you only need two out of these three things. One, nobody from the business replies to the reviews. Two, the reviews are general. Nothing that describes the specific kind of work that you ask the

7:45AI about. And three, the listing is missing pieces. Things like no service listed, no description, no recent photos, and no way to book an appointment. Like I said, any two of those on a business that's clearly still open and doing work, you found your guy. Okay, let's move on to step two, which is send. And here we're talking about the email. Now, the email that I'm about to give you is designed to do two specific things in order, which is to point at something the owner can check for himself in about 10 seconds, and to ask permission to show him more. So, here's the exact message to send. And

8:15you might want to screenshot this one or write it down because this one gives you a ready-made message that you can use every time you find a business worth contacting. So, here's what you send. Hi, name. I asked Google Maps this morning for a tree service in San Antonio that could handle a big removal near power lines and it recommended four of your competitors. Your company never came up. I recorded a short video showing why. Is it all right to send it over? Now, if you're thinking, "Why would this person listen to me? I've never done this before." I want you to remember here that you're not trying to

8:45prove you're an expert. You're just showing him something that's already happening, something that he should probably know about because he's missing out on customers and losing sales to a competitor. That's a pretty big deal. Plus, all you're doing here is presenting facts. You asked Google a question. His company didn't come up, and that's just what happened. Now, you want to send this message by email. You

9:04can pull the address off his website. It's usually on the contact page. If there's no email listed, then you can use the contact form instead. For the subject line, just write quick question, all lowercase, and you can put his name in front of that if you can find it. Now, most business owners won't reply to that first email. And it's completely normal. You're not being rejected. It's usually just bad timing, which is why most replies actually come on the second or third message, not the first one. So, the sequence you're going to use here is three messages across 6 days. And I'll give you the other two word for word as

9:34well. Again, just like before, feel free to screenshot these or write them down. So, message 2 goes out 2 days later. And it says this. Sorry, forgot to mention. The biggest thing I noticed was actually about what your reviews say, not how many you have. It's a pretty simple fix and I cover it in the video. Is it all right to send it over? It's the sorry, forgot to mention part that does the work here because it doesn't restart the conversation. It basically just follows up with a useful thing that he probably wants to know. Plus, instead of just following up, which, let's be honest, is

10:03the most boring follow-up in the history of email. Well, now you're giving him something new. Then, message three goes out a few days after that. And this one is low stakes on purpose. So, here's what that one says. Last one from me. Promise. I know you're busy, so no worries if this slipped by. Just didn't want the video to get lost in the shuffle. Is it all right to send it over? and that's usually the one that gets the reply. You've told him the messages are bending either way. You've

10:25let him off the hook for the silence. And weirdly, that's exactly what makes it safe for him to say yes. So, what do you do if he never replies at all? Well, easy. You just move on to the next one. There's a couple dozen more tree companies on that list. There's 40 more in the next town over, and there's something like 19,000 more in the US alone. Basically, there's a lot of other fish in the sea here. Now, when he does reply with, "Sure, send it over." That's

10:48when you record the video. not before. This saves you from recording videos for people that are never going to reply. It also means that you're never recording videos for strangers. You're recording them for people who asked for them. Now, the video itself is very simple. I use a free screen sharing tool called Loom. You just share your screen, 2 to 3 minutes, and the video itself is just three moves. Move number one, you show him the Ask Maps answer and how he wasn't on it. Move number two, you show him his own listing and point out whether it's missing owner replies, how the reviews don't describe the specific

11:20work, or if the listing is missing any pieces. Then move number three, you ask if he wants help fixing this. So, here's what I'd say to J&T Texas Tree Services. And when you use it, just swap in whatever's true for your business that you're reaching out to, how many companies the AI showed, and what you actually saw in his listing. Again, just like before, this one's probably worth writing down, too. Thanks for letting me send this. So, I asked Google Maps for a tree service that could handle a big removal near power lines. And here's what it gave back. It gave me an option to choose from four companies, and yours

11:50wasn't one of them, even though you're the first result when I searched the normal way. So, here's why this is happening. See, the AI reads your reviews and your listing, and while your reviews say things like, "Awesome job trimming the trees," which is great, there's nothing on there that mentions power lines, which is the job I asked about. Also, nobody from your business has replied to a review, so there's nothing from you on there either. All this means that the AI has nothing specific to go on. And seeing as it can only recommend what it can read, your business is getting skipped over. The good news, though, is that this is

12:22fixable. If you want, I can walk you through how, just hit reply and let me know. And when he writes back with, "Okay, so what do I do about this? Here's what you say." Again, feel free to screenshot this or write it down cuz this is the offer. I set up a system that sends fresh review requests after every job, fills in the missing information on your Google profile so the AI can actually read it and replies

12:42to your reviews. It's $297 a month. There's no contract and you can cancel at any time. And if you're not getting more reviews than you are right now within 60 days, you don't pay for that last month at all. And that 60-day [clears throat] guarantee is a pretty easy one to stand behind. I mean, is it technically possible that they don't get any more reviews? Sure, I guess. But when the system is automatically asking every customer they work with, it's pretty hard to imagine giving two full months without picking up at least a few. Now, if he comes back with something like, "We're good. My nephew handles all the

13:10Google stuff." Don't argue, just say this. And for the record, this is probably one of my favorite messages to send, so here's how it goes. Totally understand. I just want to make sure you're looked after, though. The easiest way to check is to open Google Maps, click the Ask Maps button, and then ask it for a tree service, and see whether your company comes up. If it does, you're probably fine. If it doesn't, that's exactly what I'm offering to help

13:33with. Okay, so we said yes, he paid. Congratulations. You've now got a client. So now the question becomes, how do you actually deliver this service and get results? Well, good news, because this service is surprisingly small and simple and almost completely automated. So here's what it looks like. This is step three, fix. And there are three parts to it. Reviews that describe the work, a listing with nothing missing, and an owner who replies. Now, part one of this carries most of the weight, and that's the reviews. Here's the deal with J&T. They don't actually have a review problem. I mean, they've got 294 of them. So, that part is solid. What they

14:08have, though, is a detail problem. Because while these are good reviews, none of them tell the AI about the kind of job that I asked about. So, the fix here isn't more effort from the business owner. It's just a system that asks every customer for a review right after the job. I call this the review engine, and it's three messages that go out automatically after every job. And the more real reviews come in, the more of them naturally describe the actual jobs because that's what customers write about. And if a customer doesn't, the owner's reply can fill in the specifics for them. So, let me show you what it

14:39looks like. How it works is that the trigger at the top fires the moment a job is marked as complete. Then, message one goes out and it's just a check-in, no link, no request. And that message looks like this. Hey Sarah, this is Mike from J&T. Just checking in to make sure everything looks good with the work we did today. Now, if something's wrong with the job, the owner finds out right away while it's easy to fix, not two weeks later in a one-star review. That way, the owner gets a chance to make it right before the review request lands, but every customer still gets asked, no

15:08exceptions. Message two goes out a couple hours later or right after they reply. And this is the actual request. It says this, "Hi Sarah, Mike here from J&T. Just wanted to say thanks again for the opportunity. If you have 30 seconds, would you mind sharing your experience in a quick Google review? It helps other homeowners know they can trust us. Then message three, the one almost everybody skips and yet also the one that gets the most reviews. So, make sure not to skip this one. What's neat here is that the system automatically checks whether Sarah clicked the link or if not. And if she did, it stops so nobody gets bugged

15:41twice. If she didn't, then one gentle reminder goes out a day or two later and then it stops. And that reminder message says this. Just a quick follow-up. If you haven't had a chance yet, we'd really appreciate a quick Google review. Now, one thing here is not optional, which is that every single customer gets the same message and the same Google link. You never want to send it only to customers that you think are happy, and you never want to offer anybody anything in exchange for a review because those

16:06go against Google's terms of service. Now, a big question here that pretty much always comes up is how does the system know when a job is done? Well, it's actually pretty simple. The business already creates that signal every single day. This could be an invoice going out, a job getting marked as complete and their booking software, whatever they already use. And worst case, if they don't have any of that, and most people do, the owner can literally just text the customer's info,

16:30and that kicks off the whole sequence. Everything after that is automatic. And yes, you could do all of this manually by hand, sending messages from the owner's phone or email with a calendar reminder to help keep you up to date. The software just makes it happen every single time without anyone having to remember. Now, real quick here. If you want the exact review engine that we just took a look at with those three messages already built in, as well as a ton of other stuff, here's the fastest way to get it. I've got a link in the description below this video where you can grab an extended 30-day free trial

16:57of High Lee, which is the exact software I use to run my entire oneperson agency with zero employees on. And when you start through my link, you're also going to unlock my complete agency OS, which has over $15,000 in pre-built funnels and follow-up automations and client outreach scripts and sales scripts and a 90-day launch roadmap, all installed

17:16into your account with one click. There's private community access as well, and a whole lot more. Links in the description below. Part two, the listing. Of everything that you're going to do for this business, this is the easiest, and right now it matters more than it ever has. Remember Texas Sun, the 4.9 star company the AI pushed to the bottom because of its hours? That's the point here. The AI reads every single field on the listing. So, every field is a chance to get picked or a reason to get skipped. So, the not so secret secret answer here is to just fill in everything Google gives you. So

17:48start by updating the services written the way that a customer would describe them, which in this example would be using words like large tree removal or work near power lines or emergency storm cleanup, not business owner words or jargon or anything like that such as arbora cultural solutions, which trust me, I've seen weirder. So update the services, update the hours, the description, the booking link, and add real photos from real jobs. And the

18:13owner can just text or email you these. All this takes about an hour and you do it once. After that, you just keep it current. Okay, part three, the replies. Because remember, nobody at J&T has ever replied to a review. That means they're missing another chance to give Google more specific information about what they do and when to recommend them. So,

18:31from now on, every review gets a reply. Now, for the four and five star reviews, I turn on the automatic replies feature inside High Level on a short delay of like 10 to 15 minutes. Anything below those four or five stars, though, waits until you've had a chance to take a look at it. And that reply takes you about 4 minutes, which probably has you wondering what all of this actually

18:51costs you in time in order to deliver. So, here are the actual numbers. The whole thing takes about an hour or two to set up the first time. And then most months, you're going to probably spend around 15 to 20 minutes, though I usually say 30 minutes because I'd rather overestimate here than make it sound easier than it is. Now, the nice thing is that the numbers here are pretty simple. Everything I've shown you runs inside Highle. And the plan that I'd recommend is the 297 a month unlimited plan, which gives you unlimited client accounts. That means your very first client covers your entire software cost. And every client

19:21after that is nearly pure profit. Text, calls, and AI usage add small costs as you grow. So, you build those into your price. And you don't even have to build any of this system yourself. You can just copy the entire thing from my agency OS right into the client's account right from day one. Then just make a few small changes for their business. Now, I've got three quick warnings that I need to share with you before you go do this. Warning number one, only promise results you can control. So, you control completing the profile and installing the review engine and replying to the reviews and reporting the numbers. Google, on the

19:53other hand, controls the rankings, and customers control whether or not they leave a review. So, promise the work, never the rankings. Warning number two, actually test the business in Ask Maps before you contact them. Ask the kind of question that a real customer would ask. see which businesses Google recommends and only reach out to the ones that get left out. And warning number three, and this one's the biggest, don't think that you need a whole bunch of clients before this counts as a real business. You don't need 10 clients on day one. You don't even need two. All you need is one local business who's willing to let you

20:24try this, even if it's your dentist or your barber or a shop you already walk into every week. then fix their listing, turn on the review engine, and screenshot how their profile looked before versus a month after because that one before and after becomes the proof that you show to the next business and the one after that. So, here's exactly what I'd do right now. Grab the extended 30-day free trial of High Level through the link in the descriptions below this video. Load in my agency OS and then open Google Maps and ask it one question

20:52about one type of business in your city. Takes about 10 seconds and you're going to have your first name to email before you've even finished your coffee. But here's the thing. Everything I showed you today is just one piece of how a oneperson agency actually works. If you want the full picture, how to pick your niche, how to price your services, and how to put every system together, I put together a complete free master class that I've got linked up right here that's going to walk you through the entire thing step by step. So, make sure to tap or click that now. I'll see you in there just a

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