How To Set Up A Facebook Business Manager Account

0:00hi guys it's been Heath from lead guru and in this video I'm going to show you how to set up a facebook business manager account now a facebook business manager account is exactly what I'd recommend you operate out of if you're gonna be advertising your business on Facebook if you're going to be marketing your products and services through Facebook because business manager accounts have a lot more functionality they make things a lot easier than just regular at accounts and I will explain why in a bit more detail in a minute now before I get into the steps of exactly how to set up business manager account which doesn't take too long

0:30I just want to quickly mention that at the end of this video I'm gonna tell you about a free facebook advertising resource that's all about strategy and Facebook advertising sales funnels so I'd strongly recommend you stick around to the end of this video to hear all about that but with that said let's let's get into the steps let's get into the the process of how to set up a business manager account now I've actually already demonstrated this process as part of my Facebook Ads insider's course of course I created there's a very comprehensive Facebook advertising course I'll actually include a link to that in the video description

1:00in case you want to check it out but one of the videos in that shows you exactly how to set up a business manager account how to add Facebook pages to it how to add Facebook ad accounts to it how to add people to it how to assign assets all the things that you might need to do later down the line on your facebook advertising journey so we're going to do is we're going to jump over to that video which shows you exactly how to do it and then we'll jump back in a minute so in this video I'm gonna show you how to create a facebook business manager

1:25account now you may already have a Facebook ad account you may not either wait absolutely fine but I would strongly recommend that you operate out of a business manager account there are some advantages over a traditional Facebook ad account in that it's very easy to add other people to your assets not just your ad account but to get access to your Facebook page get access to your Instagram account get access to your Facebook ad account all these sorts of things that you know it may just be you and your business at the moment you may not have a team but at some stage you might want to do that so it makes it

1:52much easier when you're dealing with multiple people to be able to give people access to a business manager account also makes it very easy to manage multiple assets yourself so if you've got multiple ad account so you're gonna be managing perhaps for clients and if you've got you know different Facebook pages your social media market is something like that and it's worth creating a business manager account to operate out of so basically for every one I'd recommend great a business manager cap very easy to do Facebook really guides you through it I'm just gonna show you how to do it and go through all the little steps can be a

2:21little bit fiddly in a second obviously if you already have a business manager account go ahead and skip this video go ahead to the next one but for everyone else it's worth taking a few minutes to get this done so you want to go ahead and go to business facebook.com I'll include a link beneath this video and then you want to get create account great account and you will need to be logged into your Facebook account your personal Facebook account to do this I've just created a dummy one and so I can go through this process obviously we already have a business manager account for our Facebook ads agency but you want

2:50to go ahead and click create account and names come up with a name so if I go ahead and use something like Ben's example business manager named buddy Heath that's my surnames Heath is you probably aware buddy is what my Springer Spaniel is called so the name of this this profile is set up is under my very very spoil and Springer Spaniel so I'm hoping it's gonna let me get away with our support email address yet so it says it may already exist but that's absolutely fine dozens of folks can't stop me so obviously pop in whatever your business managers to just put in you and their name your business there

3:34your name your email address and click Next okay then you need to add in your location details so I'm gonna quickly do that but I'm gonna skip ahead in the video and all this information once you've entered in your so you guys don't see that for obvious reasons once you've entered in your location information just put your website in there and then say you know you're providing services or are you providing your your own goods and services and click Submit so I'm gonna do that now and skip out I'll see in a second ok great so here you can see that you know Ben's example business

4:02manager has been created I'm gonna have to confirm my email address and as with all things whenever you set them up so I'm gonna click done and I'm sure it's gonna take me to a page now as you can see here look you got Ben's example business manager and you can see exactly how this is all set up you can see there's only one person one person in here at the moment we just obviously me as I said you can add multiple people in here which is fantastic tool so that's the basics of the business manager setup now we need to go around about adding the individual

4:30assets so there are three things you can do down here you can add pages you can add add accounts and you can add people and so let's go through these in order so let's add a page now you can add a page that you already own you can add someone else's page you can request access and if for example you're managing it for another business or you can create a page now adding a page your self I'm clicking that I'm not just going to do it but you just pop in your Facebook page name let's say you run you've got a Facebook page already you just pop in your Facebook page name or

4:59the link to it you click add page and then if you're an admin of that page in your personal Facebook profile you'll receive a notification saying you know this business manager once accessed your page you just need to approve that request then your page will be in this business manager and you can access it from here I don't want to click cancel and you can request access to someone else's page so let's say for example that you know you're going to be managing other people's Facebook pages if that's sort of business you're in then you want to click Add page same process entering the page of their name

5:29they then need to approve that access request fairly straightforward and then of course there's create a page so I don't have a page in here I'm gonna quickly create one and demonstrate that so let's go with local business or place and example page choose category advertising and marketing spy again I'm gonna enter in my information here but i'ma do so and skip ahead okay great so we now have a page inside the business manager account now let's go ahead and add an ad account as well so again exactly the same process just right up at the page where if you've got your own you can click Add Account ID pop in your

6:04ID account ID in there request access again you will then receive a notification provided you are an admin of that ad account to approve access to add it into your business manager likewise you can request access to someone else's that's how we do it as a Facebook ad agency we get access to their ad account we're able to do everything in there an account by requesting access this way or if you haven't run a facebook out before you don't have an ad account or you want to create a new one just go and click create ad account so let's give this everything the same Ben's example ad account timezone I am

6:37yet Europe London and then currency you absolutely by the way just quickly you absolutely want to make sure you get this timezone and currency right you will not to be able to change this after the fact so you're thinking I'll just use dollars for now but I'm actually gonna operate out of pounds or euros or whatever don't just make sure that she where you get this right so I want GBP which pounds come in the UK and get your timezone right as well because if you're looking at data and you're thinking you know it's what what you have if you use a different time zone for example let's

7:07say I'm in the UK but I was to use Pacific time in the US and eight hours behind what would mean is that days would end for me in the UK but they wouldn't end in my ad account so let's say it's like the 14th of September for example it would still be the 14th of September when I wake up early the next morning and I can see that so it's not a big deal but it just makes things a little bit more complicated okay so this ad account will be used for another business or a client or my business that's what I'm gonna go ahead and

7:34select that's obviously what most of you guys are gonna select in this scenario so she's gonna take a second okay so we've just created our ad account and now we need to give people access to it so the put the only person that we've got in this business manager account the moment is buddy eath if you've got more people in there let's say you know for example with our lead guru business manager account there's you know a whole bunch of people in here and we provide different account managers with access to different assets but you go ahead and select the person and then you can give

8:04permission so you can get into manage campaigns and view performance or you can just do view performance if you don't want this be able to make any adjustments but if this is you this is you creating this best managed account you want to give yourself everything so make sure that you could manage the ad account view performance manage the campaigns you want to be an admin gives you the most flexibility and I'm kinda blocking it there which is a little bit annoying but that just says assign and click assign and well done that has now been added in so there we go now we've got page we've got ad account and then

8:33the final thing you might want to do is add people now not everyone watching this is going to be bothered about actually adding people into that this manager it might just be them for the time being which case great but if you do want to add other people in it's very straightforward you just click add people button just like these add page add add account and then you go ahead and pop in their name if they're a friend with you on Facebook if they're not and then you can use the email address that they you that's associated with their Facebook profile something like that pop that in there click the

9:01button it will send them a request saying you've been invited to join you know Ben's example business manager they accept that and boom they're added in and then you can go about adding and then to various assets once you've done that if you do that in that order what you want to do is you want to go to business settings this is how you add a sad assets to people you can see everything's grouped in here so you've got pages you've got add accounts you've got Instagram accounts business asset groups all sorts and looks very complicated it's not it just takes a little bit of getting used to but let's

9:31say for example so you can see that this add account that we've created Ben's example add account already has buddy he's added but this page oh it also already has buddy he's added because that was the the what they call it the lead page the main page of this business manager but if they didn't you would just simply want to come in and click on Ben's example page click add people and then you'd select again the people from the list and you would assign the roles so in this case I would want to give admin access which gives everything you can also do manage jobs view any insights as well or you can

10:05just leave those blank to give people whatever level of access that they may want okay so that's what fairly self-explanatory quite easy to do you see them we take them what eleven minutes to set up a business manager account we've created an actual Facebook ad account as well and we've actually created a Facebook page we've done the whole lot about ten minutes now obviously you might be adding in your face of paging and adding in your ad account if you already have them they exist if you have create a new Facebook ad account the only thing you're going to need to do is enter your billing

10:31information so if you come into business settings and you go into billing I'm just gonna take a second to load then all you'll need to do is obviously add in your credit card information and Facebook will require that you do that before you go ahead and run your first Facebook ads and so I don't need to show you how to do this I'm obviously not going to enter in any card information in here but just wanna click on add a payment meth and you will see it come up from the list boom just pop in your card information obviously linked up to PayPal however you want to go about

11:04doing it fairly straightforward okay so that's it not a very complicated or time-consuming process to set up a business manager account but as I said in particular if you're operating multiple pages multiple add accounts multiple people getting access that may not be the case now but probably will be in the future is well well worth doing and getting that set up so at the beginning of this video I mentioned at the end of this video which we're now at I was going to tell you about a free facebook advertising resource all to do with strategy and sales funnels and that sort of created a free training that's called three killer

11:35Facebook and strategies to double all more your revenue and in this training what I've done is I've I've gone through three Facebook advertising strategies that we use as a Facebook Ads agency all the time we have used them with our clients we implement them on a daily basis we've generated seven plus figures with each one of these three strategies multiple times sometimes even on a monthly basis that they're tried and tested they perform really really well and I haven't just shown you how the strategies work I've also explained which ones you should be using depending on your products and services and what you offer because of course you need a

12:09different strategy if you're advertising a $30 product versus a $20,000 service okay so I show you exactly how to customize your strategy for your products or services and if you're looking for better results with Facebook advertising I'd strongly strongly recommend you take the time to check it out it's about 6070 minutes long and I think you're gonna find it really really valuable because look at the end of the day it doesn't matter how good your targeting is how engaging your ad creative is if you're not using the right strategy for your products and services specifically your Facebook ad campaigns will not work it just simply will not work if you use a strategy

12:44that's designed for $20,000 services and you're advertising a $30 product which I see all the time by the way there's no way you're going to be able to generate a profitable return on that Facebook ad campaign so it's the absolute foundation and building block of any Facebook advertising as the strategy so strongly recommend you check it out it's completely free and there is a link in the video description to that go ahead and give that a watch and it's got a quest let me know if you enjoyed this video found it useful I'd really appreciate it if you give it a like give it a thumbs

13:12up comment below to let me know if you enjoyed it I always appreciate that and of course if you've got any questions I'll answer any questions that you've got and of course subscribe to my youtube channel for more Facebook advertising related content I release on a weekly basis and if you're in the space and you should find it really useful okay that said thanks a lot guys and I will talk to you soon bye for now